Texas Western Hospitality

What Texas Western Hospitality does

Texas Western Hospitality (TWH) is a privately held, family-owned hotel management and development company headquartered in Addison, Texas. Founded in 2001 as the dedicated operating arm of Western International (established 1965 by Gene Carter), TWH currently manages 34 hotels across Texas, Arizona, North Carolina, and Florida under Hilton and Marriott brand families, including Home2 Suites, Homewood Suites, Residence Inn, Courtyard by Marriott, TownePlace Suites, Tru by Hilton, SpringHill Suites, and Fairfield Inn. The company has developed over 130 hotels historically through its parent Western International, which retains investment and development functions.

TWH operates a centralized service model covering sales and marketing, operations management, revenue strategy, ecommerce (SEO, paid search, social, OTA distribution via Expedia and Travelocity), and a centralized accounting function providing real-time reporting and KPIs across the portfolio. Its core technology is essentially an enterprise hotel operations stack — not a standalone product — built on top of Hilton/Marriott brand systems, third-party distribution platforms, and standard digital marketing tools. The "Eight Rules of Hospitality" culture framework codifies service standards across properties.

The business model is two-pronged: (1) managed services revenue, earning management fees as a percentage of revenue for the 34 properties it operates for property owners and investment partners; and (2) professional services / development revenue, providing end-to-end development services (land acquisition, financing, architect and general contractor oversight, regulatory approvals) primarily feeding the managed portfolio via its parent. End customers split between B2B (real estate investors and property owners seeking hotel management expertise) and B2C (business and leisure travelers booking under Hilton/Marriott brands). Pricing for guest rooms is set at the individual property level under brand standards; management fee structures are not publicly disclosed.

Name

Texas Western Hospitality

Legal name

Texas Western Hospitality

Website

https://twhospitality.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Texas Western Hospitality is a family-owned hotel management and development company operating 34 Hilton- and Marriott-branded hotels across Texas, Arizona, North Carolina, and Florida, serving property owners, investors, and travelers with 60+ years of hospitality experience.

Ownership category

akta.pro rank

Product category

Hotel Management and Development Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Hotel development services
• Hospitality property management
• Franchise hotel operations
• Hotel revenue management

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Fees: Texas Western Hospitality generates revenue by managing hotels for property owners and investors, typically earning management fees as a percentage of hotel revenue.
2. Hotel Development Services: The company develops new hotel properties, providing end-to-end development services including land acquisition, financing, architectural oversight, construction management, and regulatory approvals. They have developed over 130 hotels historically.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Texas Western Hospitality develops and manages hotels on behalf of property owners and investment partners, operating under Hilton and Marriott franchise brand systems. The company provides end-to-end hotel development services (land acquisition, financing, architectural oversight, general contractor management, regulatory approvals) and ongoing hotel management services (sales and marketing, operations, centralized accounting, e-commerce, revenue optimization) across 34 currently operating hotels in Texas, Arizona, Florida, and North Carolina.

Product overview

Texas Western Hospitality is a premier hotel management company operating 34 hotels across the U.S. under Hilton and Marriott brands including Home2 Suites, Residence Inn, Homewood Suites, Courtyard by Marriott, TownePlace Suites, Tru by Hilton, SpringHill Suites, and Fairfield Inn. The company offers a comprehensive suite of hotel management services organized as a unified offering that includes Hotel Development (site selection, financing, construction oversight) and Hotel Management (sales & marketing, operations, centralized accounting, e-commerce with Expedia/Travelocity distribution, and revenue strategy). The portfolio spans key markets in Texas (Dallas-Fort Worth, Austin, Houston, San Antonio, Arlington, El Paso, Abilene, Grapevine, Frisco, Irving, Beaumont), Arizona (Phoenix/Chandler, Tucson), Florida (Orlando), and North Carolina (Charlotte).

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Development End-to-end hotel development services for property owners and investors, including land acquisition, financing arrangement, architect oversight, general contractor management, and navigation of governmental and regulatory approvals across Texas, Arizona, Florida, and North Carolina markets.
• Hotel Management Comprehensive hotel management services for property owners covering sales and marketing, operations, centralized accounting with real-time reporting, e-commerce, and revenue strategy across the managed portfolio of Hilton and Marriott branded hotels.
• Hilton Brand Hotel Operations Managed hotel operations under Hilton franchise brands including Hilton, Home2 Suites, Homewood Suites, and Tru by Hilton across Texas, Arizona, Florida, and North Carolina.
• Marriott Brand Hotel Operations Managed hotel operations under Marriott franchise brands including Residence Inn, Courtyard by Marriott, TownePlace Suites, SpringHill Suites, and Fairfield Inn across Texas, Arizona, Florida, and North Carolina.

Quantifiable outcome

• Developed over 130 hotels across 60+ years
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• HiltoncoreStrategic or Co-development PartnerTexas Western Hospitality operates hotels under Hilton brands including Hilton, Home2 Suites, and Homewood Suites. The company has a long-standing relationship with Hilton since 1990 and has been recognized as Hilton's Developer of the Year in 2009.
• Marriott InternationalcoreStrategic or Co-development PartnerTexas Western Hospitality operates hotels under Marriott brands including Residence Inn, Courtyard by Marriott, and TownePlace Suites. They have received multiple awards from Marriott including Developer of the Year (1998, 2007) and Partnership Circle Award (2001, 2024).
• Western InternationalcoreOthersWestern International is the parent company of Texas Western Hospitality. Founded by B. Gene Carter in 1965, Western International has developed over 130 hotels and consistently has properties under development. Texas Western Hospitality manages the hotel operations while Western International handles investment and development.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Aimbridge Hospitality: Aimbridge is the largest third-party hotel management company in North America, operating well over 1,000 hotels across major brands. While significantly larger and more geographically diversified than TWH, both companies operate select-service and full-service franchised hotels under similar brand families (Hilton, Marriott, Hyatt, IHG) for third-party owners, making Aimbridge a direct comparable on business model and target customer.
• Highgate Hotels: Highgate is a major hotel management, investment, and development company operating a portfolio across luxury, full-service, resort, and select-service properties under Hilton, Marriott, Hyatt, and IHG brands. Closely comparable in combining development with third-party management and operating franchised hotels across brand families — only at materially greater scale than TWH.
• Pyramid Global Hospitality: Pyramid Global Hospitality (formerly Pyramid Hotels) is a sizable third-party hotel management company operating franchised and independent properties across the U.S. Both TWH and Pyramid serve property owners/investors with full-service management, revenue strategy, and development services; Pyramid is a much larger peer with broader geographic reach.
• HEI Hotels & Resorts: HEI Hotels & Resorts is a privately held hotel owner-operator and third-party manager of full-service and select-service franchised properties under Marriott, Hilton, Hyatt, and IHG brands. Compares to TWH in operating franchised hotels with an integrated ownership/management model, though HEI carries a larger owned and managed portfolio.

Direct peers

• Remington Hospitality: Remington is a Dallas, Texas-based hotel management and development company operating franchised hotels (Marriott, Hilton, IHG) across the Southwest U.S. Strong geographic overlap with TWH in Texas and a closely aligned select-service/extended-stay brand portfolio, with both companies providing third-party management, development, and revenue strategy services to property owners.
• Concord Hospitality Enterprises: Concord is a third-party hotel management and development company operating franchised Hilton, Marriott, Hyatt, and IHG properties for institutional and individual owners. TWH and Concord share the same fundamental operating model — third-party management of select-service and full-service franchised hotels — and pursue similar property-owner and developer clients.
• Crescent Hotels & Resorts: Crescent Hotels & Resorts is a third-party hotel management company operating franchised and independent hotels for institutional investors, REITs, and private owners under major brands including Marriott, Hilton, Hyatt, and IHG. Directly comparable on business model — fee-based management for third-party owners with franchised brands — though larger and more diversified than TWH.
• Atrium Hospitality: Atrium Hospitality is a third-party hotel management company operating franchised full-service, select-service, and extended-stay properties primarily under Marriott, Hilton, and IHG brands for third-party owners. Operates a similar mid-sized franchised hotel portfolio to TWH with comparable third-party management service offerings.
• HP Hotels: HP Hotels is a third-party hotel management company operating franchised full-service, select-service, and resort properties under Hilton, Marriott, IHG, and Hyatt brands. Closely comparable to TWH in business model and brand-family focus on franchised select-service and full-service operations, though HP operates in more regions of the U.S.
• Noble House Hotels & Resorts: Noble House is a hotel management, development, and ownership company operating boutique and franchised properties including Hilton, Marriott, and IHG brands. Comparable to TWH as a multi-brand operator that combines development with third-party management services, though with a more boutique/independent tilt than TWH's franchise-heavy mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/twhospitality
• LinkedInlinkedin.com/company/texas-western-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Western Hospitality