What Guerdon Associates does

Guerdon Associates Pty Ltd is an Australian private consulting firm specializing in board and executive remuneration, corporate governance, and related advisory services. The firm serves larger listed Australian and New Zealand companies, with explicit focus on the ASX 300, ASX 200, ASX 100, ASX 50, and ASX 20 cohorts, and also works with private corporations, smaller public companies, and foreign companies with significant Australian or New Zealand operations. Primary contacts are board chairmen, remuneration committee chairs, CFOs, HR EVPs, remuneration managers, company secretaries, and corporate counsel, engaged via an enterprise field sales motion.

The firm operates a proprietary technology stack built around GuerdonData®, an Internet-based executive and director reward and performance database positioned as Australia's most comprehensive. On top of this dataset, Guerdon has built the GuerdonTrackers™ suite of interactive dashboards, including the RemVote Tracker™ (aggregating ASX 300 remuneration report vote outcomes) and the CEO Pay Tracker™ (tracking ASX 300 CEO statutory remuneration). Content products include the GuerdonNews® monthly newsletter and the GuerdonPodcast™, available on Spotify and Amazon Music. Advisory services span executive remuneration, director remuneration, ESG, board effectiveness, performance management, performance measurement, equity plans, and remuneration reports, delivered by multidisciplinary teams combining specialists in law, finance, actuarial science, economics, and psychology.

Guerdon monetizes through three streams: recurring GuerdonData® subscriptions (annual, with auto-renewal and a Pay Per View option), GuerdonNews® newsletter subscriptions, and project-based professional consulting engagements. Pricing is denominated in Australian dollars with GST applied. The firm is a founding member of GECN Group, a global alliance of independent advisory firms providing affiliated coverage across North America, Europe, Asia, Africa, Eastern Europe, and South America. Ownership is private, with Directors required to be shareholders, and operations are run from Sydney and Melbourne.

Name

Guerdon Associates

Legal name

Guerdon Associates Pty Ltd

Website

https://guerdonassociates.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Guerdon Associates is an Australian boutique consultancy advising ASX-listed companies on executive remuneration, director pay, ESG, board effectiveness, and governance. It monetizes through GuerdonData® subscriptions, the GuerdonTrackers™ dashboard suite, a monthly newsletter, and project-based consulting.

Ownership category

akta.pro rank

Product category

Executive Remuneration and Governance Consulting

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Executive remuneration consulting
• Corporate governance advisory
• Director compensation services
• Board effectiveness review
• Remuneration data analytics

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. GuerdonData® Subscription: Annual subscriptions with automatic renewal. Subscribers who pay in advance as regular or frequent users receive a discount from Pay Per View fees. Various subscriber categories: Corporates, Boards, Consulting firms, Individuals, News Media, Not for profit associations, Not for profit researchers. Terms of use vary by subscriber category.
2. Consulting Services: Professional consulting services for executive remuneration, director remuneration, ESG, board effectiveness, performance management, equity plans, and remuneration reports.
3. GuerdonNews® Newsletter: Monthly newsletter subscription combining extensive experience, technical depth, latest research, and daily boardroom interaction on remuneration and governance issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Guerdon Associates is an independent Australian boutique consulting firm specializing in executive and director remuneration, corporate governance, and board effectiveness advisory. The firm combines multidisciplinary expertise (economics, finance, actuarial science, law, and psychology) with its proprietary GuerdonData® remuneration database and interactive trackers to deliver consulting services, data subscriptions, and thought-leadership content to ASX-listed companies and other organizations in Australia and New Zealand.

Product overview

Guerdon Associates operates as a remuneration and governance consultancy offering a suite of proprietary data products and advisory services. The core data platform consists of GuerdonData®, an Internet-based executive and director reward database, which powers the GuerdonTrackers™ interactive dashboards including the RemVote Tracker™ and CEO Pay Tracker™. Content products include GuerdonNews® (monthly newsletter) and the GuerdonPodcast™ (audio content). The firm complements its proprietary data products with service offerings spanning executive remuneration advisory, director remuneration, ESG services, board effectiveness, performance management, performance measurement, equity plans, remuneration reports, and information services. The overall portfolio is focused on corporate governance and executive compensation advisory for ASX-listed companies.

Differentiator

Problem solved

Functional benefit

Brands

• GuerdonData®: Australia's most comprehensive Internet based executive and director reward and performance database subscription service.
• GuerdonNews®
• GuerdonTrackers™
• RemVote Tracker™
• CEO Pay Tracker™

Products and services

• GuerdonData® Subscription Australia's most comprehensive Internet-based executive and director reward and performance database, providing remuneration data and analyses via annual subscription or pay-per-view access to corporates, boards, consulting firms, individuals, news media, and not-for-profit organizations.
• GuerdonTrackers™ Suite of continuously updated remuneration and governance interactive dashboards that break down director and executive pay and governance data by company size and industry.
• RemVote Tracker™ Interactive dashboard monitoring and aggregating remuneration report vote results across the ASX 300, summarizing votes with 75% support or less.
• CEO Pay Tracker™ Interactive dashboard highlighting the most current CEO disclosed statutory remuneration for companies in the ASX 300, showing top-paid CEOs by sector and stock index.
• GuerdonPodcast™ Podcast series transforming Guerdon Associates' newsletters and articles into audio content covering remuneration and governance insights, available on Spotify and Amazon Music.
• GuerdonNews® Newsletter Monthly newsletter subscription combining extensive experience, technical depth, latest research, and daily boardroom interaction to keep subscribers updated on remuneration and governance issues.
• Executive Remuneration Services Advisory services covering total remuneration reviews, value driver analysis, annual and long-term incentive plan design, service agreements, trading plans, and executive stakeholder review for ASX-listed companies and other organizations.
• Director Remuneration Services Advisory services for board directors covering comparative analysis, remuneration effectiveness review, stakeholder engagement, and liability coverage.
• ESG Services ESG advisory including materiality assessments, governance, strategy and risk, supply chain and human rights, climate, diversity equity and inclusion, engagement and reporting, and ESG and remuneration integration.
• Board Effectiveness Services Services covering board effectiveness review, committee effectiveness review, and board, committee and director evaluation.
• Performance Management Advisory Advisory on performance management systems and frameworks, including design and implementation support.
• Performance Measurement Services Services focused on measuring and evaluating organizational and executive performance.
• Equity Plans Services Advisory covering effectiveness assessment, equity design, implementation and maintenance, and equity expensing valuation.
• Remuneration Reports Advisory Preparation and advisory on remuneration reports for statutory and regulatory compliance with Australian and New Zealand disclosure requirements.
• Information Services Information and data services supporting remuneration and governance advisory work.

Quantifiable outcome

• In 2024, 61% of CEOs in the ASX 200 were paid fixed remuneration less than or equal to aggregate NED fees, indicating shift in governance dynamics
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GECN GroupcoreStrategic or Co-development PartnerGuerdon Associates is a founding member of GECN Group - the first and only global organisation of premier independent advisory firms specialising in board and executive remuneration, corporate governance, and related areas. The partnership provides global reach through affiliated offices in New York, Los Angeles, London, Zurich, Basel, Kiev, Johannesburg, Toronto, Hong Kong, Singapore, and Sao Paulo.
• Pretium AsiaminorOthersGECN Group affiliated partner for Asia region. Email: [email protected], Website: www.pretium-asia.com
• SouthleaminorOthersGECN Group affiliated partner for Canada. Email: [email protected], Website: www.southlea.com
• HCM InternationalminorOthersGECN Group affiliated partner for Europe. Email: [email protected], Website: www.hcm.com
• ERX ConsultingminorOthersGECN Group affiliated partner for South America. Email: [email protected], Website: www.erxconsulting.com.br
• FarientminorOthersGECN Group affiliated partner for UK and US. Email: [email protected] (UK), [email protected] (US). Websites: www.farient.com/uk, www.farient.com

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Aon (Human Capital): Global professional services firm with a reward and human capital practice serving ASX-listed boards. Comparable on remuneration benchmarking and incentive design but operates as a broad risk/reward/insurance incumbent rather than an independent boutique.
• Mercer: Global HR and remuneration consultancy (part of Marsh McLennan). Competes with Guerdon on executive compensation benchmarking and incentive design across ASX-listed clients, but offers a much broader reward, health, wealth and career portfolio rather than a specialist remuneration/governance niche.
• Willis Towers Watson (WTW): Global advisory firm with a substantial executive compensation and governance practice. Competes with Guerdon for ASX remuneration committee mandates but operates as a broad risk/insurance/HR advisory incumbent rather than an independent remuneration specialist.
• Korn Ferry: Global organisational consulting firm with a sizeable Reward and Benefits practice. Comparable on executive compensation advisory, incentive plan design and board effectiveness work for ASX-listed clients, though delivered within a much wider talent management portfolio.
• EY (Ernst & Young) Reward and Talent practice: Big 4 advisory firm offering integrated remuneration, governance and broader consulting services to ASX-listed companies. Comparable on remuneration report advisory and board effectiveness but as part of a full-service audit/tax/consulting portfolio rather than a specialist firm.

Emerging players

• Ownership Matters: Australian independent corporate governance and proxy advisory firm. Comparable as an ASX-focused specialist serving listed-company boards on governance and remuneration, though focused more on proxy voting advice and governance research than Guerdon's full executive reward design and proprietary data products.

Direct peers

• Farient: US/UK GECN Group affiliate specialising in executive compensation and corporate governance advisory. Directly comparable as a GECN partner offering the same specialist remuneration/governance services to listed-company boards, leveraging shared methodology and global coverage.
• HCM International: European GECN Group affiliate focused on executive remuneration and governance consulting. Directly comparable as a fellow GECN founding/affiliated specialist firm serving listed-company boards with the same value proposition across geographies.
• Pretium Asia: Asia GECN Group affiliate providing remuneration and governance advisory. Comparable as a regional GECN partner delivering equivalent specialist services to listed companies in Singapore, Hong Kong and broader Asia.
• Southlea: Canadian GECN Group affiliate focused on executive remuneration and corporate governance. Directly comparable specialist firm with similar boutique positioning, methodology and ASX-equivalent listed-company client base in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guerdon Associates