GuestCounts Hospitality

What GuestCounts Hospitality does

GuestCounts Hospitality is a privately held, independently owned multi-brand restaurant group headquartered at 10 S. 2nd Street, Philadelphia, Pennsylvania. The company manages the food, beverage, and nightlife businesses of principals Barry Gutin and Larry Cohen, who have operated as business partners since 1995 and formalize the entity in 2006. Its stated mission is to become the nation's leading independently owned Latin restaurant group, delivering food, beverage, and entertainment experiences that celebrate diverse Latin cultures.

Name

GuestCounts Hospitality

Legal name

GuestCounts Hospitality

Website

https://guestcounts.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GuestCounts Hospitality is an independently owned, Philadelphia-based multi-brand Latin restaurant group operating Cuba Libre Restaurant & Rum Bar, Paladar Latin Kitchen & Rum Bar, and Bomba ¡Tacos + Tequila! for U.S. dining and nightlife consumers.

Ownership category

akta.pro rank

Product category

Restaurant & Hospitality Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Nightclubs & Dance Clubs (CRANACAG)

Keywords

• Latin restaurant group
• Restaurant operations
• Rum bar concepts
• Hospitality services
• Latin cuisine dining

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

GuestCounts Hospitality owns and operates a portfolio of Latin-themed restaurants, rum bars, and nightlife entertainment venues in the United States. The group manages three distinct brands—Cuba Libre Restaurant & Rum Bar as the core/flagship concept, Paladar Latin Kitchen & Rum Bar, and Bomba ¡Tacos + Tequila!—offering Cuban and Latin-inspired food, beverage, and entertainment experiences. The company also provides catering services alongside its restaurant operations.

Product overview

GuestCounts Hospitality operates as a multi-brand restaurant group managing a portfolio of Latin-themed dining and nightlife establishments. The company manages three distinct restaurant brands: Cuba Libre Restaurant & Rum Bar (the core brand and flagship concept), Paladar Latin Kitchen & Rum Bar (acquired in 2025), and Bomba ¡Tacos + Tequila! (acquired in 2025). These brands collectively offer Cuban and Latin-inspired food, beverage, and entertainment experiences across multiple locations.

Differentiator

Problem solved

Functional benefit

Brands

• Cuba Libre Restaurant & Rum Bar: Latin restaurant and rum bar brand managed by GuestCounts Hospitality.
• Paladar Latin Kitchen & Rum Bar
• Bomba ¡Tacos + Tequila!

Products and services

• Cuba Libre Restaurant & Rum Bar A Latin restaurant and rum bar brand managed by GuestCounts Hospitality, offering Cuban-inspired cuisine, rum bar experiences, and nightlife entertainment that celebrate Latin cultures. Targeted at consumers seeking immersive Latin dining and entertainment.
• Paladar Latin Kitchen & Rum Bar A Latin kitchen and rum bar restaurant brand acquired in 2025 as part of GuestCounts Hospitality's expansion strategy, broadening the group's portfolio of Latin dining experiences.
• Bomba ¡Tacos + Tequila! A tacos and tequila restaurant brand acquired in 2025, expanding GuestCounts Hospitality's portfolio of Latin dining experiences and casual concepts.
• Catering Services Catering services offered alongside restaurant operations as part of GuestCounts Hospitality's full-service hospitality portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• STARR Restaurants: Philadelphia-based independent restaurant group operating multiple concepts under restaurateur Stephen Starr. Comparable to GuestCounts as a similarly sized, independently owned, multi-concept East Coast restaurant group with overlapping upscale-casual positioning.
• Lettuce Entertain You Enterprises: Independently owned multi-concept restaurant group based in Chicago with a portfolio of more than 60 restaurants. Closely comparable to GuestCounts in independent ownership structure, multi-brand portfolio approach, and emphasis on concept-level differentiation.
• Hillstone Restaurant Group: Privately held multi-concept restaurant group operating upscale-casual and casual dining brands across the US. Comparable to GuestCounts as an independent, multi-brand operator with similar unit-level scale and a focus on design-led hospitality experiences.
• Patina Restaurant Group: Multi-concept restaurant operator managing dining venues across cultural institutions, hotels, and standalone locations. Comparable to GuestCounts as a multi-brand operator combining restaurant, bar, and event-driven hospitality revenue streams.
• On the Border Mexican Grill & Cantina: Casual dining chain specializing in Mexican cuisine and margarita/tequila-led bar programs. Directly comparable to GuestCounts' Latin-themed portfolio and rum/tequila bar format at Cuba Libre, Paladar, and Bomba.

Emerging players

• Cafe Rio Mexican Grill: Fast-casual Mexican restaurant chain with a Latin-inspired menu and scratch-made positioning. Adjacent peer to GuestCounts' Latin portfolio, intersecting on cuisine theme and beverage program, though at a different price point and service model.

Broad incumbents

• Bloomin' Brands: Public multi-brand casual dining holding company (Outback, Carrabba's, Bonefish, Fleming's). Comparable to GuestCounts as a multi-brand restaurant operator, but with significantly larger scale and public-company capital access.
• Darden Restaurants: Largest US full-service multi-brand restaurant operator (Olive Garden, LongHorn, Capital Grille, Yard House). Comparable to GuestCounts in operating a diversified full-service portfolio, but at substantially greater scale and with public-company capital.
• Brinker International: Public multi-concept restaurant operator (Chili's Grill & Bar, Maggiano's Little Italy). Comparable to GuestCounts in multi-brand casual dining operations and bar-led revenue, though at much larger scale.
• Inspire Brands: Private multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Baskin-Robbins). Comparable to GuestCounts in operating a multi-brand restaurant portfolio under one parent, but at massive scale backed by Roark Capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/guestcounts-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GuestCounts Hospitality