Project By Project
Project by Project is a 100% volunteer-led 501(c)(3) nonprofit founded in 1998 that develops Asian American young professionals through leadership programs while supporting AAPI community-based nonprofits via awareness, fundraising (Plate by Plate), pro-bono consulting (CASES), and case competitions (Project LEAD) across NY, LA, and SF chapters.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Project By Project does
Project by Project (legally Project by Project, Inc.) is a 501(c)(3) nonprofit organization founded in 1998 in New York City by young Asian American professionals seeking to empower the Asian American community through innovative philanthropy. It operates as a 100% volunteer-led national organization with three regional chapters—New York (1998), San Francisco (2001), and Los Angeles (2009)—each governed by a chapter steering committee under a National Steering Team. Its mission centers on developing the next generation of Asian American leaders while providing capacity-building support to AAPI community-based nonprofits.
The organization's service portfolio is built around a recurring three-pronged model of awareness, fundraising, and volunteerism, delivered through three core programs: Plate by Plate (its signature annual tasting benefit and primary fundraising vehicle, described as the Asian American community's first and largest such event), Project LEAD (a one-day case study competition in hackathon format for nonprofit capacity building), and CASES (a 12-week pro-bono consulting initiative pairing volunteer consultants with API nonprofits). Each chapter selects an annual rotating campaign theme—2026's being 'Communities in Action'—and identifies a local beneficiary partner whose work aligns with that theme; past beneficiaries span food insecurity, immigrant rights, education access, youth development, and community development. The organization reports cumulative impact of $1M+ in monetary support to AAPI communities, 50,000+ annual volunteer hours, 57+ nonprofit partners supported, and 150+ annual volunteer members across its three chapters.
Project by Project has no proprietary technology platform, no app, and no API; its 'technology' is human capital and community coordination. Revenue is generated entirely through donations, corporate sponsorships, and proceeds from fundraising events, with no pricing for member participation. Marketing and member acquisition rely on Instagram (per-chapter accounts @pbpny, @pbpla, @pbpsf), email newsletters, event marketing, content/blog, and word-of-mouth through alumni and community organization partnerships. The entity is governed by a Board of Directors, with Loretta Wang serving as National President and chapter presidents (Mia Bahr in New York, James Yu in Los Angeles, Hing Potter in San Francisco) overseeing local operations.
Project By Project firmographics
Firmographics- Name
- Project By Project
- Legal name
- Project by Project, Inc.
- Website
- https://projectbyproject.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Project by Project is a 100% volunteer-led 501(c)(3) nonprofit founded in 1998 that develops Asian American young professionals through leadership programs while supporting AAPI community-based nonprofits via awareness, fundraising (Plate by Plate), pro-bono consulting (CASES), and case competitions (Project LEAD) across NY, LA, and SF chapters.
- Ownership category
- akta.pro rank
Project By Project industry classification
Industry- Product category
- Community Philanthropy & Nonprofit Services
- NAICS
- Social Advocacy Organizations (81331), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)
- akta.pro secondary industries
- Environmental Education, Capacity Building & Community Engagement (BPADALAO), Community Development & Social Impact Programs (EDAIAGAA)
Keywords
Where Project By Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Project By Project business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The organization raises funds through individual donations, corporate sponsorships, and proceeds from its signature Plate by Plate tasting benefit events held in each chapter city. Proceeds are donated to beneficiary nonprofit partners.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Project By Project product offering
Product offeringCore offering
Project by Project is a 100% volunteer-led national nonprofit that develops the next generation of Asian American leaders through innovative philanthropy across three regional chapters (New York, Los Angeles, San Francisco). It sells no commercial products; instead it delivers a portfolio of community programs including signature annual tasting benefit fundraisers (Plate by Plate), a one-day case-study competition (Project LEAD), a 12-week pro-bono consulting initiative (CASES), annual campaign themes, and hands-on volunteer engagements that build capacity for AAPI community-based nonprofit partners.
Product overview
Project by Project is a 100% volunteer-led national nonprofit organization operating three regional chapters (New York, Los Angeles, San Francisco) that develops the next generation of Asian American leaders through innovative philanthropy. The organization offers a portfolio of interconnected programs including Plate by Plate (signature annual tasting benefit), Project LEAD (one-day case study competition), and CASES (12-week pro-bono consulting initiative), all unified by annual rotating campaign themes that address pressing social issues in AAPI communities through a three-pronged approach of awareness, fundraising, and volunteerism.
Differentiator
Problem solved
Functional benefit
Brands
- Plate by Plate: Signature annual tasting benefit event - the Asian American community's first and largest annual tasting benefit.
- Project LEAD
- CASES
Products and services
- Plate by Plate
- Project LEAD
- CASES
- Campaign Themes
- Volunteer Programs
Quantifiable outcome
- $1M+ in monetary impact delivered to AAPI communities
- +3 more outcomes
Companies that use Project By Project
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Project By Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project By Project partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Lincoln Heights Tutorial Programcore2026 Los Angeles beneficiary partner. PbP provides volunteer support, fundraising proceeds from Plate by Plate LA, and pro-bono consulting through CASES program to support their efforts in closing the academic gap for underserved and overlooked youth of East Los Angeles.
- Mekong NYCcore2026 New York beneficiary partner. PbP NY supports Mekong's mission to build community power and coordinate campaigns for Southeast Asians in NYC through volunteerism, fundraising, and awareness building around the Communities in Action campaign theme.
- Charity Cultural Services Centercore2026 San Francisco beneficiary partner. PbP SF supports their work empowering underserved communities through education, training, mentoring, case management, and job placement in San Francisco through volunteer engagement and Plate by Plate fundraising proceeds.
- Adhikaarcore2025 New York beneficiary partner. Organization focused on social justice and human rights for New York's immigrant community. PbP provided volunteer support, fundraising, and awareness around community development theme.
- Little Tokyo Community Councilcore2025 Los Angeles beneficiary partner. PbP LA supported their community development initiatives through volunteer engagement and Plate by Plate LA fundraising proceeds.
- Asian, Inc.core2025 San Francisco beneficiary partner. PbP SF supported their community development work through volunteerism and fundraising.
- Thai Community Development Centermajor2024 LA beneficiary partner focused on serving the Thai American community.
- Chinatown YMCAmajor2024 SF beneficiary partner focused on food insecurity and community services.
- Meals for Unitymajor2024 NY beneficiary partner addressing food insecurity in AAPI communities.
- Rescuing Leftover Cuisinemajor2019 NY beneficiary partner. National 501(c)3 nonprofit food rescue organization. PbP supported through Project LEAD hackathon and volunteer activities.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Project By Project competitors and assessment
Company assessmentDirect peers
- Asian Americans/Pacific Islanders in Philanthropy (AAPIP): A national AAPI-focused philanthropic infrastructure organization that promotes AAPI giving and community investment. Directly comparable to PbP because both operate at the intersection of AAPI identity, philanthropy, and leadership development, and both engage AAPI young professionals as a core constituency.
- Asian Pacific Fund: A San Francisco–based community foundation supporting AAPI communities through grantmaking, donor education, and leadership programs. Directly comparable to PbP's San Francisco chapter because of shared Bay Area geography, AAPI mission, and capacity-building orientation.
- AALEAD (Asian American LEAD): An AAPI-focused nonprofit serving youth and young adults through education, leadership development, and community service. Comparable to PbP because of shared focus on building leadership capacity within AAPI communities and reliance on skilled volunteer engagement.
- National Coalition for Asian Pacific American Community Development (National CAPACD): A national coalition of AAPI community-based organizations working on affordable housing, community development, and capacity building. Directly comparable to PbP's CASES program because both focus on building organizational capacity of AAPI-serving nonprofits, and both operate across multiple major U.S. cities.
Broad incumbents
- Asian American Federation: A pan-Asian umbrella nonprofit based in New York that serves as a resource and advocacy hub for AAPI communities. Comparable to PbP because of shared New York footprint, AAPI beneficiary focus, and role convening AAPI-serving nonprofits, though it operates with a larger and more established institutional infrastructure.
- OCA – Asian Pacific American Advocates: A national AAPI civil rights and advocacy organization with chapters across the country. Comparable because of national multi-city AAPI presence, similar target audience of AAPI professionals, and overlapping mission of empowering AAPI communities through civic and community engagement.
- Japanese American Citizens League (JACL): A national AAPI civil rights organization with chapters nationwide, focused on advocacy, education, and community development. Comparable because of multi-city AAPI chapter model, similar volunteer-driven governance, and overlapping focus on community issues affecting AAPI communities.
Regional players
- Chinese for Affirmative Action: A San Francisco–based AAPI civil rights organization focused on community empowerment, immigrant rights, and media advocacy. Comparable because of shared SF geography, AAPI beneficiary community, and grassroots advocacy approach to community issues.
Emerging players
- National Asian Pacific American Women's Forum (NAPAWF): A national organization dedicated to AAPI women's rights and gender equity through advocacy, community organizing, and leadership development. Comparable because of shared multi-city AAPI presence and emphasis on developing AAPI civic leadership.
- Asian Americans/Pacific Islanders for Civic Engagement (APIs for Progress): An AAPI civic engagement organization that mobilizes young AAPI professionals around political and community participation. Comparable to PbP because of shared emphasis on engaging AAPI young professionals as agents of community change, even though its primary lens is civic participation rather than fundraising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Project By Project social profiles
Digital presenceProject By Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project By Project leadership team
Management profileNumber of profiles
Profiles41 records
Project By Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project By Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project By Project
What does Project By Project do?
Project by Project is a 100% volunteer-led national nonprofit that develops the next generation of Asian American leaders through innovative philanthropy across three regional chapters (New York, Los Angeles, San Francisco). It sells no commercial products; instead it delivers a portfolio of community programs including signature annual tasting benefit fundraisers (Plate by Plate), a one-day case-study competition (Project LEAD), a 12-week pro-bono consulting initiative (CASES), annual campaign themes, and hands-on volunteer engagements that build capacity for AAPI community-based nonprofit partners.
Is Project By Project a public or private company?
Project By Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project By Project founded?
Project By Project was founded in 1998. It employs 101 to 250 people.
Where is Project By Project based?
Project By Project is headquartered in New York, United States, in the North America region.
How does Project By Project make money?
One revenue line is on record: donations and Fundraising.
Who are Project By Project's main competitors?
Direct peers on record are Asian Americans/Pacific Islanders in Philanthropy (AAPIP), Asian Pacific Fund, AALEAD (Asian American LEAD) and National Coalition for Asian Pacific American Community Development (National CAPACD). Broad incumbents are Asian American Federation, OCA – Asian Pacific American Advocates and Japanese American Citizens League (JACL). Chinese for Affirmative Action is listed as a regional player. Emerging players are National Asian Pacific American Women's Forum (NAPAWF) and Asian Americans/Pacific Islanders for Civic Engagement (APIs for Progress).
Does Project By Project have an API?
No public API is recorded for Project By Project.
What industry is Project By Project in?
Project By Project's product category is Community Philanthropy & Nonprofit Services. Its primary akta.pro industry code is MPAGAEAK, Community Fundraisers & Charity Events (Gala/Walks excluded), with a secondary code of BPADALAO, Environmental Education, Capacity Building & Community Engagement. Its NAICS code is 81331 and its SIC code is 8600.