What Pentagon Play does

Pentagon Play (legally Pentagon Sport Limited, Company Number 03520712) is a UK-based designer, manufacturer and installer of playground equipment, outdoor classrooms, and early-years furniture, founded in 1998 and headquartered in Middlewich, Cheshire. The company serves nurseries, primary schools, special educational needs (SEN) settings, and commercial leisure operators including holiday parks and hotel resorts, claiming over 15,000 completed installations impacting more than 5 million children. Manufacturing relies on high-grade inputs including high-pressure treated play-grade timber, HDPE plastic panels, Accoya timber (offering up to 25-year guarantees), Stokbord, Redwood and Duraply, with a portfolio of branded sub-lines such as Get Set, Go! Blocks, The Rockies balance blocks, Play Builder construction sets, Sensory Nooks, named trim trails and play towers.

The business operates a hybrid go-to-market model: a UK-wide regional field-sales force of design consultants conducts on-site consultations, presents 3D visualisations and manages bespoke installation projects from design through aftercare, complemented by a self-serve e-commerce platform offering 400+ freestanding products with free delivery. Revenue is generated through four streams: (1) quote-based bespoke playground design and installation on multi-year contracts, (2) one-off e-commerce product sales starting at £55 per unit, (3) RPII-accredited inspections and maintenance on annual subscription terms, and (4) classroom and early-years furniture sales (including partner brands Millhouse and SpaceRight Europe). Customers include major Multi-Academy Trusts (Harris Federation, E-ACT, Northern Education Trust, Wickersley Partnership Trust, Gorse Academies Trust, Oasis Community Learning, Brunel SEN MAT) and commercial leisure brands (Chessington, The Belfry Hotel & Resort, Brynteg and Bowland Fell holiday parks). The company is privately held with no disclosed parent, no institutional funding rounds, and reported management consisting of Managing Director Dominic Turner and Sales Director Paul Bayliss.

Name

Pentagon Play

Legal name

Pentagon Sport Limited

Website

https://pentagonplay.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Pentagon Play is a UK manufacturer and installer (founded 1998) of playgrounds, outdoor classrooms and early-years furniture for schools, nurseries, SEN settings and commercial leisure operators, selling via a regional field-sales model and a 400+ SKU online shop.

Ownership category

akta.pro rank

Product category

Playground Equipment Manufacturing and Installation

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912), Amusement Parks and Arcades (7131), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900), Office Furniture (2520)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industries

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Educational & Learning Toys Retail (CRALAFAB), Building Sets & Construction Toys Retail (CRALAFAE)

Keywords

• Playground equipment manufacturing
• School playground design
• Outdoor classroom installation
• Early years furniture
• Sensory play equipment

Headquarters

HQ city

Middlewich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Playground Design and Installation Services: Bespoke playground design starting with site visits, listening to customer ideas and requirements, creating 3D visualisations, and professional installation with minimal disruption. Services include dedicated aftercare support.
2. Online Shop - Freestanding Products: E-commerce platform offering over 400 freestanding play and learning provisions with prices starting from £55. Features free delivery with no minimum spend and 5-star customer service.
3. Inspections and Maintenance Services: RPII-accredited playground inspections and maintenance service delivered by qualified inspectors to help maintain safe play spaces and extend equipment life.
4. Classroom Furniture: Nursery and school classroom furniture services including indoor resources, early years furniture, and learning space solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pentagon Play designs, manufactures, and installs bespoke playgrounds, outdoor classrooms, and educational play equipment for UK schools, nurseries, and commercial leisure settings. The company also operates an online shop selling 400+ freestanding play and learning products and provides RPII-accredited inspections, maintenance, and sensory room installation services.

Product overview

Pentagon Play is the UK's leading school playground equipment specialist offering a comprehensive portfolio of physical products and installation services for educational and commercial play environments. The core offering consists of major product categories including Outdoor Classrooms (gazebos, canopies, lodges), Active Play equipment (trim trails, playframes, towers, swings, castles), Imaginative and Creative products (construction play, musical instruments, sensory equipment), Surfacing and Landscaping (wetpour, artificial grass, playground markings), Sport facilities (MUGAs, outdoor gym, goal posts), Furniture and Storage, Early Years Furniture, Sensory Play Equipment, and Learning Space Bundles. The portfolio includes branded sub-product lines such as Get Set Go! Blocks, The Rockies balance blocks, Play Builder construction sets, Trim Trails forest circuits, Play Towers, Sensory Nooks, and Musical Instruments. The company operates through both a full playground design/installation service (consultation, 3D design, installation, aftercare) and an online shop offering over 400 freestanding products. Millhouse and SpaceRight are partner brands carried through the online shop. The company also provides inspection and maintenance services (RPII-accredited), sensory room design, and school-based nursery funding assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Classrooms
• Active Play Equipment
• Imaginative and Creative Play Equipment
• Surfacing and Landscaping
• Sports Equipment
• Playground Furniture, Fencing and Storage
• Early Years Furniture
• Sensory Play Equipment
• Learning Spaces & Bundles
• Playground Design Service
• Inspections and Maintenance
• Sensory Rooms
• School-Based Nursery Funding Assistance

Quantifiable outcome

• Over 5 million children have had their play value improved through Pentagon Play installations
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MillhousecoreGTM or Marketing PartnerMillhouse is a premium furniture brand whose products (with lifetime guarantees) are sold through Pentagon Play's online shop and installed as part of playground and classroom projects. The partnership provides Pentagon Play customers access to high-quality educational furniture.
• SpaceRight EuropecoreGTM or Marketing PartnerSpaceRight Europe products are featured in Pentagon Play's online shop, complementing the playground equipment offering with additional educational and play resources for schools and nurseries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playforce: UK playground design and installation company specialising in primary school and nursery playgrounds. Directly comparable in target customer, design-and-install GTM, and active play product mix.
• Wicksteed Leisure: One of the UK's longest-established playground equipment manufacturers and installers, serving schools, local authorities, and parks with a comparable product mix and design-and-install service model. Closest direct competitor to Pentagon Play in UK school and nursery playground installations.
• Sovereign Design Play Systems: UK-based playground design, manufacture, and installation specialist serving primary schools and local authorities. Direct competitor in bespoke playground installations and curriculum-linked active play equipment.
• Setplay: UK playground equipment supplier focused on primary schools, nurseries, and EYFS settings. Overlaps directly with Pentagon Play's core school and nursery playground equipment and trim trail offerings.
• eibe play: UK division of a European playground equipment manufacturer serving schools, nurseries, and local authorities with a comparable product portfolio including trim trails, play towers, and inclusive/SEN play equipment.
• Sutcliffe Play: UK playground equipment manufacturer and installer serving schools, nurseries, and local councils. Directly comparable bespoke design and installation service targeting the same education segment as Pentagon Play.
• Timberplay: UK supplier of natural playground equipment using timber and Robinia for schools, nurseries, and public play areas. Comparable material positioning and school/nursery target customer to Pentagon Play.

Broad incumbents

• KOMPAN: Global Danish manufacturer of playground and outdoor fitness equipment with a UK sales and installation presence serving schools and municipalities. Larger, broader portfolio; overlaps in school playgrounds but competes across a wider international footprint.
• HAGS (Hags Aneby): Swedish global playground equipment manufacturer serving schools, parks, and commercial leisure sites worldwide. Overlaps with Pentagon in school and commercial playground installations but operates at significantly larger international scale.

Emerging players

• Millhouse (educational furniture): UK early years and primary school furniture brand with lifetime guarantees, currently sold through Pentagon Play's online shop as a partner brand. Closely adjacent in school furniture and EYFS resources; potential extension of comparable peer set.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PentagonPlayUK
• Instagraminstagram.com/pentagonplayuk
• Facebookfacebook.com/PentagonPlayUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pentagon Play