The Tiles House

What The Tiles House does

The Tiles House is a privately held, India-based e-commerce retailer of tiles and related surface products, headquartered in New Delhi and operating through thetileshouse.com since its founding in 2020. The company offers a broad catalog spanning floor, wall, kitchen, bathroom, balcony, terrace, bedroom, living room, and parking tiles, complemented by wooden flooring, mosaic tiles, wallpapers, washbasins, kitchen counter tops, and clay products (jaali, bricks). SKUs cover ceramic, vitrified, porcelain, and stone materials across more than 20 design styles, multiple finishes, varied dimensions (02x02 to 32x64 inches), and a wide color palette, positioning the platform as a one-stop destination for residential and commercial surface sourcing.

The underlying technology is a standard Shopify-based e-commerce storefront with CDN-delivered product imagery, category-based navigation, and filtering by area, design, finish, dimension, color, thickness, and material. A 'Send us a Picture' feature enables customers to share a photo of their space for personalized recommendations, and phone support (+91-8595747233) plus a pan-India physical store locator network provide offline touchpoints. The company employs between 1 and 10 people, has no disclosed external funding, and operates as an independent bootstrapped business.

The business model is direct-to-consumer one-time product sales of tiles and surface materials to residential homeowners (primary), contractors, and interior designers across India. Pricing is not publicly disclosed on the website, and transactions are facilitated through the online storefront, phone-based quotes, and physical store visits, generating revenue from individual product purchases rather than subscriptions or recurring contracts.

Name

The Tiles House

Legal name

The Tiles House

Website

https://thetileshouse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tiles House is an India-based D2C e-commerce retailer, founded in 2020 and based in New Delhi, selling floor and wall tiles, wooden flooring, mosaic, wallpapers, washbasins, and clay products to residential homeowners, contractors, and interior designers via a Shopify storefront and a pan-India store locator network.

Ownership category

akta.pro rank

Product category

Tile and Surface Materials Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Tile retail
• Floor wall tiles
• Home interior surfaces
• Ceramic porcelain tiles
• Wooden flooring

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tile and Surface Product Sales: One-time product sales of tiles (floor, wall, bathroom, kitchen), wooden flooring, mosaic tiles, wallpapers, washbasins, kitchen table tops, and clay products through e-commerce platform. Products are sold in various dimensions, finishes, materials, and designs to residential and commercial customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Tiles House is an India-based online and physical retailer of wall and floor tiles, wooden flooring, mosaic tiles, washbasins, kitchen counter tops, wallpapers, and clay products. Customers can browse an extensive faceted catalog on thetileshouse.com by area, design, finish, dimension, color, thickness, and material, and place orders for delivery across India, supported by a 'Send us a Picture' personalization feature and physical store access via a store locator.

Product overview

The Tiles House is an online tile retailer offering a comprehensive portfolio of ceramic, vitrified, porcelain, and stone tile products for residential and commercial applications. The core product line spans Floor Tiles, Wall Tiles, Kitchen Tiles, Bathroom Tiles, Balcony Tiles, Terrace Tiles, Bedroom Tiles, Living Room Tiles, and Parking Tiles, each available in multiple designs (Antique, Marble, Moroccan, Spanish, Wooden, Terrazzo, Geometric, etc.), finishes (Gloss, Matt, Satin Matt, High Gloss, Metallic, Carving), dimensions (ranging from 02x02 inches to 32x64 inches), and materials (Ceramic, Vitrified, Porcelain, Stone, Full Body Vitrified). The company also offers complementary product categories including Wooden Flooring (with sub-types like Laminate, Herringbone, Parquet, Engineered, Solid Wood), Mosaic Tiles (Wall, Floor, Swimming Pool), Kitchen Table Tops (Counter Tops, Vanity Tops, Basin Tops), Clay Products (Jaali, Bricks), Wallpapers, and Washbasins (Countertop, Pedestal).

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Tiles Floor tiles for residential and commercial spaces, available in multiple designs, finishes, dimensions, thicknesses (7.5mm–13mm), colors, and materials, sold online through The Tiles House e-commerce platform.
• Wall Tiles Wall tiles for interior wall surfaces across balcony, bathroom, bedroom, kitchen, and living room areas, with multiple designs, finishes, dimensions, colors, and materials.
• Kitchen Tiles Kitchen-specific wall and floor tiles with Carving and High Gloss finishes, multiple colors, and designs for residential kitchen installations.
• Bathroom Tiles Bathroom-specific wall and floor tiles with waterproof and moisture-resistant finishes suited to wet-area installation.
• Balcony Tiles Wall and floor tiles designed for outdoor balcony applications with weather-resistant finishes.
• Terrace Tiles Outdoor terrace tiles built with durable finishes suited to exterior weather exposure.
• Bedroom Tiles Floor and wall tiles designed for bedroom interiors with aesthetic finishes such as Wooden, Terrazzo, and Floral patterns.
• Living Room Tiles Premium floor tiles for living rooms in Marble, Spanish, and Geometric patterns with multiple finishes and dimensions.
• Parking Tiles Heavy-duty tiles with rough surface finishes and 12mm thickness designed for durability in parking areas.
• Wooden Flooring Wood-look flooring solutions in multiple variants including Laminate, Herringbone Pattern, Parquet, Engineered, Solid Wood, and Chevron Pattern.
• Mosaic Tiles Decorative mosaic tiles in Wall, Floor, and Swimming Pool variants for specialized interior and exterior applications.
• Kitchen Table Tops Counter and table surface solutions including Table Top, Kitchen Counter Top, Vanity Top, and Basin Top products for kitchen and bathroom installations.
• Clay Products Traditional clay-based products including Clay Jaali decorative lattice screens and Clay Bricks for construction and architectural applications.
• Wallpapers Decorative wall coverings available in multiple colors and designs for interior wall applications.
• Washbasins Bathroom washbasins in Countertop and Pedestal styles for modern bathroom installations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Somany Ceramics: Indian tile and bath solutions manufacturer-retailer with pan-India dealer network and direct online presence offering ceramic, vitrified, and porcelain tiles plus sanitaryware. Directly comparable product mix (tiles + bath solutions) and omnichannel go-to-market.
• Nitco Tiles: Indian tile and marble manufacturer-retailer with showroom and online presence offering designer tiles for residential and commercial use. Comparable in tile-only focus and Indian omnichannel distribution.
• Orientbell Tiles: Indian tile manufacturer with strong e-commerce-first model (orientbell.com) selling floor and wall tiles directly to consumers nationwide. Closest like-for-like online-first tile retailer operating in the same Indian D2C channel.
• Asian Granito India: Large Indian tile and marble manufacturer offering ceramic, vitrified, porcelain, and digital tiles through dealer and online channels. Comparable product portfolio, customer base (residential + commercial), and Indian retail focus.

Broad incumbents

• Cera Sanitaryware: Indian sanitaryware and bath solutions brand with growing tile portfolio and dealer network. Comparable in extending beyond a single category into complete bathroom surface solutions and serving the same interior renovation buyer.
• Kajaria Ceramics: India's largest tile and sanitaryware manufacturer with extensive dealer/retail network across India. Comparable as the dominant incumbent selling ceramic, vitrified, and porcelain tiles through both showrooms and online channels that The Tiles House also targets.

Emerging players

• Pepperfry: Large Indian online furniture and home furnishings marketplace with expanding home decor and flooring categories. Comparable in operating a D2C e-commerce platform targeting Indian homeowners for interior upgrades.
• Livspace: India's largest online interior design marketplace connecting homeowners with designers and procuring tiles, furniture, and finishes. Comparable as a phygital platform influencing tile selection for renovation projects.

Regional players

• BuildBazaar: Indian online construction materials marketplace selling tiles, sanitaryware, and building products to homeowners and contractors. Comparable as a digitally native Indian platform aggregating tiles and surfaces for renovation buyers.
• HomeTown (by Praful Group): Indian omni-channel home furnishings and furniture retailer with physical stores and online platform, offering flooring, wall solutions, and decor. Comparable as a multi-category Indian home retailer with showrooms and online channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-tiles-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tiles House