LWBJ

What LWBJ does

LWBJ is a private, full-service accounting firm headquartered in West Des Moines, Iowa, founded in 1992 and operating continuously for over three decades. The firm employs between 101 and 250 professionals and maintains offices in Iowa, positioning it as a regional mid-market accounting practice serving clients primarily in Iowa and surrounding Midwestern markets. Co-founder Dave Watson remains active as Co-Founder and Senior Partner, consistent with a partner-led governance model typical of established professional services firms.

The available firmographic profile is limited: no service-line breakdown, no disclosed customer segments, no pricing model, no office network detail beyond Iowa, and no revenue figures were provided in the source data. As a "full-service" accounting firm, LWBJ is inferred to deliver the standard CPA practice mix (audit, tax, advisory/consulting), but this cannot be confirmed from the data. The firm operates outside any disclosed international affiliation or alternative practice structure.

A critical caveat for downstream analysis: the aggregated source dataset was heavily skewed toward a different, unrelated professional services firm (UHY). No documentary link between LWBJ and UHY exists in the source material, and UHY-specific facts (network membership, product launches, office locations, awards) cannot be attributed to LWBJ. As a result, conclusions about LWBJ's strategic positioning, technology stack, customer base, growth rate, and competitive differentiation are constrained to the firmographic signals above.

Name

LWBJ

Legal name

UHY LLP

Website

https://lwbj.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

LWBJ is a private, full-service accounting firm headquartered in West Des Moines, Iowa, founded in 1992. Co-founded by Dave Watson, the firm employs 101–250 professionals and serves clients across Iowa and the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audit & Assurance: Licensed independent CPA firm providing audit and attest services to clients across various industries.
2. Tax Services: Tax and business consulting services through UHY Advisors, Inc. subsidiary entities.
3. Advisory: Strategic advisory services for business growth, transition, and transformation.
4. Consulting: Business consulting services addressing operational challenges and industry-specific needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

LWBJ is a full-service accounting firm providing Audit & Assurance, Tax, Advisory, and Consulting services to middle-market clients across multiple industries including Manufacturing & Distribution, Construction, Dealerships, Technology, Government, Not-For-Profit & Higher Education, and Financial Institutions. Services are delivered through an alternative practice structure combining licensed CPA attest services with tax and business consulting via affiliated advisory entities.

Product overview

UHY is a professional services firm offering a unified portfolio of four core service lines: Audit & Assurance, Tax, Advisory, and Consulting. The firm operates as an alternative practice structure with UHY LLP (licensed independent CPA firm providing attest services) and UHY Advisors, Inc. (tax and business consulting services), serving middle-market companies across diverse industries including Manufacturing & Distribution, Construction, Dealerships, Technology, Government, Not-For-Profit & Higher Education, and Financial Institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit & Assurance Audit and assurance services for financial statement verification and regulatory compliance, delivered by the licensed CPA firm entity.
• Tax Tax planning, preparation, and advisory services for individuals and businesses, delivered through the advisory consulting entity.
• Advisory Strategic advisory services to help businesses navigate challenges and opportunities across growth, transition, and transformation.
• Consulting Business consulting services focused on growth, management, transition, and transformation strategies tailored to client industry needs.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UHY International (Urbach Hacker Young International Limited)coreOthersUHY LLP and UHY Advisors, Inc. are U.S. members of Urbach Hacker Young International Limited (UHY International), a UK company. The firms form part of the international UHY network of legally independent accounting and consulting firms. Neither UHY International nor any member has liability for services provided by other members.

Scale indicators1 record

Direct peers

• Eide Bailly: Top-25 U.S. accounting firm headquartered in the Midwest (Fargo/Sioux Falls) with comparable full-service offerings and vertical depth in agribusiness and insurance—industries also core to Iowa-based firms. Closely comparable in scale and regional Midwestern orientation.
• Baker Tilly US: Full-service U.S. accounting and advisory firm with deep Midwest presence and audit, tax, advisory lines directly comparable to LWBJ's portfolio. Useful peer for understanding competitive dynamics in the mid-tier at slightly larger scale.
• Forvis (formerly BKD): Top-10 U.S. accounting firm resulting from the BKD-Checkmark merger with strong Missouri/Southwest and Midwest roots. Comparable full-service model and mid-market vertical coverage, especially in healthcare and not-for-profit.
• Wipfli: Large Midwest-based (Milwaukee/WI) full-service accounting and advisory firm with similar mid-market focus. Comparable on service mix and regional orientation; useful benchmark for PE-style valuation multiples applied to sub-2,000 employee CPA firms.
• CliftonLarsonAllen (CLA): Top-10 U.S. full-service accounting and advisory firm with strong Midwest presence. Comparable service model and mid-market focus; benchmark for scaling beyond 1,000 employees.
• RSM US: Large mid-market-focused full-service accounting and advisory firm with national breadth. Directly comparable business model (audit, tax, advisory, consulting) to LWBJ's full-service positioning, but at substantially larger scale—useful benchmark for growth ceiling and pricing dynamics in the regional tier.
• Honkamp Krueger + CPAs & Advisors: Mid-size Midwest (Iowa) regional accounting and advisory firm—the most geographically and operationally comparable peer to LWBJ, sharing an Iowa footprint and full-service mid-market orientation.
• Plante Moran: Large Midwest-based (Michigan) full-service accounting and consulting firm—perhaps the closest geographic and cultural peer to a West Des Moines LWBJ. Comparable on service mix, partner culture, and mid-market client base.

Broad incumbents

• BDO USA: Top-tier global accounting network operating at significantly larger scale than LWBJ. Sets the ceiling on what a mid-market firm in adjacent markets faces competitively; useful for understanding premium-tier pricing power against regional firms.

Emerging players

• Grassi & Co. Mid-size full-service accounting and advisory firm operating in adjacent Midwest/Metro-NY geographies with comparable mid-market verticals. Represents the type of consolidator/emerging player LWBJ might partner with or be benchmarked against for valuation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/UHY_US
• Facebookfacebook.com/uhyllp
• LinkedInlinkedin.com/company/lwbj-financial
• Instagraminstagram.com/uhyllp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LWBJ