Spurgeons

What Spurgeons does

Spurgeons is a UK-registered charity (no. 1081182) founded in 1867 by Charles Haddon Spurgeon that delivers family and children's support services across multiple regions of England, headquartered in Rushden, Northamptonshire. The organization operates Family Hubs in commissioning partnership with Birmingham City Council, Wiltshire Council, Surrey County Council (Elmbridge), and Thanet Community Churches (Ramsgate), and runs prison family services at HMP Winchester; in 2022/23 it helped 30,500 families, children, and adults, and currently serves 5,160 two-year-olds in Birmingham (over 92% community coverage), 220 prisoners intensively, and 694 safeguarding cases, while running counselling services in 152 schools and 5 centres across South East England.

The product and technology surface is built around three delivery layers. Physical delivery runs through Family Hubs, Buttons Preschools, and the Fegans retained sub-brand counselling network. Online delivery uses a Digital Family Hub with always-available resources, secure video counselling via Microsoft Teams (and Zoom), and DAD.info — described as Europe's largest advice and support website for fathers — which also functions as a referral channel into Spurgeons counselling. Specialized programmes include Storybook Dads, SPROUT, Boys2Men, NAS Earlybird Plus/Teen Life, and the Parent Support Programme. No proprietary AI/ML or developer-facing API is in evidence; technology is used as a delivery and communications layer rather than as a differentiator.

The business model is a hybrid charity income mix: individual donations, regular giving, legacy gifts, and fundraising activities; corporate partnerships and church partnerships (donations, volunteering, sponsorship, and physical space); local-authority commissioned Family Hub contracts; and fee-based counselling at modest unit prices (£53/session community, £59/hour school, £56/session online) with bursaries and free trainee-supervised parent sessions for accessibility. The customer base spans vulnerable children and families (primary), schools, local authorities, prisoners and their families, churches, and corporate CSR partners, with go-to-market delivered through council commissioning, direct enterprise sales to schools, digital self-serve, and a regional channel of church and community partners.

Name

Spurgeons

Legal name

Spurgeons

Website

https://spurgeons.org

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Spurgeons is a nonprofit organization that provides charity support and intervention services for families, children and young people.

Ownership category

akta.pro rank

Product category

Children and Family Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Special Needs Early Intervention & Preschool Programs (EDAKAAAE), Parenting Education for Special Needs & Developmental Differences (EDACALAK)

Keywords

• Children's charity services
• Family support services
• Youth counselling
• Parenting programmes
• Early years support

Headquarters

HQ city

Rushden

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Charitable Donations and Fundraising: Spurgeons relies on generous support from supporters across the country, including individual donations, regular giving, legacy gifts, and fundraising activities.
2. Corporate Partnerships: Corporate giving through financial donations, volunteering, and sponsorship from companies partnering with the charity.
3. Church Partnerships: Partnerships with churches providing donations, prayer support, and community spaces for family hubs.
4. Counselling Services Fees: Fee-based counselling services for children, young people, and adults. Sessions are priced at £53 per person per session for community counselling, £59 per hour for school counselling, and £56 for online counselling. Bursary schemes available for those who cannot afford services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Spurgeons is a UK children's charity providing family support services including children's counselling, parenting programmes, early years support through Buttons Preschools, and services for families affected by imprisonment. Services are delivered through a national network of Family Hubs, schools, prisons, and online platforms, primarily for vulnerable children and families across the UK.

Product overview

Spurgeons is a children's charity offering interconnected services organized around Family Hubs as the central delivery mechanism. The portfolio includes family centres providing counselling (children's counselling, school counselling in 152 schools, online counselling via Teams, and free parent counselling), parenting support programmes, and early years services including Buttons Preschools. The Digital Family Hub provides always-available online resources while DAD.info serves fathers. Targeted interventions include SPROUT, Boys2Men, Storybook Dads for prisoners, and support for families affected by imprisonment, domestic abuse, and children with additional needs. All services are supported by downloadable mental health resources and parenting courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Hubs Physical service centres that provide integrated family support including counselling, parenting advice, and early years services to vulnerable children and families across the UK.
• Children's Counselling Counselling service for children experiencing emotional, behavioural, or mental health difficulties, delivered in Family Hubs and online.
• School Counselling In-school counselling programme delivered in partnership with primary and secondary schools to support pupil mental health and wellbeing.
• Online Counselling Remote counselling sessions delivered via Microsoft Teams and Zoom, expanding access to Spurgeons' counselling services beyond physical Family Hubs.
• Parenting Programmes Structured parenting courses and support programmes for parents and carers, delivered through schools, Family Hubs, and online.
• Buttons Preschools Early years preschool provision for young children, part of Spurgeons' early years support services for families.
• Affected by Imprisonment Services Specialist support services for children and families affected by the imprisonment of a parent or family member, delivered through Spurgeons' prison family link work.
• Storybook Dads Named programme that helps imprisoned parents record themselves reading a children's storybook, supporting the parent-child bond during incarceration.
• Boys2Men Youth programme supporting boys in their transition into adulthood, addressing social, emotional, and developmental needs.
• SPROUT Programme Named early years/children's programme within Spurgeons' portfolio of family and child support services.
• DAD.info Digital information and resource site for fathers and families, providing parenting advice, support content, and signposting to services.
• Spurgeons Digital Family Hub Online digital hub providing access to Spurgeons' family support content, resources, and signposted services for families across the UK.

Quantifiable outcome

• 100% of children make progress when supported by Spurgeons services
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Birmingham City CouncilcoreStrategic or Co-development PartnerPartnership with Birmingham City Council to deliver Spurgeons' Birmingham Family Hubs providing early years and family support services in Birmingham communities. Spurgeons is currently working intensively with families in Birmingham, having seen 5,160 two-year-olds (more than 92% of two-year-olds in Birmingham communities) completing their early years review.
• Wiltshire CouncilcoreStrategic or Co-development PartnerFamily Hub Wiltshire Council partnership providing early years and family support services. Includes East Wiltshire Children's Services and Children's Centre Services.
• Surrey County Council (Elmbridge)coreStrategic or Co-development PartnerSpurgeons family centres in the borough of Elmbridge, Surrey offering a range of activities and support services for parents of children aged 0-11 years.
• HMP WinchestercoreStrategic or Co-development PartnerPrison family services supporting prisoners at HMP Winchester to improve relationships with their families and children. Includes family days and support programmes.
• National Autistic SocietycoreStrategic or Co-development PartnerPartnership to deliver NAS Earlybird Plus and NAS Teen Life programmes - specialist support for parents with children on the autistic spectrum. Parent Support Workers are trained as licensed users by the National Autistic Society.
• Storybook DadsminorStrategic or Co-development PartnerStorybook Dads programme supporting families affected by imprisonment by enabling prisoners to record stories for their children.
• Thanet Community ChurchescoreStrategic or Co-development PartnerPartnership with Thanet Community Churches to operate The Corner family hub in Ramsgate - a bright modern building housing Community Church Ramsgate and Buttons preschool operated by Fegans services.
• DAD.infocoreGTM or Marketing PartnerSpurgeons operates DAD.info, Europe's largest advice and support website for Fathers, which also serves as a marketing and referral channel for Spurgeons counselling services. The platform provides enquiries for counselling and hosts the 'Ask Debbie' advice column.
• FeganscoreStrategic or Co-development PartnerFegans Children's Counselling Services, a heritage service now part of Spurgeons, provides counselling and family support through centres, schools, and online throughout the South East.
• ChurchescoreChannel Partner/ Reseller/ DistributorChurch partnerships where churches provide physical space at the heart of communities and warm welcome, while Spurgeons provides professional support including family wellbeing support, domestic abuse support, mental health support, and SEND support. Churches support with donations and prayer.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barnardo's: Barnardo's is the UK's largest children's charity, providing family support, counselling, early years, and child protection services. It is the most directly comparable organisation to Spurgeons in scope, beneficiary base, and operating model, though at substantially greater scale.
• Action for Children: Action for Children is a UK charity delivering family support, children's services, and early years programmes through local authority and school partnerships — overlapping directly with Spurgeons' Family Hubs, school counselling, and parenting support offerings.
• NSPCC: The National Society for the Prevention of Cruelty to Children is a UK-wide child welfare charity delivering safeguarding, counselling, and family support services. Comparable in mission (child protection and family wellbeing) and in operating model (mix of direct services, schools, and digital resources).

Peers

• Home-Start UK:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Spurgeons1867
• Facebookfacebook.com/spurgeons
• LinkedInlinkedin.com/company/spurgeons
• Instagraminstagram.com/spurgeonsUK
• Xx.com/SpurgeonsUK

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spurgeons