What Memira does

Memira is Scandinavia's leading private-pay provider of refractive eye surgery and lens procedures, operating 60+ clinics across Sweden, Norway, Denmark, and the Netherlands with a headcount of 51-100 employees and 50+ surgeons who have collectively performed over 500,000 procedures, adding approximately 20,000 per year and serving more than 10,000 new patients annually. Its core clinical offering comprises three surgical modalities—Ögonlaser (FS-LASIK, LASEK, TransPRK) for patients aged 18-45, ICL lens implants for larger refractive errors or thin corneas, and RLE lens replacement for the over-45 presbyopia and cataract cohort—supplemented by eyelid surgery and ophthalmology consultations.

The underlying technology is physical rather than software-based: modern laser platforms and IOL/lens inventory operated under a proprietary quality system that has tracked every procedure since 1990 and reportedly rejects 1 in 5 prospective candidates on safety grounds. Maintenance is performed at twice the manufacturer's prescribed cadence, and surgeons must complete at least 5,000 operations before being hired. Memira's go-to-market is a direct, consumer-led clinical funnel built around free preliminary examinations, celebrity and public-figure testimonials, Trustpilot reviews, and a referral program (Memira Friends) that converts patient advocacy into both demand and charitable donations.

Commercially, Memira operates one-time, per-procedure pricing with elective procedures typically self-paid (cataract surgery from 34,800 SEK; laser procedures priced individually; consultation at 1,590 SEK) and offers installment financing to widen access. Since 2019, Memira has been the dedicated eye-care vertical of Bergman Clinics, a Northern European planned-surgery group with ~140 clinics; the 2024-2025 restructuring transferred regional public-pay contracts to the Bergman Clinics brand, allowing Memira to concentrate on private refractive and ophthalmology work while remaining a core asset within the larger group.

Name

Memira

Legal name

Memira Holding AB

Website

https://memira.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Memira is Scandinavia's leading private refractive eye-surgery chain, operating 60+ clinics across Sweden, Norway, Denmark, and the Netherlands and performing ~20,000 laser, ICL, and lens-replacement procedures per year. Founded in 1990 and part of Bergman Clinics since 2019.

Ownership category

akta.pro rank

Product category

Refractive Surgery & Ophthalmology Services

NAICS

Offices of Optometrists (621320)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Oculoplastics & Orbital Surgery (HLAKAKAI), Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH)

Keywords

• Laser eye surgery
• Lens replacement surgery
• Refractive surgery
• Vision correction procedures
• Ophthalmology clinic services

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Eye Surgery Procedures: One-time surgical procedures including eye laser (FS-LASIK, LASEK, TransPRK), lens implant (ICL), and lens replacement (RLE). These are elective cosmetic procedures typically not covered by public or private insurance.
2. Private Cataract Surgery: Private cataract surgery for patients who prefer not to wait for regional healthcare queues. Price starts from 34,800 SEK.
3. Eye Doctor Consultations: Private ophthalmologist consultations at their clinics in Karlstad, Luleå, and Sundsvall. Examination costs 1,590 SEK.
4. Financing Options: Memira offers financing alternatives to make treatments more accessible to patients through installment payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Memira is the leading Scandinavian chain for elective vision correction, performing laser eye surgery (FS-LASIK, LASEK, TransPRK), lens implants (ICL), and lens replacement surgery (RLE), as well as private cataract surgery and ophthalmology consultations, delivered across 60+ clinics in Sweden, Norway, Denmark, and the Netherlands. Each patient begins with a free preliminary eye examination that determines candidacy and recommends the appropriate method, after which treatments are performed by 50+ in-house surgeons using modern equipment backed by a proprietary quality system tracking outcomes since 1990.

Product overview

Memira is Scandinavia's leading provider of vision correction procedures, offering a comprehensive portfolio of three main surgical treatments: Ögonlaser (laser eye surgery using FS-LASIK, LASEK, and TransPRK methods for patients 18-45), Linsimplantat (ICL implantable lens for patients with larger vision correction needs), and Linsbyte (RLE lens replacement for patients over 45 with presbyopia). The company also provides eye care services including cataract surgery, eyelid surgery, and general eye examinations through their network of over 60 clinics in Sweden, Norway, Denmark, and the Netherlands. Memira operates as part of Bergman Clinics following their 2019 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Ögonlaser (Eye Laser Surgery) Laser eye surgery using methods such as FS-LASIK, LASEK, and TransPRK to reshape the cornea and correct nearsightedness, farsightedness, and astigmatism. Targets adults aged 18-45 with stable vision, seeking to reduce or eliminate the need for glasses or contact lenses.
• Linsimplantat (ICL - Implantable Collamer Lens) Phakic lens implant procedure where a corrective lens is placed in front of the eye's natural lens without removing it. Recommended for adults aged 18-45 with large refractive errors or thin corneas unsuitable for laser correction.
• Linsbyte (RLE - Refractive Lens Exchange) Lens replacement surgery where the eye's natural lens is replaced with an artificial lens to correct presbyopia and other refractive errors. Primarily for patients over 45 with age-related farsightedness; also used as the surgical approach for cataract operations.
• Gråstarrsoperation (Cataract Surgery) Private cataract surgery performed as a lens exchange (RLE) procedure, offered with short waiting times and premium lens options. Available both privately and through regional healthcare systems via sister company Bergman Clinics. Starting price from 34,800 SEK.
• Ögonsjukvård (Eye Care & Ophthalmology Services) Comprehensive private eye care services including eye disease treatment, eye examinations, and specialized ophthalmology care. Includes eyelid surgery for cosmetic and functional concerns (dermatochalasis, entropion, ectropion, trichiasis, ptosis). Offered at dedicated eye clinics in Karlstad, Luleå, and Sundsvall.
• Undersökning (Pre-operative Eye Examination) Free comprehensive pre-operative eye examination to assess candidacy for vision correction procedures, including measurement of refractive errors, corneal thickness, and mapping of eye anatomy. Serves as the entry point (freemium) for all refractive treatments. Private ophthalmologist consultations at eye clinics cost 1,590 SEK.

Quantifiable outcome

• Over 500,000 eye operations performed with approximately 20,000 added annually
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bergman ClinicscoreStrategic or Co-development Partner · 1 January 2019Since 2019, Memira is owned by Bergman Clinics, a leading healthcare provider in Northern Europe with approximately 140 clinics in the Netherlands, Germany, and Scandinavia. Bergman Clinics specializes in planned surgery across several healthcare areas. Memira operates within the eye care vertical of Bergman Clinics, with their regional healthcare services (for 7 of Sweden's 21 regions) handled under the Bergman Clinics brand.
• Optikbranschen (Swedish Optical Industry Association)minorOthersMemira is a member of the industry organization Optikbranschen and is certified according to their quality standards. They actively work to strengthen quality awareness within refractive surgery and advocate for regulation by the Swedish Health and Welfare Authority (Socialstyrelsen).
• ESCRS (European Society of Cataract and Refractive Surgeons)minorOthersMemira advocates for increased registration to the European quality registry for refractive surgery managed by ESCRS.
• Vision For AllminorStrategic or Co-development PartnerNon-profit organization working to provide vision correction opportunities to people in developing countries. Memira collects used glasses from patients who no longer need them after vision correction surgery and donates them through Vision For All. Optometrists from Memira travel annually to distribute glasses in areas where people cannot afford vision aids. Memira also supports the organization financially and through their Memira Friends referral program (1,000 SEK donated per referral).
• Nordic Center for Sustainable Health Care (NCSH)minorOthersNetwork for organizations working with sustainability in the healthcare sector. Memira is a member, gaining access to the network's extensive knowledge base and opportunities to participate in international meetings, educational webinars, and reports. The membership provides a platform for collaboration with other relevant industry actors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LASIK MD: Canada's leading refractive surgery provider with 30+ clinics. Offers LASIK, PRK, ICL, and lens replacement — directly mirroring Memira's procedure portfolio. Comparable on multi-clinic chain model, cash-pay elective positioning, and consumer testimonial-driven marketing.
• EuroEyes: German-based refractive surgery chain (HKEX-listed) operating across Germany, Denmark, UK, and China. Offers LASIK, ICL, and RLE — directly overlapping Memira's core procedure portfolio. Closest geographic competitor in Denmark and serves a comparable Northern European patient demographic.
• TLC Laser Eye Centers: North America's largest LASIK provider with 30+ clinics across the US and Canada. Operates a similar high-volume multi-clinic chain model with freemium consultations and one-time elective pricing. Comparable on scale, procedure mix, and consumer marketing approach.
• Optical Express: UK and Ireland's largest refractive surgery chain offering LASIK, lens surgery, and cataract procedures. Closest comparable by model: multi-clinic chain, cash-pay elective, similar procedure mix and target demographic of myopic/hyperopic adults aged 18-45 and presbyopes 45+.

Others

• Bergman Clinics: Parent company of Memira since 2019; operates ~140 clinics across Netherlands, Germany, and Scandinavia in planned surgery verticals. Not a peer in the traditional sense, but the parent platform that owns the regional healthcare contracts Memira transferred to and the structural enabler of future European expansion.

Regional players

• Care Vision Germany: German private eye clinic chain offering laser eye surgery, lens surgery, and cataract treatment. Multi-clinic cash-pay model similar to Memira; competes for the same Northern European patient demographic when cross-border medical travel is considered.
• FreeVis LASIK Zentrum: German refractive surgery group with multiple clinics across major German cities. Offers LASIK, PRK, and lens procedures. Comparable on multi-clinic private-pay model and similar procedure portfolio; relevant as potential DACH expansion reference for Memira via Bergman Clinics.
• Augenklinik Dardenne: German specialist eye clinic offering cataract and refractive surgery procedures. Comparable on refractive surgery focus and clinical quality positioning, though smaller and single-site; serves as a representative German competitor in the Bergman Clinics adjacent market.
• Smile Eyes Augenklinik: German refractive surgery clinic group with multiple locations across Germany and Austria. Offers LASIK, ICL, and lens surgery. Comparable on procedure mix and cash-pay elective model, though focused on DACH region rather than Scandinavia.
• EyeLaser Vienna: Austrian premium refractive surgery clinic specializing in LASIK, ICL, and lens surgery. Comparable on procedure mix, quality-system emphasis, and premium positioning; serves a Central European patient base with similar demographic to Memira's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/memirasverige
• LinkedInlinkedin.com/company/memira

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memira