Grange Hotels

What Grange Hotels does

Grange Hotels is a privately held London boutique hotel collection operated by Globalgrange Ltd, a private limited company registered in England and Wales. The group owns and operates four 4-star properties in the Bloomsbury neighbourhood of central London, all located on Bedford Place: Grange Beauchamp Hotel (47 rooms), Grange Clarendon Hotel (51 rooms), Grange Buckingham Hotel (17 self-contained studios), and Grange Portland Hotel (18 self-contained studios), giving a total inventory of approximately 133 rooms. The properties are housed in restored Georgian townhouses, with two flagship hotels (Beauchamp and Clarendon) offering full-service accommodation including in-house restaurants and bars, while Buckingham and Portland operate as self-catering studios. The group employs approximately 150 people primarily in the UK.

The company's revenue model is anchored in nightly room accommodation, supplemented by meetings and events (conferencing capacity up to 55 delegates at Beauchamp Place), food and beverage (afternoon tea priced £12.50-£42.50 per person, restaurants, bars), and ancillary services including gift vouchers and day-use rooms. Go-to-market combines a direct-to-consumer channel (own website, branded iOS/Android mobile app offering a 10% direct-booking discount, best-rate guarantee, and loyalty discounts) with sales-led group and corporate bookings via a Central Rooms Reservations team and a dedicated conference and events sales function, alongside OTA distribution and traditional travel agents. Customer segments are predominantly leisure travellers visiting London for cultural attractions (British Museum, West End theatres, Covent Garden) and secondarily business travellers and small corporate groups. Technology is standard hospitality-grade property management and booking systems; there are no proprietary AI or data assets. Strategic positioning emphasises historic Georgian character, a leafy Bloomsbury micro-market location, and institutional partnerships with major cultural and academic anchors (British Museum, Royal Opera House, UCL, King's College London, LSE, Bloomsbury Festival).

Name

Grange Hotels

Legal name

Globalgrange Ltd

Website

https://grangehotels.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Grange Hotels is a privately held London boutique hotel group operating four 4-star Georgian townhouse properties in Bloomsbury (~133 rooms total) under Globalgrange Ltd, serving predominantly leisure and business travellers with rooms, F&B, and meeting/event services via direct booking, mobile app, and OTA channels.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel accommodation
• London hotel rooms
• Meetings and events venues
• Hotel hospitality services
• Afternoon tea service

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodation: Core revenue from renting guest rooms across four boutique hotels in Bloomsbury, London. Room types range from cosysingle to suites. Rates are dynamic and vary by availability, room type, and terms of stay. Direct booking offers best available rates and loyalty discounts.
2. Meetings & Events Venue Hire: Conference and event venue hire at Grange Beauchamp Hotel. Spaces include Beauchamp Place (up to 55 theatre style), Conservatory, and 4 syndicate rooms. Full audio-visual and business facilities available.
3. Food & Beverage: In-house restaurants at Grange Beauchamp and Grange Clarendon serve breakfast, lunch, and dinner. Bars offer beverages and snacks. Afternoon tea service (Traditional and Cream Tea) is available. Private dining hire available at Beauchamp Place.
4. Afternoon Tea: Traditional Afternoon Tea at £34.50 per person and £42.50 for Sparkling Afternoon Tea; Cream Tea at £12.50 per person. Pre-booking required at least one day prior.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Grange Hotels operates a collection of four independent 4-Star boutique hotels in Bloomsbury, London — Grange Beauchamp (47 rooms), Grange Clarendon (51 rooms), Grange Buckingham (17 rooms) and Grange Portland (18 rooms) — providing guest accommodation, in-house restaurants and bars, meeting and events facilities, and afternoon tea services. The company sells stays directly through its own website and mobile app with best-rate guarantees, and also distributes via OTAs, travel agents, and dedicated sales teams for group bookings and corporate events.

Product overview

Grange Hotels is a collection of four independent 4-Star boutique hotels located in Bloomsbury, central London — the Grange Beauchamp Hotel (47 bedrooms), Grange Clarendon Hotel (51 bedrooms), Grange Buckingham Hotel (17 studio bedrooms), and Grange Portland Hotel (18 studio bedrooms). The portfolio includes a mobile app for direct booking with a 10% discount, meeting and events facilities (up to 55 persons at Beauchamp), in-house bar and dining (Beauchamp restaurant, Clarendon bar and dining), and afternoon tea services. Some properties offer self-catering studio rooms with kitchenettes, and breakfast is shared across adjacent properties. The collection targets both leisure and business travellers seeking boutique accommodation near the British Museum and West End.

Differentiator

Problem solved

Functional benefit

Brands

• Grange Beauchamp Hotel: 47-room 4-star boutique hotel set in a Georgian townhouse near British Museum, featuring meeting space and restaurant with garden terrace
• Grange Clarendon Hotel
• Grange Buckingham Hotel
• Grange Portland Hotel

Products and services

• Grange Beauchamp Hotel A 4-Star boutique hotel in Bloomsbury set in a Georgian townhouse, featuring 47 large contemporary guest bedrooms with marble en-suite bathrooms, LCD flat-screen televisions, and garden views. Offers an in-house restaurant, conservatory, garden terrace, and dedicated meeting space with capacity up to 55 people. Targets leisure travellers, business guests, and event organisers seeking central London accommodation.
• Grange Clarendon Hotel A 4-Star boutique hotel near Euston Station in Bloomsbury, set in an early 19th century Georgian townhouse with 51 individually appointed bedrooms, an in-house restaurant serving continental and cooked breakfasts, and some rooms overlooking private gardens. Targets leisure and business travellers seeking period charm near Euston.
• Grange Buckingham Hotel A 4-Star boutique hotel in Bloomsbury near the British Museum, featuring 17 self-contained large studio bedrooms with en-suite bathrooms and kitchenettes, with breakfast served at the adjacent Grange Clarendon Hotel. Targets longer-stay leisure and business guests needing self-catering facilities.
• Grange Portland Hotel A 4-Star boutique hotel in Bloomsbury featuring 18 self-contained large studios with en-suite bathrooms, lounges, and self-catering kitchenettes, with breakfast served at the adjacent Grange Beauchamp Hotel. Targets longer-stay guests requiring self-catering convenience.
• Meeting & Events Services Conference and event venue at Grange Beauchamp Hotel offering meeting rooms including Beauchamp Place (capacity up to 55), a conservatory, 4 syndicate rooms, and a garden terrace for private dining and hospitality events, with full audio-visual support. Targets corporate event planners, business conference organisers, and private function hosts.
• Beauchamp Bar & Dining In-house restaurant and bar at Grange Beauchamp Hotel serving international cuisine with a conservatory dining area (capacity of 50), available for breakfast, lunch, dinner, and private dining/events hire. Targets hotel guests, local diners, and event attendees.
• Afternoon Tea Afternoon tea service at Grange Hotels offering Traditional Afternoon Tea (from £34.50 per person) and Cream Tea (from £12.50 per person), served 14:00–18:00 with pre-booking required at least one day prior. Targets leisure guests, tourists, and local patrons seeking a quintessentially British experience.
• Grange Hotels Mobile App Mobile booking application available for iOS and Android, enabling guests to book rooms across all four Grange properties and access services on the go, with an instant 10% discount offered for app bookings. Targets leisure and business travellers who prefer mobile self-service booking.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Seven partnerships are on record, tiered minor.

• Central District Alliance (BID)minorStrategic or Co-development PartnerGrange Hotels actively supports the Central District Alliance Business Improvement District (BID) in its efforts to improve and ensure the local neighbourhood is clean, green, safe, and welcoming for all members and visitors.
• Bloomsbury FestivalminorStrategic or Co-development PartnerGrange Hotels sponsors and supports the Bloomsbury Festival, the key local annual cultural event. The festival is working towards a month-long festival in 2026 to celebrate its 20th anniversary, linked to UCL's 200th celebrations.
• British MuseumminorStrategic or Co-development PartnerGrange Hotels maintains strong links with and helps promote events at the British Museum. The Bloomsbury hotel cluster is described as having the British Museum on its doorstep.
• Royal Opera HouseminorStrategic or Co-development PartnerGrange Hotels maintains strong links with and helps promote events at the Royal Opera House. Guest reviews confirm proximity and suitability for opera-goers.
• UCL (University College London)minorStrategic or Co-development PartnerGrange Hotels maintains links with local educational institutions including UCL. The company is a sponsor of Bloomsbury Festival linked to UCL's 200th anniversary. UCL student groups and clinical trial participants have been hosted at Grange properties.
• King's College LondonminorStrategic or Co-development PartnerGrange Hotels maintains strong links with local educational institutions including King's College London.
• LSE (London School of Economics)minorStrategic or Co-development PartnerGrange Hotels maintains strong links with local educational institutions including LSE.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Firmdale Hotels: London-based collection of independently designed boutique hotels (including Covent Garden Hotel, The Soho Hotel, Number Sixteen). Highly comparable as a multi-property boutique hotel group in central London targeting leisure and business travellers with design-led, full-service 4–5 star product.
• Hand Picked Hotels: UK collection of independently owned boutique country house and coastal hotels. Comparable as a multi-property independent boutique hotel group in the UK with similar leisure and events revenue mix, though geographically focused outside London.
• Red Carnation Hotels: Family-owned collection of luxury boutique hotels in London and other gateway cities (including The Milestone, The Chesterfield). Comparable as an independent London boutique hotel collection emphasising period architecture, F&B quality and personalised service.
• St Giles London Hotel: Large full-service hotel in the Bloomsbury/Tottenham Court Road area. Comparable as a London hotel competitor in the immediate Bloomsbury catchment competing for overlapping leisure and business demand, though at a larger and more chain-like scale.
• The Doyle Collection: Operates luxury and upper-upscale boutique hotels in London, Dublin and other cities, including The Bloomsbury Hotel — directly adjacent to Grange's Bedford Place cluster. Closest direct peer by location, brand positioning and target guest profile.
• The Academy Hotel: Boutique townhouse hotel in Bloomsbury near the British Museum. Comparable as a similarly positioned small independent boutique property targeting the same Bloomsbury leisure and academic visitor base.
• The Montague on the Gardens: Boutique 4-star hotel in Bloomsbury adjacent to the British Museum. Directly comparable as a Bloomsbury-based competitor competing for the same cultural-tourism leisure segment.

Broad incumbents

• Park Plaza Hotels: Operates multiple large full-service hotels across central London (Westminster Bridge, County Hall, Riverbank). Comparable as a central-London full-service hotel competitor with overlapping leisure and corporate business, though at significantly larger scale.
• Rosewood London: Luxury 5-star hotel in High Holborn, central London. Comparable as a Bloomsbury-area competitor competing for high-end leisure and corporate business, though positioned at the luxury tier above Grange's 4-star mid-market.
• The Langham, London: Iconic luxury 5-star hotel in Regent Street near Bloomsbury. Comparable as a central-London heritage hotel competing for the same West End leisure and business demand, though at the upper-luxury tier above Grange's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grangehotelsofficial
• LinkedInlinkedin.com/company/grange-hotels
• Instagraminstagram.com/grangehotels/?hl=en
• Xx.com/GrangeHotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grange Hotels