Moscow Medical

What Moscow Medical does

Moscow Medical is an independent, for-profit outpatient clinic operating a single location at 213 N Main Street in Moscow, Idaho, serving as the longest-serving family practice on the Palouse. The clinic functions as a Certified Rural Health Clinic (RHC) under the Rural Health Clinic Services Act of 1977 and as a National Health Service Corps (NHSC) certified member, both of which shape its federal reimbursement posture and provider recruitment. Its service portfolio spans family practice, urgent and same-day appointments, pediatrics and newborn care, women's health, student health tailored to the University of Idaho, adult medicine and geriatrics, dermatology, DOT physicals, immunizations, minor procedures, and minor emergency care. The clinic accepts most commercial insurance plans along with Medicaid, Medicare, and CHIP, and operates a sliding fee scale program that provides discounted services based on family income and household size for uninsured or underinsured patients.

The clinic is staffed by an interdisciplinary team of board-certified family nurse practitioners and physician assistants (Jordan Harlow, FNP-C; Sara Presol, FNP-C; Jessica Cruz, PA-C) and is actively recruiting a board-certified or board-eligible family physician with partnership potential. Its underlying technology stack centers on the eClinicalWorks EHR and patient portal for appointment scheduling and account management, with operational integrations to LabCorp for external laboratory billing and a pharmacy network (Hodgins Drug, Safeway, Sid's, Wal-Mart, Walgreens, Costco, Rosauers) for prescription refill authorization.

The business model is fee-for-service primary care revenue collected from patients and insurance carriers at the time of service, supplemented by insurance billing as a courtesy to most major carriers and by the NHSC/RHC-aligned reimbursement framework. Go-to-market is sales-led but predominantly community-driven: patient acquisition rests on the clinic's reputation as the longest-serving family practice on the Palouse, physician and provider referrals, word-of-mouth, its website (moscowmedical.com), and an active Facebook page. The clinic does not disclose service-level pricing publicly, and customers span individual families, pediatric patients, women's health patients, University of Idaho students, and uninsured/underinsured patients using the sliding fee scale.

Name

Moscow Medical

Website

https://www.moscowmedical.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Moscow Medical is a health outpatient clinic that provides women’s health care, student health, emergency care, and laboratory services.

Ownership category

akta.pro rank

Product category

Rural Primary Care

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Immunization & Vaccine Clinics (HLAKAGAJ)

Keywords

• Family practice services
• Rural health clinic
• Primary care services
• Women's health care
• Pediatric health services

Headquarters

HQ city

Moscow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Direct revenue from providing medical services to patients. Services include urgent care, pediatrics, women's health, student health, adult medicine, dermatology, DOT physicals, minor procedures, and laboratory services. Payment is collected at time of service including deductibles, co-insurance, co-payments, and non-covered charges.
2. Insurance Billing: Clinic bills primary insurance companies as a courtesy. Accepts most insurance plans and is in-network with most carriers. Also bills Medicaid, Medicare, and CHIP programs.
3. Sliding Fee Scale Program: Discounted services based on family income and household size for patients who qualify. Provides healthcare access regardless of ability to pay. Application covers balances for 6 months from approval date.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moscow Medical is a certified Rural Health Outpatient Clinic delivering comprehensive family practice medicine to patients of all ages in the Moscow, Idaho and Latah County area. Its core offerings span urgent and same-day appointments, pediatrics and newborn care, women's health, student health, adult medicine, dermatology, DOT physicals, immunizations, minor procedures, minor emergency care, and laboratory services. It also administers a sliding fee scale program that provides discounted care based on family income and household size.

Product overview

Moscow Medical is a certified Rural Health Outpatient Clinic offering a comprehensive suite of family practice services as a single, unified healthcare practice. The core offering centers on Family Practice Services including urgent/same-day appointments, pediatrics and newborn care, women's health, and student health. Additional clinical services encompass adolescent care, adult medicine and geriatrics, dermatology, DOT physicals, laboratory services (integrated with LabCorp), minor procedures, and minor emergency care. The practice also provides immunizations and a sliding fee scale program for uninsured or underinsured patients. All services are connected through an eClinicalWorks patient portal for appointment management and account access.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Practice Services Comprehensive primary healthcare services for patients of all ages in the Moscow and Latah County community, including same-day appointments, urgent care, pediatrics, women's health, and student health services. Designed as a one-stop family practice for residents of the Palouse region.
• Urgent and Same Day Appointments Same-day and walk-in appointments available for existing patients requiring immediate medical attention for acute, non-emergency conditions.
• Pediatrics and Newborn Care Healthcare services for children from infancy through adolescence, including diagnosis and treatment of childhood ailments, well child exams, immunizations, and developmental tracking. Aimed at parents seeking comprehensive pediatric care from infancy through adolescence.
• Women's Health Care Comprehensive women's health services including pelvic pain evaluation, menstrual disorder management, preventive health education, annual exams, cancer screenings, menopause management, family planning, HPV evaluation/treatment including colposcopy, and STD testing and treatment. Targeted at women of all ages.
• Student Health Services Healthcare services tailored for college students, including same-day appointments, assistance with on-campus disability permits, medical withdrawals, and coordination with on-campus services. Designed for University of Idaho students needing care that fits class schedules.
• Immunization Services Comprehensive vaccination program offering all recommended childhood immunizations including DTaP, Hepatitis A/B, Hib, HPV, Influenza, MMR, MMRV, Meningococcal ACWY, PCV13, Polio, Rotavirus, Tdap, Td, and Varicella, plus adult flu shots available by appointment or walk-in.
• Adult Medicine and Geriatrics Medical care services for adult and elderly patients, including routine checkups and chronic disease management.
• Dermatology Dermatological services for evaluation and treatment of common skin conditions.
• DOT Physicals Department of Transportation physical examinations for commercial drivers required to maintain CDL certification.
• Laboratory Services On-site and external laboratory testing services, with external lab services performed by LabCorp and billed separately by LabCorp.
• Minor Procedures Minor in-office medical procedures including joint injections and lesion removal.
• Minor Emergency Care Emergency care for non-life-threatening conditions treated at the clinic.
• Sliding Fee Scale Program Discounted healthcare services based on family income and household size for patients who qualify, providing healthcare access regardless of ability to pay. Approved applications cover balances for 6 months from approval date.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• National Health Service Corps (NHSC)coreOthersMoscow Medical is a certified member of the NHSC, which connects primary health care clinicians to people in underserved areas. NHSC members commit to serving all patients, offering discounted fees for qualifying patients, accepting Medicaid, Medicare, and CHIP, and not denying services based on inability to pay. In return, the clinic and its providers gain access to NHSC loan repayment programs to help recruit and retain medical professionals.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Gritman Medical Center: Gritman Medical Center is the local hospital and integrated health system based in Moscow, Idaho — the same community as Moscow Medical. As the dominant healthcare provider in Latah County, it competes for the same patient base with broader inpatient, emergency, and specialty service lines.
• St. Joseph Regional Medical Center: St. Joseph Regional Medical Center in Lewiston, Idaho is the nearest regional hospital, approximately 30 miles from Moscow. It competes with Moscow Medical for patients across the Palouse region and is referenced in the clinic's own team background as a regional employer and care provider.
• Pullman Regional Hospital: Pullman Regional Hospital serves Pullman, Washington — just across the state line from Moscow, Idaho — competing for patients across the Palouse region. As a community-based health system offering primary care, it operates in the same geographic catchment as Moscow Medical.
• One Medical (Amazon): One Medical, now owned by Amazon, is a tech-enabled membership-based primary care provider. It represents a broader incumbent contrast to Moscow Medical's traditional independent rural practice, illustrating how primary care is being reshaped by technology, scale, and capital.

Direct peers

• CHAS Health: CHAS Health (Community Health Association of Spokane) operates a network of community health clinics serving rural and underserved populations across eastern Washington and northern Idaho — the same Palouse region as Moscow Medical. It mirrors the community health model, sliding fee scale access, and broad primary care service mix.
• Mosaic Medical: Mosaic Medical is a federally qualified community health center serving rural central Oregon with multiple clinic locations. It shares the community health model, sliding fee scale access, and rural primary care focus directly comparable to Moscow Medical's positioning on the Palouse.
• Aviva Health: Aviva Health (formerly Umpqua Community Health Center) is a federally qualified health center serving rural Douglas County, Oregon. It mirrors Moscow Medical's combination of family practice, pediatrics, women's health, lab, and pharmacy services in a rural underserved market.
• Sea Mar Community Health Centers: Sea Mar operates a large network of community health centers across Washington serving underserved and rural populations with primary care, pediatrics, women's health, and lab services — directly comparable to Moscow Medical's service mix and federal community health operating model.
• Yakima Valley Farm Workers Clinic: Yakima Valley Farm Workers Clinic operates community health centers across rural Washington and Oregon serving agricultural and rural communities. It shares the community health model, sliding fee scale, broad primary care service mix, and rural mission with Moscow Medical.

Others

• eClinicalWorks: eClinicalWorks is the EHR and patient portal vendor that Moscow Medical uses to operate its practice, schedule appointments, and manage patient records. As an infrastructure provider to Moscow Medical and thousands of similar ambulatory clinics, it sits in the adjacent technology ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moscowmedical
• LinkedInlinkedin.com/company/moscow-medical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moscow Medical