Mequity Companies

What Mequity Companies does

Mequity Companies is a privately held real estate development and investment firm headquartered in Dunwoody, Georgia, focused exclusively on the development, construction, and operation of institutional-quality self-storage facilities across major Eastern U.S. metropolitan markets—specifically New York City/Northern New Jersey/Connecticut, Boston, Philadelphia/Southern New Jersey, Atlanta, and Miami/South Florida. Founded in 2017 and led by principals Bill Marsh (CEO) and Robert Holly (COO), the firm has developed over half a billion dollars of self-storage product representing approximately 1.6 million square feet. The project portfolio spans ground-up construction of climate-controlled multi-story facilities (e.g., the eight-story Miami asset at 120-132 NW 27th Avenue; the seven-story North Bergen, NJ asset), adaptive reuse of existing structures (Philadelphia Cottman Avenue grocery conversion, Manhattan Flatiron parking garage conversion), and value-add acquisition/renovation opportunities.

The firm's business model is a sponsor-developer structure. Mequity raises equity capital from accredited investors via private placements distributed through its investor relations team and the Juniper Square investor portal, and deploys that capital to entitle, design, build, lease up, and either sell or hold self-storage assets. Once stabilized, most facilities are sold to or contracted with major third-party self-storage operators—including Public Storage, Extra Space Storage, CubeSmart, Prime Storage, and StorageMart (Manhattan Mini Storage)—which generate development gains for Mequity and ongoing rental income distributions to investor partners. Revenue mechanics therefore blend episodic development profits (one-time asset sales) with managed operational income on retained assets and equity participation in stabilized portfolios.

The underlying technology stack is minimal: a WordPress-based marketing site and the Juniper Square investor onboarding and reporting platform. There is no proprietary software platform, no API surface, no mobile application, and no data product. Operational differentiation is concentrated in the principals' prior tenure at Storage Post Self Storage—where Marsh and Holly jointly oversaw more than $500 million of self-storage acquisitions, construction, and development—reinforced by Jennifer McMiller's accounting leadership (prior Storage Post controller and Ernst & Young senior auditor) and Chris Prince's capital markets legal experience (former General Counsel at Priority Technology Holdings; prior tenure at King & Spalding). Architectural execution is supported by a long-standing partnership with Frank G. Relf Architect, P.C.

Name

Mequity Companies

Legal name

Mequity Companies

Website

https://mequity.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mequity Companies is a private real estate firm based in Dunwoody, Georgia, developing institutional-quality self-storage facilities across seven major Eastern U.S. metropolitan markets by raising equity from accredited investors via the Juniper Square platform and partnering with top-tier operators such as Public Storage, Extra Space, CubeSmart, Prime Storage, and StorageMart for facility off-take.

Ownership category

akta.pro rank

Product category

Self-storage real estate development and investment

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Real Estate Dealers (For Their Own Account) (6532), Public Warehousing & Storage (4220)

akta.pro industry

PRIMARYHSAKAGAD

Business & Commercial Self-Storage (Inventory/Records)

Home & Personal Services/Moving, Storage & Relocation Services/Short-Term & Long-Term Self-Storage Services

Keywords

• Self storage development
• Real estate investment
• Equity investment opportunities
• Climate controlled storage
• Adaptive reuse development

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equity Investment Returns: Mequity provides equity investment opportunities to accredited investors in self storage development projects and operational storage facilities. Returns are generated through property development appreciation, operational income distribution, and property sales.
2. Property Development and Sale: Mequity develops institutional-quality self storage facilities and sells them to operators/institutional investors, generating development profits. Many of their completed facilities have been sold to operators like Extra Space and are now managed by third-party storage companies.
3. Property Operations: Mequity operates self storage facilities, generating rental income from storage unit leases until properties are sold.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mequity Companies develops institutional-quality self-storage facilities through ground-up construction, adaptive reuse of existing buildings, and conversions of warehouses, parking garages, and retail properties. The company sources development sites and value-add facilities, executes construction and repositioning, and either operates or sells completed facilities to established self-storage operators. Concurrently, Mequity raises equity capital from accredited investors via private placement to fund these development projects and operating facilities.

Product overview

Mequity Companies operates as a unified real estate development and investment platform focused exclusively on self storage facilities. The company combines two core offerings: self storage development (ground-up construction, adaptive reuse, and value-add conversions of existing structures) and self storage investment (equity opportunities for accredited investors via a third-party investor portal). Projects span multiple U.S. metropolitan areas including New York, Boston, Philadelphia, Atlanta, and Miami, with facilities managed by third-party operators such as Public Storage, Extra Space, CubeSmart, and Prime Storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Development Ground-up construction of institutional-quality, climate-controlled self-storage facilities and adaptive reuse/conversion of existing structures (warehouses, parking garages, retail buildings) into self-storage. Delivered for accredited investor equity partners and ultimately operated by major institutional self-storage operators including Public Storage, Extra Space Storage, CubeSmart, Prime Storage, and StorageMart.
• Self Storage Investment (Private Placement Equity) Private placement equity investment opportunities offered exclusively to SEC-accredited investors in self-storage development projects and operational storage facilities, underwritten and managed by Mequity. Access via the Juniper Square investor portal and the firm's investor relations team; returns are generated through property development appreciation, operational income distribution, and property sales.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Prime StoragecoreChannel Partner/ Reseller/ DistributorPrime Storage manages Mequity's New Haven, CT facility (129 Amity Road) and acquired the Port St. Lucie, FL facility (540 SE Becker Road). Prime Storage is a professional self storage management company that operates the facilities developed by Mequity.
• Public StoragecoreChannel Partner/ Reseller/ DistributorPublic Storage manages multiple Mequity-developed facilities including Philadelphia, PA (840 Cottman Avenue), Framingham, MA (71 Bishop Street), and Port Jefferson Station, NY (225 Sheep Pasture Road). Public Storage is one of the largest self storage operators in the U.S.
• Extra Space StoragecoreChannel Partner/ Reseller/ DistributorExtra Space Storage acquired and now operates multiple former Mequity properties including Marietta, GA (2141 Powers Ferry Road), Tucker, GA (2232 Mountain Industrial Blvd), Smyrna, GA (4676 S. Atlanta Road), Miami, FL (120-132 NW 27th Avenue), and Upper Manhattan, NY (465 W. 150th Street). Extra Space is a major publicly-traded self storage REIT.
• CubeSmartcoreChannel Partner/ Reseller/ DistributorCubeSmart manages several Mequity-developed facilities including Upper Darby, PA (100 Constitution Avenue), Lynbrook, NY (14 Merrick Road), and North Bergen, NJ (5203 John F. Kennedy Boulevard). CubeSmart is a publicly-traded self storage REIT.
• StorageMart (Manhattan Mini Storage)coreChannel Partner/ Reseller/ DistributorStorageMart operates the Manhattan Flatiron District facility (41-47 E. 21st Street) under their Manhattan Mini Storage brand. Mequity converted a parking garage into this climate-controlled storage facility.
• Frank G. Relf Architect, P.C.coreStrategic or Co-development PartnerFrank G. Relf Architect, P.C. served as the architect for numerous Mequity self storage projects including facilities in Lynbrook NY, Port Jefferson Station NY, Manhattan NY, Marietta GA, Tucker GA, Smyrna GA, Miami FL, and Upper Darby PA. The firm provides architectural design services for ground-up developments and conversions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CubeSmart: Publicly-traded self-storage REIT operating multiple Mequity-developed facilities (Upper Darby PA, Lynbrook NY, North Bergen NJ). Comparable as a scaled institutional operator/buyer targeting the same urban East Coast submarkets.
• Public Storage: Largest US self-storage REIT and a repeat acquirer/operator of multiple Mequity-developed facilities (Philadelphia, Framingham, Port Jefferson Station). Closely comparable institutional counterparty and end-market reference for the same product category.
• National Storage Affiliates Trust: Publicly-traded self-storage REIT with a diversified portfolio across multiple US markets. Comparable as a competing institutional acquirer/operator for stabilized self-storage product.
• Extra Space Storage: Publicly-traded self-storage REIT that has acquired and now operates multiple former Mequity properties (Lansdale PA, Marietta GA, Tucker GA, Smyrna GA, Miami FL, Upper Manhattan NY). Directly comparable as both an acquirer and a competing institutional buyer of self-storage product.
• SmartStop Self Storage: Publicly-traded self-storage REIT and third-party management platform with broad US exposure. Comparable as a competing institutional operator/acquirer of stabilized self-storage product.

Direct peers

• Prime Storage: Professional self-storage management company that manages Mequity's New Haven, CT facility and acquired the Port St. Lucie, FL facility. Comparable as a private, scaled third-party operator with a similar geographic and product profile.
• StorageMart: Private self-storage operator that runs Mequity's Manhattan Flatiron District facility (Manhattan Mini Storage brand). Comparable as a private, urban-focused operator with similar product positioning in supply-constrained metros.
• Storage Post Self Storage: Private self-storage owner/operator where Mequity's three senior operators (Marsh, Holly, McMiller) previously held senior roles and executed over $500M of acquisitions and development. Most direct comparable on the developer-operator hybrid model and on team pedigree.
• Metro Storage LLC: Private self-storage owner/operator with East Coast footprint, including adaptive-reuse and urban infill assets. Comparable as a similarly scaled, privately-held operator with a focus on institutional-quality urban product.

Emerging players

• Global Self Storage: Smaller publicly-traded self-storage operator focused on secondary US markets. Comparable as a smaller-scale operator in the same product category, with a less differentiated footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mequity Companies