Bourbon Hospitalidade

What Bourbon Hospitalidade does

Bourbon Hospitalidade is a privately held Brazilian hospitality group founded in 1963 and headquartered in Curitiba, operating 20+ hotels and resorts across Brazil, Paraguay, and Argentina. The company serves three primary customer segments: leisure and family travelers (including themed resort experiences via a Turma da Mônica partnership at Bourbon Resort Atibaia and Bourbon Thermas Eco Resort Cataratas do Iguaçu), corporate and MICE clients (through convention-focused properties in Joinville, Santos, Ponta Grossa, and the integrated Centro de Convenciones Conmebol in Asunción with 5,300-person capacity), and social events/weddings. The portfolio is structured across sub-brands — Bourbon Hotels (full-service upscale), Bourbon Resorts (family leisure), Bourbon Exclusive (luxury boutique, including Jardín Escondido by Coppola in Buenos Aires), Rio Hotel By Bourbon (select-service business), and Bourbon Gastronomy (standalone restaurant concepts covering Japanese, French, Italian, and Brazilian cuisines). Revenue is generated through room accommodations, food and beverage operations, and convention/event space rentals; pricing is per-night and quote-based rather than publicly disclosed, and distribution runs through the company's own website, 24-hour WhatsApp, a central phone reservations team, email, and the Bourbon Destination Club loyalty program.

The business model is asset-heavy and operationally integrated, relying on owned real estate and proprietary brand IP rather than franchising. Supporting infrastructure includes in-house gastronomy brands (Kibô Japanese, Bourbon Bistrot, Tom Espaço Gastronômico, Tarobá, Vezzoso Cucina, plus lobby bars and coffee shops) co-located within properties, plus regulatory certifications such as SENATUR's first 5-star designation in Paraguay for Gran Bourbon Hotel Asunción. The company employs 1,001-5,000 people and serves 3+ million guests annually across the network. Technology disclosures are minimal — the booking platform is the company's own website, but no proprietary AI/ML systems, APIs, or data assets are documented in available material, indicating conventional hospitality technology adoption rather than technology-led differentiation.

Name

Bourbon Hospitalidade

Legal name

Bourbon Hospitalidade

Website

https://bourbon.com.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bourbon Hospitalidade is a privately held Brazilian hospitality group operating 20+ hotels and resorts across Brazil, Paraguay, and Argentina, serving leisure travelers, corporate/MICE clients, and event groups via multiple sub-brands including Bourbon Hotels, Bourbon Resorts, Bourbon Exclusive, and Rio Hotel By Bourbon.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Beverages (2080)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hospitality services
• Hotel accommodations
• Resort management
• Convention venues
• Gastronomy services

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue generated from room bookings across 20+ hotels and resorts in Brazil, Paraguay, and Argentina. Standard hotel room pricing with various room categories from Superior to Presidential Suites.
2. Gastronomy and Dining: Revenue from restaurant and bar operations including Kibô Japanese, Bourbon Bistrot, Tom Espaço Gastronômico, Tarobá, Vezzoso Cucina, and various lobby bars and coffee shops across properties.
3. Events and Conventions: Revenue from event spaces, convention centers, and meeting rooms across properties, including large venues like Centro de Convenções Conmebol with capacity up to 5,300 people.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Bourbon Hospitalidade operates a multi-brand portfolio of 20+ hotels, resorts, and convention properties across Brazil, Paraguay, and Argentina under brands including Bourbon Hotels, Bourbon Resorts, Bourbon Exclusive, Rio Hotel by Bourbon, and Bourbon Gastronomy. The company sells room accommodations, on-site food and beverage, convention and event spaces, and a loyalty program (Bourbon Destination Club), serving leisure travelers, families, corporate groups, and event planners.

Product overview

Bourbon Hospitalidade operates as a comprehensive hospitality platform offering hotels, resorts, and gastronomy services across 20+ properties in Brazil, Paraguay, and Argentina. The portfolio is organized into sub-brands: Bourbon Hotéis e Resorts (main brand), Rio Hotel by Bourbon (urban/business hotels), Bourbon Resorts (family vacation properties), Bourbon Exclusive (luxury boutique), Bourbon Hotels (full-service convention hotels), and Bourbon Gastronomy (standalone restaurants). The company provides accommodations ranging from standard rooms to presidential suites, extensive meeting and event facilities, multiple dining options including Japanese, French, Italian, and Brazilian cuisines, and leisure amenities such as pools, spas, fitness centers, and kids' clubs. The Bourbon Destination Club loyalty program enhances repeat guest engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Bourbon Resorts: Family-friendly resort properties in Atibaia and Foz do Iguaçu featuring Mônica's Gang (Turma da Mônica) themed experiences.
• Bourbon Exclusive
• Rio Hotel By Bourbon
• Bourbon Convention Hotels
• Bourbon Gastronomy

Products and services

• Bourbon Hotéis e Resorts Main hospitality brand offering hotels and resorts across Brazil, Paraguay, and Argentina, providing accommodation, gastronomy, events, and leisure services.
• Rio Hotel by Bourbon Urban hotel brand positioned for business and practical stays, present in multiple Brazilian cities (São Paulo, Maringá, Campinas, Indaiatuba) and Paraguay (Luque/Asunción, Ciudad del Este).
• Bourbon Resorts Resort brand featuring family-oriented properties with extensive leisure facilities, including Bourbon Resort Atibaia and Bourbon Thermas Eco Resort Cataratas do Iguaçu, with exclusive Mônica's Gang themed experiences.
• Bourbon Exclusive Luxury boutique hotel collection including Jardí­n Escondido by Coppola in Buenos Aires, Argentina, offering high-end differentiated experiences.
• Bourbon Hotels (Convention Hotels) Full-service hotel brand with convention and event facilities across various Brazilian cities including Curitiba, Joinville, Santos, Ponta Grossa, Londrina, Belo Horizonte, Cambará, and Fortaleza.
• Bourbon Gastronomy Culinary brand encompassing multiple restaurant concepts including Kibô Japanese (Atibaia, Curitiba, Foz do Iguaçu), Bourbon Bistrot (Curitiba), Tom Espaço Gastronômico (Atibaia, Curitiba, Fortaleza, Santos), Tarobá (Foz do Iguaçu), Vezzoso Cucina (Atibaia, Foz do Iguaçu), 1963 Lobby Bar and Bourbon Cave Bistrô (Atibaia).
• Bourbon Destination Club (BDC) Loyalty and rewards program for frequent Bourbon guests with exclusive benefits, dedicated reservations support, and cross-property member services.
• Gran Bourbon Hotel Asunción
• JL Hotel by Bourbon (Foz do Iguaçu) Hotel in Foz do Iguaçu near the Triple Frontier border region, featuring restaurant, bar, room service, fitness center, pool, and convention center with capacity for up to 550 people.
• Bourbon Resort Atibaia Family resort in Atibaia, São Paulo region, featuring Mônica's Gang (Turma da Mônica) themed entertainment, multiple pools, restaurants including Vezzoso Cucina, 1963 Lobby Bar and Bourbon Cave Bistrô, and comprehensive leisure activities.
• Bourbon Thermas Eco Resort Cataratas do Iguaçu Eco resort in Foz do Iguaçu near the Iguaçu Falls, featuring thermal pools, water parks, nature experiences, and Mônica's Gang themed entertainment under the Bourbon Resorts sub-brand.

Quantifiable outcome

• 3+ million guests received annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Mônica's Gang (Turma da Mônica)coreStrategic or Co-development PartnerThemed entertainment partnership bringing Mônica's Gang (Turma da Mônica) characters to Bourbon Resort Atibaia and Bourbon Thermas Eco Resort Cataratas do Iguaçu. Creates unique family vacation experiences with themed spaces, entertainment, and magical moments for children.
• SENATUR (Secretaría Nacional de Turismo Paraguay)coreStrategic or Co-development PartnerGran Bourbon Hotel Asunción is the first 5-star hotel in Paraguay certified by SENATUR, establishing it as a premier hospitality destination in the country.
• ConmebolcoreStrategic or Co-development PartnerIntegrated partnership with Conmebol for Centro de Convenciones Conmebol - the largest convention center in Paraguay with 4,300m² exhibition area and capacity for 5,300 people. Also includes South American Football Museum on site.
• Coppola (Bourbon Exclusive Jardín Escondido by Coppola)flagshipStrategic or Co-development PartnerLuxury boutique hotel brand partnership in Buenos Aires, Argentina. The Jardín Escondido property operates under the Bourbon Exclusive brand in collaboration with Coppola, representing an upscale differentiated offering.
• Shopping MuellerminorOthersBourbon Convention Hotel Joinville has direct and exclusive access to Shopping Mueller, providing convenience for guests and integrated retail access.
• Shopping Central ParkminorOthersCentral Park Hotel by Bourbon Cascavel has direct access to Shopping Central Park, providing integrated shopping convenience for guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GJP Hotels & Resorts: Brazilian hotel chain operating business and leisure hotels in major Brazilian cities, including properties in Foz do Iguaçu. Closely comparable to Bourbon's Rio Hotel by Bourbon and Bourbon Convention Hotels sub-brands serving corporate and convention travelers.
• Slaviero Hotéis: Brazilian hotel chain with strong presence in southern Brazil (Paraná, Santa Catarina, Rio Grande do Sul), overlapping significantly with Bourbon's core Paraná footprint. Comparable business and convention hotel positioning.
• Nobile Hotéis: Brazilian hotel chain operating multiple properties in leisure and business destinations, including Foz do Iguaçu and Curitiba. Directly comparable mid-market operator with convention and leisure focus.
• Atlantica Hotels: One of Brazil's largest independent hotel operators with 100+ properties under brands like Atlantica Collection, Go Inn, and Sleep Inn. Directly comparable to Bourbon as a multi-brand Brazilian hotel operator serving convention, business, and leisure segments.

Emerging players

• Grupo Tau (Hotel Presidente, etc.): Brazilian independent hotel group operating properties in business cities. Comparable mid-sized Brazilian hotel operator with convention and business travel focus, smaller in scale than Bourbon.

Broad incumbents

• Hilton (Brazil/LATAM): Global hospitality brand with multiple Brazilian and South American properties across Hilton Hotels & Resorts, Conrad, and Hampton by Hilton. Competes with Bourbon's full-service and convention hotels in major Brazilian cities.
• Marriott International (Brazil/LATAM): Global hotel major with growing Brazilian portfolio and a global Bonvoy loyalty program. Competes with Bourbon's upscale and luxury brands in Brazilian business and leisure cities, though typically in different price tiers.
• Meliá Hotels International: Spanish hotel operator with notable Brazilian presence including resorts. Comparable international multi-brand hotel operator with Brazilian leisure and resort exposure, particularly relevant given Bourbon's resort positioning.
• Accor (South America operations): Global hospitality leader with extensive Brazilian and South American presence spanning luxury (Fairmont, Sofitel) to economy (Ibis). Comparable as a multi-brand hotel operator in the same geography, though broader in scale and segment coverage than Bourbon.
• NH Hotel Group / Minor Hotels: European-origin hotel operator (now part of Minor Hotels) with Brazilian presence under NH and Tivoli brands. Comparable international upscale operator with Brazilian convention and business hotel exposure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bourbonhoteis
• Facebookfacebook.com/bourbonhoteis
• Instagraminstagram.com/bourbonhospitalidade
• LinkedInlinkedin.com/company/bourbon-hospitalidade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourbon Hospitalidade