Into Film

What Into Film does

Into Film is a UK registered charity (charity number 1154030) founded in 2014 and headquartered in London, positioned as the UK's leading charity for film, TV and games in education. It delivers a free, comprehensive educational programme to UK state schools, providing classroom resources, teacher training, cinema events, filmmaking support, and screen industry careers information. The organisation serves three primary beneficiary groups: UK state schools (institutional clients), UK educators (practitioner users), and young people in schools (end learners), with deliberate place-based outreach targeting underserved communities to ensure equitable access.

The charity's primary technology is a Salesforce-based web portal at intofilm.my.site.com/portal/, which serves as the central platform for educators to register and access the programme. The portal is organised into sections for Educators, Films, Clubs, Training, Resources, Events, Competitions, and News & Views, with a parallel Young People section. There is no disclosed AI, ML, API, or proprietary patent portfolio; the platform functions as a content and resource distribution system. The website is currently in a beta release, indicating ongoing platform investment.

Into Film is a non-profit operating a freemium model with no direct fees charged to UK state schools. The programme is funded through charitable partnerships and formal associations with the BFI (British Film Institute), Cinema First, and Northern Ireland Screen, which provide industry credibility, content access, and cinema event infrastructure. The go-to-market motion is community-led and self-serve via the portal, with direct outreach to UK state schools and targeted place-based work for underserved communities. The organisation employs 101-250 people and does not disclose revenue or funding rounds.

Name

Into Film

Legal name

Into Film

Website

https://intofilm.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Into Film is a UK registered charity that delivers a free film, TV and games education programme to UK state schools, serving educators and young people through classroom resources, teacher training, cinema events, and screen industry careers information.

Ownership category

akta.pro rank

Product category

Film Education Services

NAICS

Motion Picture and Video Distribution (51212), Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213), Educational Services (611)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture Theaters (7830), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

akta.pro secondary industries

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Campus & Educational Screenings (Universities, Schools) (MPADAKAI)

Keywords

• Film education
• Media literacy programmes
• Teacher training resources
• Youth filmmaking support
• Screen industry careers

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charitable Programme Delivery: Into Film is a registered charity (number 1154030) that delivers a free educational programme funded through charitable partnerships and associations with the BFI, Cinema First, and Northern Ireland Screen. The charity does not charge UK state schools for access to its programme of resources, training, cinema events, and filmmaking support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Into Film delivers a free, unified educational programme for UK state schools that brings film, TV and games into classroom teaching. The programme includes classroom resources, teacher training, filmmaking support, cinema events, and screen industry careers information, and is complemented by place-based outreach in underserved communities. Distribution is via a web portal and industry partnerships with the BFI, Cinema First, and Northern Ireland Screen.

Product overview

Into Film offers a single unified charitable programme focused on film, TV and games in education. The programme encompasses free classroom resources, teacher training, cinema events, filmmaking support, screen industry careers information, and place-based outreach for underserved communities. The offering is structured as one integrated programme rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Into Film Programme A free, unified educational programme for UK state schools providing film, TV and games classroom resources, teacher training, cinema events, filmmaking support, and screen industry careers information to bring moving image storytelling into classroom teaching.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BFI (British Film Institute)coreStrategic or Co-development PartnerInto Film operates in association with the BFI (British Film Institute). The BFI logo appears alongside Into Film branding on the website, indicating a core strategic association. The BFI is the UK Government's national body for film, providing industry credibility and potential collaborative opportunities in film education.
• Cinema FirstcoreStrategic or Co-development PartnerInto Film operates in association with Cinema First, whose logo appears on the website. Cinema First is the UK cinema trade body promoting the big screen experience. This partnership supports Into Film's cinema events for young people and schools.
• NI Screen (Northern Ireland Screen)coreStrategic or Co-development PartnerInto Film operates in association with Northern Ireland Screen, whose logo appears on the website. NI Screen is the screen agency for Northern Ireland supporting film, TV, and digital media. This partnership extends Into Film's reach and relevance across all of Ireland.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• National Film and Television School (NFTS): The UK's leading film school, providing industry-focused higher education in filmmaking and screen industries. Sits further along the educational journey than Into Film but shares the mission of developing UK screen-industry talent and runs outreach for younger audiences.
• BAFTA Education: BAFTA runs education programmes including BAFTA Young Game Designers and other young-presenter and resource initiatives for schools. Overlaps directly with Into Film's mission to engage young people with film, TV and games careers and creative practice.
• BFI Education: The BFI (British Film Institute) operates its own education programmes for schools and young people, including BFI Film Academy and BFI Schools resources. Into Film actually works 'in association with' BFI, making BFI Education the most directly comparable peer in UK film education.
• ScreenSkills: ScreenSkills (formerly Creative Skillset) is the UK industry-led skills body for screen industries, providing training, careers information, and education programmes for entry into film, TV and games. Highly comparable to Into Film's careers guidance and skills development functions.

Regional players

• Film London: Film London is the capital's film and screen agency, running learning and education programmes for London-based young people and educators. Direct overlap with Into Film's community cinema events and educational outreach, though focused on the London region.
• Create Central: Create Central is a skills and talent development organisation supporting screen-industry growth in the West Midlands and Central England, with education programmes for young people. Comparable mission, but geographically distinct from Into Film's UK-wide footprint.
• Northern Ireland Screen: Northern Ireland Screen is the regional screen agency for Northern Ireland with education and talent development programmes. A current partner of Into Film, but functions as a comparable regional screen education body with overlapping youth engagement activities.

Broad incumbents

• Tate Learning: Tate's Learning programme provides arts education resources, teacher CPD, and school engagement across visual arts. Broader in scope than Into Film, but operates the same hybrid model of free educational resources, teacher training, and place-based community engagement for UK schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/intofilm_edu
• Facebookfacebook.com/getintofilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Into Film