Clean Me

What Clean Me does

Clean Me, operating as Clean Me Marketplace Ltd, is a UK-based private limited company headquartered in Aylesbury that runs a two-sided mobile marketplace connecting individual car owners and businesses with independent, vetted mobile car washers, detailers, and valeters. Customers discover and book services through a postcode-based interface on a web portal (booking.cleanme.co.uk) or via native iOS and Android applications, comparing operators by price, rating, and service offerings, with operators providing service at the customer's home, workplace, or any location where the vehicle is parked. The platform spans three service verticals: mobile car care (detailing, including ceramic coating, machine polishing, headlight restoration, and Lamborghini-specific detailing; valeting, including full, mini, interior, exterior, deep clean, and mould removal; and fleet cleaning for businesses), home cleaning (upholstery and carpet cleaning with regional coverage pages across multiple UK cities), and recreational vehicle cleaning (caravans and motorhomes).

The core technology is a booking marketplace platform with no disclosed proprietary AI/ML or algorithm layer; the underlying mechanics are operator listings, ratings and reviews, postcode geo-matching, Apple Pay and Google Pay checkout, and "FIRST5" promotional discounting. There is no public API, SDK, or developer integration surface, and the platform depends on the network of operator supply rather than on technology that meaningfully differentiates it on a technical basis. Operators set their own prices, so the marketplace operates on price transparency and rating competition rather than algorithmic pricing.

Clean Me generates revenue via a marketplace commission (take rate) on each completed booking. Pricing is operator-determined and pay-as-you-go, with no published subscription tiers or platform-set pricing. The go-to-market is product-led and self-serve via app stores and web, supplemented by earned media in major UK publications (Autocar, Top Gear, Daily Mail, The Sun, The Times, Car), a presence across social platforms (TikTok, Facebook, Instagram, YouTube, LinkedIn), and word-of-mouth driven by an Excellent Trustpilot rating with 3,000+ reviews. The primary customer segment is individual car owners seeking on-demand convenience; a secondary segment is B2B fleet operators. Geographic coverage is nationwide across England, Scotland, Wales, and Northern Ireland, with hundreds of towns supported.

Name

Clean Me

Legal name

Clean Me Marketplace Ltd

Website

https://cleanme.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Me is a UK-wide two-sided mobile marketplace that connects individual car owners and businesses with vetted, independent mobile car washers, detailers, and valeters. Customers book on-demand via iOS and Android apps or web, with the platform earning commission on each completed transaction.

Ownership category

akta.pro rank

Product category

Mobile Car Wash & Detailing Marketplace

NAICS

Carpet and Upholstery Cleaning Services (56174), Other Personal Services (8129)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)

akta.pro secondary industries

One-Time Interior Surface & Detail Cleaning (Baseboards/Walls/Ceilings/Fans) (HSAEAFAI), Commercial/Corporate Dry Cleaning (B2B Accounts) (HSAJADAC)

Keywords

• Mobile car wash marketplace
• Car detailing services
• Vehicle valeting platform
• On-demand car cleaning
• Mobile fleet cleaning

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission: Clean Me operates a marketplace where independent mobile car washers and detailers set their own prices and compete for customers. The platform generates revenue by taking a commission on transactions completed through the marketplace. Operators determine their own pricing, and customers can compare prices, ratings, and services across available providers in their area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clean Me operates a two-sided online marketplace that connects customers seeking mobile car washing, valeting, and detailing services with vetted, insured independent operators across the United Kingdom. Customers enter a postcode via a web portal or mobile app, compare operators on price and ratings, and book a service delivered to their home, workplace, or wherever the vehicle is parked. The platform transacts the booking, processes payment, and the company earns revenue by taking a commission on each completed transaction.

Product overview

Clean Me is a UK-wide marketplace platform connecting customers with hundreds of vetted mobile car washers and detailers. The core product is a two-sided marketplace where independent operators compete on price and ratings, offering services ranging from simple car washes to comprehensive detailing. The platform spans three main service verticals: mobile car care (including Mobile Car Detailing with specialized sub-services like ceramic coating, headlight restoration, and machine polishing; Mobile Car Valeting with full, mini, interior, and exterior valet options; and Mobile Fleet Cleaning for businesses), home cleaning services (Upholstery Cleaning and Carpet Cleaning), and a Clean Me Mobile App for iOS and Android. Operators set their own pricing within the competitive marketplace model, and all are vetted and insured before joining the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Car Wash Marketplace Two-sided online marketplace connecting customers across the UK with hundreds of vetted, insured mobile car washers and detailers; customers enter a postcode, compare operators by price and rating, and book a service delivered at their location.
• Clean Me Mobile App Native iOS and Android mobile applications that let customers discover local vetted operators, book mobile car wash and detailing services, and pay via Apple Pay or Google Pay.
• Mobile Car Detailing Professional auto detailing delivered at the customer's home or workplace, including paint decontamination, machine polishing, ceramic coating, paint protection, headlight restoration, interior detailing, convertible roof cleaning, and luxury vehicle detailing by vetted mobile operators.
• Mobile Car Valeting Standard mobile car valeting including exterior wash, interior clean, full valet, mini valet, deep cleaning, mould removal, caravan cleaning, and motorhome cleaning delivered at the customer's location by vetted mobile operators.
• Mobile Fleet Cleaning Business-focused vehicle cleaning service allowing companies to manage cleaning of multiple vehicles through the Clean Me platform with access to a network of vetted mobile operators.
• Upholstery Cleaning Professional upholstery cleaning for furniture and soft furnishings booked through the Clean Me platform in multiple UK regions including Cardiff, Derbyshire, Manchester, Liverpool, London, Merseyside, Nottinghamshire, West Midlands, and West Yorkshire.
• Carpet Cleaning Professional carpet and rug cleaning services booked through the Clean Me platform across numerous UK locations, with rug cleaning offered in specific areas.

Quantifiable outcome

• 96% of reviews are 5-star ratings
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• MobileWash: MobileWash operates an app-based marketplace for on-demand mobile car washing with vetted operators, in-car payments, and same-day booking. It is one of the most direct functional analogs to Clean Me in the mobile car wash marketplace vertical.
• Washos: Washos is an on-demand mobile car wash and detailing app connecting customers with vetted detailers who come to the customer's home or office. It mirrors Clean Me's core marketplace, app-based booking, and vetted operator model, with geographic exposure primarily in US metropolitan markets.
• DetailXPerts: DetailXPerts is a mobile auto-detailing franchise and operator network offering on-site interior and exterior detailing. It competes in the same on-demand mobile detailing category as Clean Me, with an overlapping operator value proposition.
• Spiffy: Spiffy is a US-based on-demand mobile car wash and detailing service that sends vetted operators to the customer's location. It competes directly with Clean Me in the app-based mobile car care marketplace category, although it operates at larger scale and with institutional backing.

Broad incumbents

• Thumbtack: Thumbtack is a US-based services marketplace that matches customers with local professionals across hundreds of service categories, including auto detailing. It uses similar mechanics (pro onboarding, reviews, lead fees) and represents a horizontal competitive threat if it expands deeper into mobile car care.
• TaskRabbit: TaskRabbit is an on-demand marketplace for local task-based services. While its core focus is home tasks, the platform mechanics (vetted 'Taskers', location-based matching, in-app payments) are structurally similar to Clean Me's marketplace.
• Fantastic Services: Fantastic Services is a UK-based home and property services platform offering cleaning, maintenance, and related services nationwide. It shares Clean Me's UK geographic focus and on-demand service provider model, though its core verticals are home cleaning rather than car care.
• Angi (formerly Handy): Angi is a large US-based home services marketplace connecting consumers with vetted professionals across dozens of categories. While not focused on car care, its marketplace mechanics (vetting, reviews, lead-gen take rate) are highly analogous to Clean Me's model.

Emerging players

• Detailed Drivers: Detailed Drivers is an on-demand mobile detailing service using a vetted operator model. It overlaps with Clean Me's detailing offerings (interior, exterior, paint correction) but typically operates with a smaller geographic footprint and direct-booking model.

Regional players

• IMOOVA: IMOOVA is an Australian-based mobile car wash and detailing platform with a similar on-demand, operator-network model. Comparable in mechanics to Clean Me, but operating in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@cleanmeapp
• YouTubeyoutube.com/@CleanMeApp
• Facebookfacebook.com/cleanme.co
• LinkedInlinkedin.com/company/98103874
• Instagraminstagram.com/cleanmeapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Me