The Herald Banner

What The Herald Banner does

The Herald Banner is a privately held community newspaper serving Greenville and Hunt County, Texas, with operations dating to 1869. It is owned and operated by CNHI LLC, a privately held, Alabama-domiciled media conglomerate that runs a multi-title network of local U.S. newspapers. The Herald Banner's core product is hyperlocal journalism — local government coverage, high school and community sports, obituaries, community events, lifestyle features, opinions/editorials, and classified listings — delivered through a print edition (home delivery on annual billing), a digital e-paper edition, the heraldbanner.com website, email newsletters (Constant Contact), and mobile applications. The publishing stack is built on the BLOX Digital content management system, with a separate online classifieds marketplace (jobs, autos, homes, public notices) and a celebratory/community sub-brand for engagements, weddings, births, and anniversaries.

Revenue is generated across four streams: recurring newspaper subscriptions (print and digital/e-paper), display and classified advertising sold to local businesses, paid classifieds (obituaries, jobs, autos, homes, community announcements), and legal public notice advertising required by Texas statute. Marketing and distribution run almost entirely through owned digital surfaces (website, email newsletter, Facebook page) plus a walk-in office at 2305 King Street, Greenville. The company is small (headcount in the 11-50 band), single-market, and operates as a cost-contained community-news franchise rather than a scaling technology business.

Name

The Herald Banner

Legal name

CNHI LLC

Website

https://heraldbanner.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

11–50 employees

Short description

The Herald Banner is a community newspaper serving Greenville and Hunt County, Texas, delivering hyperlocal news, sports, obituaries, classifieds, and legal public notices through print, e-paper, website, mobile apps, and email newsletter under parent CNHI LLC.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Local newspaper
• Community news
• Print and digital publishing
• Classified advertising
• News subscription

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Revenue: Newspaper subscriptions including print and digital e-paper editions for individual consumers
2. Advertising: Display advertising and classified advertising sold to local businesses and residents
3. Classifieds: Paid classified advertisements including obituaries, jobs, autos, homes, and community announcements
4. Public Notices: Legal public notice advertisements required by law

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Herald Banner is a local newspaper serving Greenville and Hunt County, Texas, providing hyperlocal news, sports, lifestyle content, obituaries, classifieds, public notices, and community information. The newspaper distributes content through print home delivery, a website with e-paper access, mobile applications, and email newsletters to local residents, with advertising and classifieds offered to local businesses.

Product overview

The Herald Banner, operated by CNHI LLC, is a local news media company serving Greenville and Hunt County, Texas. The company offers a unified digital platform through its heraldbanner.com website, providing news coverage across local news, sports, lifestyles, and obituaries. The product portfolio includes the core website as the primary news platform, supplemented by E-Paper subscription services for digital newspaper editions, email newsletters for breaking news delivery, a mobile app for on-the-go access with geolocation features, and an online classifieds marketplace. The company also maintains community engagement features including event listings, public notices, and opinion sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Herald Banner Website (heraldbanner.com)
• E-Paper Subscription
• Print Subscription
• Email Newsletter
• Mobile App
• Classifieds Marketplace

Quantifiable outcome

• Regular weekly community content including local events, sports, and news coverage

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CNHI LLCcoreOthersCNHI LLC is the parent company and operator of The Herald Banner. CNHI collects, uses, shares, and protects personal information for the newspaper's readers and subscribers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lee Enterprises: A publicly traded community-newspaper chain with print + digital subscription models similar to The Herald Banner, providing a comparable peer for both operational benchmarking and valuation.
• KLTV (ABC East Texas): ABC affiliate covering East Texas. A meaningful local advertiser and audience competitor to The Herald Banner, especially for news, weather, and community-event coverage.
• KETK-TV (NBC East Texas): Regional TV broadcaster serving the broader East Texas market including Greenville. Competes with The Herald Banner for local advertising budgets and audience attention, though via broadcast rather than print.
• Gannett / USA TODAY Network: The largest U.S. newspaper chain, operating local dailies and digital subscription platforms nationally. Comparable in subscription + advertising model and increasingly dominant in digital local-news subscription, though at vastly larger scale.

Emerging players

• Nextdoor: Neighborhood-level social platform with hyperlocal community-news feeds and SMB advertising. Indirectly competes for reader attention and local ad spend in The Herald Banner's service area.
• Patch.com: Digital-native hyperlocal news platform with national reach. Competes with The Herald Banner for local audience attention and SMB advertising share in the same Greenville/Hunt County geography, though without a print or public-notice product.

Direct peers

• Denton Record-Chronicle: A North Texas community daily operating a print + digital subscription model with classifieds and public notices, competing for the same regional SMB advertising pool as The Herald Banner.
• Tyler Morning Telegraph: A CNHI LLC sister newspaper covering Tyler, Texas — same parent, same business model (print + digital subscriptions + local advertising), and a directly comparable community-newspaper operating model in East Texas.
• Herald-Zeitung (New Braunfels): CNHI-owned community daily in New Braunfels, Texas, operating with the same BLOX CMS, subscription tiers, and ad/classifieds revenue mix — a near-perfect operational peer.
• The Paris News: Another CNHI-owned community newspaper serving Paris, Texas. Directly comparable as a small-market Texas daily with print and digital subscription, advertising, and public-notice revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeraldBanner
• Xx.com/heraldbanner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Herald Banner