Jolly Roger Amusement Park

Name

Jolly Roger Amusement Park

Legal name

Jolly Roger Amusement Park

Website

https://jollyrogerpark.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amusement Parks and Family Entertainment

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Amusement park rides
• Water park attractions
• Mini golf entertainment
• Go-kart racing
• Family entertainment venues

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Admissions and Ride Fees: Pay-as-you-go model for most attractions. No admission charge to enter most parks except Splash Mountain Water Park. Rides are paid individually or through unlimited ride armbands.
2. Passport to Fun Cards: Rechargeable point cards valid at all park locations for rides, games, SpeedWorld, Splash Mountain, and Mini Golf. Points can be added at any point of sale and never expire.
3. Season Passes and Combos: Season passes and combo packages offering bundled access to multiple parks including Splash Mountain, SpeedWorld, Jolly Roger at the Pier, Jolly Roger at 30th Street, and Mini Golf.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Jolly Roger Amusement Park operates a portfolio of five family entertainment venues spanning 35 acres in Ocean City, Maryland, including two amusement parks (Jolly Roger at the Pier and Jolly Roger at 30th Street), a water park (Splash Mountain), a go-kart complex (SpeedWorld), and a mini golf course. Customers purchase individual ride tickets, multi-attraction combo passes, or VIP memberships to access rides and attractions on a pay-per-use basis.

Product overview

Jolly Roger Amusement Park is an amusement park company comprising five distinct parks in Ocean City, Maryland: Splash Mountain Water Park (a top-5 nationally-ranked water park), SpeedWorld (the largest go-kart facility on the East Coast with 10 tracks), Jolly Roger at the Pier (oceanfront boardwalk amusement with iconic Giant Wheel), Jolly Roger at 30th Street (traditional family amusement park with classic rides), and Jolly Roger Mini Golf (two themed mini golf courses). The company also offers multi-park access through Passport to Fun cards and combo passes like The Big Ticket. Founded in 1964, the parks feature signature attractions including the world's first Cyclone Cart Coaster, the Aqua Loop 360-degree looping waterslide, the Stealth vert ramp water slide, and Giant Wheel ferris wheels. The company operates as a single unified brand with multiple locations offering rides, games, water attractions, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Splash Mountain: Water park featuring Stealth vert ramp water slide, Aqua Loop 360-degree looping waterslide (named #1 in the country by Popular Mechanics), Master Blaster water roller coaster, lazy river, wave pool, and over 15 slides and attractions.
• SpeedWorld
• Jolly Roger Mini Golf
• Passport to Fun

Products and services

• Splash Mountain Water Park Water park in Ocean City, MD featuring slides and aquatic attractions for families and tourists, including signature rides such as the Aqua Loop 360-degree waterslide.
• SpeedWorld Go-kart racing complex in Ocean City, MD offering multiple tracks for visitors and tourists seeking motorized amusement rides.
• Jolly Roger at the Pier Boardwalk amusement park in Ocean City, MD featuring classic rides and midway attractions for boardwalk visitors and beach tourists.
• Jolly Roger at 30th Street Inland flagship amusement park property on 30th Street in Ocean City, MD featuring signature rides including the Cyclone Cart Coaster and major amusement attractions for families and tourists.
• Jolly Roger Mini Golf Miniature golf course in Ocean City, MD offering themed putting experiences for families, tourists, and casual visitors.
• Passport to Fun Multi-attraction bundled pass allowing visitors to access rides across multiple Jolly Roger properties for a single discounted price, sold at the park and online.
• VIP Memberships Subscription-based season pass offering repeat visitors unlimited or discounted access to Jolly Roger parks and attractions plus membership perks.
• The Big Ticket Premium combo pass bundling top-tier attractions across all Jolly Roger park properties for a single purchase price, targeting families and tourists seeking full-park access.

Quantifiable outcome

• Splash Mountain ranked in top 5 water parks in the country by Travel Channel
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• HMRA (Healthy Marine Research Association)minorOthersLocal Ocean City partner organization supporting the visitor and tourism community
• IAAPAcoreStrategic or Co-development PartnerInternational Association of Amusement Parks and Attractions - major industry trade association for amusement parks worldwide
• Ocean City Chamber of CommercecoreStrategic or Co-development PartnerLocal Chamber of Commerce representing Ocean City businesses; Jolly Roger is a proud member
• OC OceanminorGTM or Marketing PartnerLocal tourism marketing partner for Ocean City
• PepsicoreChannel Partner/ Reseller/ DistributorBeverage partner - Pepsi products served throughout the parks
• Salisbury Area Chamber of CommerceminorStrategic or Co-development PartnerRegional Chamber of Commerce in nearby Salisbury, MD
• Visit OCminorGTM or Marketing PartnerOfficial tourism marketing organization for Ocean City
• Bethany-Fenwick Chamber of CommerceminorStrategic or Co-development PartnerChamber of Commerce for nearby Bethany Beach and Fenwick Island area
• International Independent Showmens AssociationminorStrategic or Co-development PartnerTrade association for independent amusement ride operators and showmen
• Explore OCminorGTM or Marketing PartnerLocal tourism discovery platform for Ocean City attractions
• Ocean Pines Chamber of CommerceminorStrategic or Co-development PartnerLocal Chamber of Commerce for Ocean Pines area
• World Waterpark AssociationcoreStrategic or Co-development PartnerIndustry trade association for water parks - relevant for Splash Mountain Water Park operations
• Unscene ProductionsminorStrategic or Co-development PartnerProduction company partner for events and entertainment
• Hooked on OCminorGTM or Marketing PartnerLocal fishing and outdoor activity partner for Ocean City
• Ripley's Ocean CityminorGTM or Marketing PartnerNeighboring attraction partner on the Ocean City boardwalk
• Thrasher's French FriescoreChannel Partner/ Reseller/ DistributorIconic boardwalk food partner located adjacent to the parks - co-branded in marketing and visible from Jolly Roger live cams
• Boardwalk Hotel GroupcoreGTM or Marketing PartnerPreferred hotel booking partner for visitors to Jolly Roger parks - links to boardwalkhotels.com from Jolly Roger website

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Six Flags Entertainment: Largest regional amusement park operator in North America with branded theme parks. Competes broadly for family entertainment dollars and demonstrates the multi-park operating model Jolly Roger emulates at a smaller scale.
• Cedar Fair / Cedar Point: Major regional theme park operator including legacy Cedar Point and Kings Island. Comparable business model (regional parks, season passes, multi-attraction bundles) and a useful benchmark for park-level economics.
• Great Wolf Lodge: Indoor water park resort chain with on-site lodging and bundled attractions. Comparable on the water park and stay-and-play hospitality dimensions, though at a national scale.

Direct peers

• Herschend Family Entertainment: Largest family-owned themed attractions operator in the US (Silver Dollar City, Dollywood). Same family-owned, multi-park operating philosophy and southern/Mid-Atlantic US footprint.
• Palace Entertainment: Operator of family amusement parks and water parks across the US including WaterWorld. Comparable regional park portfolio with water parks, rides, and mini golf attractions.
• Trimper's Rides: Historic boardwalk amusement park operating in Ocean City, Maryland since 1893. Direct competitor in the same single-market beachfront amusement park segment with overlapping rides, games, and family attractions.

Regional players

• Kalahari Resorts: Indoor/outdoor water park resort operator with a property in Sandusky, OH/Poconos area. Competes for Mid-Atlantic family water park getaways and indoor water park demand.
• Frontier Town (Ocean City area): Family campground and Western-themed attraction near Ocean City, MD. Indirect competitor for the same family tourist trip budget.
• Funland of Rehoboth Beach: Family amusement center on the Rehoboth Beach boardwalk in Delaware. Comparable beach-vacation, family-amusement position in the same Delmarva/mid-Atlantic beach market.
• Ripley's Believe It or Not! Ocean City: Adjacent boardwalk attraction in Ocean City, MD listed as a Jolly Roger marketing partner. Shares the same boardwalk foot-traffic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JollyRogerPark
• YouTubeyoutube.com/user/JollyRogerOCMD
• Facebookfacebook.com/JollyRogerAmusementParks
• Instagraminstagram.com/jollyrogeramusementparks
• LinkedInlinkedin.com/company/jolly-roger-amusement-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jolly Roger Amusement Park