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In the Company of Huskies

Full company profile

uuid000j1ec

Namestring
In the Company of Huskies
Legal namestring
Forsman & Bodenfors
Company typeenum
Private
Founded yearint
1986
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersDublin, Ireland
HQ citystring
Dublin
HQ countrystring
Ireland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
creative advertising services, brand strategy, marketing campaigns, advertising agency, integrated communications
NAICS code2 codes
  • Advertising Agencies541810
  • Advertising Agencies54181
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Advertising Services
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

In the Company of Huskies is a Dublin-based creative advertising agency that develops integrated marketing campaigns, brand strategy, and communications work for consumer brands, tourism bodies, financial services firms, and not-for-profit organizations. The agency operates as the Irish office of Forsman & Bodenfors within the Stagwell Global network, delivering campaign ideation, creative production, and brand-building services on a fee-based, project-by-project basis.

Differentiator
Functional benefit
Problem solved
Product and service3 records
1Creative Advertising Services
CategoryAdvertising Services
Description

End-to-end creative advertising including campaign ideation, brand strategy, and integrated marketing communications for consumer brands, tourism authorities, financial services firms, and not-for-profit organizations.

2Brand Strategy
CategoryBrand Consulting
Description

Brand positioning, identity development, and strategic brand planning services for enterprise clients seeking to differentiate in their category.

3Integrated Marketing Campaigns
CategoryMarketing Services
Description

Multi-channel marketing campaign development and execution across paid, owned, and earned media for brand advertisers.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Forsman & Bodenfors is part of Stagwell Global, a global network of independent agencies. This affiliation provides strategic backing and connects the agency to a broader global network of marketing and communications firms.

Peers10 records
TypeBroad incumbent
Description

Dublin office of Publicis, one of the major global advertising holding companies, operating in the same Irish market with overlapping enterprise clients.

TypeBroad incumbent
Description

Dublin office of TBWA\ (Omnicom group), providing creative advertising services to enterprise clients in the Irish market against the Huskies.

TypeBroad incumbent
Description

Global independent creative agency with an unconventional brand-building model, sharing the Huskies' independent-creative ethos while operating across more markets.

TypeBroad incumbent
Description

Independent global creative agency network with a creative-led positioning and enterprise client mix closely parallel to Forsman & Bodenfors' approach.

TypeDirect peer
Description

Parent creative network with sister offices in Sweden, UK and US delivering the same brand-building advertising services to overlapping enterprise clients.

TypeBroad incumbent
Description

Irish operations of Dentsu's creative network, offering integrated advertising services to enterprise clients across multiple sectors in the same Dublin market.

TypeBroad incumbent
Description

Global independent creative agency network renowned for brand-building campaigns, operating at larger scale and multiple geographies with comparable creative ethos.

TypeBroad incumbent
Description

Global creative advertising network within Omnicom, with enterprise brand-building work comparable in scope and client type to the Huskies' offering.

TypeDirect peer
Description

Dublin-based independent creative advertising agency of similar scale and award-winning profile, competing for the same enterprise clients and creative talent in the Irish market.

10Boys + Girls
TypeDirect peer
Description

Dublin-based independent creative agency of similar size, competing for the same enterprise clients and creative talent in the Irish advertising market.

Market position
Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

In the Company of Huskies

Advertising Servicesinthecompanyofhuskies.com

In the Company of Huskies firmographics

Firmographics
Name
In the Company of Huskies
Legal name
Forsman & Bodenfors
Website
https://inthecompanyofhuskies.com
Company type
Private
Founded year
1986
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Where In the Company of Huskies is headquartered

Location

Headquarters

HQ city
Dublin
HQ country
Ireland
HQ region
Europe

Offices1 record

Markets served

In the Company of Huskies business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

In the Company of Huskies product offering

Product offering

Core offering

In the Company of Huskies is a Dublin-based creative advertising agency that develops integrated marketing campaigns, brand strategy, and communications work for consumer brands, tourism bodies, financial services firms, and not-for-profit organizations. The agency operates as the Irish office of Forsman & Bodenfors within the Stagwell Global network, delivering campaign ideation, creative production, and brand-building services on a fee-based, project-by-project basis.

Differentiator

Problem solved

Functional benefit

Products and services

  • Creative Advertising Services End-to-end creative advertising including campaign ideation, brand strategy, and integrated marketing communications for consumer brands, tourism authorities, financial services firms, and not-for-profit organizations.
  • Brand Strategy Brand positioning, identity development, and strategic brand planning services for enterprise clients seeking to differentiate in their category.
  • Integrated Marketing Campaigns Multi-channel marketing campaign development and execution across paid, owned, and earned media for brand advertisers.

Companies that use In the Company of Huskies

Customer profile

Named customers6 records

Ideal customer profiles2 records

In the Company of Huskies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

In the Company of Huskies partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Stagwell GlobalcoreStrategic or Co-development PartnerForsman & Bodenfors is part of Stagwell Global, a global network of independent agencies. This affiliation provides strategic backing and connects the agency to a broader global network of marketing and communications firms.

Scale indicators1 record

In the Company of Huskies competitors and assessment

Company assessment

Broad incumbents

  • Publicis Dublin: Dublin office of Publicis, one of the major global advertising holding companies, operating in the same Irish market with overlapping enterprise clients.
  • TBWA Dublin: Dublin office of TBWA\ (Omnicom group), providing creative advertising services to enterprise clients in the Irish market against the Huskies.
  • Anomaly: Global independent creative agency with an unconventional brand-building model, sharing the Huskies' independent-creative ethos while operating across more markets.
  • Mother: Independent global creative agency network with a creative-led positioning and enterprise client mix closely parallel to Forsman & Bodenfors' approach.
  • Dentsu Creative Ireland: Irish operations of Dentsu's creative network, offering integrated advertising services to enterprise clients across multiple sectors in the same Dublin market.
  • Wieden+Kennedy: Global independent creative agency network renowned for brand-building campaigns, operating at larger scale and multiple geographies with comparable creative ethos.
  • BBDO Worldwide: Global creative advertising network within Omnicom, with enterprise brand-building work comparable in scope and client type to the Huskies' offering.

Direct peers

  • Forsman & Bodenfors: Parent creative network with sister offices in Sweden, UK and US delivering the same brand-building advertising services to overlapping enterprise clients.
  • Rothco: Dublin-based independent creative advertising agency of similar scale and award-winning profile, competing for the same enterprise clients and creative talent in the Irish market.
  • Boys + Girls: Dublin-based independent creative agency of similar size, competing for the same enterprise clients and creative talent in the Irish advertising market.

Market position

Customer concentration

In the Company of Huskies social profiles

Digital presence

In the Company of Huskies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

In the Company of Huskies leadership team

Management profile

Number of profiles

Profiles1 record

In the Company of Huskies subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

In the Company of Huskies funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

In the Company of Huskies M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In the Company of Huskies

What does In the Company of Huskies do?

In the Company of Huskies is a Dublin-based creative advertising agency that develops integrated marketing campaigns, brand strategy, and communications work for consumer brands, tourism bodies, financial services firms, and not-for-profit organizations. The agency operates as the Irish office of Forsman & Bodenfors within the Stagwell Global network, delivering campaign ideation, creative production, and brand-building services on a fee-based, project-by-project basis.

Is In the Company of Huskies a public or private company?

In the Company of Huskies is a private company. It is classified as corporate owned and is currently operating.

When was In the Company of Huskies founded?

In the Company of Huskies was founded in 1986. It employs 51 to 100 people.

Where is In the Company of Huskies based?

In the Company of Huskies is headquartered in Dublin, Ireland, in the Europe region.

Who are In the Company of Huskies's main competitors?

Broad incumbents on record are Publicis Dublin, TBWA Dublin, Anomaly, Mother, Dentsu Creative Ireland, Wieden+Kennedy and BBDO Worldwide. Direct peers are Forsman & Bodenfors, Rothco and Boys + Girls.

Does In the Company of Huskies have an API?

No public API is recorded for In the Company of Huskies.

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Live signals
The DrumStagwell adds In The Company Of Huskies to its pack in latest agency buyoutStagwell-owned Swedish network Forsman & Bodenfors has acquired the Dublin-based creative agency In The Company Of Huskies for an undisclosed sum. The deal involves renaming and rolling Huskies into the Forsman & Bodenfors group, marking a strategic expansion for Stagwell into the creative agency sector.AdweekIn the Company of Huskies to Join Forsman & Bodenfors as Part of StagwellAgency network Stagwell has acquired the Irish digital creative agency In the Company of Huskies, which will join the Forsman & Bodenfors Global Creative Collective. The acquisition adds strategic, creative, and digital marketing capabilities to Forsman & Bodenfors, scaling its footprint across Europe.LBBOnlineStagwell Acquires In the Company of Huskies to Join Forsman & BodenforsStagwell has acquired the Irish creative agency In the Company of Huskies, which will join the Forsman & Bodenfors Global Creative Collective. The acquisition aims to scale Forsman & Bodenfors' European footprint by adding digital and behavioral science capabilities to its existing strategic and creative services. The agency will be renamed F&B Huskies in the coming months while retaining its current CEO.CreativemandaStagwell's Forsman & Bodenfors acquires In The Company of Huskies - Creative Agency Mergers & AcquisitionsForsman & Bodenfors, a creative network within the Stagwell Group, has acquired In The Company of Huskies. This transaction positions the Irish agency as part of an international network to drive further growth. Adv M&A Group acted as the advisor for In The Company of Huskies in this sale.