Midwestern State University

What Midwestern State University does

Midwestern State University (MSU Texas) is a public liberal arts university founded in 1922 and located in Wichita Falls, Texas, operating as a component institution of the Texas Tech University System. The university delivers more than 75 undergraduate and graduate degree programs across colleges including Business, Fine Arts, Health Sciences, Education, and Humanities, serving approximately 501–1,000 employees with a 16:1 student-to-faculty ratio and a student body that is 51% first-generation. MSU Texas serves five primary customer segments — undergraduate, graduate, international, military/veterans, and non-traditional adult learners — through on-campus instruction, online/distance learning via the D2L Brightspace LMS, and signature programs including the Redwine Honors Program and study abroad.

The university's underlying technology stack is predominantly vendor-provided: D2L Brightspace for course delivery, Handshake (MustangsHIRE.org) for career services, Hiration for AI-assisted resume and cover-letter tooling, Touchnet for tuition payments, and WorldCat for library discovery. Auxiliary service products include Moffett Library, the Wichita Falls Museum of Art (American Alliance of Museums accredited), the Clark Student Center with Barnes & Noble bookstore, a USPS contract post office, the NASM-accredited Music Department, and the Juanita & Ralph Harvey School of Visual Arts.

MSU Texas generates revenue primarily through tuition and fees differentiated by residency status, on-campus housing and dining plans (Sundance Court, Sunwatcher Village), museum admissions and event rentals at the Wichita Falls Museum of Art, and continuing education programs. The go-to-market model is direct-to-consumer admissions recruiting via campus tours, New Student Orientation sessions, regional admissions counselors, and digital channels including the university website and social media. Reported graduate outcomes include 86% employment within three months of graduation, a $67,000 average starting salary (29% above the $47,000 national average), and a $9,500 average signing bonus.

Name

Midwestern State University

Legal name

Midwestern State University

Website

https://msutexas.edu

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Midwestern State University is a public liberal arts university in Wichita Falls, Texas, and a member of the Texas Tech University System, offering 75+ undergraduate and graduate degree programs to a student body that is 51% first-generation, with a 16:1 student-to-faculty ratio and 86% graduate employment within three months.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Honors Liberal Arts Colleges (Honors College/Program-Led) (EDAHACAL)

akta.pro secondary industry

Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• Online distance learning
• Liberal arts university

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Core revenue from tuition charges based on residency status (in-state vs out-of-state), course load, and degree program. Additional fees for specific programs, labs, and services.
2. Housing and Dining: On-campus housing fees including residence halls (Sundance Court, Sunwatcher Village) and meal plans through campus dining services.
3. Museum Admissions and Events: Wichita Falls Museum of Art at MSU Texas generates revenue through admissions, memberships, event rentals, and the museum gift shop.
4. Continuing Education: Non-credit programs, community education courses, and professional development offerings including the John Hirschi Family Artist in Residence program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

MSU Texas delivers public higher education through more than 75 undergraduate and graduate degree programs across colleges of Business, Fine Arts, Health Sciences, Education, and Humanities, supplemented by signature programs (Redwine Honors Program, study abroad, undergraduate research) and NCAA Division II athletics. Complementing academics are dedicated student-facing service units including the Career Management Center with Handshake and Hiration AI tooling, Moffett Library, the Wichita Falls Museum of Art, Clark Student Center housing and dining, the Business Office, and an MSU/UPS-contract-station Post Office.

Product overview

Midwestern State University (MSU Texas) offers a comprehensive portfolio of higher education products and services centered around its academic mission. The university provides more than 75 undergraduate and graduate degree programs across multiple colleges. Key service products include Moffett Library with research databases and special collections, the Career Management Center with AI-powered resume tools (Hiration), the Wichita Falls Museum of Art, and the Clark Student Center for student life. Administrative services include D2L online learning management, Business Office for tuition/financial services, and the MSU Post Office. Fine arts programs include the NASM-accredited Music Department and the Juanita & Ralph Harvey School of Visual Arts offering studio disciplines. Additional offerings include Mustangs Athletics, honors programs, and study abroad opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Moffett Library: The university's main library providing research tools, borrow materials, study rooms, and special collections services.
• Wichita Falls Museum of Art at MSU Texas
• Career Management Center
• Clark Student Center

Products and services

• Academic Degree Programs More than 75 undergraduate and graduate degree programs across multiple colleges including Business, Fine Arts, Health Sciences, Education, and Humanities, delivered on-campus and online.
• Career Management Center Career services including resume and cover letter reviews, employment and internship search, mock interviews, career fairs, networking events, the Career Closet for professional attire, and graduate/professional school assistance for current students and alumni.
• Moffett Library University library providing research tools, databases, interlibrary loan, study rooms, computer labs, special collections, archives, and digital collections including MSU Texas scholarly works.
• Wichita Falls Museum of Art at MSU Texas American Alliance of Museums accredited academic museum featuring rotating exhibitions, permanent collections, educational programs, and community engagement in visual arts, open to the public with admissions, memberships, event rentals, and a gift shop.
• Online / Distance Learning Programs Distance education programs for students unable to attend on-campus classes, delivered through the D2L Brightspace learning management system with flexible online, evening, and weekend course options.
• Redwine Honors Program Honors program offering enhanced academic opportunities, signature experiences, and a community of high-achieving undergraduate students at MSU Texas.
• Study Abroad Programs International education opportunities including British Studies programs and other study abroad experiences that complement MSU Texas degree programs.
• Music Department Programs NASM-accredited music programs offering performance opportunities, instrumental and vocal ensembles, programs of study, scholarships, and the Kodály Institute.
• Juanita & Ralph Harvey School of Visual Arts Fine arts school offering disciplines in ceramics, drawing, graphic design, metalsmithing, painting, photography, printmaking, sculpture, art education, and art history with BFA, BA, and teacher certification degrees.
• Mustangs Athletics NCAA Division II athletic programs competing as the Mustangs in various sports, with related events, ticketing, and student engagement activities.
• Clark Student Center Student hub offering dining, recreation (pool, ping pong, shuffleboard, foosball, air hockey), meeting rooms, student organization offices, the MSU Texas Bookstore, post office, and convenience services.
• Business Office Services Financial services including tuition payments, payment plans (Installment Plan and Emergency Tuition and Fee Loan), refunds processing, and 1098-T tax form delivery for MSU Texas students.
• MSU Post Office Official USPS contract station providing mailing services including registered, certified, insured mail, package shipping, PO box rentals, and bulk mailing processing for the campus community.
• Continuing Education Non-credit programs, community education courses, and professional development offerings including the John Hirschi Family Artist in Residence program open to community members and professionals.
• On-Campus Housing and Dining On-campus housing in residence halls including Sundance Court and Sunwatcher Village, paired with campus meal plans offered through dining services for residential students.

Quantifiable outcome

• 86% of graduates employed within three months of graduation
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Texas Tech University System (TTU System)coreOthersMSU Texas is one of four universities in the Texas Tech University System, which includes Texas Tech University, TTU Health Sciences Center, TTUHSC El Paso, and Angelo State University. The system provides shared governance, administrative support, and brand affiliation.
• HandshakecoreTechnology or IntegrationHandshake powers MustangsHIRE.org, the university's primary career services platform. Students and employers use the platform for job postings, internship opportunities, career fair registration, and resume reviews.
• American Alliance of MuseumsminorOthersThe Wichita Falls Museum of Art at MSU Texas holds accreditation from the American Alliance of Museums, the national organization that provides standards and best practices for museums.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Angelo State University: Fellow Texas Tech University System member institution. Comparable regional public university in San Angelo, TX, with overlapping academic portfolios and similar enrollment scale.
• Sam Houston State University: Texas public regional university with overlapping program mix (Business, Education, Fine Arts) and similar mid-size enrollment profile.
• Texas A&M International University: Texas A&M System regional university with comparable size and program mix, including business and education offerings targeting a similar non-flagship student market.
• Texas A&M University-Commerce: Texas A&M System regional university with strong online and graduate programs, comparable mid-size scale, and a similar student demographic profile.
• Tarleton State University: Texas A&M System regional university offering comparable liberal arts and pre-professional programs with similar enrollment scale and public-system governance.
• Stephen F. Austin State University: Texas public university recently joined the UT System with comparable program breadth and a similar focus on undergraduate teaching outcomes.
• West Texas A&M University: Texas A&M System regional university with comparable enrollment scale, business/education/arts programs, and a similar rural-Texas service region.
• University of Texas Permian Basin: UT System regional university serving a non-flagship Texas market with similar liberal arts and pre-professional program offerings.

Regional players

• Sul Ross State University: Small Texas public university with comparable size and a focus on liberal arts and education, serving a distinct regional market in West Texas.
• Eastern New Mexico University: Regional public university near the Texas border with comparable enrollment scale and a similar mix of liberal arts and pre-professional programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msutexas
• YouTubeyoutube.com/@moffettlibrary465
• Facebookfacebook.com/msutexas
• LinkedInlinkedin.com/in/maverickmustang
• Instagraminstagram.com/moffettlibrary

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwestern State University