Midwestern State University
Midwestern State University is a public liberal arts university in Wichita Falls, Texas, and a member of the Texas Tech University System, offering 75+ undergraduate and graduate degree programs to a student body that is 51% first-generation, with a 16:1 student-to-faculty ratio and 86% graduate employment within three months.
- Company typePrivate
- Founded1922
- HeadquartersWichita Falls, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Midwestern State University does
Midwestern State University (MSU Texas) is a public liberal arts university founded in 1922 and located in Wichita Falls, Texas, operating as a component institution of the Texas Tech University System. The university delivers more than 75 undergraduate and graduate degree programs across colleges including Business, Fine Arts, Health Sciences, Education, and Humanities, serving approximately 501–1,000 employees with a 16:1 student-to-faculty ratio and a student body that is 51% first-generation. MSU Texas serves five primary customer segments — undergraduate, graduate, international, military/veterans, and non-traditional adult learners — through on-campus instruction, online/distance learning via the D2L Brightspace LMS, and signature programs including the Redwine Honors Program and study abroad.
The university's underlying technology stack is predominantly vendor-provided: D2L Brightspace for course delivery, Handshake (MustangsHIRE.org) for career services, Hiration for AI-assisted resume and cover-letter tooling, Touchnet for tuition payments, and WorldCat for library discovery. Auxiliary service products include Moffett Library, the Wichita Falls Museum of Art (American Alliance of Museums accredited), the Clark Student Center with Barnes & Noble bookstore, a USPS contract post office, the NASM-accredited Music Department, and the Juanita & Ralph Harvey School of Visual Arts.
MSU Texas generates revenue primarily through tuition and fees differentiated by residency status, on-campus housing and dining plans (Sundance Court, Sunwatcher Village), museum admissions and event rentals at the Wichita Falls Museum of Art, and continuing education programs. The go-to-market model is direct-to-consumer admissions recruiting via campus tours, New Student Orientation sessions, regional admissions counselors, and digital channels including the university website and social media. Reported graduate outcomes include 86% employment within three months of graduation, a $67,000 average starting salary (29% above the $47,000 national average), and a $9,500 average signing bonus.
Midwestern State University firmographics
Firmographics- Name
- Midwestern State University
- Legal name
- Midwestern State University
- Website
- https://msutexas.edu
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Midwestern State University is a public liberal arts university in Wichita Falls, Texas, and a member of the Texas Tech University System, offering 75+ undergraduate and graduate degree programs to a student body that is 51% first-generation, with a 16:1 student-to-faculty ratio and 86% graduate employment within three months.
- Ownership category
- akta.pro rank
Midwestern State University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Honors Liberal Arts Colleges (Honors College/Program-Led) (EDAHACAL)
- akta.pro secondary industry
- Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)
Keywords
Where Midwestern State University is headquartered
LocationHeadquarters
- HQ city
- Wichita Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Midwestern State University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Core revenue from tuition charges based on residency status (in-state vs out-of-state), course load, and degree program. Additional fees for specific programs, labs, and services.
- Housing and Dining: On-campus housing fees including residence halls (Sundance Court, Sunwatcher Village) and meal plans through campus dining services.
- Museum Admissions and Events: Wichita Falls Museum of Art at MSU Texas generates revenue through admissions, memberships, event rentals, and the museum gift shop.
- Continuing Education: Non-credit programs, community education courses, and professional development offerings including the John Hirschi Family Artist in Residence program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Transfer Excellence Scholarship |
| Subscription | Annual | Transfer Achievement Scholarship |
| Subscription | Annual | Phi Theta Kappa Scholarship |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Midwestern State University product offering
Product offeringCore offering
MSU Texas delivers public higher education through more than 75 undergraduate and graduate degree programs across colleges of Business, Fine Arts, Health Sciences, Education, and Humanities, supplemented by signature programs (Redwine Honors Program, study abroad, undergraduate research) and NCAA Division II athletics. Complementing academics are dedicated student-facing service units including the Career Management Center with Handshake and Hiration AI tooling, Moffett Library, the Wichita Falls Museum of Art, Clark Student Center housing and dining, the Business Office, and an MSU/UPS-contract-station Post Office.
Product overview
Midwestern State University (MSU Texas) offers a comprehensive portfolio of higher education products and services centered around its academic mission. The university provides more than 75 undergraduate and graduate degree programs across multiple colleges. Key service products include Moffett Library with research databases and special collections, the Career Management Center with AI-powered resume tools (Hiration), the Wichita Falls Museum of Art, and the Clark Student Center for student life. Administrative services include D2L online learning management, Business Office for tuition/financial services, and the MSU Post Office. Fine arts programs include the NASM-accredited Music Department and the Juanita & Ralph Harvey School of Visual Arts offering studio disciplines. Additional offerings include Mustangs Athletics, honors programs, and study abroad opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Moffett Library: The university's main library providing research tools, borrow materials, study rooms, and special collections services.
- Wichita Falls Museum of Art at MSU Texas
- Career Management Center
- Clark Student Center
Products and services
- Academic Degree Programs More than 75 undergraduate and graduate degree programs across multiple colleges including Business, Fine Arts, Health Sciences, Education, and Humanities, delivered on-campus and online.
- Career Management Center Career services including resume and cover letter reviews, employment and internship search, mock interviews, career fairs, networking events, the Career Closet for professional attire, and graduate/professional school assistance for current students and alumni.
- Moffett Library University library providing research tools, databases, interlibrary loan, study rooms, computer labs, special collections, archives, and digital collections including MSU Texas scholarly works.
- Wichita Falls Museum of Art at MSU Texas American Alliance of Museums accredited academic museum featuring rotating exhibitions, permanent collections, educational programs, and community engagement in visual arts, open to the public with admissions, memberships, event rentals, and a gift shop.
- Online / Distance Learning Programs Distance education programs for students unable to attend on-campus classes, delivered through the D2L Brightspace learning management system with flexible online, evening, and weekend course options.
- Redwine Honors Program Honors program offering enhanced academic opportunities, signature experiences, and a community of high-achieving undergraduate students at MSU Texas.
- Study Abroad Programs International education opportunities including British Studies programs and other study abroad experiences that complement MSU Texas degree programs.
- Music Department Programs NASM-accredited music programs offering performance opportunities, instrumental and vocal ensembles, programs of study, scholarships, and the Kodály Institute.
- Juanita & Ralph Harvey School of Visual Arts Fine arts school offering disciplines in ceramics, drawing, graphic design, metalsmithing, painting, photography, printmaking, sculpture, art education, and art history with BFA, BA, and teacher certification degrees.
- Mustangs Athletics NCAA Division II athletic programs competing as the Mustangs in various sports, with related events, ticketing, and student engagement activities.
- Clark Student Center Student hub offering dining, recreation (pool, ping pong, shuffleboard, foosball, air hockey), meeting rooms, student organization offices, the MSU Texas Bookstore, post office, and convenience services.
- Business Office Services Financial services including tuition payments, payment plans (Installment Plan and Emergency Tuition and Fee Loan), refunds processing, and 1098-T tax form delivery for MSU Texas students.
- MSU Post Office Official USPS contract station providing mailing services including registered, certified, insured mail, package shipping, PO box rentals, and bulk mailing processing for the campus community.
- Continuing Education Non-credit programs, community education courses, and professional development offerings including the John Hirschi Family Artist in Residence program open to community members and professionals.
- On-Campus Housing and Dining On-campus housing in residence halls including Sundance Court and Sunwatcher Village, paired with campus meal plans offered through dining services for residential students.
Quantifiable outcome
- 86% of graduates employed within three months of graduation
- +5 more outcomes
Companies that use Midwestern State University
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Midwestern State University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature2 records
Midwestern State University partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Texas Tech University System (TTU System)coreMSU Texas is one of four universities in the Texas Tech University System, which includes Texas Tech University, TTU Health Sciences Center, TTUHSC El Paso, and Angelo State University. The system provides shared governance, administrative support, and brand affiliation.
- HandshakecoreHandshake powers MustangsHIRE.org, the university's primary career services platform. Students and employers use the platform for job postings, internship opportunities, career fair registration, and resume reviews.
- American Alliance of MuseumsminorThe Wichita Falls Museum of Art at MSU Texas holds accreditation from the American Alliance of Museums, the national organization that provides standards and best practices for museums.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
Midwestern State University competitors and assessment
Company assessmentDirect peers
- Angelo State University: Fellow Texas Tech University System member institution. Comparable regional public university in San Angelo, TX, with overlapping academic portfolios and similar enrollment scale.
- Sam Houston State University: Texas public regional university with overlapping program mix (Business, Education, Fine Arts) and similar mid-size enrollment profile.
- Texas A&M International University: Texas A&M System regional university with comparable size and program mix, including business and education offerings targeting a similar non-flagship student market.
- Texas A&M University-Commerce: Texas A&M System regional university with strong online and graduate programs, comparable mid-size scale, and a similar student demographic profile.
- Tarleton State University: Texas A&M System regional university offering comparable liberal arts and pre-professional programs with similar enrollment scale and public-system governance.
- Stephen F. Austin State University: Texas public university recently joined the UT System with comparable program breadth and a similar focus on undergraduate teaching outcomes.
- West Texas A&M University: Texas A&M System regional university with comparable enrollment scale, business/education/arts programs, and a similar rural-Texas service region.
- University of Texas Permian Basin: UT System regional university serving a non-flagship Texas market with similar liberal arts and pre-professional program offerings.
Regional players
- Sul Ross State University: Small Texas public university with comparable size and a focus on liberal arts and education, serving a distinct regional market in West Texas.
- Eastern New Mexico University: Regional public university near the Texas border with comparable enrollment scale and a similar mix of liberal arts and pre-professional programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Midwestern State University social profiles
Digital presenceMidwestern State University compliance and trust
Trust signalCompliance3 records
Midwestern State University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwestern State University leadership team
Management profileNumber of profiles
Profiles14 records
Midwestern State University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwestern State University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwestern State University
What does Midwestern State University do?
MSU Texas delivers public higher education through more than 75 undergraduate and graduate degree programs across colleges of Business, Fine Arts, Health Sciences, Education, and Humanities, supplemented by signature programs (Redwine Honors Program, study abroad, undergraduate research) and NCAA Division II athletics. Complementing academics are dedicated student-facing service units including the Career Management Center with Handshake and Hiration AI tooling, Moffett Library, the Wichita Falls Museum of Art, Clark Student Center housing and dining, the Business Office, and an MSU/UPS-contract-station Post Office.
Is Midwestern State University a public or private company?
Midwestern State University is a private company. It is classified as state government owned and is currently operating.
When was Midwestern State University founded?
Midwestern State University was founded in 1922. It employs 501 to 1,000 people.
Where is Midwestern State University based?
Midwestern State University is headquartered in Wichita Falls, United States, in the North America region.
How does Midwestern State University make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are housing and Dining, museum Admissions and Events and continuing Education.
Who are Midwestern State University's main competitors?
Direct peers on record are Angelo State University, Sam Houston State University, Texas A&M International University, Texas A&M University-Commerce, Tarleton State University, Stephen F. Austin State University, West Texas A&M University and University of Texas Permian Basin. Regional players are Sul Ross State University and Eastern New Mexico University.
Does Midwestern State University have an API?
No public API is recorded for Midwestern State University.
What industry is Midwestern State University in?
Midwestern State University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAL, Honors Liberal Arts Colleges (Honors College/Program-Led), with a secondary code of EDAHALAE, Online Professional Schools (MBA/MPA/MPH/Etc.). Its NAICS code is 61131 and its SIC code is 8200.