Redd Kaihoi
Redd Kaihoi is an interior design company.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Redd Kaihoi does
Redd Kaihoi (legal entity: Miles Redd, LLC) is a boutique interior design firm headquartered in Manhattan. Founded by Miles Redd in 1998 in New York's NoHo neighborhood and joined by David Kaihoi in 2008 (named partner in March 2019 when the firm was renamed), the practice offers full-service interior design for high-net-worth residential clients and select commercial and hospitality venues. The firm is known for a signature aesthetic described as "cozy glamour" with playful mixes of high and low design, bold color, and modern gestures, drawing on influences from fashion photography and illustration. Work has been featured in Vogue, W, House Beautiful, Elle Décor, Veranda, and Architectural Digest, and the firm has held placements on Architectural Digest's AD100 (2012-2014) and Elle Décor's A-List (2010-2015).
The firm monetizes through three revenue streams: (1) professional interior design services billed on a quote basis to private clients and commercial venues, (2) licensing royalties from fabric, wallcovering, and rug collections distributed exclusively through F. Schumacher and its sister company Patterson Flynn Martin, and (3) one-time book sales of Miles Redd's publication "The Big Book of Chic" via Assouline. Distribution is concentrated in a single Manhattan office; product sales reach the trade globally through F. Schumacher's network. There is no disclosed pricing, no public headcount beyond the 1-10 range, and no institutional funding; the firm is privately held by its two principals.
The business model is founder-led and dependent on the personal brands of Miles Redd and David Kaihoi. Miles Redd's prior role as creative director of Oscar de la Renta Home (2003-2013) and sustained editorial recognition anchor the firm's pricing power and inbound client flow. The trade product licensing arrangement provides a non-headcount-dependent revenue stream but is sub-scale relative to the design services practice. Operating footprint is North America only, with no active geographic expansion signaled.
Redd Kaihoi firmographics
Firmographics- Name
- Redd Kaihoi
- Legal name
- Redd Kaihoi LLC
- Website
- https://reddkaihoi.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Redd Kaihoi is an interior design company.
- Ownership category
- akta.pro rank
Redd Kaihoi industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (541420)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Redd Kaihoi is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redd Kaihoi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Interior Design Services: Full-service interior design for residential and commercial spaces. The firm creates bespoke interior environments for private clients and venues.
- Licensed Product Collections (Fabrics, Wallcoverings, Rugs): Design collections licensed to F. Schumacher and sold to the trade. Includes fabrics, wallcoverings, and hand-knotted rugs available through the fabric house or direct from the firm.
- Published Works: Authored publications including The Big Book of Chic, available for purchase through Assouline and booksellers worldwide.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Redd Kaihoi product offering
Product offeringCore offering
Redd Kaihoi is a New York-based interior design firm offering full-service interior design for high-net-worth residential clients and select commercial/hospitality venues, characterized by a quirky brand of cozy glamour and playful mixes of high and low design with whimsical splashes of color. The firm also licenses proprietary product collections of decorative fabrics, wallcoverings, and hand-knotted rugs, distributed to the interior design trade through F. Schumacher and Patterson Flynn Martin.
Product overview
Redd Kaihoi is an interior design firm offering full-service interior design for residential and commercial spaces. The company sells proprietary product lines including decorative fabrics, wallcoverings, and rugs, all distributed through F. Schumacher (and its sister company Patterson Flynn Martin for rugs). The product portfolio centers on Miles Redd's signature aesthetic of cozy glamour with playful color and modern gestures, and includes pattern collections such as Brighton, Capri, Cubist, Peacock, VStep, and others across fabrics and wallcoverings, plus an extensive rugs collection featuring hand-knotted designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Full-service interior design for residential and commercial spaces, characterized by a quirky brand of cozy glamour with playful mélanges of high and low design, bold colors, and whimsical touches. Services are delivered to high-net-worth residential clients and select commercial/hospitality venues on a quote-based basis.
- Fabrics Collection A collection of decorative fabrics designed by Miles Redd and David Kaihoi, available through F. Schumacher to the interior design trade. Includes patterns such as Brighton, Capri, Cubist, Deconstructed Stripe, Peacock, The Wave, Tumbling Blocks, VStep, and Watercolor in various colorways.
- Wallcoverings Collection A collection of wallcovering designs including Brighton (B&W, Multi, Peacock) and Glass Paneling in Silver finish, produced through F. Schumacher and sold to the interior design trade.
- Rugs Collection A collection of hand-knotted rugs and mixed-media tapestries featuring designs such as Angled Stripe, Cubist, Corner Wrap, Deconstructed Stripe, Scribble Scrabble, Splash, Stripe, Tumbling Block, Wavy Bold Stripe, and Wavy Stripe patterns. Available through F. Schumacher and Patterson Flynn Martin to the interior design trade.
- The Big Book of Chic A book by Miles Redd published by Assouline, featuring a personal blend of his interior design work, inspirations, and fantasy. Available for purchase through Assouline and booksellers worldwide.
Companies that use Redd Kaihoi
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Redd Kaihoi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redd Kaihoi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Patterson Flynn MartincoreIn 2018, David Kaihoi debuted an artful collection of mixed media tapestries and hand-knotted Y-shaped rugs for Patterson Flynn Martin, the sister company of F. Schumacher. This extends the firm's product offerings in the luxury home goods market through the established trade channel.
- F. SchumachercoreIn 2016, David Kaihoi launched a collection of fabrics and wallcoverings with F. Schumacher, a prestigious fabric house. This partnership represents the firm's core product licensing strategy, distributing their design collections to the interior design trade through F. Schumacher's established distribution network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Redd Kaihoi competitors and assessment
Company assessmentDirect peers
- Bunny Williams Home: Boutique Manhattan-based interior design firm serving HNW residential clients with a similar full-service, brand-led model. Miles Redd himself trained under Bunny Williams before founding his own firm, making her the closest lineage and operational peer.
- Michael S. Smith Inc. Celebrity interior designer with a boutique firm serving HNW residential, hospitality, and commercial clients, plus licensed product collections. Comparable in service mix, founder-led brand, and AD100-level recognition.
- Alexa Hampton Inc. Manhattan-based interior designer serving HNW residential and commercial clients with a founder-led, signature-aesthetic model. Similar scale, single-office operation, and trade product licensing activity.
- Suzanne Kasler Interiors: Atlanta-based HNW interior design firm with licensed product collections through to-the-trade partners, led by a founder-designer with extensive shelter press features. Comparable boutique studio with product-licensing revenue stream.
- Aero Studios (Thomas O'Brien): Boutique interior design and product studio by Thomas O'Brien, focused on HNW residential with broad licensing across home furnishings. Comparable founder-driven firm that combines services with to-the-trade product revenue.
- Carrier and Company Interiors: Founded by Jesse Carrier and Mara Miller, a two-person designer partnership serving HNW residential clients with a signature classical-contemporary aesthetic. Closest structural analog to the Redd + Kaihoi partnership model.
- Markham Roberts Inc. New York interior designer serving HNW residential clients with a featured AD100 founder profile and shelter press presence. Comparable boutique-scale, founder-led HNW design firm.
- Martyn Lawrence Bullard Design: Celebrity interior designer with a boutique firm spanning HNW residential, hospitality, and licensed product collections (fabric, rugs). Comparable multi-revenue founder-driven model with strong shelter press positioning.
- Celerie Kemble Interiors: Manhattan-based interior designer serving HNW residential and commercial clients with a feminine, pattern-driven aesthetic. Comparable boutique scale, HNW-residential focus, and AD100 press positioning.
- Ken Fulk Inc. Boutique design firm led by Ken Fulk serving HNW residential, hospitality, and events in San Francisco and beyond. Comparable founder-led model with strong entertainment/press brand presence and licensed product lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Redd Kaihoi social profiles
Digital presenceRedd Kaihoi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redd Kaihoi leadership team
Management profileNumber of profiles
Profiles2 records
Redd Kaihoi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redd Kaihoi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redd Kaihoi
What does Redd Kaihoi do?
Redd Kaihoi is a New York-based interior design firm offering full-service interior design for high-net-worth residential clients and select commercial/hospitality venues, characterized by a quirky brand of cozy glamour and playful mixes of high and low design with whimsical splashes of color. The firm also licenses proprietary product collections of decorative fabrics, wallcoverings, and hand-knotted rugs, distributed to the interior design trade through F. Schumacher and Patterson Flynn Martin.
Is Redd Kaihoi a public or private company?
Redd Kaihoi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redd Kaihoi founded?
Redd Kaihoi was founded in 1998. It employs 1 to 10 people.
Where is Redd Kaihoi based?
Redd Kaihoi is headquartered in New York, United States, in the North America region.
How does Redd Kaihoi make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are licensed Product Collections (Fabrics, Wallcoverings, Rugs) and published Works.
Who are Redd Kaihoi's main competitors?
Direct peers on record are Bunny Williams Home, Michael S. Smith Inc., Alexa Hampton Inc., Suzanne Kasler Interiors, Aero Studios (Thomas O'Brien), Carrier and Company Interiors, Markham Roberts Inc., Martyn Lawrence Bullard Design, Celerie Kemble Interiors and Ken Fulk Inc..
Does Redd Kaihoi have an API?
No public API is recorded for Redd Kaihoi.
What industry is Redd Kaihoi in?
Redd Kaihoi's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141.