What SB Frameworks does

SB Frameworks (SBフレームワークス株式会社) is a Japan-based third-party logistics (3PL) provider and wholly-owned subsidiary of SoftBank Group Corp., founded in 1990 and headquartered in Ginza, Tokyo. The company operates across four service lines: (1) Logistics — B2B and B2C fulfillment for manufacturers, trading companies, wholesalers, and e-commerce operators, with annual shipment volumes exceeding 3 million boxes (B2B alone exceeding 700,000 boxes/year); (2) Technical Solutions — IT device kitting (initial configuration, antivirus setup, procedure documentation) and Lifecycle Configuration Management (LCM) covering procurement through disposal, with more than 300,000 devices kitted annually; (3) Transport — consolidated, chartered, and milk-run delivery using a proprietary fleet of air-suspension vehicles; and (4) "もの・ことロジ" (Monokoto-Logi), a consulting-oriented service addressing non-physical business challenges from a logistics perspective. Underlying these services is the proprietary ec-NaviLinks warehouse management system, which provides real-time inventory visibility, shipment tracking, and return trend analysis across shared B2B and B2C warehousing infrastructure.

The business model is usage-based with no initial fees: customers are quoted after a free consultation based on goods type, delivery size, and service scope. Go-to-market is consultative, direct enterprise sales targeting BtoB manufacturers, trading companies, and wholesalers, EC mall operators, corporate IT departments, and event organizers in Japan — supported by an extensive SEO-driven content/column strategy, customer case studies, and downloadable lead magnets. The company has obtained all four categories of environmental and safety certifications related to transport operations, reinforcing credibility with Japanese enterprise clients. As a SoftBank Group affiliate with 30+ years of group-internal logistics experience, SB Frameworks benefits from a stable anchor relationship with the parent while expanding external customer wins across e-commerce, telecom, IT distribution, and construction.

Name

SB Frameworks

Legal name

SBフレームワークス株式会社

Website

https://sbfw.co.jp

Company type

Private

Founded year

1990

Operating status

Operating

Short description

SB Frameworks is a Tokyo-based 3PL logistics provider and SoftBank Group subsidiary offering B2B/B2C fulfillment, IT device kitting, lifecycle management, and transport services to enterprise and mid-market clients in Japan, handling 3M+ boxes and 300K+ device kits annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Koto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. 3PL Logistics Services: Third-party logistics (3PL) services including BtoB logistics outsourcing, EC/logistics outsourcing, kitting services, LCM (Life Cycle Management) services, and transport services. Revenue is generated through logistics service fees based on volume and scope of services. The company offers usage-based pricing (従量課金制) with no initial fees, charging based on goods type, delivery size, and service scope.
2. Technical Solutions: Kitting services for IT devices (PCs, servers, workstations) including initial setup, virus protection, and procedure documentation. LCM (Lifecycle Configuration Management) services covering procurement through disposal of IT equipment. Revenue generated per device or per service engagement.
3. Transport Services: Transportation and delivery services including consolidated shipping (混載便), chartered delivery (チャーター便), and milk-run services. Revenue generated per delivery based on distance, cargo type, and vehicle requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SB Frameworks is a third-party logistics (3PL) and technical solutions provider operating as a SoftBank Group subsidiary. It delivers BtoB and EC (BtoC) logistics outsourcing, IT device kitting and lifecycle management (LCM), transport services, and event logistics to enterprise and mid-market clients in Japan. The company runs an in-house warehouse management system (ec-NaviLinks) and its own delivery fleet, handling over 3 million boxes and 300,000 kitted devices annually.

Product overview

SB Frameworks is a comprehensive logistics and technical solutions provider operating as a 3PL (third-party logistics) company within the Softbank Group. Its product portfolio spans four core areas: (1) ロジスティクス (Logistics) — covering BtoB物流代行サービス and EC物流代行サービス, which together function as the company's primary 3PL offering with shared warehousing infrastructure and the ec-NaviLinks warehouse management system for real-time inventory visibility; (2) テクニカルソリューション (Technical Solutions) — comprising キッティングサービス (IT device setup, 300K+ units/year) and LCMサービス (IT asset lifecycle management); (3) トランスポート (Transport) — including 輸配送サービス (consolidated and chartered shipping with air-suspension vehicles) and イベント・ロジスティクスサービス (event/exhibition logistics); and (4) もの・ことロジ® (Monokoto-Logi), a consulting-advisory service addressing non-physical ('こと') business challenges from a logistics angle. The portfolio is unified by Softbank Group's 30+ years of accumulated logistics know-how, with annual shipment volume exceeding 3 million boxes and 4 million boxes respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• BtoB Logistics Outsourcing Service (BtoB物流代行サービス) Third-party logistics (3PL) service for manufacturers, trading companies, and wholesalers engaged in BtoB commerce. Covers goods receiving, storage, packing operations, and end-user delivery. Annual BtoB shipment volume exceeds 700,000 boxes.
• EC Logistics Outsourcing Service (EC物流代行サービス) BtoC third-party logistics (3PL) service for EC mall operators. Covers receiving, storage, and delivery operations including gift wrapping and flyer insertion, providing end-to-end EC shop logistics outsourcing.
• Kitting Service (キッティングサービス) IT device setup service for smartphones, PCs, servers, and workstations. Covers initial configuration, antivirus setup, and procedure documentation. Annual kitting volume exceeds 300,000 units.
• LCM Service (LCMサービス) Lifecycle Configuration Management outsourcing service covering IT hardware procurement through disposal. Handles the complete IT asset lifecycle including setup, management, and disposal for corporate IT assets.
• Transport Service (輸配送サービス) Transportation and delivery service using SB Frameworks' proprietary delivery network. Offers consolidated container shipping and chartered truck services, with air-suspension vehicles for handling precision equipment.
• Event Logistics Service (イベント・ロジスティクスサービス) Logistics service for exhibitions and events. Covers booth materials and fixtures loading/unloading, venue setup, post-event dismantling, and transport.
• Monokoto-Logi (もの・ことロジ®) Service brand that supports customers not only with physical logistics ('もの') but also consulting and advisory support ('こと') for business challenges, contributing from a logistics perspective.

Quantifiable outcome

• Over 3 million boxes shipped annually as 3PL provider
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SoftBank Group (ソフトバンクグループ株式会社)coreOthersSB Frameworks is a wholly-owned or group subsidiary of SoftBank Group. The company states it has supported SoftBank Group's logistics operations for over 30 years, making SoftBank Group its primary parent and anchor client. The company leverages the SoftBank Group brand and infrastructure, and is listed among group companies on SoftBank Group's website.
• SoftBank Corp. (ソフトバンク株式会社)coreOthersSB Frameworks is listed as a group company of SoftBank Corp., the telecommunications and technology company within SoftBank Group. This is part of the broader SoftBank Group corporate structure.
• SB C&S Corp. (SB C&S株式会社)coreOthersListed as a group company alongside SB Frameworks on the SoftBank Group family page, indicating shared group affiliation within the SoftBank corporate ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nippon Express Holdings: Japan's largest integrated logistics group offering 3PL, forwarding, warehousing, and supply chain design with global reach. Broadly comparable to SB Frameworks across BtoB and EC fulfillment plus transport, but vastly larger scale and international footprint; SB Frameworks is a focused, SoftBank-aligned niche 3PL where Nippon Express is a multi-modal incumbent.
• Yamato Holdings: Japan's leading parcel and BtoB logistics group with the TAKKYUBIN network, EC fulfillment (EAZY), and dedicated 3PL arm. Comparable in EC and BtoB fulfillment plus last-mile transport, but operates at dramatically larger scale and brand recognition than SB Frameworks and addresses primarily parcel rather than mid-market enterprise 3PL RFPs.
• Sagawa Express: Major Japanese parcel and logistics operator with growing EC fulfillment (Sagawa Business Solutions) and BtoB logistics arms. Comparable in EC logistics outsourcing and transport services to SB Frameworks, but broader retail-customer parcel focus vs. SB Frameworks' enterprise/IT kitting tilt.
• DHL Supply Chain Japan: Global contract-logistics arm of Deutsche Post DHL operating in Japan with warehousing, fulfillment, transport, and value-added services. Comparable in 3PL service mix (BtoB, EC, transport, value-added) but a global multinational incumbent competing for the same large-enterprise RFPs that SB Frameworks targets via SoftBank.

Direct peers

• SENKO Group Holdings: Major Japanese 3PL and warehousing group providing logistics outsourcing, distribution processing, and EC fulfillment for manufacturers, wholesalers, and retailers. Directly comparable service mix to SB Frameworks (BtoB/BtoC 3PL, transport, value-added services), competing for the same enterprise customers in the Japanese market.
• LOGISTEED (Hitachi Transport System): Japanese 3PL subsidiary of Hitachi with shared roots in corporate captive logistics that has since expanded externally, offering warehousing, distribution, and forwarding. Highly comparable to SB Frameworks in origin story (corporate-group spin-out logistics arm growing into an external 3PL) and in service portfolio targeting manufacturers and EC operators in Japan.
• Cresco (formerly日立物流 / equivalent Japan 3PL): Japanese mid-market 3PL focused on EC fulfillment, warehousing, and transport outsourcing for SMB and mid-market BtoB clients. Closely comparable in scale and customer segment to SB Frameworks (mid-market EC and BtoB logistics outsourcing) and competes for similar Japanese enterprise 3PL RFPs.

Regional players

• Kintetsu World Express: Japanese-origin global forwarding and contract logistics provider now part of Apollo Global, offering 3PL, air/ocean freight, and supply chain design. Comparable to SB Frameworks in BtoB contract logistics and warehousing for manufacturers, but international-scope incumbent versus SB Frameworks' Japan-only footprint.
• XPO Logistics: Large global contract logistics and transportation provider with deep experience in technology-driven fulfillment, warehousing, and reverse logistics. Comparable in transport + fulfillment integration model and tech-enabled operations, but operates predominantly in North America/Europe versus SB Frameworks' Japan-only footprint.

Emerging players

• Fujitsu (Device Lifecycle Management): Japanese IT services major offering hardware kitting, deployment, lifecycle management, and managed services to enterprise customers. Directly comparable to SB Frameworks' Technical Solutions line (kitting 300K+ devices/year, LCM procurement-through-disposal) as a competitor for IT asset management outsourcing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/softbank-frameworks-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SB Frameworks