TripShock
TripShock is a privately held online marketplace founded in 2009 that lets travelers discover and book tours, water activities, and attractions across U.S. Gulf Coast and Southeast destinations, earning revenue via per-booking transaction fees from consumers and white-label partners.
- Company typePrivate
- Founded2009
- HeadquartersDestin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What TripShock does
TripShock is a privately held online travel marketplace founded in 2009 and headquartered in Destin, Florida. The company operates a booking platform that aggregates tour and activity inventory from local operators across the U.S. Gulf Coast (Florida, Alabama, Mississippi, Louisiana, Texas) and select Southeast destinations (e.g., Myrtle Beach, SC; Key West, FL; New Orleans, LA), enabling travelers to discover, compare, and reserve experiences such as dolphin cruises, deep-sea fishing charters, parasailing, snorkeling, pontoon rentals, and zipline tours. Core products include a consumer-facing booking website, an operator partner portal, a no-expiration gift card product, and a destination-focused travel blog that supports top-of-funnel content marketing. The company employs between 11 and 50 people and reports no mobile app, public API, or disclosed funding.
TripShock monetizes through transaction fees or commissions on each completed booking, with individual activity prices ranging from approximately $27 to over $600 and the most common price band sitting between $28 and $120. Go-to-market is dual-track: a direct-to-consumer motion via tripshock.com (supported by SEO, content marketing, organic social, and email) and a B2B2C channel-partner motion in which the booking engine is offered as white-label or embedded technology to vacation rental and hospitality platforms, most notably the February 2026 partnership with Emerald Coast By Owner (ECBYO) that launched ecbyoactivities.com. Customer segments are individual travelers and families on the demand side and vacation rental partners on the supply/distribution side, with the platform reporting 35,073 verified reviews, a 4.8/5 rating, and a 96% customer recommendation rate. Leadership consists of Founder & CEO Greg Fisher, CTO Alex Benko, VP of Operations Keone McHugh, VP of Product Ryan Turner, and Director of Sales & Groups Sarah Simon.
TripShock firmographics
Firmographics- Name
- TripShock
- Legal name
- TripShock
- Website
- https://tripshock.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TripShock is a privately held online marketplace founded in 2009 that lets travelers discover and book tours, water activities, and attractions across U.S. Gulf Coast and Southeast destinations, earning revenue via per-booking transaction fees from consumers and white-label partners.
- Ownership category
- akta.pro rank
TripShock industry classification
Industry- Product category
- Online Tour & Activity Booking Marketplace
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industry
- Shore Excursion Operators (Tours & Activities) (THAEAFAC)
Keywords
Where TripShock is headquartered
LocationHeadquarters
- HQ city
- Destin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TripShock business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Customer Support
Revenue model
- Booking Transaction Fees: TripShock earns revenue by charging transaction fees or commissions on bookings made through their platform. Individual tour prices range from approximately $27 to over $600 per activity, with the platform taking a portion of each completed booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-booking transaction model where consumers pay for individual tours and activities at listed prices. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
TripShock product offering
Product offeringCore offering
TripShock operates an online marketplace that aggregates tours, activities, and attractions from local operators across Gulf Coast and southeastern U.S. destinations (Florida, Alabama, Mississippi, Louisiana, Texas, South Carolina). Travelers use the platform to discover, compare, and book experiences such as dolphin cruises, deep-sea fishing, boat rentals, parasailing, snorkeling, and zipline tours. The company also supplies white-label booking technology to vacation rental and hospitality partners, allowing them to embed activity inventory into their own platforms.
Product overview
TripShock is a tour and activity booking marketplace platform that enables travelers to discover, compare, and book experiences across Gulf Coast and southeastern U.S. destinations including Florida, Alabama, Mississippi, Louisiana, Texas, and South Carolina. The core platform serves as a booking engine connecting travelers with local tour and activity operators. The company also provides a partner portal for operators to list their tours, offers gift cards as a complementary product, and maintains a travel blog for destination content. The platform aggregates a wide range of water-based activities such as dolphin cruises, deep-sea fishing, jet ski rentals, snorkeling tours, parasailing, sunset cruises, and boat rentals across multiple coastal destinations.
Differentiator
Problem solved
Functional benefit
Products and services
- TripShock Booking Platform Online marketplace and booking platform for tours, activities, and attractions across Gulf Coast and southeastern U.S. destinations. Travelers discover, compare, and reserve experiences such as dolphin cruises, fishing charters, boat rentals, and water sports through the tripshock.com website.
- ECBYO Activities White-Label Platform White-label/embedded booking technology powered by TripShock and integrated into the Emerald Coast By Owner (ECBYO) vacation rental marketplace, allowing travelers to book tours and activities alongside accommodations in one place.
- TripShock Gift Cards Gift card product that allows customers to purchase credits redeemable for tours and activities on the TripShock platform, with no expiration date, marketed as a gift option for travelers.
Quantifiable outcome
- 35,073 verified reviews with 4.8/5.0 rating and 96% recommendation rate
Companies that use TripShock
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
TripShock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TripShock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Emerald Coast By Owner (ECBYO)coreECBYO and TripShock partnered to launch a new Gulf Coast activities booking platform at www.ecbyoactivities.com, powered by TripShock's booking technology. The platform integrates ECBYO's fee-free vacation rental marketplace with TripShock's tour and activity inventory, allowing travelers to book accommodations and experiences like deep-sea fishing, jet ski rentals, and dolphin cruises in one place.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
TripShock competitors and assessment
Company assessmentDirect peers
- Viator: Tripadvisor-owned global marketplace for tours, activities, and attractions. Directly comparable as an online booking platform aggregating local tour operators, but operating at vastly greater global scale and brand recognition than TripShock.
- GetYourGuide: Berlin-headquartered global OTA for tours, activities, and attractions with strong US presence. Directly competes in the same activity-booking category, with broader inventory and substantially larger marketing investment.
- Peek.com: US-focused online marketplace for booking tours, activities, and experiences. Closest North American peer in terms of business model, geography focus, and operator-aggregation approach.
- Klook: Asia-headquartered but globally expanding OTA for tours, activities, and travel services. Directly comparable activity-booking marketplace with similar merchant model and consumer-facing UX.
- Musement: TUI-owned online platform for booking tours, activities, and attractions globally. Directly comparable marketplace model, originally Europe-focused but with US expansion, competing for the same operator and traveler base.
- ToursByLocals: Online marketplace connecting travelers with private local tour guides. Comparable business model (operator aggregation + transaction fees) and customer base, with a narrower guide-led offering versus TripShock's broader activity catalog.
- ActivityHero: US-based online marketplace for booking tours, activities, and attractions, particularly focused on family-friendly experiences. Closely comparable mid-sized competitor in the activity-OTA category with similar target customers.
Broad incumbents
- Airbnb Experiences: Online experiences marketplace operated by Airbnb as part of its broader lodging platform. Offers overlapping activity-booking functionality but as an add-on to a much larger accommodation business rather than a focused activity niche.
- Expedia Local Expert / Expedia Activities: Activity and attraction booking component of Expedia's broader travel platform. Provides overlapping functionality but as part of a comprehensive OTA portfolio rather than a focused activity niche like TripShock.
Others
- FareHarbor: Booking software platform (owned by Booking Holdings) that powers tour and activity operators' direct bookings. Comparable in industry context but positioned as a B2B operator tool rather than a consumer-facing OTA like TripShock.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TripShock social profiles
Digital presenceTripShock financial estimates
Financial estimateRevenue estimate
Valuation estimate
TripShock leadership team
Management profileNumber of profiles
Profiles5 records
TripShock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TripShock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TripShock
What does TripShock do?
TripShock operates an online marketplace that aggregates tours, activities, and attractions from local operators across Gulf Coast and southeastern U.S. destinations (Florida, Alabama, Mississippi, Louisiana, Texas, South Carolina). Travelers use the platform to discover, compare, and book experiences such as dolphin cruises, deep-sea fishing, boat rentals, parasailing, snorkeling, and zipline tours. The company also supplies white-label booking technology to vacation rental and hospitality partners, allowing them to embed activity inventory into their own platforms.
Is TripShock a public or private company?
TripShock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TripShock founded?
TripShock was founded in 2009. It employs 11 to 50 people.
Where is TripShock based?
TripShock is headquartered in Destin, United States, in the North America region.
How does TripShock make money?
One revenue line is on record: booking Transaction Fees.
Who are TripShock's main competitors?
Direct peers on record are Viator, GetYourGuide, Peek.com, Klook, Musement, ToursByLocals and ActivityHero. Broad incumbents are Airbnb Experiences and Expedia Local Expert / Expedia Activities. FareHarbor is listed as an others.
Does TripShock have an API?
No public API is recorded for TripShock.
What industry is TripShock in?
TripShock's product category is Online Tour & Activity Booking Marketplace. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAEAFAC, Shore Excursion Operators (Tours & Activities). Its NAICS code is 561520 and its SIC code is 7900.