Sutton Specialist Risks

What Sutton Specialist Risks does

Sutton Specialist Risks is a privately-held, for-profit UK insurance services firm headquartered in Bristol, founded in 1989. The company offers a range of insurance and risk management services spanning health, wellbeing, liability, and specialist risk categories, positioning it as a niche intermediary rather than a mass-market generalist broker. Its operating footprint is domestic (United Kingdom), and it operates at a small scale with 11–50 employees.

The firm's business model is consistent with that of a specialist insurance broker/intermediary: revenue is likely generated through commissions on placed policies, fees for advisory and risk management services, and brokerage margins on premium volume across its health, wellbeing, and liability lines. Specific pricing mechanics, commission structures, carrier partnerships, product-level economics, customer segmentation, and go-to-market approach are not disclosed in the available source material — the company website (ssr.co.uk) returned only a bot-protection/verification page during data collection, limiting extraction of product portfolio, distribution channels, and operational details.

Leadership disclosed at the data-collection point is limited to Gary Uren as Director. No information is available on funding history, M&A activity, regulatory actions, headcount trends, subsidiary structure, parent ownership, technology stack, marketing channels, or named customer relationships. As a result, any deeper analysis of growth trajectory, customer concentration, AI capability, or expansion strategy must rely on inference from the firm's size, age, and stated service categories rather than primary disclosures.

Name

Sutton Specialist Risks

Website

https://ssr.co.uk

Company type

Private

Founded year

1989

Headcount range

11–50 employees

Short description

Sutton Specialist Risks is a UK-based specialist insurance services firm founded in 1989, headquartered in Bristol, offering health, wellbeing, liability, and risk management services to clients through a small (11–50 employee) private brokerage.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Specialist insurance brokerage
• Liability insurance
• Risk management services
• Health insurance brokerage
• Wellbeing insurance

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Sutton Specialist Risks is a UK-based insurance broker that offers specialist insurance services covering health, wellbeing, liability, and risk management. The firm acts as an intermediary arranging and advising on cover for clients whose needs fall outside standard general insurance products.

Product overview

Unable to extract product and service information. The source webpage (http://ssr.co.uk/) returned a bot protection/verification page ("One moment, please...") rather than actual company content, preventing extraction of product portfolio details.

Differentiator

Problem solved

Functional benefit

Products and services

• Liability Insurance Brokerage
• Health Insurance Brokerage
• Wellbeing Insurance Brokerage
• Risk Management Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Howden Insurance Brokers: One of the UK's largest independent specialist insurance brokers, operating across multiple specialty lines. Comparable to Sutton Specialist Risks as both compete for specialist insurance placements in the UK market.
• Marsh UK: Global insurance broker and risk advisor with a substantial UK specialty practice. Overlaps with Sutton Specialist Risks in liability and risk management placement for commercial clients.
• Aon UK: Global risk and insurance brokerage with significant UK specialty operations. Competes for specialty risk placements in liability and risk management segments.
• Ardonagh Group: UK insurance broker group with multiple specialist brands covering commercial liability, health, and risk advisory. Comparable as a UK-domiciled specialty broker platform.

Direct peers

• Towergate Insurance: UK specialist insurance broker offering commercial and personal lines including liability and risk management products. Closely comparable in product mix and target customer base to Sutton Specialist Risks.
• Griffin Insurance Group: UK-based specialist insurance broker offering commercial liability, professional indemnity, and risk management products. Directly comparable in specialty broker positioning and service mix.
• Lycetts: Boutique UK insurance broker offering specialist commercial and personal lines including liability and risk management. Comparable as a similarly-sized specialist UK brokerage.
• Bollington Insurance: UK independent commercial insurance broker with specialist expertise in liability and risk management. Directly comparable in service offering and target client profile.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/SSRIB

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutton Specialist Risks