Myrtue Medical Center

What Myrtue Medical Center does

Myrtue Medical Center is a Critical Access Hospital (CAH) and integrated rural healthcare system headquartered in Harlan, Iowa, serving Harlan and Shelby County communities for over 70 years since its founding around 1950. The organization operates a main hospital campus providing Level IV trauma care and 24/7 emergency services, five rural health clinics across Harlan, Avoca, Shelby, Elk Horn, and Earling, a dedicated Mental Health Center, the Petersen Family Wellness Center, and the Lewis Family Aquatic Complex. Service lines span birthing (LDRP with nitrous oxide, epidurals, and Novi Wireless Fetal Monitoring), general/orthopedic/thoracic/plastic surgery, cardiology with cardiac rehabilitation, diagnostic imaging (MRI, CT, PET/CT, 3D mammography, ultrasound, nuclear medicine), rehabilitation (physical, occupational, speech, aquatic, sports therapy), behavioral health (including the Movement Therapy 12-week program, Starting Point Therapy Group, and Senior Life Solutions), community health (home health, hospice, public health), and telehealth.

Technology infrastructure is conventional healthcare IT: Epic MyChart patient portal (hosted via University of Iowa Health Care) for patient access, TigerConnect for surgery and outpatient specialty clinic scheduling, telestroke for remote neurology consultation, and HealthSparq for price transparency. No proprietary software, AI/ML systems, or patents are disclosed. The Movement Therapy program is a structured clinical methodology integrating Polyvagal Theory, Internal Family Systems, EMDR, Somatic Experiencing, and Trauma-Informed Yoga — a clinical IP asset rather than a technology asset.

The business model is healthcare services revenue under the CAH designation, which enables cost-based Medicare reimbursement. Revenue streams span inpatient and emergency services, rural health clinic visits, mental health and substance abuse programs, diagnostic imaging, rehabilitation, outpatient specialty consultations delivered via visiting specialists from Nebraska Medicine and Methodist Health System, birthing services, and community health/wellness programming. Patient segments include general community members, women and families (maternity), mental health patients, seniors, and rural clinic patients. Revenue is not publicly disclosed. Recent strategic activity centers on facility expansion (new Harlan Clinic and Mental Health Center opened January 2026, USDA-funded ER expansion completed 2024), specialty service line additions, leadership transition (new CEO appointed November 2025), and external monetization of clinical IP through the Movement Therapy Training Program launched September 2026.

Name

Myrtue Medical Center

Legal name

Myrtue Medical Center

Website

https://myrtuemedical.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Myrtue Medical Center is a Critical Access Hospital and integrated rural healthcare system based in Harlan, Iowa, serving Harlan and Shelby County through a main hospital, five rural health clinics, a mental health center, and specialty service lines including emergency, maternity, surgery, and wellness.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

General Medical and Surgical Hospitals (62211), Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA), Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

Keywords

• Rural healthcare services
• Critical access hospital
• Primary care clinics
• Diagnostic imaging services
• Mental health services

Headquarters

HQ city

Harlan

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hospital Patient Services: As a Critical Access Hospital, Myrtue generates revenue through inpatient hospital care, emergency services, surgical services, and outpatient procedures. CAH designation allows for cost-based reimbursement from Medicare.
2. Rural Health Clinic Services: Five rural health clinics provide primary care, preventive services, and chronic disease management under the Rural Health Clinic program, generating revenue through clinic visits and procedures.
3. Mental Health Services: Comprehensive mental health services including therapy, medication management, substance abuse services, and community-based programs through the Mental Health Center.
4. Diagnostic Imaging Services: Revenue from imaging services including mammography, CT, MRI, ultrasound, and nuclear medicine scans.
5. Rehabilitation Services: Physical, occupational, and speech therapy services, aquatic therapy, and sports therapy programs.
6. Community Health Services: Home health, hospice, public health services, and wellness center membership programs.
7. Birthing Center Services: Labor, delivery, postpartum, and recovery services with specialized amenities including nitrous oxide and whirlpool therapy.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Myrtue Medical Center is a Critical Access Hospital providing comprehensive integrated healthcare services through a main hospital campus and five rural health clinics across Harlan and Shelby County, Iowa. The organization delivers emergency and Level IV trauma care, surgery, birthing/maternity services, mental health and substance abuse treatment, rehabilitation (physical, occupational, speech, aquatic, sports therapy), diagnostic imaging (MRI, CT, 3D mammography, PET/CT, ultrasound), cardiology and cardiac rehabilitation, primary care, and community health programs including home health, hospice, and public health services.

Product overview

Myrtue Medical Center is a Critical Access Hospital and healthcare system serving Harlan and Shelby County communities for over 70 years. The system operates as an integrated healthcare delivery network offering primary care, specialty services, and wellness programs through five rural health clinics, a mental health center, surgery and specialty clinics, rehabilitation services, diagnostic imaging, a birthing center, emergency/trauma care, and a wellness center. Key service lines include emergency services (Level IV trauma), surgery (general, orthopedic, thoracic, plastic), cardiology/cardiac rehabilitation, mental health services (including the Movement Therapy program and Senior Life Solutions), rehabilitation (physical, occupational, speech, aquatic, sports therapy), diagnostic imaging (MRI, CT, mammography, X-ray, ultrasound), and community health programs. The Petersen Family Wellness Center and Lewis Family Aquatic Complex provides fitness and wellness programming to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthing Center Labor, delivery, recovery, and postpartum (LDRP) care with spacious birthing suites, nitrous oxide and epidural pain management, whirlpool therapy, and 1:1 nursing care for expectant mothers and families.
• Mental Health Center Behavioral health services including therapy, medication management, substance abuse services, walk-in groups, and community-based programs (B3 Services) for individuals seeking mental health support.
• Emergency Services Level IV trauma care emergency department with 24/7 coverage providing emergency and inpatient services for acute medical conditions.
• Rehabilitation Services Physical, occupational, and speech therapy services including sports therapy, aquatic therapy, sideline injury management, and functional dry needling for patients recovering from injury, surgery, or managing chronic conditions.
• Diagnostic Imaging Comprehensive imaging services including MRI, CT scan, PET/CT, 3D mammography, X-ray, ultrasound, nuclear medicine, and bone densitometry for diagnostic evaluation.
• Surgery Services General surgery, orthopedic surgery, plastic surgery, and thoracic surgery services delivered by Myrtue's surgical team and visiting specialists.
• Cardiology Services Cardiovascular services including cardiac rehabilitation program (AACVPR certified), stress testing, and heart attack care delivered with visiting Methodist Health System cardiologists.
• Community Health Home health, hospice, public health, occupational health, and community-based wellness programs for residents within their homes or community settings.
• Petersen Family Wellness Center and Lewis Family Aquatic Center Fitness facility with pool, gym, group classes, personal training, and membership-based programs supporting preventive wellness for the community.
• Senior Life Solutions Program addressing mental health needs of older adults through group therapy, support services, and specialized geriatric behavioral health programming.
• Telehealth Services Virtual healthcare visits allowing patients to receive care remotely via video consultation, including mental health appointments and follow-up care.
• Rural Health Clinics (Primary Care) Five rural health clinics in Harlan, Avoca, Shelby, Elk Horn, and Earling providing primary care and family medicine services including preventive care, chronic disease management, and wellness exams.
• Movement Therapy Program 12-week group therapy program integrating Polyvagal Theory, Internal Family Systems (IFS), EMDR, Somatic Experiencing, and Trauma-Informed Yoga for mental health treatment and trauma recovery.
• Movement Therapy Therapist Training Retreat Continuing education training retreat for mental health professionals to implement the Movement Therapy program in their clinical practices, including 30 hours of in-person instruction and 10 hours of consultation.
• Specialty Clinic Services Outpatient specialty clinic providing local access to specialty care via visiting specialists from Nebraska Medicine and Methodist Health System in cardiology, thoracic surgery, pulmonology, neurosurgery, and other specialty areas.

Quantifiable outcome

• NRHA Top 20 Critical Access Hospital in Nation 2026
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Health Partners of Southwest IowacoreStrategic or Co-development PartnerHealth Partners of Southwest Iowa is a collaborative healthcare network that Myrtue Medical Center participates in, working together to improve healthcare delivery and outcomes for communities in southwest Iowa.
• Nebraska MedicinecoreTechnology or IntegrationNebraska Medicine providers, including Dr. David Berkheim for thoracic surgery, hold clinics at Myrtue's Outpatient Specialty Clinic, bringing specialized medical expertise to the rural community.
• Methodist Health SystemcoreTechnology or IntegrationMethodist Health System cardiologists and specialists, including Dr. Thomas Brandt and Dr. Sumit Mukherjee, provide consulting and specialty services at Myrtue, enabling patients to receive advanced cardiac and pulmonology care locally.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/myrtuemedical
• Facebookfacebook.com/MyrtueMedicalCenter
• LinkedInlinkedin.com/company/myrtue-medical-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myrtue Medical Center