Midland College
Midland College is a public community college district in West Texas serving the Permian Basin with associate and bachelor's degrees, certificates, dual-credit, and continuing education delivered via Canvas LMS across multiple campuses and 27 counties.
- Company typePrivate
- Founded1970
- HeadquartersMidland, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Midland College does
Midland College is a public community college district established in 1970 and headquartered at 3600 N. Garfield in Midland, Texas, operating as a political subdivision of the State of Texas under the Texas Education Code. The institution serves the Permian Basin region across West Texas, including Midland, Fort Stockton, and the broader 27-county Permian Basin and Concho Valley via the Permian Basin AHEC. It delivers associate degrees, bachelor's degrees (in partnership with universities such as Texas Tech, Texas A&M, and UTPB), certificate programs, dual-credit high school courses, and continuing education across roughly 100+ program areas including health sciences (nursing, sonography, respiratory care), energy and industrial trades (energy technology, welding, HVAC, diesel, aviation maintenance), computer information technology, business, and public service/law enforcement.
The college's technology backbone is built on industry-standard third-party platforms rather than proprietary systems: Canvas Learning Management System for course delivery and distance learning, Jenzabar Higher Reach for continuing education catalog and registration, Microsoft 365 for productivity, Respondus LockDown Browser/Monitor and ProctorU for online exam proctoring, Tutor.com for 24/7 tutoring integrated through Canvas, LinkedIn Learning for professional development, Watermark for course evaluations, A-Z Databases for library research, and Parchment for transcript requests. Identity and access management runs on Microsoft Multi-Factor Authentication, with FERPA and NC-SARA compliance governing data handling and cross-state distance learning authorization. The SimLife Center provides healthcare simulation training infrastructure, and the Chaps Esports Arena represents the college's student-life technology investment. Revenue mechanics are diversified across five streams: tiered tuition (in-district, out-of-district, out-of-state), recurring state formula funding tied to contact hours and outcomes, grants and private donations (notably the $20M Scharbauer Foundation gift in June 2026), non-credit continuing education via PPDC and workforce centers, and ancillary room-rental revenue for community use of facilities such as the Carrasco Room and Wagner & Brown Auditorium.
Midland College distributes services through multiple channels: on-campus instruction at the main Midland campus, the Williams Regional Technical Training Center (WRTTC) branch campus in Fort Stockton, online and hybrid distance learning via Canvas, MISD Career Academies for dual credit high school pipelines, and the Petroleum Professional Development Center (PPDC) for oil and gas industry continuing education. The December 2025 EZOps partnership integrates a commercial Mobile Oilfield Management platform into the Energy Technology Program curriculum, and the customer base spans traditional degree-seekers, dual-credit high schoolers, adult learners, veterans, international students, and oil and gas industry workers. As a government state entity, the college is governed by an elected Board of Trustees, has no shareholders or parent company, and operates on multi-year fiscal cycles constrained by state appropriations rather than market capitalization.
Midland College firmographics
Firmographics- Name
- Midland College
- Legal name
- Midland College
- Website
- https://midland.edu
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Midland College is a public community college district in West Texas serving the Permian Basin with associate and bachelor's degrees, certificates, dual-credit, and continuing education delivered via Canvas LMS across multiple campuses and 27 counties.
- Ownership category
- akta.pro rank
Midland College industry classification
Industry- Product category
- Community College Education
- NAICS
- Junior Colleges (6112), Junior Colleges (611210), Colleges, Universities, and Professional Schools (6113), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Community Colleges (EDAHADAA)
- akta.pro secondary industries
- Comprehensive Community Colleges (Transfer + Workforce) (EDAHADAE), Junior Colleges (Associate-Degree Granting) (EDAHADAC), Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD), Workforce Development & Continuing Education Divisions (Noncredit) (EDAHADAG)
Keywords
Where Midland College is headquartered
LocationHeadquarters
- HQ city
- Midland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Midland College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Revenue from in-district, out-of-district, and out-of-state tuition, along with various student fees for enrollment, lab use, and services.
- State Funding and Appropriations: Public community college receives formula funding from the State of Texas based on contact hours and student outcomes.
- Grants and Donations: Institutional funding from foundations, federal grants, and private donations including the $20 million Scharbauer Foundation gift for CTE expansion.
- Continuing Education Programs: Non-credit workforce training, professional development, and community education programs offered through the PPDC and workforce development centers.
- Room Rentals and Facilities: Revenue from renting campus spaces including the Carrasco Room, Wagner & Brown Auditorium, and other facilities to community organizations and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per semester | In-District Tuition - Texas residents within the college district |
| Subscription | Per semester | Out-of-District Tuition - Texas residents outside the district |
| Subscription | Per semester | Out-of-State/International Tuition |
| One time/ perpetual license | Multi-year contract | Room Rental - Carrasco Room |
| One time/ perpetual license | Multi-year contract | Room Rental - Wagner & Brown Auditorium |
| One time/ perpetual license | Multi-year contract | Room Rental - Rotary Community Room |
| Unit Pricing | Pay-as-you-go | Credit Counseling Service |
| Unit Pricing | Pay-as-you-go | Online Homebuyer Education Course |
| Usage-based | Pay-as-you-go | ProctorU Online Proctoring |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Midland College product offering
Product offeringCore offering
Midland College is a public community college offering associate degrees, bachelor degrees, certificate programs, and continuing education across academic, technical, healthcare, energy, and workforce disciplines. It delivers instruction through on-campus classrooms at its Midland main campus and Williams Regional Technical Training Center in Fort Stockton, as well as online via Canvas LMS, hybrid, and live-online modalities. Specialized centers such as the Petroleum Professional Development Center (PPDC), Permian Basin AHEC, Business & Economic Development Center (BEDC), and SimLife Center provide workforce-aligned, industry-specific programming for the Permian Basin region.
Product overview
Midland College is a community college offering a comprehensive portfolio of educational products and services including associate degrees, bachelor degrees (through university partnerships), certificate programs, and continuing education. The institution operates multiple delivery channels: on-campus traditional instruction, distance learning via Canvas LMS, hybrid courses, and live online sessions. Key program areas include Health Sciences (nursing, radiologic technology, respiratory care), Energy/Technical programs (energy technology, welding, automotive, aviation), Computer Information Technology, Business, and Education. The college operates specialized centers including the Petroleum Professional Development Center (PPDC) for oil and gas training, Business & Economic Development Center (BEDC) for entrepreneurship support, Permian Basin AHEC for healthcare workforce development, SimLife Center for medical simulation, and Williams Regional Technical Training Center (WRTTC) in Fort Stockton. Distance learning utilizes Canvas LMS with integrations including Respondus proctoring, Tutor.com tutoring, and Microsoft Office 365. Veterans services include dedicated resource center with Hazlewood Act administration.
Differentiator
Problem solved
Functional benefit
Products and services
- Associate Degrees Two-year academic degree programs (AA, AS, AAS, AAT) for students seeking affordable post-secondary credentials, university transfer preparation, or direct workforce entry.
- Bachelor Degrees Four-year bachelor degree programs including the Bachelor of Applied Science in Health Services Management and Bachelor of Applied Technology in Organizational Management, as well as transfer pathways with partner universities.
- Certificate Programs Career and technical education certificates in fields such as Accounting, Automotive Technology, Computer Programming, HVAC, Nursing, Welding, and other vocational areas, designed to provide industry-recognized credentials.
- Continuing Education (CE) Non-credit continuing education offerings including community programs, Health Sciences CE, workforce training, and Oil & Gas training delivered through the Petroleum Professional Development Center (PPDC), managed via Jenzabar Higher Reach.
- Dual Credit Programs College-credit courses delivered to high school students through partnerships with regional ISDs (Midland, Fort Stockton, Greenwood, Legacy, Buena Vista, Ozona) and MISD Career Academies including Business/IT, Cybersecurity, Fire/EMT, Health Sciences, and Petroleum academies.
- Energy Technology Program Technical career programs covering Air Conditioning/Heating/Refrigeration, Automotive Technology, Automation, Aviation Maintenance, Diesel Technology, Energy Technology, Natural Gas Compression, and Welding Technology tailored to Permian Basin industry demand.
- Health Sciences Programs Credit and non-credit Health Sciences programs including Nursing (RN and LVN), Radiologic Technology, Respiratory Care, Sonography, Health Information Management, Pharmacy Technician, Phlebotomy, and Behavioral Health, supported by the F. Marie Hall SimLife Center.
- Computer Information Technology Programs Technology and IT programs including Computer-Aided Drafting & Design, Computer Information Technology, Computer Programming & Analytics, and Health Information Management, with certifications such as Cisco CCNA.
- Distance Learning / Online Courses Online and hybrid courses delivered asynchronously (WEB) or live via Zoom through Canvas LMS, with Respondus LockDown Browser/Monitor and ProctorU for exam proctoring; supports students unable to attend on-campus classes.
- Workforce Training Non-credit workforce training programs including ArcGIS, Auto Body Repair, Drone Pilot, Electrician, Firefighter Professional Training, HR Certification, HVAC Technician, Microsoft Applications, Real Estate, Risk Management, and Transportation Training.
- Transportation Training / CDL Program Commercial Driver's License (CDL) training for operating commercial motor vehicles within DOT regulations, delivered at the main Midland campus and the WRTTC Fort Stockton location.
- Permian Basin AHEC Programs Area Health Education Center serving 27 counties in the Permian Basin and Concho Valley; programs include AHEC Scholars (40-hour rural rotation with $800 stipend), AHEC Junior Scholars for high school students, and AHEC Summer Camp for rural healthcare career exposure.
- Business & Economic Development Center (BEDC) Community resource offering free business counseling, credit counseling, and housing counseling for residents and entrepreneurs of Midland, in collaboration with the City of Midland; also offers credit tri-merge reports ($30.50) and online homebuyer education courses ($99).
- Petroleum Professional Development Center (PPDC) Continuing education and professional development center dedicated to Permian Basin energy industries, delivering workforce training and certifications for the oil and gas sector from a downtown Midland facility.
- Williams Regional Technical Training Center (WRTTC) Fort Stockton branch campus offering continuing education, Law Enforcement Academy, CDL training, workforce training, and university parallel/occupational certificate programs for residents of western Texas.
Quantifiable outcome
- Students can earn up to 150 hours of tuition exemption through the Texas Hazlewood Act for qualifying veterans.
- +2 more outcomes
Companies that use Midland College
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Midland College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Midland College partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EZOpscoreHouston-based software provider EZOps partnered with Midland College to integrate its Mobile Oilfield Management platform into the college's Energy Technology Program. This partnership gives students hands-on experience with digital tools used across Permian Basin operations. Professor Erick Gutierrez (14+ years energy operations experience) joins the EZOps Customer Advisory Board, bringing industry expertise to the partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Midland College competitors and assessment
Company assessmentDirect peers
- Odessa College: Public community college serving Odessa, Texas in the Permian Basin — the closest geographic and demographic peer, with overlapping dual-credit, healthcare, and energy workforce programs.
- Howard College: Texas public community college serving Big Spring and surrounding West Texas counties; directly comparable rural/regional community college model with workforce and dual-credit offerings.
- South Plains College: Public community college in Levelland, Texas serving a similar West Texas rural footprint with comparable technical, workforce, and dual-credit programs.
- Western Texas College: Public community college in Snyder, Texas — small rural West Texas community college with overlapping technical, energy, and dual-credit programs targeting the Permian Basin region.
- Tyler Junior College: Mid-size Texas public community college with comparable program breadth (health sciences, technical, dual credit) and similar headcount scale — useful benchmark for Midland's trajectory.
Broad incumbents
- Texas State Technical College: Statewide technical college system in Texas with strong CTE, workforce, and employer-aligned programs across multiple campuses — overlaps directly with Midland's technical and energy programs at larger scale.
- Austin Community College District: Large multi-campus Texas community college district with broad academic, technical, healthcare, and continuing education programs — useful benchmark for scale and program diversification potential.
- Lone Star College: Large Houston-area multi-campus community college system with extensive technical, healthcare, dual-credit, and continuing education programs — comparable breadth and transfer pathway model.
Regional players
- Ranger College: Small rural Texas community college serving central Texas; comparable size and workforce/technical program mix, though in a different geographic region than the Permian Basin.
- Del Mar College: Texas coastal public community college with strong healthcare, technical, and workforce programs; comparable program breadth but serves a coastal rather than inland energy economy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Midland College social profiles
Digital presenceMidland College compliance and trust
Trust signalCompliance4 records
Midland College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midland College leadership team
Management profileNumber of profiles
Profiles13 records
Midland College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midland College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midland College
What does Midland College do?
Midland College is a public community college offering associate degrees, bachelor degrees, certificate programs, and continuing education across academic, technical, healthcare, energy, and workforce disciplines. It delivers instruction through on-campus classrooms at its Midland main campus and Williams Regional Technical Training Center in Fort Stockton, as well as online via Canvas LMS, hybrid, and live-online modalities. Specialized centers such as the Petroleum Professional Development Center (PPDC), Permian Basin AHEC, Business & Economic Development Center (BEDC), and SimLife Center provide workforce-aligned, industry-specific programming for the Permian Basin region.
Is Midland College a public or private company?
Midland College is a private company. It is classified as state government owned and is currently operating.
When was Midland College founded?
Midland College was founded in 1970. It employs 501 to 1,000 people.
Where is Midland College based?
Midland College is headquartered in Midland, United States, in the North America region.
How does Midland College make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are state Funding and Appropriations, grants and Donations, continuing Education Programs and room Rentals and Facilities.
Who are Midland College's main competitors?
Direct peers on record are Odessa College, Howard College, South Plains College, Western Texas College and Tyler Junior College. Broad incumbents are Texas State Technical College, Austin Community College District and Lone Star College. Regional players are Ranger College and Del Mar College.
Does Midland College have an API?
No public API is recorded for Midland College.
What industry is Midland College in?
Midland College's product category is Community College Education. Its primary akta.pro industry code is EDAHADAA, Public Community Colleges, with a secondary code of EDAHADAE, Comprehensive Community Colleges (Transfer + Workforce). Its NAICS code is 6112 and its SIC code is 8200.