SETTERS

What SETTERS does

SETTERS (legal entity ООО "СЕТТЕРС", INN 7840080854) is a Russian creative advertising agency founded in 2015, operating from Saint Petersburg (ul. Shpalernaya, 51) and Moscow (ul. Novodmitrovskaya, 1, str. 6). The firm delivers full-service creative work across seven integrated service lines: Creative (concept development, special projects, 360 campaigns, key visuals), Strategy (brand, communication, HR, SMM strategy), SMM (always-on support, moderation), Design (design support, motion, illustrations), Branding (naming, identity systems), Digital Distribution (influencer marketing, media advertising, seeding), and Production (product photography, TV/OLV video, CGI/3D/AI-powered content). There is no proprietary technology platform disclosed; the agency's competitive logic is built on human creative talent, portfolio reputation, and community-building initiatives.

The firm serves enterprise and mid-market clients across Russia and, increasingly, international markets (Dubai, Indonesia, Germany, France). Documented clients include Sber, Yandex, Alfa-Bank, MegaFon, Yota, VkusVill, Technopark, Kaspersky, Netflix Russia, KinoPoisk, START, Premier, MR Group, LEGENDA, FORMA, Birkenstock, Paco Rabanne, Maybelline Russia, Kappa, Ingosstrakh, Gazprom Neft, and Demix. SETTERS monetizes through professional services on a project-based or retainer basis typical of advertising agencies; pricing is not publicly disclosed. The firm has accumulated industry recognition (ADC*E, G8, White Square, СРЕДА, Red Apple, E+/Effie, ADCR) and has diversified beyond pure services into community assets: the KREACHELLA industry marifest co-founded with SLAVA and Zebra Hero (since 2021), the КРУИЗНЕС business cruise (2024), SETTERS OPEN CALL awards alternative, and the SETTERS Education sub-brand for industry training. Headcount is reported in the 11-50 range with no disclosed funding rounds or parent company.

Name

SETTERS

Legal name

ООО "СЕТТЕРС"

Website

https://setters.agency

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SETTERS is a Russian creative advertising agency founded in 2015, offering full-service creative, strategy, branding, SMM, design, digital distribution, and production to enterprise clients across Russia and select international markets.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Creative advertising agency
• Brand strategy services
• Social media marketing
• Branding and identity
• Digital content production

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Creative Services: SETTERS generates revenue by providing comprehensive advertising and creative services to B2B clients. Services include creative concepts, brand strategy, SMM, design, branding, digital distribution, and production (video, CGI, photography). Revenue is likely project-based or retainer-based, typical for advertising agencies serving enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

SETTERS is a Russian creative advertising agency providing end-to-end creative services for enterprise brands across strategy, creative concepts, branding, SMM, design, digital distribution, and production (video, CGI, photography). The agency operates from Saint Petersburg and Moscow, serving major Russian and international brands including Netflix, Yandex, Sber, Alfa-Bank, VkusVill, MegaFon, and others since 2015.

Product overview

SETTERS is a Russian advertising agency offering a comprehensive suite of creative services. The agency operates as a single unified offering across seven core service lines: Creative Services (concept development, special projects, 360 campaigns, key visuals), Strategy (brand, communication, HR, and SMM strategy), SMM Services (always-on support and moderation), Design (design support, motion, illustrations), Branding (naming and identity systems), Digital Distribution (influencer marketing, media advertising, seeding), and Production (product photography, TV/OLV commercials, CGI/3D/AI content). Additionally, the agency operates SETTERS Education as an educational sub-brand. The agency has been creating advertising since 2015 and serves clients across various sectors including real estate, retail, telecommunications, insurance, beauty, fashion, and streaming platforms.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• +300% revenue growth for Birkenstock
• +8 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• ULTIMA Yandex FoodminorGTM or Marketing Partner · 1 January 2024Catering partner for КРУИЗНЕС business cruise event - organized feasts for 100 entrepreneurs on the ship
• ULTIMA Yandex GominorGTM or Marketing Partner · 1 January 2024Transportation partner for КРУИЗНЕС event - provided cars to the pier
• PIONEERminorGTM or Marketing Partner · 1 January 2024Recorded entire podcast season on the ship and organized parties during КРУИЗНЕС business cruise
• Технопарк (partner in КРУИЗНЕС)minorGTM or Marketing Partner · 1 January 2024Responsible for sports, chill activities and film screenings during КРУИЗНЕС event
• Daddy`s Film & TouchcoreImplementation/ SI/ Consulting Partner · 1 January 2024Production partners for Technopark spring campaign. Daddy`s Film handled filming and direction while Touch handled post-production including editing and color grading.
• SLAVAcoreStrategic or Co-development Partner · 1 January 2021Co-founded KREACHELLA marifest with SLAVA and Zebra Hero agencies. The three independent creative agencies created this new event format to popularize the industry, show how the market works internally, and help talents find teams whose principles and projects resonate with them.
• Zebra HerocoreStrategic or Co-development Partner · 1 January 2021Co-founded KREACHELLA marifest with SLAVA and Zebra Hero agencies. The three independent creative agencies created this new event format to popularize the industry.
• Ten ten ten studiocoreStrategic or Co-development PartnerCollaborated on John Dory Dubai launch project. SETTERS handled positioning and messaging while Ten ten ten handled branding and visuals. Jointly developed positioning strategy and created comprehensive brand guidelines (guidebook).
• REBOOTminorImplementation/ SI/ Consulting PartnerWebsite development partner credited for creating the agency website. Mentioned multiple times for landing page development for various campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SLAVA: Moscow-based independent creative agency and co-founder of the KREACHELLA marifest with SETTERS. Highly comparable in size, creative positioning, and Russian enterprise client mix.
• Zebra Hero: Independent Moscow creative agency and third co-founder of KREACHELLA alongside SETTERS and SLAVA. Comparable service offering, target market, and creative-led positioning.
• Instinct: Major Russian full-service creative agency with BBDO affiliation. Directly comparable in offering scope and enterprise client focus, though larger in scale.
• Great Advertising Group: Established Russian advertising agency offering full-service creative and strategic services. Comparable in target market and service breadth, slightly larger headcount.
• Voskhod: Russian creative agency with strong branding and campaign credentials. Operates in the same independent creative tier as SETTERS with overlapping enterprise clients.
• Possible Group: Independent Russian creative agency known for branding and integrated campaigns. Comparable in scale, target clientele, and full-service creative model.

Broad incumbents

• BBDO Russia: Global network-affiliated agency with Russian operations. Competes with SETTERS for the same enterprise clients but offers broader network capabilities and global reach.
• Publicis Russia: Global network agency with Russian presence. Overlaps with SETTERS in creative, strategy, and digital services but operates at significantly larger scale.
• Wieden+Kennedy: Globally renowned independent creative agency known for brand-led work. Comparable in creative reputation and award profile but operates at much larger scale with global clients.
• Mother: Independent global creative agency with offices in London, NYC, LA. Comparable in independent creative positioning and brand-led approach, but operates internationally and at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/setters.inside
• Xx.com/settersagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETTERS