Read Motor Group
Read Motor Group is a privately held UK automotive dealership network founded in 2010, operating across four sites (Boston, King's Lynn, Lincoln, Worksop) selling new and approved used vehicles — primarily Hyundai — alongside aftersales, finance intermediation, and Motability services, recently acquired by Lithia UK in March 2026.
- Company typePrivate
- Founded2010
- HeadquartersHumberston, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Read Motor Group does
Read Motor Group is a privately held, family-run automotive dealership network founded in 2010 and headquartered in Humberston, United Kingdom, operating across four UK locations in Boston, King's Lynn, Lincoln, and Worksop with an additional acquired site in Burton. The group's core offering centres on new Hyundai vehicle sales — supported by Hyundai franchise authorizations at all four main sites and a Volkswagen franchise at Boston — alongside approved used vehicles drawn from a broader nine-brand portfolio that also includes MG, Alfa Romeo, Jeep, Suzuki, SEAT, Skoda, and Cupra. It is worth noting that the company was acquired by Lithia UK in March 2026.
The business generates revenue through four streams: one-time vehicle sales (new and used, both in-store and via a fully online purchasing funnel), recurring aftersales services (servicing, MOT, accident repairs, parts and accessories), finance intermediation (credit brokerage for HP, PCP, PCH, and BCH products routed through Hyundai Finance, Santander, MotoNovo, and Arval under FCA-authorized status via Ingeni Services Group), and Motability Scheme vehicle supply bundled with insurance, breakdown cover, and servicing. Pricing is anchored on vehicle list prices (e.g., Hyundai i20 from £19,500 OTR; Santa Fe Plug-in Hybrid from £53,200 OTR) with monthly PCP/HP/PCH payment options and loyalty savings of £1,000-£2,000 on selected models.
The technology stack is built on the Keyloop ecommerce platform (ISO 27001 certified, AWS-hosted) and a generative-AI chatbot supplied by AutoConverse Ltd for website lead capture, with data stored encrypted in Azure UK South under GDPR-aligned controls. The go-to-market is sales-led through physical showrooms augmented by online search, content marketing, email, social media, and structured SEO; customer segments span individual consumers (primary), business and fleet buyers, and Motability-eligible customers. The group employed approximately 75 staff across its main sites at the time of the Lithia UK acquisition.
Read Motor Group firmographics
Firmographics- Name
- Read Motor Group
- Legal name
- Read Motor Group
- Website
- https://read-motorgroup.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Read Motor Group is a privately held UK automotive dealership network founded in 2010, operating across four sites (Boston, King's Lynn, Lincoln, Worksop) selling new and approved used vehicles — primarily Hyundai — alongside aftersales, finance intermediation, and Motability services, recently acquired by Lithia UK in March 2026.
- Ownership category
- akta.pro rank
Read Motor Group industry classification
Industry- Product category
- Automotive Retail and Aftersales Services
- NAICS
- Automobile Dealers (4411)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industries
- New & Used Auto Purchase Loans (FSAKADAA), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Read Motor Group is headquartered
LocationHeadquarters
- HQ city
- Humberston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Read Motor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new and used vehicles from multiple franchises including Hyundai, Volkswagen, MG, Alfa Romeo, Jeep, Suzuki, SEAT, Skoda, and Cupra
- Aftersales Services: Service, maintenance, MOT testing, and accident repairs for all vehicle makes with manufacturer-trained technicians
- Finance Intermediation: Credit broker arranging HP and PCP finance products through multiple lenders including Hyundai Finance, Santander, and MotoNovo Finance
- Parts & Accessories: Sale of genuine parts, accessories, andtyres including dash cam installation and air conditioning service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Hyundai i20 Element - From £19,500 OTR |
| One time/ perpetual license | Monthly | Hyundai i20 Black Line - From £21,990 OTR |
| One time/ perpetual license | Monthly | Hyundai TUCSON Advance - From £30,700 OTR |
| One time/ perpetual license | Monthly | Hyundai TUCSON Hybrid Black Line - From £37,265 OTR |
| One time/ perpetual license | Monthly | Hyundai SANTA FE Hybrid - From £49,090 OTR |
| One time/ perpetual license | Monthly | Hyundai SANTA FE Plug-in Hybrid - From £53,200 OTR |
| Subscription | Monthly | SANTA FE Hybrid PCH - £510/month |
| Subscription | Monthly | SANTA FE Plug-in Hybrid PCH - £518.51/month |
| Subscription | Monthly | SANTA FE Plug-in Hybrid BCH - £465 +VAT/month |
| One time/ perpetual license | Monthly | Hyundai i30 - From £24,755 OTR |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Read Motor Group product offering
Product offeringCore offering
Read Motor Group operates a multi-franchise automotive dealership network selling new vehicles from Hyundai, Volkswagen, MG, Alfa Romeo, Jeep, Suzuki, SEAT, Skoda, and Cupra alongside approved used vehicles across four UK locations. The company provides comprehensive aftersales services including routine servicing, MOT testing, accident repairs, and parts/accessories, supported by manufacturer-trained technicians. Finance intermediation is offered as an FCA-authorized credit broker arranging HP, PCP, PCH, and BCH products through multiple lenders including Hyundai Finance, Santander, MotoNovo, and Arval.
Product overview
Read Motor Group is a family-run automotive dealership network operating as a unified multi-brand platform across Boston, King's Lynn, Lincoln, and Worksop. The core offering centers on Hyundai new and approved used car sales, supplemented by aftersales services (servicing, MOT, repairs), vehicle finance products (HP/PCP), and Motability Scheme participation. The group also sells other brands including MG, Alfa Romeo, Jeep, Volkswagen, Suzuki, and SEAT. Digital capabilities include an online car search and purchasing platform, a GenAI chatbot for customer enquiries, and partnerships for home EV charging. Recently acquired by Lithia UK, the group represents a traditional dealership network rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyundai New Cars Sale of new Hyundai vehicles including i10, INSTER, i20, BAYON, KONA, TUCSON, IONIQ 5, IONIQ 6, IONIQ 9, SANTA FE, and STARIA across showrooms in Boston, King's Lynn, Lincoln, and Worksop, targeting private and business buyers.
- Approved Used Cars Carefully inspected and background-checked pre-owned Hyundai vehicles with competitive pricing, flexible finance options, and manufacturer warranty support.
- Car Servicing and MOT Full-service maintenance including routine servicing, MOT testing, accident repairs, and parts replacement. While specializing in Hyundai and Volkswagen, all makes and models are welcome, with manufacturer-trained technicians.
- Vehicle Finance (HP and PCP) Finance products including Hire Purchase (HP) and Personal Contract Purchase (PCP) options, facilitated through FCA-authorized credit broker relationship with Hyundai Finance and other lenders including Santander and MotoNovo.
- Motability Scheme Vehicles Partnership with Motability Operations Limited enabling customers to exchange qualifying mobility allowances for new vehicles, including bundled insurance, breakdown cover, servicing, and tyre replacement.
- Online Car Buying Digital purchasing platform allowing customers to browse stock, value part exchanges, choose finance options, and reserve vehicles online with home delivery or local collection across the UK.
- Business and Fleet Services Fleet and business vehicle solutions with dedicated enquiry handling and business-focused finance options including Business Contract Hire (BCH) via Arval.
- Parts and Accessories Genuine manufacturer parts and accessories available for purchase, including tyres, dash cams, and air conditioning services.
- Read Volkswagen Servicing Volkswagen-specific servicing, MOT testing, and maintenance at the Boston location, performed by certified technicians using genuine parts.
Quantifiable outcome
- 5-year/unlimited mileage warranty on new Hyundai vehicles
- +2 more outcomes
Companies that use Read Motor Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Read Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature2 records
Read Motor Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered primary, core and minor.
- Hyundai Motor UKprimaryOfficial Hyundai franchise partner selling new and approved used Hyundai vehicles with access to manufacturer training, warranty support, and promotional programs
- Volkswagen UKcoreOfficial Volkswagen franchise partner at Boston location offering servicing, MOT, and parts for Volkswagen vehicles
- MG MotorscoreMG franchise partner included in Lithia UK acquisition of four Read Motor Group sites
- Alfa Romeo UKminorItalian luxury brand franchise partner offering new vehicles at select locations
- Jeep UKminorAmerican SUV brand franchise partner offering new vehicles at select locations
- Suzuki GBminorJapanese automotive franchise partner offering new Suzuki vehicles
- Motability Operations LimitedcorePartnership enabling Read Motor Group to offer vehicles under the Motability Scheme to eligible disabled customers
- KeyloopcoreWebsite platform provider powering the dealership ecommerce platform with ISO27001 certified infrastructure on AWS
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Read Motor Group competitors and assessment
Company assessmentDirect peers
- Pendragon: UK multi-franchise automotive retailer operating volume brands, also acquired by Lithia UK. Closely comparable to Read Motor Group as a multi-site, multi-franchise UK dealer now under the same corporate parent.
- Marshall Motor Group: UK multi-franchise dealer group operating volume and premium brands across multiple sites. Comparable to Read in operating model, multi-franchise mix, and UK regional dealership footprint.
- Vertu Motors: Largest UK-listed multi-franchise motor retailer, operating volume brands across a nationwide dealership network. Comparable in franchise mix, aftersales focus, and online retail capabilities.
- Lookers: UK multi-franchise automotive retailer with nationwide sites across volume and premium brands. Comparable to Read in business model, OEM franchise partnerships, and aftersales offering.
- Inchcape UK: Global multi-franchise automotive distributor and retailer with UK operations across volume and premium brands. Comparable in franchise breadth, aftersales, and finance intermediation.
- JCT600: Privately-held UK multi-franchise dealer group operating volume and premium brands across Yorkshire and the North. Comparable to Read in family-run origins, multi-franchise model, and regional concentration.
- Sytner Group: UK's largest premium car retailer (BMW, Audi, Mercedes-Benz, Porsche). Comparable to Read in multi-franchise dealership operations, finance intermediation, and aftersales services, though weighted toward premium brands.
Broad incumbents
- Lithia Motors: Parent company of Lithia UK, one of the world's largest automotive retailers. Operates at a much larger scale than Read across the US, UK, and Canada, providing benchmark operating model and capital backing.
Others
- Auto Trader UK: UK's largest online automotive marketplace, enabling vehicle search and dealer lead generation. Indirectly comparable as the digital channel through which many of Read's customers discover inventory.
- Cox Automotive UK: Provider of automotive services including Manheim auctions, Dealer Auction, and software platforms to UK franchised dealers. Comparable as an ecosystem participant supporting dealer inventory and remarketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Read Motor Group social profiles
Digital presenceRead Motor Group compliance and trust
Trust signalCompliance3 records
Read Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Read Motor Group leadership team
Management profileNumber of profiles
Read Motor Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Read Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Read Motor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Read Motor Group
What does Read Motor Group do?
Read Motor Group operates a multi-franchise automotive dealership network selling new vehicles from Hyundai, Volkswagen, MG, Alfa Romeo, Jeep, Suzuki, SEAT, Skoda, and Cupra alongside approved used vehicles across four UK locations. The company provides comprehensive aftersales services including routine servicing, MOT testing, accident repairs, and parts/accessories, supported by manufacturer-trained technicians. Finance intermediation is offered as an FCA-authorized credit broker arranging HP, PCP, PCH, and BCH products through multiple lenders including Hyundai Finance, Santander, MotoNovo, and Arval.
Is Read Motor Group a public or private company?
Read Motor Group is a private company. It is classified as corporate owned and is currently operating.
When was Read Motor Group founded?
Read Motor Group was founded in 2010. It employs 51 to 100 people.
Where is Read Motor Group based?
Read Motor Group is headquartered in Humberston, United Kingdom, in the Europe region.
How does Read Motor Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are aftersales Services, finance Intermediation and parts & Accessories.
Who are Read Motor Group's main competitors?
Direct peers on record are Pendragon, Marshall Motor Group, Vertu Motors, Lookers, Inchcape UK, JCT600 and Sytner Group. Lithia Motors is listed as a broad incumbent. Others are Auto Trader UK and Cox Automotive UK.
Does Read Motor Group have an API?
No public API is recorded for Read Motor Group.
What industry is Read Motor Group in?
Read Motor Group's product category is Automotive Retail and Aftersales Services. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 4411 and its SIC code is 5500.