StartUp Italia

What StartUp Italia does

Start Up Italia Srl is an Italian B2B professional services firm headquartered in Rimini, Italy, operating since its legal incorporation on March 5, 2013. The company supports Italian companies in developing their commercial sales networks, recruiting qualified financial consultants and commercial agents for banks and financial institutions, and providing executive headhunting for sales roles. Its client base spans enterprises seeking commercial development, banks and financial institutions seeking consultant recruitment, and companies across industries needing qualified sales personnel at varying levels of seniority. The firm holds an official authorization from the Italian Ministry of Labour and Social Policies (Prot. 39/0024397, granted July 29, 2013), which permits it to conduct regulated personnel research and selection of financial consultants and commercial agents — a credential that distinguishes it from unauthorized recruiters in the same niche.

StartUp Italia's core service lines are Sviluppo Reti di Vendita (Sales Network Development), Ricerca Consulenti (Consultant Search targeting banks and financial institutions), Head Hunting, and a systematic Lead Management process. The company operates the AAAgents platform, a proprietary social network for commercial agents with more than 58,000 LinkedIn subscribers, complemented by a mobile application launched in 2019 on iOS and Android. Internally, the firm made a notable capital commitment in 2015, investing over 15% of turnover (approximately €80,000) into a CRM system to support lead generation and management workflows. The company is owned by two capital partners, Angela Fornasari and Monica Sacchi, and the only named client publicly disclosed is FBC Italia Srl in the banking and financial services sector.

StartUp Italia's revenue model is professional services, with quote-based B2B consulting engagements whose pricing is not publicly disclosed. The firm serves a domestic Italian client base with no documented international revenue, and its go-to-market is sales-led, relying on direct client engagement reinforced by organic social media presence on LinkedIn (via the AAAgents community), Facebook, and content marketing through a News & Press portal covering sales techniques, negotiation, and industry regulation. The business model is asset-light, reliant on the firm's regulatory authorization, its proprietary AAAgents distribution channel, and its 12-year operating history, which the company leverages as credibility in a relationship-driven niche.

Name

StartUp Italia

Legal name

Start Up Italia Srl

Website

https://startup-italia.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

StartUp Italia is an Italian B2B consulting firm that helps companies develop sales networks, recruits financial consultants for banks, and provides executive headhunting. It operates the AAAgents professional network (58,000+ members) and holds Italian Ministry of Labour authorization.

Ownership category

akta.pro rank

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Sales Network Development Services: Consulting services for companies seeking to develop commercial sales networks, providing leads, appointment management, and ongoing commercial support for client businesses.
2. Financial Consultant Recruitment: Search and selection services for banks and financial institutions to find qualified financial consultants and sales agents, including customized projects and training programs.
3. Head Hunting: Executive search services for companies seeking qualified sales personnel at various responsibility levels, from vendors to managers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

StartUp Italia is a B2B consulting firm that helps companies develop their sales networks in Italy by providing lead generation, appointment management, and sales force structuring services. It also recruits financial consultants and commercial agents for banks and financial institutions, and offers executive headhunting for sales roles. The firm operates the AAAgents professional social network for sales agents.

Differentiator

Problem solved

Functional benefit

Brands

• AAAgents: AAAgents is a social network for commercial agents created by Startup Italia. It serves as both a professional network and a news editorial covering industry news.

Products and services

• Sviluppo Reti di Vendita (Sales Network Development) Professional service for companies seeking commercial development, providing continuous leads, guaranteed numbers, agenda management, and sales force creation and structuring.
• Ricerca Consulenti (Consultant Search) Recruitment services aimed at banks and the financial world, including manager recruitment, personalized projects, and training for financial consultants and commercial agents.
• Head Hunting Executive search services for companies looking for sales personnel, recruiting qualified staff at various responsibility levels from sellers to managers.
• AAAgents Social Network A social network for commercial agents created by StartUp Italia, serving as both a professional community and a news editorial platform (AAgents News) for sales professionals.
• AAgents Mobile App Mobile application for Android and iOS that provides access to the AAAgents platform for sales professionals on the go.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Randstad Italy: Global HR services leader operating in Italy with recruitment, staffing, and talent solutions across industries. Comparable on personnel search and selection, and on serving enterprise clients including financial institutions.
• ManpowerGroup Italy: Global workforce solutions firm with a significant Italy presence offering staffing, recruitment, and talent development. Comparable on personnel search and broader HR services, though with a much wider scope than StartUp Italia.
• PageGroup: Global recruitment group operating Page Personnel, Michael Page, and Page Executive brands, with strong presence in Italy. Directly comparable on professional and executive search offerings across sales and financial services.
• Adecco Italy: Global staffing leader with broad Italy operations across temporary work, permanent placement, and HR consulting. A larger incumbent whose personnel search and selection services overlap with StartUp Italia's core offerings.

Emerging players

• Cegos Italy: International training and sales/marketing consulting firm operating in Italy, providing sales force development and capability-building services. Comparable to StartUp Italia on the sales network development and training dimension.

Direct peers

• Michael Page Italy: Specialist professional recruitment firm operating in Italy, placing mid-to-senior professionals across sales, financial services, and management functions. Directly comparable on white-collar executive search and selection services.
• Gi Group: One of Italy's largest staffing and recruitment firms, providing personnel search, selection, and workforce solutions across multiple industries including financial services. Direct comparable to StartUp Italia on the recruitment and HR services axis.
• Spring Professional Italy: Italy-based professional recruitment brand focused on mid-to-senior white-collar placements, including banking and financial services. Comparable to StartUp Italia on the consultant search and selection offering.
• Robert Half Italy: Specialist recruiter focusing on finance, accounting, banking, and administrative roles with an established Italy presence. Comparable on the financial services recruitment vertical and on serving the same target customer base.
• Hays Italy: Global specialist recruiter with strong presence in Italy, focused on finance, banking, and professional services placements. Closely comparable to StartUp Italia's financial consultant recruitment vertical and similar target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/103822876405196
• LinkedInlinkedin.com/company/start-up-italia
• Xx.com/StartUpItaliaRN

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StartUp Italia