What Avp Autoland does

AVP Autoland operates as the largest multi-brand automotive dealership group in Eastern Bavaria, running 22 dealership and service operations across 10 sites headquartered from Deggendorf, Germany. Founded in 1997 by the Hirtreiter family through the acquisition of Autohaus Ballach in Regen, the company serves both individual consumers and commercial / fleet customers with authorized retail and service for seven Volkswagen Group brands — Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Porsche, ŠKODA, SEAT, and CUPRA — supplemented by Maxus commercial vehicles and BYD electric vehicles planned from 2026 at the Passau site.

The company's offering spans the full vehicle lifecycle: new vehicle configuration and sales, certified pre-owned programs (Das Weltauto, VW Tradeport, Audi Gebrauchtwagen plus, ŠKODA 1+), workshop service with 150,000 vehicles processed annually, accident repair and paint/bodywork via the in-house Lackiererei Hackl lineage, and a parts business operated through the AVP Teilezentrum in Plattling distributing original parts Europe-wide to dealers outside the VW/Audi sales organization. Adjacent service lines include financial services (leasing, financing, insurance intermediation), vehicle preparation packages, rental cars, roof-box rental, and an ABT tuning partnership. Three dedicated sub-brands extend the core model: AVP E-Mobility (charging infrastructure, wallboxes, photovoltaic, green electricity, established 2021), AVP CAMPINGLAND (recreational vehicles, established 2023), and AVP&GO (alternative mobility solutions).

Revenue mechanics combine one-time vehicle sales, recurring workshop and parts revenue, and transaction-fee income from financial services. Approximately 1,000 employees serve 11,000 vehicle sales per year with 1,600 vehicles held in stock. The company is privately held as a GmbH & Co. KG, family-controlled since 2021 by the second-generation Hirtreiter siblings, with no external institutional investors, no public ticker, and no disclosed revenue figures. Geographic footprint is concentrated in Eastern Bavaria (Oberbayern / Niederbayern), with four dedicated Porsche Zentren at Plattling (Niederbayern), Altötting, Landshut, and Rosenheim serving as the most premium distribution layer.

Name

Avp Autoland

Legal name

AVP AUTOLAND GmbH & Co. KG

Website

https://avp-autoland.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AVP Autoland is a family-owned multi-brand automotive dealership group headquartered in Deggendorf, Germany, operating 22 locations across Eastern Bavaria as an authorized dealer for seven Volkswagen Group brands (Audi, VW, Porsche, ŠKODA, SEAT, CUPRA, VW Nutzfahrzeuge), serving individual consumers and commercial / fleet customers with new and used vehicle sales, workshop services, parts distribution, and E-mobility solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Deggendorf

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New vehicle sales (Neuwagen) and used vehicle sales (Gebrauchtwagen) across multiple VW Group brands including Audi, VW, Porsche, ŠKODA, SEAT, CUPRA, and upcoming BYD. Includes various sales formats: factory orders, stock vehicles, day registrations (Tageszulassung), demonstrator vehicles, and young used cars (Jahreswagen).
2. Service and Repair: Workshop services including maintenance, inspection, repairs, accident repair (Unfallinstandsetzung), paint and bodywork (Lack & Karosserie). Contract workshop (Vertragswerkstatt) for VW Group brands. Annual workshop throughput of 150,000 vehicles.
3. Parts and Accessories: Original replacement parts for Audi, Volkswagen, Porsche, SEAT, and ŠKODA. Online shop for lifestyle articles and accessories. B2B parts distribution through AVP Teilezentrum.
4. Financial Services: Leasing, financing, and purchase options for vehicles. Insurance intermediation.
5. Vehicle Preparation: Professional vehicle preparation services including comprehensive cleaning packages (Bronze, Silver, Gold, Platinum, Diamond packages) and special services like rust removal, convertible top cleaning, and ozone treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

AVP Autoland is a multi-brand automotive dealership group operating 22 authorized sales and service locations in Eastern Bavaria, selling new and used vehicles across Volkswagen Group brands (Audi, VW, VW Nutzfahrzeuge, Porsche, ŠKODA, SEAT, CUPRA), plus BYD (from 2026) and Maxus. The company delivers authorized workshop services (maintenance, repair, accident repair, paint and bodywork), original parts distribution through its AVP Teilezentrum, financial services (leasing, financing, insurance intermediation), and operates e-mobility and camping/motorhome sub-brands. With 11,000 vehicles sold and 150,000 workshop operations annually, AVP generates the majority of revenue from vehicle sales and aftersales services.

Product overview

AVP Autoland is Ostbayerns (Eastern Bavaria) largest automobile dealership group, operating 22 businesses across 10 locations in Bavaria. The company represents seven Volkswagen Group brands—Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Porsche, SEAT, CUPRA, and ŠKODA—plus BYD (from 2026 at Passau) and Maxus. The product portfolio spans new and used vehicle sales, comprehensive workshop services (maintenance, repair, body/paint, accident repair), and dedicated sub-brands: AVP E-Mobility for electric mobility solutions including wallboxes, charging infrastructure, and green energy; AVP Campingland for recreational vehicles; and AVP&GO for alternative mobility services. Additional offerings include vehicle preparation/detailing, parts sales, online shop, fleet services for business customers, financial services, and special vehicle solutions. With approximately 1,000 employees, 1,600 vehicles in stock, and 11,000 vehicles sold annually, AVP positions itself as a full-service mobility partner for the region.

Differentiator

Problem solved

Functional benefit

Brands

• AVP E-Mobility: Electric mobility showroom offering consulting on electric vehicles, wallboxes, green electricity, charging infrastructure, and photovoltaic systems
• AVP CAMPINGLAND
• AVP&GO

Products and services

• New Vehicle Sales (Neuwagen) Authorized retail of new vehicles from Audi, Volkswagen, Porsche, ŠKODA, SEAT, CUPRA, VW Nutzfahrzeuge, and (from 2026) BYD at 22 brand showrooms, including factory orders, stock vehicles, day registrations, demonstrators, and young used cars. Configurable through the Neuwagen Konfigurator online tool.
• Used Vehicle Sales (Gebrauchtwagen) Sale of used and certified pre-owned vehicles through Das Weltauto, VW Tradeport, Audi Gebrauchtwagen plus, and ŠKODA 1+ certified programs, with 1,200+ used vehicles available across the online showroom.
• Workshop Service and Repair Authorized contract workshop (Vertragswerkstatt) providing maintenance, inspection, repairs, customer service, Hauptuntersuchung (TÜV inspection), tire changes, and other service work for VW Group brands at all AVP locations. Annual throughput: 150,000 vehicles.
• Accident Repair and Body/Paint (Unfallinstandsetzung, Lack & Karosserie) Accident damage restoration, body repair, and paintwork services across the AVP group, including UVV inspections for commercial fleets.
• AVP E-Mobility Dedicated e-mobility division offering consultation and sale of wallboxes, charging infrastructure, green electricity tariffs, charging cards, energy storage, and photovoltaic systems, plus an in-house electrician for home charging installation.
• AVP CAMPINGLAND Recreational vehicle and motorhome sales and service subsidiary established in 2023 in Zwiesel, with VW California Profi Partner status.
• AVP Teilezentrum (Parts Distribution) B2B parts distribution center in Plattling supplying original parts and accessories to dealers outside the Volkswagen and Audi sales organization across Europe.
• AVP Online Shop (Parts and Accessories) E-commerce platform at avp-shop.de selling original replacement parts, accessories, and lifestyle articles for Audi, Volkswagen, Porsche, SEAT, and ŠKODA vehicles.
• Financial Services Vehicle financing, leasing, and insurance intermediation for private and business customers, with manufacturer-partner leasing specials (e.g., VW T-Roc from €229/month with €2,490 down payment).
• Vehicle Preparation (AVP Fahrzeugaufbereitung) Professional vehicle preparation services with tiered cleaning packages: Bronze (€55/€63), Silver (€91/€105), Gold (€164/€219), Platinum (€255/€349), and Diamond (€255/€349) for PKW versus SUV/VAN.
• Commercial Vehicle Sales (Nutzfahrzeuge) Sales and service of commercial vehicles including VW Nutzfahrzeuge (Caddy, Transporter, Crafter, California, Amarok), Maxus, and light commercial vehicles for business customers and KEP operators.
• Business Customer Services (Geschäftskunden) Dedicated fleet and business customer sales, service, and KEP (Kurier-Express-Paketdienste) programs, including a parts center for commercial clients.
• Loaner and Rental Vehicles (Autovermietung and Dachboxvermietung) Car rental from €19/day and roof box rental for customers needing temporary mobility and additional cargo capacity during service or personal use.
• Official ABT Tuning Partner ABT vehicle customization and accessories for VW Group vehicles through AVP's status as an official ABT partner.
• Workshop Bonus Card (Werkstatt-Bonuskarte) and Mobility Guarantee Free supplementary services between scheduled maintenance (fluid refills, tire checks, emergency hotline access) plus 24h roadside mobility guarantee for customers.
• AVP&GO Mobility Services Mobility services brand offering alternative mobility solutions under the AVP group.

Quantifiable outcome

• 11,000 vehicles sold per year across all brands
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BYD (Build Your Dreams)coreChannel Partner/ Reseller/ Distributor · 1 January 2026BYD will become part of AVP Autoland's brand portfolio at the Passau location starting 2026. BYD is a leading Chinese manufacturer of electric vehicles and plug-in hybrids, known for their Blade Battery technology. AVP will sell BYD vehicles alongside existing SEAT and CUPRA showrooms, expanding their EV portfolio.
• Volkswagen Group (VW, Audi, Porsche, ŠKODA, SEAT, CUPRA)coreChannel Partner/ Reseller/ DistributorAVP Autoland operates as authorized dealer for seven Volkswagen Group brands: Audi, Volkswagen, Volkswagen Nutzfahrzeuge, Porsche, SEAT, CUPRA, and ŠKODA. This multi-brand dealer agreement forms the core of their business.
• ABTminorChannel Partner/ Reseller/ DistributorOfficial ABT partner offering ABT vehicle customization and accessories. ABT is a leading German automotive tuning company specializing in VW Group vehicles.
• 1a autoserviceminorChannel Partner/ Reseller/ DistributorCertified 1a autoservice partner at Passau location, enabling service for vehicles of all brands beyond the VW Group brands they represent.
• Das Weltauto, VW Tradeport, Audi Gebrauchtwagen plus, ŠKODA 1+minorChannel Partner/ Reseller/ DistributorCertified used vehicle programs under VW Group umbrella for quality-assured used cars. AVP offers young used vehicles through these certified programs.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• DÜRKOP Gruppe: Northern German multi-brand automotive dealer group with full-service dealership operations across multiple VW Group and other brands; comparable scale, brand portfolio breadth, and family-influenced governance structure.
• Auto Weller Gruppe: One of Germany's largest automotive dealer groups with 40+ sites representing VW Group and other brands nationwide; comparable scale, multi-brand approach, and full-service dealership operations model.
• LUEG AG: Ruhr-area automotive retail group operating multiple VW Group and premium brand dealerships; comparable multi-decade family-influenced regional dealer model with similar scale and brand representation.
• Senger Gruppe: Multi-brand automotive dealership group based in Rheine operating Volkswagen, Audi, Porsche, ŠKODA and other brands across northwestern Germany; directly comparable multi-site regional model with similar full-service operations.
• Beresa GmbH & Co. KG: German automotive retail group operating multiple brand dealerships including VW Group brands; comparable full-service dealership operations across multiple sites in Germany.
• Auto Bierschneider: Large Bavarian multi-brand automotive retail group operating Audi, VW, BMW and other brands across multiple sites in Bavaria; most directly comparable regional peer given overlapping geography and brand portfolio.
• Gottfried Schultz Gruppe: Large NRW-based multi-brand automotive retailer operating premium and volume brands; comparable scale, decades-long family-ownership history, and multi-site multi-brand dealership model.
• Hahn Gruppe: One of Germany's largest multi-brand automotive retailers headquartered in Fellbach, operating Audi, VW, Porsche and other premium brands nationwide with full-service sales, service, and parts offering at similar scale to AVP.
• AVAG Holding: Augsburg-based automotive retail group operating multiple VW Group brands across Bavaria and southern Germany; closest geographic peer with directly comparable regional Bavarian multi-brand dealership model.

Broad incumbents

• Volkswagen Retail Group: OEM-owned retail arm of Volkswagen AG operating direct dealer locations nationwide; competes with AVP as part of VW's own corporate retail network rather than as an independent multi-brand group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7wanU3dVgbBh6WU35UzxXw
• Facebookfacebook.com/AVP.AUTOLAND
• LinkedInde.linkedin.com/company/avp-autoland
• Instagraminstagram.com/avp.autoland
• TikToktiktok.com/@avp.autoland

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avp Autoland