Safeguard Europe

Name

Safeguard Europe

Legal name

Safeguard Europe Limited

Website

https://safeguardeurope.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Building Protection Products (Damp-Proofing & Waterproofing)

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Priming, Sealing & Waterproof Coatings (Stain/Smoke Sealing, Damp-Proofing) (HSAPAHAH)

akta.pro secondary industries

Deck & Fence Painting/Staining/Sealing (HSAGADAD), Weatherstripping & Door/Window Sealing Products (IMADAGAH), Wood & Laminate Surface Cleaners & Polishes (CRAJACAD), Fence & Gate Painting, Staining & Sealing (HSAGAJAJ)

Keywords

• Damp-proofing materials
• Waterproofing systems
• Masonry protection products
• Wood preservation treatments
• Building protection solutions

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer and trade sales through e-commerce platform. Products include damp-proofing materials, waterproofing coatings, wood preservatives, and pest control products sold with per-unit pricing.
2. Trade/Professional Sales: Sales to construction professionals, contractors, and specifiers through direct sales team and German subsidiary. Focus on specialist building protection products for construction and refurbishment sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Safeguard Europe manufactures and supplies specialist building protection products focused on damp-proofing, waterproofing, masonry protection, wood preservation, and pest control. The company develops proprietary branded systems such as Dryzone, Stormdry, Drybase, Roxil, Oldroyd, ProBor, BrickFix, and the SoluGuard range, selling both direct to trade professionals via its sales team and direct to consumers through its e-commerce platform with European fulfilment.

Product overview

Safeguard Europe is a UK manufacturer and supplier of specialist building protection products. The product portfolio is organized around multiple sub-brands addressing different building protection needs: the Dryzone System (damp-proofing including DPC cream, rods, replastering, mould treatment, and ventilation products), Stormdry Masonry Protection Range (exterior wall waterproofing and energy efficiency), Drybase Range (tanking, liquid DPM, and cementitious coatings), Roxil Landscaping Range (outdoor timber and patio protection), SoluGuard (biocidal wood preservatives), ProBor (fungicide treatments for dry/wet rot), NOPE! and Inoscent (pest control), Oldroyd (cavity drainage membranes), BrickFix (masonry crack repair), Raincheck (brick sealants), and Vandex (concrete repair and waterproofing). The company also offers ancillary products like dehumidifiers, hygrometers, and branded apparel. All products are manufactured under ISO 9001 and ISO 14001 quality and environmental control systems audited by BSI.

Differentiator

Problem solved

Functional benefit

Brands

• Dryzone: Damp-proofing and interior wall renovation system for eliminating rising damp.
• Stormdry
• Drybase
• Roxil
• SoluGuard
• ProBor
• NOPE!
• Oldroyd
• BrickFix
• Raincheck
• Inoscent

Products and services

• Dryzone Damp-Proofing Cream

Quantifiable outcome

• Stormdry Masonry Protection Cream saves up to 10% on heating costs compared to untreated brick wall (SAP 10.2 modelling)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Sedex (Supplier Ethical Data Exchange)coreOthersUtilises Sedex platform for supplier risk assessment and monitoring. Uses platform's risk assessment tools to score suppliers based on industry and geographic location. Includes completion of supplier questionnaire to confirm compliance with Modern Slavery Act 2015.
• BrightHRcoreOthersHR system used to cascade policies to all staff, track policy acknowledgements, and maintain employee handbook and related policies. Used for Modern Slavery training tracking and compliance monitoring.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Newton Waterproofing Systems: UK-based specialist manufacturer of basement waterproofing and damp-proofing membranes and systems. Direct competitor to Safeguard Europe's Drybase and Oldroyd ranges in the UK structural waterproofing market.
• Wykamol Group: UK manufacturer and supplier of damp-proofing, waterproofing, and timber treatment products. Closely comparable specialist with overlapping product categories and similar trade customer base to Safeguard Europe.
• Permagard Products: UK specialist in damp-proofing, waterproofing, and condensation control products. Direct peer competing with Safeguard Europe's Dryzone and Stormdry ranges across trade and consumer channels.
• Sovereign Chemicals: UK manufacturer of damp-proof courses, timber treatments, and waterproofing products. Direct peer with overlapping formulations, customer base, and UK trade distribution model.
• Koster Waterproofing Systems: German-headquartered specialist in basement and structural waterproofing systems including crystalline slurries and membranes. Directly comparable to Safeguard Europe's Drybase crystalline and tanking products.
• Ronseal (Sherwin-Williams): UK-leading consumer wood care brand owned by Sherwin-Williams. Directly comparable to Safeguard Europe's Roxil and ProBor wood treatment ranges in the consumer/DIY channel.
• Cuprinol (AkzoNobel): UK-recognised wood treatment brand owned by AkzoNobel. Directly comparable to Safeguard Europe's wood preservation range, competing for the same DIY consumer segment.

Broad incumbents

• Sika AG: Swiss-listed global leader in specialty construction chemicals including waterproofing, sealing, and concrete repair. Broad incumbent offering overlapping capabilities to Safeguard Europe's product ranges as part of a much wider portfolio.
• Fosroc International: Global manufacturer of construction chemicals including waterproofing, sealants, and concrete repair products. Broader portfolio competitor with significant overlap to Safeguard Europe's waterproofing and repair offerings.
• Mapei UK: Italian-headquartered global manufacturer of adhesives, sealants, and chemical products for the building industry. Broad incumbent with overlapping waterproofing, masonry repair, and concrete product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafeguardEurope
• Facebookfacebook.com/SafeguardEuropeLtd
• LinkedInlinkedin.com/company/safeguard-europe

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safeguard Europe