Coronado Stone Products
Coronado Stone Products is a privately held U.S. manufacturer of architectural manufactured stone veneer, thin brick, and trim products founded in 1959. It operates five manufacturing facilities across the U.S. and sells through a dealer network in the U.S. and Canada to residential builders, commercial developers, and architects.
- Company typePrivate
- Founded1959
- HeadquartersFontana, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Coronado Stone Products does
Coronado Stone Products is a privately held U.S. manufacturer of architectural stone veneer, thin brick, and complementary trim products, founded in 1959 by Mel Bacon in California. The company operates five manufacturing facilities (Perris CA, Carrollton TX, Pueblo CO, Lodi CA, Simpsonville SC), each combining production, regional distribution, and direct sales, and sells through a dealer network spanning the United States and Canada plus four showroom Design Centers. Its product line spans more than 50 manufactured stone veneer profiles organized into seven series (Designer, Villa, Ledgestone, Ashlar & Rubble, Irregular Shaped, Classic, and WoodStone), full thin brick lines, and accessory trim pieces, all hand-crafted from natural stone molds using cement aggregates and iron oxide pigments.
The core manufacturing technology replicates natural stone textures and colors at a structural cost advantage: average installed cost of $9-$16 per square foot versus $22-$27 for natural stone, with product weights of 7-12 lbs per square foot reducing structural requirements. The company has continually reinvested in its process, from mass-production mold technology developed in the 1960s, to panelized veneer profiles in the 1980s, to expanded automation incorporated into the 2022 Perris facility opening and the Simpsonville expansion. It holds ICC ESR-2598, UES ER-0799, Florida Building Code HVHZ, Texas Department of Insurance, and Build America, Buy America Act compliance certifications.
Commercially, Coronado sells primarily to residential and commercial builders, contractors, and architects via a mix of dealer/reseller distribution, direct field sales, and architect-facing digital resources (CAD/Revit hatch patterns, seamless textures, specification sheets, AIA/CES Lunch and Learn programs). Pricing is quote-based by unit, with flats priced per square foot, corners per linear foot, and accessories per piece. End customers range from top U.S. production homebuilders (Lennar, Toll Brothers, David Weekley Homes, AR Homes) to commercial developers and individual homeowners. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and has accumulated multiple consecutive "Brand of Choice" wins and NAHB IBS Best of Show product awards.
Coronado Stone Products firmographics
Firmographics- Name
- Coronado Stone Products
- Legal name
- Coronado Stone Products
- Website
- https://coronado.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Coronado Stone Products is a privately held U.S. manufacturer of architectural manufactured stone veneer, thin brick, and trim products founded in 1959. It operates five manufacturing facilities across the U.S. and sells through a dealer network in the U.S. and Canada to residential builders, commercial developers, and architects.
- Ownership category
- akta.pro rank
Coronado Stone Products industry classification
Industry- Product category
- Manufactured Stone Veneer & Building Materials
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Other Concrete Product Manufacturing (327390)
- SIC
- Cut Stone & Stone Products (3281), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Coronado Stone Products is headquartered
LocationHeadquarters
- HQ city
- Fontana
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Coronado Stone Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Stone Veneer Products Sales: Primary revenue from manufacturing and selling manufactured stone veneer products. Flats sold by square foot, corner pieces sold by linear foot. Also sells Classic Series Tiles, hearthstones, trim and accessories by the piece. Average installed cost $9-$16 per square foot vs natural stone at $22-$27 per square foot.
- Thin Brick Products Sales: Thin brick veneer products available in various sizes, textures and colors that do not require additional wall tie support unlike standard brick installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Stone Veneer Products |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Coronado Stone Products product offering
Product offeringCore offering
Coronado Stone Products manufactures and sells manufactured stone veneer, thin brick veneer, and architectural trim and accessory products through a dealer/distributor network across the United States and Canada. Products are hand-crafted from natural stone molds using cement aggregates and iron oxide pigments to replicate the look and feel of natural stone at a lower cost and weight. The portfolio includes over 50 stone veneer styles across multiple series, a full range of thin brick products, and complementary trim items used in residential and commercial construction.
Product overview
Coronado Stone Products is a manufactured stone veneer and thin brick products company offering over 50 different stone veneer styles and a wide variety of thin brick products. The product portfolio is organized into distinct series including the core Stone Veneer Products (featuring Designer Series, Villa Stone Series, Ledgestone Series, Ashlar & Rubble Series, Irregular Shaped Series, Classic Series, and WoodStone Series), Thin Brick Products, Trim & Accessories, and Freedom Building Stone. Products are hand-crafted from natural stone molds using cement aggregates and iron oxide pigments to create realistic replicas of natural stone. The company operates five manufacturing facilities across the United States and distributes through a network of dealers across the United States and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone Veneer Products Manufactured stone veneer products that replicate natural stone, hand-crafted from natural stone molds to create realistic stone siding. Over 50 different stone veneer styles grouped into series including Designer, Villa, Ledgestone, Ashlar & Rubble, Irregular Shaped, Classic, and WoodStone series. Sold by square foot for flats and linear foot for corners.
- Thin Brick Products Thin brick veneer products offering the look and feel of full bed-depth brick without requiring additional wall tie support, available in various sizes, textures, and colors including Adobe Brick, Belgian Brick, New England Brick, Roman Brick, Sculptured Brick, Sicilian Brick, Special Used Brick, and Wirecut Brick.
- Trim and Accessory Products Architectural stone accessories including sills, lintels, mantels, hearthstones, wall caps, post caps, keystones, window stones, architectural trim stone, and brick accessories sold by the piece.
- Designer Series Modern minimalist stone profiles with sleek, highly textured veneers featuring continuous linear patterns designed for contemporary architectural styles. Includes 3in Split Limestone, 6in Split Limestone, Amalfi Ledge, Coronado Strip Stone, Element Ledgestone, Industrial Ledge, Playa Vista Limestone, Prairie Stone, and Sawtooth Ledge.
- Villa Stone Series European-inspired stone profiles replicating Mediterranean old world architecture. Includes French Country Villa, Italian Villa, Tuscan Villa, and Venetian Villa profiles.
- Ledgestone Series Ledgestone profiles replicating quarried ledgestones from around the country. Includes Artisan Ledge, Canyon Ledge, Coronado Honey Ledge, Eastern Mountain Ledge, Idaho Drystack, Mountain Strip Stone, Old Country Ledge, Old World Ledge, Pro-Ledge, Quick Stack, Rocky Mountain Ledge, and Weathered Edge.
- Ashlar & Rubble Series Handcrafted stone profiles with sculpted textures inspired by traditional masonry. Includes Belgian Castle, Carolina Rubble, Country Castle, Country Rubble, Pavilion Stone, Santa Barbara, and Texas Rubble.
- Irregular Shaped Series Fieldstones and river rocks native to the Eastern United States with textures forged by erosion. Includes Appalachian Fieldstone, River Rock, and Split Fieldstone.
- Classic Series Oversized tiles mimicking elegant stone from architectural wonders, ranging from finely detailed limestone to deeply eroded travertine. Includes 8in Classic Jerusalem, Chiseled Limestone, Colosseum Travertine, French Limestone, Getty Stone, Hill Country Limestone, Sand Canyon Flagstone, Smooth Limestone, Urbana Smooth, and Urbana Split.
- WoodStone Series Low maintenance thin concrete veneer replicating natural wood look and feel, heat and insect resistant. Includes Barn WoodStone, Refined WoodStone, and Rough Cut WoodStone.
- Freedom Building Stone Series 3 inch thick full bed depth stone requiring a brick ledge, offered in two different size configurations.
Quantifiable outcome
- Average installed cost of $9-$16 per square foot vs natural stone at $22-$27 per square foot
- +2 more outcomes
Companies that use Coronado Stone Products
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Coronado Stone Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Coronado Stone Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealer/Distributor NetworkcoreCoronado Stone Products distributes through a vast network of dealers across the United States and Canada. Dealers provide local pricing, lead times, and sample information to customers.
Scale indicators4 records
Recent moves13 records
Expansion highlights5 records
Coronado Stone Products competitors and assessment
Company assessmentDirect peers
- Boral Stone (Eldorado Stone): Boral's Eldorado Stone is one of the largest manufactured stone veneer brands in North America with a comparable profile-and-color range and similar dealer distribution model, directly competing with Coronado across residential and commercial projects.
- Westlake Royal Stone Solutions (Cultured Stone): Cultured Stone, now part of Westlake Royal Building Products, is a heritage manufactured stone veneer brand that directly competes with Coronado across profiles, channels, and homebuilder specifications in the US and Canada.
- ProVia: ProVia manufactures manufactured stone veneer alongside its broader exterior building products (windows, doors, siding), competing head-to-head with Coronado for builder and contractor specifications on residential projects.
- StoneCraft Industries: StoneCraft is a US manufactured stone veneer producer with a comparable profile portfolio and dealer-based distribution, competing with Coronado for residential and commercial masonry veneer projects.
- Mountain Stone (Boral): Mountain Stone is a Boral-affiliated manufactured stone veneer brand serving overlapping residential and commercial segments with comparable product offerings and dealer channels.
Broad incumbents
- Owens Corning: Owens Corning is a major building products incumbent whose siding and insulation portfolio competes for the same wall assembly specification decisions, often displacing or bundling against manufactured stone veneer.
- James Hardie Building Products: James Hardie dominates the fiber cement siding category, which is the most direct substitute for manufactured stone veneer in residential exteriors and competes for builder wall-cladding specification slots.
- Westlake Royal Building Products: Westlake Royal is the parent of Cultured Stone and a broad exterior building products platform, giving it scale advantages in builder relationships and cross-category bundling that compete with Coronado's standalone stone veneer offering.
- Boral Limited: Boral is a large Australian-listed building materials group whose North American stone veneer brands (Eldorado, Mountain Stone) compete with Coronado while also offering masonry, roofing, and broader cladding products.
- Saint-Gobain: Saint-Gobain's CertainTeed siding business competes in the broader exterior cladding market and is increasingly active in manufactured and composite stone-look products, providing scaled competition to Coronado.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coronado Stone Products social profiles
Digital presenceCoronado Stone Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coronado Stone Products leadership team
Management profileNumber of profiles
Coronado Stone Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coronado Stone Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coronado Stone Products
What does Coronado Stone Products do?
Coronado Stone Products manufactures and sells manufactured stone veneer, thin brick veneer, and architectural trim and accessory products through a dealer/distributor network across the United States and Canada. Products are hand-crafted from natural stone molds using cement aggregates and iron oxide pigments to replicate the look and feel of natural stone at a lower cost and weight. The portfolio includes over 50 stone veneer styles across multiple series, a full range of thin brick products, and complementary trim items used in residential and commercial construction.
Is Coronado Stone Products a public or private company?
Coronado Stone Products is a private company. It is classified as family owned and is currently operating.
When was Coronado Stone Products founded?
Coronado Stone Products was founded in 1959. It employs 501 to 1,000 people.
Where is Coronado Stone Products based?
Coronado Stone Products is headquartered in Fontana, United States, in the North America region.
How does Coronado Stone Products make money?
Two revenue lines are on record. Stone Veneer Products Sales are the primary driver. The others are thin Brick Products Sales.
Who are Coronado Stone Products's main competitors?
Direct peers on record are Boral Stone (Eldorado Stone), Westlake Royal Stone Solutions (Cultured Stone), ProVia, StoneCraft Industries and Mountain Stone (Boral). Broad incumbents are Owens Corning, James Hardie Building Products, Westlake Royal Building Products, Boral Limited and Saint-Gobain.
Does Coronado Stone Products have an API?
No public API is recorded for Coronado Stone Products.
What industry is Coronado Stone Products in?
Coronado Stone Products's product category is Manufactured Stone Veneer & Building Materials. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 327991 and its SIC code is 3281.