AJ Park
AJ Park is New Zealand's leading full-service intellectual property law firm providing patent, trade mark, design, copyright, and IP litigation services across New Zealand, Australia, the Pacific Islands, China, and the United States, and is owned by ASX-listed IPH Limited.
- Company typePrivate
- Founded1889
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingServices
What AJ Park does
AJ Park is a New Zealand-headquartered, full-service intellectual property law firm providing patent, trade mark, design, plant variety right, copyright, trade secret, commercial IP, litigation, renewal, and IP strategy services. Founded in 1889, the firm operates from offices in Auckland and Wellington and describes itself as New Zealand's leading IP firm with 135 years of continuous operation. Its practitioner base consists of dual-qualified patent attorneys and lawyers registered under the New Zealand and Australian Trans-Tasman regime, with technical specialization across biotech, life sciences, chemistry, engineering, software and ICT, medical technology, food and beverage, fashion and luxury goods, agriculture, and horticulture.
The firm generates revenue through a professional services fee model combining fixed fees for defined prosecution actions (filings, renewals) and hourly rate fees for advisory, strategy, and litigation work. Fee estimates are provided before engagements begin and invoices are issued monthly. AJ Park serves enterprise clients (Fonterra, Sistema, Manuka Health, Rocket Lab, Frucor Beverages, Windflow Technology, Carac Group) as well as a stated primary segment of start-ups and SMEs, with regional expertise covering New Zealand, Australia, the Pacific Islands, China, and the United States. Distribution is direct via relationship-based client engagement supported by a content-led thought leadership strategy (website insights, newsletters, webinars, client stories).
AJ Park IP Limited is wholly owned by IPH Limited, an ASX-listed holding company that owns a global network of IP professional services firms, while AJ Park Law Limited is owned by lawyer shareholders; the firm emphasizes operational independence from other IPH group member firms. Consistent recognition across IAM Patent 1000, Managing IP STARS, and WTR Global Leaders rankings in 2026 underpins its brand positioning.
AJ Park firmographics
Firmographics- Name
- AJ Park
- Legal name
- AJ Park IP Limited
- Website
- https://ajpark.com
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AJ Park is New Zealand's leading full-service intellectual property law firm providing patent, trade mark, design, copyright, and IP litigation services across New Zealand, Australia, the Pacific Islands, China, and the United States, and is owned by ASX-listed IPH Limited.
- Ownership category
- akta.pro rank
AJ Park industry classification
Industry- Product category
- Intellectual Property Legal Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- IP Filing, Annuities & Renewals Administration (BPAHAMAJ)
- akta.pro secondary industries
- IP Compliance, Anti-Counterfeiting & Enforcement (BPAHAMAK), IP Due Diligence & Freedom-to-Operate (FTO) Analysis (BPAHAMAG), IP Valuation, Damages & Royalty Analysis (BPAHAMAH)
Keywords
Where AJ Park is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
AJ Park business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Patent and Trade Mark Filing: Fixed fees for carrying out specific actions such as filing applications, plus hourly rate fees for non-standard advice and services. The firm charges for patent and trade mark prosecution, maintenance, and related IP services.
- Legal Advisory Services: Hourly rate fees for time spent on advisory services, strategic IP consulting, litigation support, and complex non-standard matters. Rates consider skill level, complexity, and market factors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Fixed fee services for filing and prosecution |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
AJ Park product offering
Product offeringCore offering
AJ Park is a New Zealand specialist intellectual property firm providing comprehensive IP services including patent filing and prosecution, trade mark registration and protection, design registration, copyright advice, trade secret protection, plant variety rights, IP litigation and dispute resolution, renewals and portfolio administration, and strategic IP advisory. The firm serves start-ups, SMEs, large multinational corporates, research institutions, and individual inventors across New Zealand, Australia, the Pacific Islands, China, and the United States.
Product overview
AJ Park is New Zealand's leading intellectual property law firm offering a comprehensive suite of IP services. The firm operates as a full-service IP practice providing Patents, Trade Marks, Designs, Plant Variety Rights, Copyright, Trade Secrets, Commercial IP Services, Litigation & Dispute Resolution, Renewals, and IP Strategy. These services cover the complete IP lifecycle from strategy and protection through to enforcement and maintenance, serving clients across New Zealand, Australia, the Pacific Islands, China, and the United States. The firm specializes in sectors including biotech and life sciences, software and ICT, medical technology, manufacturing and engineering, food and beverage, fashion and luxury goods, agriculture, and start-ups and SMEs.
Differentiator
Problem solved
Functional benefit
Products and services
- Patents Comprehensive patent services including patentability searching, drafting, filing, prosecution, opposition, and portfolio management for inventions spanning mechanical engineering, ICT, software, physics, electronics, chemistry, biotechnology, and life sciences. Served to inventors, SMEs, research institutions, and multinational corporates seeking patent protection across jurisdictions.
- Trade Marks Trade mark clearance, filing, registration, opposition, infringement enforcement, and portfolio administration services. Provided to SMEs, brand owners, and multinational corporates seeking brand protection across multiple jurisdictions.
- Designs Design right searching, filing, registration, and enforcement services protecting the visual appearance of products. Provided to designers, manufacturers, and brand owners across New Zealand and Australia.
- Copyright Copyright advisory, registration support, licensing, and infringement dispute services for creators, publishers, software developers, and content owners.
- Trade Secrets Strategic advice and protection measures for confidential information and trade secrets, including policy frameworks, employment-related confidentiality provisions, and dispute support for technology and life sciences clients.
- Plant Variety Rights Plant variety rights registration, protection, and enforcement services supporting plant breeders, agribusinesses, and research institutions active in New Zealand, Australia, and the Pacific.
- Commercial IP Services Commercial IP services including IP audits, commercialisation strategy, licensing, assignment drafting, technology transfer, and IP-related commercial agreements for SMEs, research institutions, and multinational clients.
- Litigation and Dispute Resolution IP litigation and dispute resolution, including patent infringement, trade mark opposition and infringement, design disputes, copyright infringement, and trade secret matters before the New Zealand courts, IP Tribunal, and through alternative dispute resolution. Provided to corporate and SME clients.
- Renewals IP renewal and portfolio administration services, including patent annuity payments, trade mark renewals, design renewals, recordals, and deadline management across New Zealand, Australia, the Pacific Islands, China, and the United States.
- IP Strategy and Commercialisation Advice Strategic IP advisory and commercialisation guidance helping start-ups, SMEs, research institutions, and corporates develop and execute IP strategy aligned with business objectives, including freedom-to-operate, competitive positioning, and exit planning considerations.
Companies that use AJ Park
Customer profileNamed customers7 records
Segments10 records
Ideal customer profiles3 records
AJ Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AJ Park partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WIPOminorAJ Park supports WIPO workshops in the Pacific region. The firm has expertise in international IP frameworks including Madrid Protocol and PCT applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AJ Park competitors and assessment
Company assessmentBroad incumbents
- FB Rice: Australian IP firm with strong life sciences and biotechnology patent expertise, now part of a larger international network. Direct overlap with AJ Park's biotech/life sciences patent team.
- Shelston IP: Australian IP firm with strong patent attorney practice across engineering, ICT, and life sciences. Competes for the same engineering/IT patent mandates as AJ Park's Patent (Engineering/IT) practice.
- Spruson & Ferguson: Large Asia-Pacific IP firm and fellow IPH Limited group member with broad patent, trade mark, and litigation practices. Overlaps AJ Park on Trans-Tasman and international filings but at significantly greater scale.
- Davies Collison Cave: Major Australian IP firm with deep patent, trade mark, and IP litigation practices. A long-standing incumbent competing for large enterprise and biotech IP mandates across Australia and globally.
- Phillips Ormonde Fitzpatrick: Established Australian IP firm and IPH group member with full-service patent, trade mark, and design coverage. Competes for the same Australia-anchored corporate IP portfolios AJ Park services.
- Smart & Biggar: Leading Canadian IP firm and IPH group member. Sister firm within the same IPH network, providing cross-referral opportunities for multi-jurisdictional IP programs.
Regional players
- Hudson Gavin Martin: New Zealand technology and IP-focused law firm with comparable expertise in IP licensing, commercialization, and disputes. Competes for NZ tech-sector IP mandates.
- Wray & Associates: Australian patent and trade mark attorney firm focused on SMEs and start-ups. Comparable in client-segment focus to AJ Park's start-ups & SMEs offering, though primarily Australian-focused.
Direct peers
- Baldwins Intellectual Property: New Zealand IP firm also part of the IPH Limited group. Direct head-to-head competitor in NZ patent and trade mark prosecution with overlapping client segments and jurisdictions.
- James & Wells: New Zealand patent and trade mark attorneys with multi-jurisdictional capability across Australia and the Pacific. Competes for the same mid-market and SME IP clients as AJ Park.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AJ Park social profiles
Digital presenceAJ Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
AJ Park leadership team
Management profileNumber of profiles
Profiles20 records
AJ Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AJ Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AJ Park
What does AJ Park do?
AJ Park is a New Zealand specialist intellectual property firm providing comprehensive IP services including patent filing and prosecution, trade mark registration and protection, design registration, copyright advice, trade secret protection, plant variety rights, IP litigation and dispute resolution, renewals and portfolio administration, and strategic IP advisory. The firm serves start-ups, SMEs, large multinational corporates, research institutions, and individual inventors across New Zealand, Australia, the Pacific Islands, China, and the United States.
Is AJ Park a public or private company?
AJ Park is a private company. It is classified as corporate owned and is currently operating.
When was AJ Park founded?
AJ Park was founded in 1889. It employs 101 to 250 people.
Where is AJ Park based?
AJ Park is headquartered in Auckland, New Zealand, in the Oceania region.
How does AJ Park make money?
Two revenue lines are on record. Professional Services - Patent and Trade Mark Filing is the primary driver. The others are legal Advisory Services.
Who are AJ Park's main competitors?
Broad incumbents on record are FB Rice, Shelston IP, Spruson & Ferguson, Davies Collison Cave, Phillips Ormonde Fitzpatrick and Smart & Biggar. Regional players are Hudson Gavin Martin and Wray & Associates. Direct peers are Baldwins Intellectual Property and James & Wells.
Does AJ Park have an API?
No public API is recorded for AJ Park.
What industry is AJ Park in?
AJ Park's product category is Intellectual Property Legal Services. Its primary akta.pro industry code is BPAHAMAJ, IP Filing, Annuities & Renewals Administration, with a secondary code of BPAHAMAK, IP Compliance, Anti-Counterfeiting & Enforcement. Its NAICS code is 5416 and its SIC code is 8700.