ShowPro
ShowPro is a Sweden-based event staffing company that supplies experienced stage, production, and security personnel to concert promoters, festivals, and venues, executing over 550 live events annually across Sweden from its Stockholm headquarters.
- Company typePrivate
- Founded2006
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ShowPro does
ShowPro is a Sweden-based private company headquartered at Renstiernas Gata 14 in Stockholm that provides event personnel staffing for concerts, festivals, and sports events across Sweden. The company supplies experienced staff for stage construction, production setup, show execution, and event security, plus adjacent services such as truck and wheel-loader operation, driver services, and artist dressing room preparation. ShowPro self-describes as Sweden's leading supplier in this category and reports conducting more than 550 music and sports events annually, ranging from small club shows to large arena concerts and festivals. Customers include prominent live entertainment operators such as Live Nation, Luger, Kulturbolaget, Dynamic Duo, Malmö Arena and Pustervik.
The business operates on a professional-services staffing model with revenue generated from providing skilled personnel to event organizers, production companies, and venues. Pricing is quote-based and not publicly disclosed, and customer acquisition is sales-led via direct contact (phone and email), the company website (showpro.se), and on-site service delivery. ShowPro also operates a related security brand, ShowSecurity (showsecurity.se), which extends the core offering into event security planning, permit applications, and international-standard stage fencing. The company is privately held with no public listing, no disclosed funding history, and no parent company. Operating geographies are limited to Sweden, with active recruitment operations in both Stockholm and Gothenburg.
The technology footprint is minimal: the company maintains a corporate website with Swedish and English versions but has no disclosed apps, APIs, SDKs, or proprietary software products. There is no evidence of AI, automation, or data-driven differentiation in the staffing model. ShowPro's competitive positioning rests on its experienced workforce, accumulated event experience across 550+ annual events, brand recognition among Swedish event organizers, and an integrated stage-plus-security offering.
ShowPro firmographics
Firmographics- Name
- ShowPro
- Legal name
- ShowPro
- Website
- https://showpro.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ShowPro is a Sweden-based event staffing company that supplies experienced stage, production, and security personnel to concert promoters, festivals, and venues, executing over 550 live events annually across Sweden from its Stockholm headquarters.
- Ownership category
- akta.pro rank
ShowPro industry classification
Industry- Product category
- Event Staffing Services
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Stagehands & Production Support Crew (HSACAEAJ)
- akta.pro secondary industries
- Event Technical Production Management & Crew (MPAGAKAH), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where ShowPro is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
ShowPro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Personnel Staffing: ShowPro provides staffing services for stage construction, production, show, and security at events. Revenue is generated through providing skilled personnel to event organizers, production companies, and venues for events of varying sizes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
ShowPro product offering
Product offeringCore offering
ShowPro provides professional event personnel for stage construction, production, show execution, and event security at concerts, festivals, and sports events throughout Sweden. The company supplies experienced stage crews (including operators for trucks, wheel loaders, and driver services, as well as artist dressing room preparation) and a complete security package covering pre-event planning, analysis, permit applications, on-site security personnel and leadership, and international-standard stage fencing.
Product overview
ShowPro is Sweden's leading provider of comprehensive event staffing solutions. The company offers a unified portfolio centered around stage personnel services for stage construction, production, shows, and event security. Their core offering includes experienced stage staff who can handle all types of venue sizes and time constraints professionally, complemented by security solutions and stage fencing services. The company conducts over 550 music and sports events annually, ranging from the smallest club performances to the largest arena shows and festivals.
Differentiator
Problem solved
Functional benefit
Products and services
- Stage Personnel Services (Scenpersonal)
- Event Security Solutions (Show Security)
- Stage Fencing (International Standard)
Companies that use ShowPro
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
ShowPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ShowPro partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
ShowPro competitors and assessment
Company assessmentBroad incumbents
- ManpowerGroup: Global staffing firm with event and entertainment staffing practices. A scaled generalist that competes with ShowPro on crew supply for large events and tours, especially where cost efficiency dominates.
- Securitas AB: Swedish-headquartered global security services giant with a dedicated event-security vertical. Competes with ShowPro on the security side of the bundle and has far greater scale and capital resources.
- Adecco Group: Global workforce solutions provider offering event and hospitality staffing. Not a specialist, but a viable alternative for promoters and venues seeking large-volume, lower-cost crew supply.
- ISS A/S: Global facility services provider that includes event and venue staffing as part of a much broader portfolio. Adjacent competitor for larger venue contracts that bundle non-event facility services.
Direct peers
- Showsec: UK-headquartered specialist event security, stewarding and crowd management firm. Closest direct comparable to ShowPro in terms of bundled crew-plus-security services for concerts, festivals, and sports events.
- Gallowglass Crowd Management: UK event staffing and crew management company providing stagehands, security, and logistical crew for live events. Operates a similar services bundle to ShowPro in a different geography.
Others
- Kulturbolaget: Swedish concert and event promoter that is a ShowPro customer. Operates as a buyer/ecosystem participant in the same Swedish live-entertainment value chain rather than as a competing crew vendor.
- Luger (Live Nation Sweden affiliate): Swedish concert promoter and event production company and a current ShowPro customer. Operates upstream of ShowPro in the live events value chain — same ecosystem, not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ShowPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShowPro leadership team
Management profileNumber of profiles
ShowPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShowPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShowPro
What does ShowPro do?
ShowPro provides professional event personnel for stage construction, production, show execution, and event security at concerts, festivals, and sports events throughout Sweden. The company supplies experienced stage crews (including operators for trucks, wheel loaders, and driver services, as well as artist dressing room preparation) and a complete security package covering pre-event planning, analysis, permit applications, on-site security personnel and leadership, and international-standard stage fencing.
Is ShowPro a public or private company?
ShowPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShowPro founded?
ShowPro was founded in 2006. It employs 101 to 250 people.
Where is ShowPro based?
ShowPro is headquartered in Stockholm, Sweden, in the Europe region.
How does ShowPro make money?
One revenue line is on record: event Personnel Staffing.
Who are ShowPro's main competitors?
Broad incumbents on record are ManpowerGroup, Securitas AB, Adecco Group and ISS A/S. Direct peers are Showsec and Gallowglass Crowd Management. Others are Kulturbolaget and Luger (Live Nation Sweden affiliate).
Does ShowPro have an API?
No public API is recorded for ShowPro.
What industry is ShowPro in?
ShowPro's product category is Event Staffing Services. Its primary akta.pro industry code is HSACAEAJ, Event Stagehands & Production Support Crew, with a secondary code of MPAGAKAH, Event Technical Production Management & Crew. Its SIC code is 7900.