ShowPro

What ShowPro does

ShowPro is a Sweden-based private company headquartered at Renstiernas Gata 14 in Stockholm that provides event personnel staffing for concerts, festivals, and sports events across Sweden. The company supplies experienced staff for stage construction, production setup, show execution, and event security, plus adjacent services such as truck and wheel-loader operation, driver services, and artist dressing room preparation. ShowPro self-describes as Sweden's leading supplier in this category and reports conducting more than 550 music and sports events annually, ranging from small club shows to large arena concerts and festivals. Customers include prominent live entertainment operators such as Live Nation, Luger, Kulturbolaget, Dynamic Duo, Malmö Arena and Pustervik.

The business operates on a professional-services staffing model with revenue generated from providing skilled personnel to event organizers, production companies, and venues. Pricing is quote-based and not publicly disclosed, and customer acquisition is sales-led via direct contact (phone and email), the company website (showpro.se), and on-site service delivery. ShowPro also operates a related security brand, ShowSecurity (showsecurity.se), which extends the core offering into event security planning, permit applications, and international-standard stage fencing. The company is privately held with no public listing, no disclosed funding history, and no parent company. Operating geographies are limited to Sweden, with active recruitment operations in both Stockholm and Gothenburg.

The technology footprint is minimal: the company maintains a corporate website with Swedish and English versions but has no disclosed apps, APIs, SDKs, or proprietary software products. There is no evidence of AI, automation, or data-driven differentiation in the staffing model. ShowPro's competitive positioning rests on its experienced workforce, accumulated event experience across 550+ annual events, brand recognition among Swedish event organizers, and an integrated stage-plus-security offering.

Name

ShowPro

Legal name

ShowPro

Website

https://showpro.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

ShowPro is a Sweden-based event staffing company that supplies experienced stage, production, and security personnel to concert promoters, festivals, and venues, executing over 550 live events annually across Sweden from its Stockholm headquarters.

Ownership category

akta.pro rank

Product category

Event Staffing Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAEAJ

Event Stagehands & Production Support Crew

Home & Personal Services/Event & Personal Concierge Services/Event Staffing & Ushering Services

SECONDARYMPAGAKAH

Event Technical Production Management & Crew

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Production & Technical Services (Staging, Lighting, Sound)

SECONDARYMPAAAGAB

Event Production & Technical Services (AV/Lighting/Staging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• Event staffing services
• Stage personnel
• Event security services
• Live event production
• Concert staffing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Personnel Staffing: ShowPro provides staffing services for stage construction, production, show, and security at events. Revenue is generated through providing skilled personnel to event organizers, production companies, and venues for events of varying sizes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

ShowPro provides professional event personnel for stage construction, production, show execution, and event security at concerts, festivals, and sports events throughout Sweden. The company supplies experienced stage crews (including operators for trucks, wheel loaders, and driver services, as well as artist dressing room preparation) and a complete security package covering pre-event planning, analysis, permit applications, on-site security personnel and leadership, and international-standard stage fencing.

Product overview

ShowPro is Sweden's leading provider of comprehensive event staffing solutions. The company offers a unified portfolio centered around stage personnel services for stage construction, production, shows, and event security. Their core offering includes experienced stage staff who can handle all types of venue sizes and time constraints professionally, complemented by security solutions and stage fencing services. The company conducts over 550 music and sports events annually, ranging from the smallest club performances to the largest arena shows and festivals.

Differentiator

Problem solved

Functional benefit

Products and services

• Stage Personnel Services (Scenpersonal)
• Event Security Solutions (Show Security)
• Stage Fencing (International Standard)

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• ManpowerGroup: Global staffing firm with event and entertainment staffing practices. A scaled generalist that competes with ShowPro on crew supply for large events and tours, especially where cost efficiency dominates.
• Securitas AB: Swedish-headquartered global security services giant with a dedicated event-security vertical. Competes with ShowPro on the security side of the bundle and has far greater scale and capital resources.
• Adecco Group: Global workforce solutions provider offering event and hospitality staffing. Not a specialist, but a viable alternative for promoters and venues seeking large-volume, lower-cost crew supply.
• ISS A/S: Global facility services provider that includes event and venue staffing as part of a much broader portfolio. Adjacent competitor for larger venue contracts that bundle non-event facility services.

Direct peers

• Showsec: UK-headquartered specialist event security, stewarding and crowd management firm. Closest direct comparable to ShowPro in terms of bundled crew-plus-security services for concerts, festivals, and sports events.
• Gallowglass Crowd Management: UK event staffing and crew management company providing stagehands, security, and logistical crew for live events. Operates a similar services bundle to ShowPro in a different geography.

Others

• Kulturbolaget: Swedish concert and event promoter that is a ShowPro customer. Operates as a buyer/ecosystem participant in the same Swedish live-entertainment value chain rather than as a competing crew vendor.
• Luger (Live Nation Sweden affiliate): Swedish concert promoter and event production company and a current ShowPro customer. Operates upstream of ShowPro in the live events value chain — same ecosystem, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShowPro