Heinzel Holding GmbH

Name

Heinzel Holding GmbH

Legal name

Heinzel Holding GmbH

Website

https://heinzel.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Pulp and Paper Manufacturing

NAICS

Pulp Mills (32211), Paper Mills (32212), Paper and Paper Product Merchant Wholesalers (4241)

SIC

Pulp Mills (2611), Paper Mills (2621), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)

akta.pro secondary industry

Recycled Pulp Manufacturing (IMAMAKAC)

Keywords

• Market pulp production
• Packaging paper manufacturing
• Sawn timber production
• Pulp and paper trading
• Recovered paper recycling

Headquarters

HQ city

Wiener Neustadt

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Market Pulp Sales: Production and global trading of market pulp (Zellstoff), the core business generating revenue through commodity sales to paper manufacturers worldwide.
2. Packaging Paper Sales: Production and sale of packaging papers at four European locations, generating revenue through direct B2B sales to packaging companies.
3. Sawn Timber Sales: Production and sale of sawn timber (Schnittholz), generating revenue through commodity wood product sales.
4. Global Trading Operations: Worldwide trading of pulp, paper, recovered paper (Altpapier), and carton (Karton), generating revenue through commodity trading margins.

Distribution channels1 record

Marketing channels2 records

Core offering

Heinzel Group produces market pulp, packaging papers, and sawn timber at four European manufacturing locations and operates worldwide trading of pulp, paper, recovered paper, and carton. The group sells these products directly to paper mills, packaging companies, and wood processing industries through wholly owned subsidiaries including Zellstoff Pöls AG, Heinzel Paper, Starkraft, Estonian Cell, and Europapier.

Product overview

Heinzel Holding GmbH is a pulp and paper group operating four manufacturing locations in Europe. The company produces market pulp, packaging papers, and sawn timber, while also maintaining global trading operations for pulp, paper, waste paper, and cardboard. The product portfolio centers on Zellstoff Pöls (pulp production), Verpackungspapiere (packaging papers), and Schnittholz (sawn timber), supported by trading subsidiaries including Estonian Cell, Europapier, and the Starkraft brand. The group operates as an integrated producer-trader with sustainability as a core strategic focus.

Differentiator

Problem solved

Functional benefit

Brands

• Heinzel Group: The overarching commercial brand name under which the company operates its pulp, paper, sales, recycling, and wood business divisions.

Products and services

• Market Pulp (Zellstoff Pöls)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Nordic Paper: Nordic Paper is a Scandinavian specialty kraft paper producer with a smaller but focused footprint. Comparable as a European kraft/specialty paper competitor, though significantly smaller in scale than Heinzel.

Direct peers

• Klabin: Klabin is a Brazilian integrated pulp and paper producer with market pulp, kraft paper, and corrugated packaging operations. Comparable to Heinzel as an integrated producer across pulp, packaging paper, and recovered paper trading.
• Sappi Europe: Sappi produces coated graphic papers, dissolving pulp, and packaging board from European mills. Overlaps with Heinzel on European pulp and paperboard production and downstream packaging applications.
• Mercer International: Mercer International is a focused market pulp producer with European and North American mills, including a sizable kraft pulp operation. Directly comparable as a pure-play market pulp competitor to Heinzel's Zellstoff Pöls and Starkraft operations.
• Smurfit Kappa Group: Smurfit Kappa is a global leader in paper-based packaging, integrated from containerboard to converted packaging. Comparable to Heinzel's packaging paper operations as a competitor in European containerboard/ kraft paper supply.
• UPM-Kymmene: UPM operates a portfolio of European pulp mills, paper mills, and bioproducts plants, producing market pulp alongside graphic and specialty papers. Highly comparable to Heinzel in terms of integrated European pulp and paper production with sustainability focus.
• Stora Enso: Stora Enso is a major Nordic-European integrated forest products company producing market pulp, packaging materials, sawn timber, and biomaterials. Closely comparable on vertical integration (pulp to packaging to wood) and European production footprint.
• Suzano: Suzano is the world's largest market hardwood pulp producer and a major kraft paper producer. Comparable to Heinzel as a global market pulp supplier, though based in South America and operating at lower-cost fiber base.
• Mondi Group: Mondi is one of Europe's largest integrated pulp and packaging paper producers, with operations spanning market pulp, containerboard, and kraft paper across multiple sites. Directly comparable to Heinzel's pulp and packaging paper footprint, though with broader scale and global reach.

Broad incumbents

• International Paper: International Paper is the world's largest pulp and paper company with extensive packaging and pulp operations globally. Comparable as a broad incumbent in the same product categories though far larger and more geographically diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heinzel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinzel Holding GmbH