Kezie Foods

What Kezie Foods does

Kezie Foods Ltd is a UK-based, privately held specialty meat manufacturer and direct-to-consumer retailer headquartered in Duns, Scottish Borders. Founded circa 1994 (the firmographic record states 1990) and led by founder and managing director Walter Murray, the company has spent 30+ years positioning itself as the UK's leading specialist in exotic and game meats. Its core activity is sourcing, producing, and selling frozen exotic proteins — including Kangaroo, Ostrich, Buffalo, Wild Boar, Camel, Elk, Bison, Zebra, Llama, Alpaca, Mouflon, and others — alongside game meats (Venison, Pheasant, Quail, Rabbit), red meats (Grass Fed Beef, British Wagyu, Lamb, Pork), poultry, burgers, sausages, mince, and prepared items such as pies and curated selection boxes.

The underlying operation is a frozen-food e-commerce and logistics business rather than a technology business. Kezie runs its own DTC storefront at keziefoods.co.uk, which offers 100+ SKUs across cuts (burgers, sausages, mince, meatballs, diced, roasts, steaks, fillets), species, and bundled selection boxes. The website provides detailed product information including nutritional data, ingredients, and how-to-cook video guides, functioning as a content-marketing layer that supports consumer education for unfamiliar proteins. The technical stack appears to be a standard content-managed e-commerce platform with no disclosed proprietary technology, AI capabilities, or integrations.

The business model is one-time transaction sales direct to consumers, priced per pack/unit (£2.79–£72.12), with free frozen next-day delivery on orders over £60. A complementary Trade Enquiries channel handles B2B and reseller enquiries, and a Money Back Guarantee is offered to reduce purchase friction. The primary customer segment is individual UK consumers — food enthusiasts, home cooks, BBQ users, and those seeking alternative proteins — reached via email newsletter and organic/SEO-driven website traffic. No revenue, funding, or headcount-growth metrics are publicly disclosed.

Name

Kezie Foods

Legal name

Kezie Foods Ltd

Website

https://keziefoods.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Kezie Foods is a privately held UK specialty meat manufacturer and DTC e-commerce retailer based in the Scottish Borders, selling 100+ frozen exotic, game, and red meat SKUs — including Kangaroo, Ostrich, and Wild Boar — direct to UK consumers via next-day delivery, plus a small B2B trade channel.

Ownership category

akta.pro rank

Product category

Specialty Frozen Exotic and Game Meat

NAICS

Frozen Specialty Food Manufacturing (311412), Meat and Meat Product Merchant Wholesalers (424470), All Other Specialty Food Retailers (445298)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

akta.pro secondary industries

Frozen Entrées & Complete Meals (CRADADAA), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Exotic meat supplier
• Game meat retailer
• Frozen meat delivery
• Specialty butcher
• Halal certified meat

Headquarters

HQ city

Scottish Borders

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time transaction sales of frozen exotic meats through their e-commerce website, with products sold in various cuts including burgers, sausages, mince, diced, steaks, and roasts. Products are priced per unit/pack with free delivery over £60.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kezie Foods manufactures and supplies frozen packed meats, including a range of burgers, sausages, mince, steaks, fillets, diced cuts, roasts, meatballs, pies, and selection boxes across more than 20 exotic and game species (such as kangaroo, ostrich, buffalo, wild boar, zebra, camel, elk, goat, llama, alpaca, bison, venison, pheasant, and rabbit). Products are sold primarily direct to UK consumers through the company's own e-commerce website with next-day frozen delivery, with a separate trade enquiries channel for wholesale and reseller buyers.

Product overview

Kezie Foods is the UK's #1 exotic meat brand with over 30 years of experience, offering an extensive range of over 20 exotic and game meats. The product portfolio includes: the Butcher's Shop (core offering) providing various cuts (burgers, sausages, mince, meatballs, diced meat, roasts, steaks, fillet steaks) across all meat types; the Exotic Meats category featuring rare varieties like Kangaroo, Ostrich, Buffalo, Wild Boar, Zebra, Camel, Elk, Goat, Mouflon, and more; Game Meats including Venison and Feathered Game; Red Meats with Grass Fed Beef and British Wagyu; and Poultry options. The company also offers curated Selection Boxes and Pies. Products are sold directly through e-commerce with frozen next-day delivery service (free over £60), and trade/B2B enquiries are handled separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Exotic Meats range
• Game Meats range
• Red Meats range
• Poultry range
• Butcher's Shop cuts
• Selection Boxes
• Pies

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• ButcherBox: US subscription-based frozen meat delivery company. Comparable DTC subscription/shipping model for premium meat, though operating only in North America rather than the UK market Kezie serves.

Broad incumbents

• Waitrose & Partners: UK premium grocer with an extensive game and exotic meat range online and in-store. A broader incumbent whose specialty meat assortment overlaps with Kezie's niche and which could compete on convenience and price.

Direct peers

• Pipers Farm: UK sustainable meat box and butcher delivering traceable, traditional-breed meat to households. Comparable DTC frozen meat model with similar content-rich storytelling around sourcing and provenance.
• Farmison & Co: UK online butcher delivering premium, traceable meat directly to consumers. Comparable DTC frozen meat model with similar target customer (foodie, premium home cook) and overlapping product formats.
• Donald Russell: UK premium mail-order meat company delivering frozen meat direct to consumers nationwide. Closely comparable business model (frozen DTC meat delivery) and overlaps with Kezie on premium and game meat SKUs.
• Turner & George: London-based online butcher specializing in rare-breed, dry-aged, and premium cuts delivered nationwide. Comparable premium-meat DTC model with overlapping specialty beef and rare-meat positioning.
• D'Artagnan: US-based specialty meat company selling game, exotic proteins, and charcuterie to consumers and chefs. Directly comparable on the exotic/game meat assortment and DTC-plus-foodservice distribution.
• DukesHill: UK premium mail-order meat and game company with heritage positioning. Comparable frozen meat DTC model and one of the longest-standing competitors in the UK premium game/exotic meat category.
• Musclefood: UK online retailer selling protein-forward meat and prepared meals direct to consumer. Similar e-commerce DTC model targeting health- and protein-conscious buyers, with overlapping burger, mince, and prepared meat SKUs.
• The Black Farmer: UK branded meat business selling through grocery and DTC channels. Comparable direct-to-consumer meat brand with overlapping premium positioning and prepared-meat extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KezieFoods

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kezie Foods