Cerealis
Cerealis is a Portuguese agro-food group founded in 1919 that produces pasta, breakfast cereals, biscuits, cereal bars and flours under 11 brands, serving retail consumers and industrial bakery customers across five continents from nine factories in Portugal, Czechia, and (pending) Spain.
- Company typePrivate
- Founded1919
- HeadquartersÁguas Santas, Portugal
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Cerealis does
Cerealis, SGPS, S.A. is a Portuguese agro-food holding company headquartered in Maia, founded in 1919 and operating through wholly-owned subsidiaries Cerealis Produtos Alimentares (consumer food products) and Cerealis Moagens (flours), alongside majority-owned Czech subsidiary Europasta acquired in 2023. The group processes more than 440,000 tonnes of cereals annually across nine certified production centres — eight in Portugal (Maia, Trofa, Lisbon, Porto) and one in Litovel, Czechia — producing pasta, breakfast cereals, biscuits, cereal bars, and culinary flours for retail, and wheat, rye, compound, and mixed flours for industrial bakery, traditional bakery, pastry, and HORECA channels. Its portfolio spans eleven commercial brands including Milaneza (pasta, since 1933), Nacional (cereals, since 1849), Del Mondo, Amiga, Napolitana, and BIG, with acquired Czech brands Adriana, Zatkovy, Rosicke, and Ideal extending reach into Central and Eastern Europe.
The company generates revenue through two streams: B2C food products distributed through retail and supermarket chains across five continents, and B2B flour and industrial pasta sales handled via dedicated customer service teams (CPA for food products, CM for flours), a B2B customer portal, and direct enterprise field sales. Cerealis integrates the full production chain from raw cereal reception to finished product, with milling capacity of 720 tonnes per 24 hours in Lisbon and automated pasta lines at Litovel. R&D and customer support are delivered through an Innovation Center in Maia and a Technical Center in Lisbon. Cerealis has been privately held since 2021 by the Moreira da Silva e Silva Domingues family through TEAK Capital, B.V. and TANGOR Capital, S.A., and is currently pursuing the acquisition of Cerealto's pasta business in Palencia, Spain (~90,000 tonnes annual capacity), subject to CNMC and Portuguese AdC approvals.
Cerealis firmographics
Firmographics- Name
- Cerealis
- Legal name
- Cerealis, SGPS, S.A.
- Website
- https://cerealis.pt
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cerealis is a Portuguese agro-food group founded in 1919 that produces pasta, breakfast cereals, biscuits, cereal bars and flours under 11 brands, serving retail consumers and industrial bakery customers across five continents from nine factories in Portugal, Czechia, and (pending) Spain.
- Ownership category
- akta.pro rank
Cerealis industry classification
Industry- Product category
- Pasta and Cereal Food Products
- NAICS
- Grain and Oilseed Milling (3112), Breakfast Cereal Manufacturing (311230), Cookie and Cracker Manufacturing (311821)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000)
- akta.pro primary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
- akta.pro secondary industries
- Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)
Keywords
Where Cerealis is headquartered
LocationHeadquarters
- HQ city
- Águas Santas
- HQ country
- Portugal
- HQ region
- Europe
Offices8 records
Markets served
Cerealis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food Products (B2C): Production and sale of pasta, breakfast cereals, flour for culinary uses, biscuits, and cereal bars to end consumers through retail channels. Products sold under brands including Milaneza, Nacional, Del Mondo, Amiga, Adriana, Zatkovy, Rosicke, Ideal, and Napolitana.
- Flours (B2B): Production and sale of wheat, rye, compound, and mixed flours to industrial bakery, traditional bakery, pastry, and restaurant markets. Brands include Nacional, BIG, and Napolitana. B2B sales through dedicated customer service and customer portal.
- Pasta Manufacturing Capacity Expansion: Acquisition of Cerealto's pasta business including a manufacturing site with ~90,000 tonnes annual capacity, enhancing Cerealis's international competitiveness in pasta production for both consumer and potentially industrial markets.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Cerealis product offering
Product offeringCore offering
Cerealis is a Portuguese agri-food group that produces and sells cereal-based food products across two main business units. Cerealis Produtos Alimentares manufactures and markets pasta, breakfast cereals, biscuits, cereal bars and culinary flours under brands such as Milaneza, Nacional, Del Mondo, Amiga, Adriana, Zatkovy, Rosicke and Ideal to end consumers through retail and supermarket chains. Cerealis Moagens produces wheat, rye, compound and mixed flours under the Nacional, BIG and Napolitana brands and sells them directly to industrial bakeries, traditional bakeries, pastry shops, and restaurants via dedicated B2B customer service teams and a customer portal.
Product overview
Cerealis is a century-old Portuguese agri-food group specializing in cereal-based products. Its offering is organized as a multi-brand, multi-category portfolio across three business units: (1) Food Products — encompassing pasta (Milaneza, Nacional, Del Mondo, Amiga), breakfast cereals, biscuits, cereal bars, and culinary flours; (2) Flours (Cerealis Moagens) — producing and selling wheat, rye, compound, and mixed flours for industrial and traditional bakery, pastry, and restaurants under the Nacional, BIG, and Napolitana brands; and (3) Europasta — a Czech subsidiary acquired in 2023 holding pasta brands Adriana, Zatkovy, Rosicke, and Ideal for Central and Eastern European markets. The group also operates an Innovation Center in Maia for product R&D and a Technical Center in Lisbon for bakery and pastry customer support. Cerealis processes over 440,000 tonnes of cereals annually across 9 factories (8 in Portugal, 1 in Czechia) and sells in five continents.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Products Business Unit (Cerealis Produtos Alimentares) Business unit dedicated to producing and marketing cereal-based consumer food products — pasta, breakfast cereals, culinary flours, biscuits and cereal bars — for end consumers through retail and supermarket chains in Portugal, the Czech Republic, Slovakia, Cape Verde, São Tomé and Príncipe, Guinea, and other international markets.
- Flours Business Unit (Cerealis Moagens) Business unit dedicated to producing and selling wheat, rye, compound and mixed flours to industrial bakeries, traditional bakeries, pastry shops, and restaurants, with technical support from a Technical Center in Lisbon and order management through a dedicated B2B customer portal.
- Europasta (Czech pasta subsidiary) Majority-owned Czech pasta subsidiary operating a production unit in Litovel with up to 100,000 tonnes/year continuous operation capacity across 5 modern automated pasta lines and an automatic warehouse, distributing pasta under the Adriana, Zatkovy, Rosicke and Ideal brands across the Czech Republic, Slovakia and other European markets.
- Innovation Center (Maia) Open space for sensory testing and knowledge sharing located in the heart of the Maia production center, equipped with cutting-edge technology laboratories, co-creation spaces, and sensory testing areas where Cerealis experts collaborate with external partners, scientific entities, suppliers and customers on new product development.
- Technical Center (Lisbon) — Bakery and Pastry Training Services Technical center at the Lisbon production center, equipped with modern bakery and pastry equipment and cold production technique facilities, hosting training and monitoring programs for Cerealis employees, B2B customers and suppliers.
Quantifiable outcome
- Over 100 years of history and market leadership in Portugal in pasta and industrial flours
- +6 more outcomes
Companies that use Cerealis
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Cerealis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cerealis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cerealto (Siro)coreCerealis has agreed to acquire Cerealto's pasta business and associated manufacturing site in Venta de Baños, Palencia, Spain. The deal includes a facility with annual capacity of approximately 90,000 tonnes and 125 staff. Cerealis expects the acquisition to create important synergies and enhance its international competitiveness. The transaction is pending regulatory approval from Spain's CNMC and Portugal's AdC. Cerealto retains the unit as profitable and high-performing.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
Cerealis competitors and assessment
Company assessmentDirect peers
- Barilla: Italian global pasta leader. Directly comparable to Cerealis's pasta business (Milaneza, Nacional, Del Mondo, Adriana, Zatkovy) — both produce and brand dry pasta and pasta-based meals for retail and B2B across multiple geographies.
- Ebro Foods: Spanish-headquartered food group with leading pasta and rice brands (Panzani, Bertolli rice, Riviana). Operates Iberian and international flour and pasta assets overlapping directly with Cerealis, especially post the Cerealto acquisition.
- Pastas Gallo: Leading Spanish pasta manufacturer with strong Iberian market share. Competes directly with Cerealis's pasta brands in the Spanish retail channel that Cerealto's acquisition would target.
- De Cecco: Italian premium pasta producer with global distribution. Comparable to Cerealis's premium pasta positioning (Milaneza, Del Mondo) and similar durum wheat sourcing model.
- La Molisana: Italian pasta manufacturer exporting across Europe and international markets. Comparable mid-sized branded pasta operator competing with Cerealis's exports and Europasta's CEE brands.
Broad incumbents
- Nestl\u00e9: Global CPG giant with extensive breakfast cereals (Cheerios, Fitness), biscuit and pasta categories. A broad incumbent Cerealis competes against in cereals, biscuits, and culinary flours across export markets.
- Kellanova: Global cereals and snacks company (Pringles, Kellogg's cereals). Comparable to Cerealis in the breakfast cereals category (Nacional brand) and competes for shelf space in international markets.
- Grupo Bimbo: World's largest bakery company with biscuit and cereal-bar portfolios across Iberia and Europe. Comparable to Cerealis's biscuit and cereal bar production lines and a competitor in retail channels.
- Mondelez International: Global snacks giant with biscuit brands (Oreo, LU, Belvita). Comparable to Cerealis in biscuits and cereal bars, competing on shelf in Portugal and export markets.
Regional players
- Emilio Lustau / Harinera de Tierz (flour millers): Regional flour millers serving industrial and traditional bakeries in Spain. Comparable B2B flour business model to Cerealis Moagens for industrial bakery, pastry, and HORECA customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cerealis social profiles
Digital presenceCerealis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerealis leadership team
Management profileNumber of profiles
Profiles7 records
Cerealis subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cerealis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerealis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerealis
What does Cerealis do?
Cerealis is a Portuguese agri-food group that produces and sells cereal-based food products across two main business units. Cerealis Produtos Alimentares manufactures and markets pasta, breakfast cereals, biscuits, cereal bars and culinary flours under brands such as Milaneza, Nacional, Del Mondo, Amiga, Adriana, Zatkovy, Rosicke and Ideal to end consumers through retail and supermarket chains. Cerealis Moagens produces wheat, rye, compound and mixed flours under the Nacional, BIG and Napolitana brands and sells them directly to industrial bakeries, traditional bakeries, pastry shops, and restaurants via dedicated B2B customer service teams and a customer portal.
Is Cerealis a public or private company?
Cerealis is a private company. It is classified as family owned and is currently operating.
When was Cerealis founded?
Cerealis was founded in 1919. It employs 501 to 1,000 people.
Where is Cerealis based?
Cerealis is headquartered in Águas Santas, Portugal, in the Europe region.
How does Cerealis make money?
Three revenue lines are on record. Food Products (B2C) is the primary driver. The others are flours (B2B) and pasta Manufacturing Capacity Expansion.
Who are Cerealis's main competitors?
Direct peers on record are Barilla, Ebro Foods, Pastas Gallo, De Cecco and La Molisana. Broad incumbents are Nestl\u00e9, Kellanova, Grupo Bimbo and Mondelez International. Emilio Lustau / Harinera de Tierz (flour millers) is listed as a regional player.
Does Cerealis have an API?
No public API is recorded for Cerealis.
What industry is Cerealis in?
Cerealis's product category is Pasta and Cereal Food Products. Its primary akta.pro industry code is AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours), with a secondary code of AFAKABAA, Breakfast Cereal Manufacturing (RTE, hot cereals, granola). Its NAICS code is 3112 and its SIC code is 2040.