Strauss Attorneys

What Strauss Attorneys does

Strauss Attorneys is a privately held regional law firm founded in 1996, specializing in estate planning, probate and estate administration, elder law (including Medicaid planning), and business law. The firm serves individual consumers, families, and small business owners across North and South Carolina, operating from five physical office locations with a team of 11-50 staff including 12+ attorneys.

Core service lines include wills, trusts, powers of attorney, probate administration, Medicaid and elder-law planning, business succession and entity work, and specialized offerings such as gun trusts, firearms planning, and charitable planning. The firm has served more than 4,000 clients and markets its attorneys' combined 150+ years of experience alongside credentialed differentiators including board-certified specialists, AV Preeminent ratings, and Super Lawyers recognition.

The business model is a traditional professional services fee-for-service structure, augmented by the EstateCare Membership program, which converts one-time estate plan preparation into an ongoing plan-maintenance subscription, introducing a recurring revenue layer. Geographic coverage across five NC/SC locations and multi-state bar admissions support cross-jurisdictional estate and probate work. There is no disclosed use of AI or proprietary technology platforms; differentiation rests on attorney credentials, reputation, and physical accessibility.

Name

Strauss Attorneys

Legal name

Strauss Attorneys PLLC

Website

https://strausslaw.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Strauss Attorneys is a North and South Carolina law firm specializing in estate planning, probate, elder law, and business law, serving individual consumers and small business owners across five office locations.

Ownership category

akta.pro rank

Product category

Estate Planning and Elder Law Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Estate & Probate Administration Services (FSAEAKAD)

Keywords

• Estate planning services
• Probate administration
• Elder law
• Asset protection planning
• Trust administration

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Professional Services: Fee-for-service legal representation and counsel in estate planning, probate administration, elder law and Medicaid planning, asset protection, business formation, and succession planning. Revenue generated through hourly billing or fixed-fee arrangements for specific legal services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Strauss Attorneys PLLC is a Carolinas-based law firm delivering comprehensive legal services in estate planning, probate and trust administration, elder law and Medicaid planning, asset protection, special needs planning, and business/corporate law. The firm drafts wills, trusts, powers of attorney, and healthcare directives; structures wealth-transfer and tax-minimization plans; guides families through probate; and advises business owners on formation, succession, and buy/sell agreements, supplemented by an ongoing EstateCare membership program for plan maintenance.

Product overview

Strauss Attorneys PLLC is a law firm offering comprehensive legal services in estate planning, probate administration, and elder law across North and South Carolina. The firm provides a unified suite of legal services rather than a software product platform. Core offerings include wills and trusts drafting, estate and gift tax planning, asset protection, special needs planning, Medicaid and veterans benefit planning, probate and trust administration, business formation and succession planning, and power of attorney documents. The firm supplements these services with an EstateCare Membership program that provides ongoing plan updates and legal monitoring as client circumstances and laws evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Services Comprehensive legal services for creating wills, trusts, and strategic plans to protect assets, minimize taxes, and ensure proper distribution of wealth according to client wishes, serving individuals and families across North and South Carolina.
• Wills & Trusts Drafting and administration of last wills and testaments, revocable and irrevocable living trusts, and specialized trust structures for asset protection and estate management, for individuals and families seeking to direct asset distribution.
• Estate Tax & Gift Tax Planning Strategic planning to minimize estate and gift tax exposure through intra-family loans, spousal gift trusts, GRATs, QPRTs, and other advanced wealth-transfer techniques, for high-net-worth individuals and families.
• Asset Protection Planning Legal strategies to shield wealth from creditors, lawsuits, and other financial risks through trusts, LLCs, family limited partnerships, and other protective entities, for individuals and business owners.
• Special Needs Planning Creation of special needs trusts and care plans that provide financial support for disabled family members while preserving eligibility for Medicaid and SSI benefits, serving families with special needs dependents.
• IRA Planning Strategic planning for individual retirement accounts including beneficiary designations, stretch IRA strategies, and coordination with overall estate plans, for individuals with retirement assets.
• Charitable Planning Planning services including charitable trusts, foundations, and gifting strategies to support meaningful causes while achieving tax benefits, for individuals and families with philanthropic goals.
• Gun Trusts & Firearms Planning Specialized trusts for firearm ownership ensuring legal compliance with NFA regulations while facilitating orderly transfer to beneficiaries, for gun owners and collectors.
• Probate & Administration Legal guidance through the court-supervised process of validating wills, settling debts, appraising assets, and distributing inheritances to beneficiaries, for families administering a decedent's estate.
• Trust Administration Ongoing management and administration of trusts including distribution schedules, tax compliance, beneficiary communications, and fiduciary responsibilities, for trustees and beneficiaries.
• Elder Law & Medicaid Long-term care planning including Medicaid eligibility strategies, veterans benefit planning, asset preservation, and nursing home cost management, for seniors and their families.
• Medicaid Planning Strategies to qualify for Medicaid benefits while protecting assets, including irrevocable trusts, gifting strategies, and spend-down planning, for seniors facing nursing home costs.
• Veterans Benefit Planning Assistance with VA pension programs including Aid and Attendance benefits to help veterans and surviving spouses offset long-term care costs, for veterans and their families.
• Business & Corporate Law Legal services for business formation, succession planning, buy/sell agreements, corporate governance, and business asset protection, for business owners and entrepreneurs in the Carolinas.
• Business Succession Planning Strategic planning for transitioning business ownership to ensure continuity, including buy-sell agreements and estate planning integration, for business owners preparing for ownership transition.
• Power of Attorney Drafting of general, durable, and healthcare powers of attorney to designate trusted agents for financial and medical decision-making, for individuals planning for potential incapacity.
• EstateCare Membership Ongoing membership program providing continuous estate plan updates, legal monitoring, and proactive client relationship management as laws and circumstances change, for existing estate planning clients.

Quantifiable outcome

• Saved clients $100s of millions in taxes and fees
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• LegalZoom: Large online legal services platform offering wills, LLC formation, and a broad menu of legal products. Targets similar individuals/small businesses as Strauss on commoditized legal work at significantly lower price points.
• McGuireWood LLP: Large full-service law firm with established private wealth and estate planning practice. Competes for higher-end estate, trust, and fiduciary litigation work; broader portfolio but overlapping capability set.
• Holland & Knight LLP: National full-service law firm with a sizeable private wealth and estate planning group. Competes with Strauss on complex estate, gift tax, and business succession matters for higher-net-worth clients.
• Rocket Lawyer: Subscription-based online legal services company offering document creation and attorney access across many practice areas. Competes with Strauss on price-sensitive estate planning and small business legal work.
• Bessemer Trust: Large private wealth and trust company serving ultra-high-net-worth families with estate planning, trust administration, and investment management. Overlaps with Strauss at the high end of the estate planning and trust administration market.

Emerging players

• FreeWill: Digital estate planning platform enabling users to draft wills and basic estate documents for free, with paid upgrade paths. Targets the same end-customer (individuals/families) as Strauss at the commoditized end of the market.
• Wealth.com: Estate planning platform purpose-built for financial advisors, integrating planning, document automation, and compliance workflows. Adjacent competitor: builds the technology advisors use instead of referring to law firms like Strauss, potentially disintermediating the traditional referral channel.
• Trust & Will: Online estate planning platform offering wills, trusts, and related documents at lower price points. Competes with Strauss for entry- and mid-tier estate planning customers, especially younger and tech-savvy clients, but lacks in-person advisory depth for complex matters.

Others

• WealthCounsel: Member network and technology provider serving estate planning attorneys with document drafting software and peer collaboration. Adjacent to Strauss as a vendor/peer community that shapes competitive standards for specialized estate planning firms.

Regional players

• Ward and Smith, P.A. North Carolina-based full-service law firm with an estate planning and trusts practice serving individuals and businesses across the Carolinas. Direct regional overlap with Strauss on Carolinas estate planning and elder law clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/straussattorney
• Facebookfacebook.com/strausslaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strauss Attorneys