Larrikin Bourbon Co.

What Larrikin Bourbon Co. does

Larrikin Bourbon Co. is a privately held, veteran-owned craft distillery headquartered at 1319 Versailles Road, Lawrenceburg, Kentucky, producing Kentucky bourbon, rye, and Australian botanical gin. Founded in 2021 by Greg Keeley — a dual veteran of the Royal Australian Navy and United States Navy with combat deployments in Iraq and Afghanistan — and co-founded with Katie Keeley, the company operates on a single production site and emphasizes an Australian-Kentucky hybrid brand identity built around the Australian colloquialism "larrikin" (irreverent nonconformist). The portfolio spans aged bourbon and rye (Small Batch 6-year at 80 proof, Bottled in Bond 8-year, American Light Whiskey 7-year at 143.6 proof, American Maple, Cigar Lounge 9-year at 109.1 proof, Single Barrel Bourbon, Rosewater Small Batch Bourbon, Single Barrel Rye, Bourbon Cream), annual limited editions (Pour for the Roses 9-year single barrel), and the Koala Bare modern Australian gin collection featuring native botanicals (wattleseed, lemon myrtle, Tasmanian pepperberry, sea parsley).

The business monetizes through three primary streams: direct-to-consumer spirits sales via the KY Bourbon Direct Shopify storefront; on-site distillery experiences (Front Bar, Tap-A-Roo, Cigar Lounge, Beer Garden) booked through AnyRoad and supported by $25–$500 gift cards; and branded merchandise through larrikinbourbon.com. Distribution is anchored in Kentucky (official Kentucky Bourbon Trail participant, key retailers, exclusive limited editions) with a multi-state footprint only for the Koala Bare gin line, which is sold across 16 U.S. states. Customers are predominantly bourbon and whiskey enthusiasts, with limited commercial accounts (select Kentucky liquor retailers, one-off whiskey dinners at hospitality partners such as Harpeth Hotel) playing a promotional rather than revenue-anchor role. Marketing relies on Instagram, an email newsletter, a paid Brand Advocate ambassador program, and a heavy event presence across more than a dozen U.S. whiskey festivals annually (Kentucky Bourbon Festival, NOLA Bourbon Festival, Knoxville Whiskey Festival, Southern Whiskey Society, and others).

Operationally, the company is bootstrapped (no disclosed funding rounds, no parent company) with 1–10 employees and a lean leadership team including a Marketing Director, Operations Director, Lead Distiller & Director of Engineering, Regional Sales Manager, and multiple Certified Bourbon Stewards. The technology stack is standard for a DTC consumer brand — Shopify for e-commerce, Klaviyo for email/SMS, Meta Pixel and Google Analytics for digital measurement — with no proprietary software or AI/ML capabilities disclosed. Recognition includes ASCOT Awards Platinum for Cigar Lounge Bourbon in 2026 and Best in Show (American Craft Spirits Association), Double Gold (ASCOT), and Gold Medal (San Francisco World Spirits Competition) for Koala Bare Gin prior to its U.S. debut.

Name

Larrikin Bourbon Co.

Legal name

Larrikin Bourbon Company

Website

https://larrikinbourbon.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Larrikin Bourbon Co. is a veteran-owned Kentucky craft distillery in Lawrenceburg, producing aged bourbon, rye, and the Koala Bare Australian botanical gin collection, sold DTC, through distillery experiences, and via Kentucky retailers and 16-state gin distribution.

Ownership category

akta.pro rank

Product category

Craft Bourbon & Whiskey

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Distilleries (Tasting Rooms) (THAFALAG)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Craft bourbon distilling
• Small batch whiskey
• Distillery tasting experiences
• Botanical gin production
• Spirits e-commerce

Headquarters

HQ city

Lawrenceburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Sales: Direct-to-consumer and retail sales of bourbon, whiskey, and gin products through the distillery, KY Bourbon Direct e-commerce platform, and key retailers. Includes limited-edition and single-barrel releases.
2. Merchandise & Apparel: Sale of branded merchandise including hats, clothing, bar accessories, candles, stickers, and glassware through the gift shop.
3. Distillery Experiences: Paid tasting experiences and tours at the Lawrenceburg distillery, including the Front Bar, Tap-A-Roo, Cigar Lounge, and Beer Garden. Gift cards available for experiences and tap room purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Larrikin Bourbon Co. is a veteran-owned Kentucky distillery that produces and sells a portfolio of aged bourbon and rye whiskeys (Small Batch, Rosewater, Single Barrel, Bottled in Bond, American Light Whiskey, American Maple, Cigar Lounge, Bourbon Cream), an Australian botanical gin line (Koala Bare), limited-edition annual releases (Pour for the Roses), and on-site distillery experiences (Front Bar, Tap-A-Roo, Cigar Lounge, Beer Garden). Products are sold direct-to-consumer online, at the Lawrenceburg KY distillery, and through Kentucky and multi-state retail partners.

Product overview

Larrikin Bourbon Co. is a veteran-owned Kentucky distillery offering a portfolio of bourbon and whiskey products alongside Australian botanical gin and hospitality experiences. The core product line includes Small Batch Bourbon, Rosewater Small Batch Bourbon, Single Barrel Bourbon, Bottled in Bond Bourbon, American Light Whiskey, American Maple, Cigar Lounge Bourbon, and Bourbon Cream — representing aged spirits ranging from 6 to 9 years. The portfolio extends to the limited-edition Pour for the Roses annual Derby release and the Koala Bare Australian Gin Collection (featuring wattleseed, lemon myrtle, Tasmanian pepperberry, and sea parsley variants). Beyond spirits, Larrikin offers distillery experiences (The Front Bar, Cigar Lounge, Beer Garden) through AnyRoad bookings, and branded merchandise including hats, clothing, bar accessories, and specialty items.

Differentiator

Problem solved

Functional benefit

Brands

• Koala Bare: Collection of four Australian botanical gins featuring native ingredients like wattleseed, lemon myrtle, Tasmanian pepperberry, and sea parsley, representing the Modern Australian Gin category.

Products and services

• Small Batch Bourbon A 6-year aged Kentucky bourbon whiskey at 80 proof (750ml). The flagship small batch offering from Larrikin Bourbon Co., built with Kentucky tradition and Australian irreverence.
• Rosewater Small Batch Bourbon A small batch bourbon finished with rosewater (750ml), offering a floral twist on the traditional bourbon profile.
• Single Barrel Bourbon A single barrel Kentucky Straight Bourbon Whiskey (750ml), hand-selected from individual casks with unique characteristics.
• Bottled in Bond Bourbon An 8-year aged Bottled in Bond bourbon whiskey (750ml) meeting federal Bottled in Bond production standards, bottled at 100 proof.
• American Light Whiskey A 7-year aged American Light Whiskey (750ml) at 143.6 proof, aged in new charred oak barrels.
• American Maple Bourbon A bourbon finished with maple influence, balancing rich sweetness with traditional bourbon character.
• Cigar Lounge Bourbon A 9-year aged bourbon at 109.1 proof (750ml), designed specifically to pair with cigars. Won Platinum and Double Platinum at the ASCOT Awards 2026.
• Bourbon Cream A bourbon cream liqueur (700ml) made with Larrikin bourbon, marketed for use in signature cocktails.
• Koala Bare Gin Collection A collection of four Australian botanical gins featuring native ingredients including wattleseed, lemon myrtle, Tasmanian pepperberry, and sea parsley. Launched in the U.S. across 16 states.
• Pour for the Roses An annual limited-edition Kentucky Straight Bourbon released to honor the Kentucky Derby. A 9-year single barrel whiskey at 90 proof (mash bill: 75% corn, 21% rye, 4% malted barley), with label artwork inspired by Australian Brushmen painters.
• Distillery Experiences On-site hospitality experiences at the Lawrenceburg distillery including The Front Bar, Tap-A-Roo, Cigar Lounge, and Beer Garden, featuring tastings, bottle signings, distillery tours, and private events.
• Gift Shop Merchandise Branded merchandise including hats, clothing, bar accessories, candles, stickers, glassware, aprons, specialty items, and gift cards ranging from $4 to $60.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Cavern Club & JR NeighborsminorGTM or Marketing PartnerLarrikin Bourbon Co. debuted at Cavern Club with Katie Keeley appearing for bottle signing and tastings. Event in Elizabethtown, KY draws community audience for brand exposure and direct sales.
• Harpeth HotelminorStrategic or Co-development PartnerGreg Keeley and Tiny Irwin co-host a Whiskey Dinner at the Harpeth Hotel in Franklin, TN, pairing Larrikin Bourbon with a curated dining experience. Represents a co-branded hospitality event.
• Southern Whiskey SocietycoreGTM or Marketing PartnerPremier whiskey and food event in the South featuring ten local chefs paired with ten distilleries for food and whiskey pairings, plus 30 distilleries with 150+ spirits in the Tasting Room. Larrikin is featured as a participating distillery.
• Fine Spirits Classic MinnesotaminorGTM or Marketing PartnerLarrikin bringing the core bourbon lineup to this Minnesota spirits event. Part of the brand's expansion into the Midwest market.
• Brewzle Fest / Sprayberry Bottle ShopminorGTM or Marketing PartnerThird annual Brewzle Fest, presented by Sprayberry Bottle Shop, is a craft whiskey festival supporting Carter's Hope Foundation. Independent distilleries pour and engage directly with festival attendees.
• Carter's Hope FoundationminorGTM or Marketing PartnerBrewzle Fest supports the Carter's Hope Foundation, a charitable beneficiary of the whiskey festival event.
• Kentucky Bourbon FestivalcoreGTM or Marketing Partner35th annual Kentucky Bourbon Festival in the Bourbon Capital of the World (Loretto, KY). Premier industry event where Larrikin pours alongside the most sought-after bourbon brands in the country.
• Distill AmericaminorGTM or Marketing PartnerDistill America in Madison, WI. Greg Keeley on-site for pours and brand engagement. Event draws craft spirits enthusiasts from the Midwest region.
• GrillFestminorGTM or Marketing PartnerGrillFest 2026 in St Paul, MN, presented by Minnesota Monthly. Katie Keeley appeared for pours and team engagement. Part of Larrikin's Midwest expansion.
• Knoxville Whiskey FestivalminorGTM or Marketing PartnerKnoxville, TN festival event. Katie Keeley appeared for pours and bottle signings, introducing Larrikin to a serious whiskey crowd.
• NOLA Bourbon FestivalcoreGTM or Marketing PartnerFour-day New Orleans Bourbon Festival featuring hundreds of bourbons. Larrikin participates with tastings, conversations, and late-night pours for whiskey enthusiasts.
• BBQ & BarrelsminorGTM or Marketing PartnerTwo-day Kentucky tradition in Owensboro featuring smoke, music, and bourbon. Larrikin pours alongside distilleries from across the country at this regional festival.
• Frazier Museum GalaminorGTM or Marketing PartnerLouisville, KY museum gala. Larrikin participates as a featured distillery at this high-profile bourbon industry event.
• Wee Whiskey FestivalminorGTM or Marketing PartnerLake Geneva, WI festival for whiskey enthusiasts who want to savor and discuss what is in their glass. Three-day event in April 2026.
• Keg, Cork, Barrel FestminorGTM or Marketing PartnerCleveland, TN festival featuring beer, wine, spirits, food, and live music. Larrikin pours spirits for those seeking stronger options beyond beer.
• Kentucky Bourbon TrailcoreGTM or Marketing PartnerLarrikin is a participant in the Kentucky Bourbon Trail, the premier bourbon tourism circuit in Kentucky. Listed on the KY Bourbon Trail website, driving significant visitor traffic to the distillery.
• Various Bourbon SocietiesminorGTM or Marketing PartnerLarrikin team members present to regional bourbon societies including Owensboro Bourbon Society (Greg Keeley), Paducah Bourbon Society (Greg Keeley), and Big Bourbon Club Takeover at the distillery. These are recurring engagement events.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Woodford Reserve: Premium Kentucky bourbon incumbent with strong tourism, tastings, and limited editions; relevant for benchmark on how craft-turned-premium bourbon brands scale tourism and limited releases.
• Four Roses Distillery: Established Kentucky bourbon distillery also based in Lawrenceburg; very different scale but the same Bourbon Trail footprint, demonstrating the addressable consumer base Larrikin is tapping.

Emerging players

• MB Roland Distillery: Small Kentucky craft distillery producing bourbon, rye, and whiskey with limited tasting hours; smaller-scale comparable with similar founder-driven identity.

Direct peers

• Castle & Key Distillery: Kentucky craft distillery with restoration tourism site, gin, vodka, and bourbon products; comparable to Larrikin in combining craft spirits with strong experiential/tasting-room business.
• Smooth Ambler Spirits: West Virginia craft distillery producing bourbon, rye, and gin with tasting room; comparable multi-SKU craft portfolio and tasting-room-driven revenue mix.
• Koval Distillery: Independent craft distillery producing whiskey, gin, and liqueurs with on-site tasting experiences; comparable product breadth across whiskey and gin and direct-to-consumer focus.
• Wilderness Trail Distillery: Independent Kentucky craft distillery producing bourbon and rye with on-site tasting experiences; directly comparable to Larrikin in scale, portfolio breadth, and Kentucky Bourbon Trail positioning.
• Green River Distilling Company: Revived Kentucky straight bourbon and rye producer with tasting room and retail distribution; comparable craft-to-mid-scale production profile with bourbon-led portfolio.
• New Riff Distillery: Kentucky-based independent craft distillery with bottled-in-bond bourbons and a tasting room; matches Larrikin's founder-led, awards-driven positioning and multi-SKU portfolio.
• J. Mattingly 1845 Distillery: Lawrenceburg, KY craft distillery focused on bourbon and rye with personalized-barrel programs and visitor experiences; very close geographic and operational comparison to Larrikin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/larrikinbourbon
• Facebookfacebook.com/larrikinbourbon
• LinkedInlinkedin.com/company/larrikin-bourbon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larrikin Bourbon Co.