Henderson Products
Henderson Products designs and manufactures municipal snow and ice control equipment, brine production systems, and dump bodies for Class 8 work trucks, selling to government agencies and independent dealers across six U.S. states. The company is a division of Douglas Dynamics (NYSE: PLOW).
- Company typePrivate
- Founded1946
- HeadquartersManchester, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Henderson Products does
Henderson Products, Inc. designs and manufactures heavy-duty municipal snow and ice control equipment, dump bodies, and brine production systems for Class 8 work trucks. Founded in 1946 in Cedar Rapids, Iowa and relocated in 1958 to Manchester, Iowa — where it operates a 175,000 sq. ft. manufacturing facility — the company offers a product portfolio that includes BrineXtreme brine machines (with Flex Pro and Ultimate Controls), Class 8 plows, wings, scrapers and hitches, combination bodies and spreaders, liquid ice control systems (including the StormXtreme and BlackBelt Maxx), and Class 8 dump bodies. The BrineXtreme platform is differentiated by US Patent 13/656,412 and supports precision brine concentration control, multi-additive blending, and remote connectivity for fleet operations.
The company's revenue model is anchored in hardware sales of custom-configured municipal work truck equipment, complemented by parts sales, technical support, and turnkey truck equipment installation services. Henderson Products is a division of publicly-traded Douglas Dynamics, Inc. (NYSE: PLOW), North America's premier manufacturer of vehicle attachments and equipment. Revenue is generated through a hybrid go-to-market: a network of independent dealers across multiple states, direct sales to government agencies (state DOTs, cities, counties, and townships), and six company-owned installation and distribution centers across Illinois, Iowa, Missouri, New Jersey, New York, and Ohio. The company employs over 400 people, sells exclusively into the U.S. market (with current operating geographies in the Midwest and Northeast), and targets procurement cycles tied to municipal winter maintenance budgets.
Henderson Products firmographics
Firmographics- Name
- Henderson Products
- Legal name
- Henderson Products, Inc.
- Website
- https://hendersonproducts.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Henderson Products designs and manufactures municipal snow and ice control equipment, brine production systems, and dump bodies for Class 8 work trucks, selling to government agencies and independent dealers across six U.S. states. The company is a division of Douglas Dynamics (NYSE: PLOW).
- Ownership category
- akta.pro rank
Henderson Products industry classification
Industry- Product category
- Municipal Snow & Ice Control Equipment
- NAICS
- Heavy Duty Truck Manufacturing (336120)
- SIC
- Truck & Bus Bodies (3713), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)
Keywords
Where Henderson Products is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Henderson Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Manufacturing and Sales: Design, manufacture, and up-fit of multi-purpose equipment for heavy-duty work trucks including snow plows, dump bodies, combination bodies, spreaders, and liquid application systems sold through independent dealers and direct to government agencies.
- Parts Sales and Support: Parts sales and technical support services for equipment maintenance and repairs.
- Truck Equipment Sales and Support: Complete turnkey work truck packages including installation and service through six distribution centers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Henderson Products product offering
Product offeringCore offering
Henderson Products designs, manufactures, and up-fits multi-purpose equipment for heavy-duty municipal work trucks, specializing in snow and ice control solutions. Core offerings include snow plows, combination bodies, spreaders, dump bodies, liquid ice control systems, and brine production equipment, sold through independent dealers and directly to government agencies.
Product overview
Henderson Products is a manufacturer of municipal snow and ice control equipment as well as material handling equipment for heavy-duty work trucks. The company offers a comprehensive product portfolio including BrineXtreme and BrineXtreme Advantage brine machines (with Flex Pro and Ultimate Controls options), Class 8 Plows/Wings/Scrapers/Hitches, Class 8 Combination Bodies & Spreaders, Liquid Ice Control Systems, Class 8 Dump Bodies, and StormXtreme combination spreaders. These products are complemented by Turnkey Truck Packages and Parts/Truck Equipment Sales & Support services. All products are produced at the company's 175,000 sq. ft. facility in Manchester, IA, with six distribution centers across Illinois, Iowa, Missouri, New Jersey, New York, and Ohio. Henderson Products is a division of Douglas Dynamics, Inc. (NYSE: PLOW).
Differentiator
Problem solved
Functional benefit
Brands
- BrineXtreme: Professional grade road salt brine maker product line including BrineXtreme Advantage and BrineXtreme Infinity models. Features include stainless steel tank construction, various control systems (Pro and Ultimate), and production rates up to 7,500 GPH.
Products and services
- BrineXtreme Professional-grade road salt brine maker for anti-icing programs, available with Pro or Ultimate controls for high-volume salt brine production.
- BrineXtreme Advantage Professional grade road salt brine maker with stainless steel tank construction, 4.67 cu. yd. salt hopper capacity, large solids clean-out door (15"W x 9"H), and Pro or Ultimate control options. Production up to 7,500 GPH.
- Class 8 Plows, Wings, Scrapers & Hitches Heavy-duty snow plows, leveling wings, underbody scrapers, and hitches designed for Class 8 work trucks for municipal snow and ice control.
- Class 8 Combination Bodies & Spreaders Multi-purpose combination bodies and spreaders for heavy-duty trucks enabling both material spreading and body functionality.
- Liquid Ice Control Systems Liquid application systems for anti-icing and pre-wetting operations on municipal work trucks.
- Class 8 Dump Bodies Heavy-duty dump bodies designed for Class 8 work trucks for material handling and municipal applications.
- StormXtreme Advanced combination spreader delivering full anti-icing, slurry pre-wet, and granular deicing performance with hooklift system for summer dump body operations.
- Turnkey Truck Packages Complete turnkey work truck packages combining Henderson equipment for fully integrated snow and ice control solutions.
- Parts Sales & Support Parts sales and technical support services for Henderson equipment maintenance and repairs.
- Truck Equipment Sales & Support Sales and support services for truck equipment installation and maintenance.
Quantifiable outcome
- Proven performance up to 7,500 GPH brine production
- +2 more outcomes
Companies that use Henderson Products
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Henderson Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Henderson Products partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Henderson Products competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Henderson Products social profiles
Digital presenceHenderson Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henderson Products leadership team
Management profileNumber of profiles
Henderson Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henderson Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henderson Products
What does Henderson Products do?
Henderson Products designs, manufactures, and up-fits multi-purpose equipment for heavy-duty municipal work trucks, specializing in snow and ice control solutions. Core offerings include snow plows, combination bodies, spreaders, dump bodies, liquid ice control systems, and brine production equipment, sold through independent dealers and directly to government agencies.
Is Henderson Products a public or private company?
Henderson Products is a private company. It is classified as corporate owned and is currently operating.
When was Henderson Products founded?
Henderson Products was founded in 1946. It employs 101 to 250 people.
Where is Henderson Products based?
Henderson Products is headquartered in Manchester, United States, in the North America region.
How does Henderson Products make money?
Three revenue lines are on record. Equipment Manufacturing and Sales are the primary driver. The others are parts Sales and Support and truck Equipment Sales and Support.
Does Henderson Products have an API?
No public API is recorded for Henderson Products.
What industry is Henderson Products in?
Henderson Products's product category is Municipal Snow & Ice Control Equipment. Its primary akta.pro industry code is IMACABAG, Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition). Its NAICS code is 336120 and its SIC code is 3713.