Shah Investor's Home

Name

Shah Investor's Home

Legal name

Shah Investor's Home Ltd.

Website

https://sihl.in

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Other Financial Vehicles (52599)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Private Client/High-Net-Worth Advisory (FSAEAAAN), Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Market-Neutral Equity Long/Short (FSAHAAAD)

Keywords

• Stock brokerage services
• Equity derivatives trading
• Mutual fund distribution
• Algorithmic trading platform
• Wealth management advisory

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equity and Derivatives Brokerage: Commission-based brokerage for buying and selling equities, futures, and options on NSE and BSE exchanges
2. Margin Trading Interest: Interest income from MTF facilities charged at 0.0493% per day on funded amounts
3. AIF Management Fees: Category III Alternative Investment Fund management with minimum investment of ₹1 crore or $150,000 for IFSC fund
4. Mutual Fund Distribution: Commission revenue from distributing mutual fund schemes across various asset management companies; zero commission charged to customers
5. US Stocks Trading: Transaction fees for global investing through IFSCA-regulated platform: $1 per transaction plus 0.20% per trade minimum $1
6. Algo Trading Fees: ₹18 per order brokerage for algorithmic trading with zero API charges and zero account opening fees
7. Commodity Trading: Brokerage revenue from MCX commodity trading including metals, agricultural products, and energy resources
8. Commodity Trading (MCX): Brokerage from commodity futures and options trading on MCX exchange covering gold, crude oil, agricultural goods

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Shah Investor's Home (SIHL) is a SEBI-registered stock broker and depository participant offering equity, derivatives, and commodities trading across NSE, BSE, and MCX through proprietary platforms (SIHL MoneyMaker, Algofy, FundsPro). The firm also provides mutual fund distribution, IPO subscription, bonds, alternative investment funds (AIFs), margin trading, securities lending and borrowing, US stocks global investing, and personalized wealth management for high-net-worth individuals through its Privilege Services division.

Product overview

Shah Investor's Home (SIHL) is a full-service retail broking firm offering an integrated, technology-driven financial services ecosystem built around three core platforms: MoneyMaker (primary multi-segment trading app), Algofy (algorithmic trading platform with API access), and FundsPro (mutual fund family portfolio manager). The product portfolio spans capital markets (equity, F&O, commodities, MTF, SLBM), wealth management (AIF Category III, privilege services), fixed income (bonds), and global investments (US stocks for eligible investors, NRI services), supported by depository services through NSDL and CDSL. SIHL's platforms connect to TradingView for charting, UPI and payment gateways for transactions, and offer an open Algofy Trading API for developers and fintechs, all under SEBI regulation since 1994.

Differentiator

Problem solved

Functional benefit

Brands

• SIHL MoneyMaker: Mobile trading application for equity, derivatives, IPO, and other investment products
• SIHL Algofy
• SIHL FundsPro
• SIHL Dynamic Growth Fund
• SIHL India Investment IFSC Trust

Products and services

• SIHL MoneyMaker

Quantifiable outcome

• 100,000+ demat accounts served with 37,810+ active clients
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• MCX (Multi Commodity Exchange of India)coreTechnology or Integration · 1 January 2025Registered Trading and Clearing Membership of MCX and MCXCCL obtained in 2025. Member Code: 57480. Enables commodity trading in metals, energy, and agricultural commodities.
• NSE SLBM (Securities Lending and Borrowing)coreTechnology or Integration · 1 January 2020SLBM segment enabled with NSE in 2020. Enables securities lending and borrowing for passive income generation and short-selling needs.
• NSE Currency DerivativescoreTechnology or Integration · 1 January 2008Trading and Clearing Membership of NSE Currency Derivatives segment since 2008. Enables forex derivative trading.
• AMFI (Association of Mutual Funds in India)coreChannel Partner/ Reseller/ Distributor · 1 January 2006Registered Mutual Fund Distributor with AMFI ARN: 39843. Enables distribution of mutual fund schemes across multiple asset management companies.
• National Securities Depository Limited (NSDL)coreTechnology or Integration · 1 January 1997Registered Depository Participant with NSDL since 1997. DP ID: IN-DP-NSDL-34-97. Services include demat account management, securities transfer, and pledge services.
• Central Depository Services Limited (CDSL)coreTechnology or Integration · 1 January 1997Depository Participant with CDSL. DP ID: 12029300. Provides electronic securities holding and transfer services.
• National Stock Exchange (NSE)coreTechnology or Integration · 1 January 1995NSE trading and clearing membership enabling equity, derivatives, and currency trading. Member code 07590. Registration as Trading Member since 1995, Trading and Clearing Member since 2000.

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Zerodha: India's largest discount broker with Kite platform, Coin (MF), and Streak (algo). Direct retail broker comparable — same target customer (retail investors, algo traders) — and primary competitive threat to SIHL on pricing, technology and brand, though without SIHL's HNI/wealth/AIF depth.
• Groww: Leading Indian discount broker and MF distribution platform, well-funded (Lighthouse, Sequoia, Tiger Global) and dominant among new retail entrants. Direct competitor for SIHL's retail brokerage and mutual fund distribution, with significantly stronger digital brand and customer-acquisition engine.
• Upstox (RKSV Securities): Indian discount broker offering equity, F&O, commodity and MF with a modern mobile app and API access. Competes with SIHL's MoneyMaker and Algofy directly on technology and pricing, particularly for younger and algo-oriented retail segments.
• Angel One (Angel Broking): Indian listed full-service-turned-discount broker offering equity, F&O, commodity, MF distribution, and algo trading via Angel One app. Direct functional overlap with SIHL across retail brokerage, mobile app trading, and wealth product distribution, with comparable product breadth though at much larger scale.
• Sharekhan (BNP Paribas subsidiary): Full-service Indian broker with retail trading, mutual fund distribution, and wealth/portfolio advisory, recently acquired by BNP Paribas. Direct comparable on retail brokerage plus partner-sub-broker distribution model, mirroring SIHL's authorized-person channel.
• Motilal Oswal Financial Services: Full-service Indian broker with parallel pillars in broking, mutual fund distribution, portfolio management services (PMS), AIF (Category II), wealth management and algo trading. Closest peer to SIHL's full-stack offering including HNI/AIF focus, though significantly larger and publicly listed.

Broad incumbents

• ICICI Direct (ICICI Securities): Bank-backed full-service broker offering 3-in-1 accounts, equity, MF, IPO, bonds, and wealth management. Comparable product breadth and HNI services, but with parent-bank distribution and brand reach well beyond SIHL's footprint.
• HDFC Securities: Bank-affiliated full-service broker providing equity, derivatives, MF, IPO and NRI services. Overlaps with SIHL on full-stack retail offering but benefits from HDFC Bank parent distribution and broader capital base.
• Kotak Securities: Bank-backed full-service broker with equity, F&O, currency derivatives, MF distribution, and NRI investment services. Comparable full-service retail offering and HNI capabilities, with stronger brand and balance-sheet backing.

Emerging players

• 5paisa Capital: Discount broker with equity, F&O, MF, and insurance distribution via low-cost app. Overlaps with SIHL's broader retail offering but at discount pricing; useful reference for SIHL's strategic pricing decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/shahinvestors
• Facebookfacebook.com/shahinvestors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shah Investor's Home