Erik's Bike Shop

Name

Erik's Bike Shop

Legal name

Erik's Bike Shop

Website

https://eriksbikeshop.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Erik's Bike Shop is a privately held, founder-led specialty retailer founded in 1977 operating 37 stores across 10 U.S. states plus a Shopify e-commerce site. It sells bicycles, ski and snowboard equipment, apparel, and accessories, and offers multi-year service plans, repairs, kids leasing, financing, and trade-in programs to consumer and family customers.

Ownership category

akta.pro rank

Product category

Specialty Outdoor Sports Retail (Bicycles, Ski, and Snowboard)

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Bike retail
• Ski snowboard equipment
• Cycling accessories
• Bike repair services
• Outdoor sports apparel

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Bicycles: Retail sales of bicycles across multiple categories including electric, road, mountain, recreational, kids, BMX, specialty, and commuter bikes. Revenue generated through one-time product transactions at both physical stores and online.
2. Product Sales - Winter Sports: Retail sales of snowboarding and skiing equipment including snowboards, skis, boots, bindings, helmets, goggles, and apparel.
3. Accessories and Apparel: Sales of bike accessories (car racks, helmets, apparel, tools, parts), winter sports accessories, and skate/scooter products.
4. Service Plans: Erik's Care service plans (Standard and Performance) provide recurring revenue through one- or two-year service agreements covering bike maintenance and repairs.
5. Service and Repair: Bike repair, ski service/repair, and snowboard service/repair offered at physical store locations.
6. Kids Leasing Program: Erik's Kids Downhill Ski & Snowboard Leasing program provides seasonal equipment rental/leasing for children.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ERIK'S Bike, Ski & Snowboard Shop is a multi-channel specialty retailer selling bicycles, ski and snowboard equipment, apparel, accessories, car racks, and related parts and tools. The company operates 37 retail stores across 10 U.S. states plus an e-commerce website, offering a curated assortment from brands such as Specialized, Aventon, BMC, Rocky Mountain, Thule, Burton, Salomon, and Atomic. Complementary services include Standard and Performance Bike Service Plans, in-store bike/ski/snowboard repair and tuning, kids equipment leasing, a bike trade-in program, and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles (Electric, Road, Mountain, Recreational, Kids, BMX, Specialty, Commuter) Retail sale of new bicycles across electric, road, mountain, recreational, kids, BMX, specialty, and commuter categories from brands including Specialized, Aventon, BMC, and Rocky Mountain. For individual consumers and families seeking personal transportation, recreation, fitness, and sport cycling.
• Ski Equipment and Apparel Retail sale of downhill skis, bindings, boots, poles, helmets, goggles, jackets, pants, mid layers, base layers, casual wear, socks, gloves, mittens, hats, face masks, tuning tools, ski bags, and accessories from brands including Atomic, K2, Salomon, Nordica, Tecnica, and Volkl. For alpine skiers of all skill levels.
• Snowboard Equipment and Apparel Retail sale of snowboards, bindings, boots, helmets, goggles, jackets, pants, bibs, mid layers, base layers, casual wear, socks, gloves, mittens, hats, face masks, stomp pads, tuning tools, board sleeves, roller bags, and backpacks from brands including Burton, Capita, Union, and Salomon. For snowboarders from beginner to advanced levels.
• Bike Accessories, Parts, Tools, and Rider Gear Retail sale of cycling apparel, helmets, shoes, gloves, protective gear, eyewear, nutrition products, fenders, racks, bags, panniers, hydration, child carriers, computers, locks, lights, pumps, tools, cleaning products, tubes, tires, handlebars, pedals, wheels, saddles, grips, drivetrain parts, and brake parts. For cyclists needing equipment, replacement parts, and maintenance tools.
• Car Racks for Bike and Winter Sports Transport Retail sale of vehicle bike racks (hitch, roof, trunk, pickup truck, spare tire) and winter sport racks (ski and snowboard) plus cargo boxes from Thule and related brands. For active consumers needing to transport bikes, skis, snowboards, and gear on their vehicles.
• Skateboard, Longboard, Scooter, and BMX Products Retail sale of complete skateboards, decks, hardware, longboards, pro scooters, dirt jump bikes, related parts, accessories, and protective gear. For youth and adult street, park, and cruising riders.
• Erik's Care Bike Service Plans (Standard and Performance) One- or two-year service subscription plans providing labor coverage for bike adjustments, lubrication, wheel truing, firmware updates, brake service, suspension oil changes, and seasonal tubeless sealant replacement. For bike owners seeking multi-year maintenance assurance.
• Ski and Snowboard Service and Repair Professional tuning, repair, and maintenance services for skis and snowboards performed at Erik's retail store service departments. For ski and snowboard owners needing seasonal equipment preparation and repair.
• Kids Downhill Ski & Snowboard Leasing Seasonal rental or lease program providing downhill ski and snowboard equipment for children who outgrow gear annually. For parents seeking cost-efficient seasonal winter sports equipment for kids.
• Bike Trade-In Program Trade-in program allowing customers to exchange used bikes for credit toward a new purchase. For bike owners upgrading or replacing existing equipment.
• Financing and Layaway Options Financing and layaway payment options for purchasing bikes and gear from Erik's. For consumers seeking payment flexibility on higher-priced items.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• SpecializedcoreChannel Partner/ Reseller/ DistributorPrimary bicycle brand partnership. Erik's Bike Shop is an authorized retailer for Specialized bikes including road, mountain, commuter, and electric models. Featured brands include Tarmac SL8, Crux, Rockhopper, and Allez series.
• AventoncoreChannel Partner/ Reseller/ DistributorElectric bike brand partnership. Erik's Bike Shop carries Aventon electric bikes including Pace 4 and Pace 5 models. Featured prominently in sales and promotions.
• BMCcoreChannel Partner/ Reseller/ DistributorPremium Swiss bicycle brand. Partnership includes the BMC 257 AMP AL Speed electric bike featuring Bosch Performance Line motors.
• Rocky MountaincoreChannel Partner/ Reseller/ DistributorCanadian bicycle manufacturer specializing in mountain bikes. Featured brand in bike collections.
• BoschcoreTechnology or IntegrationBosch provides e-bike motor technology. The Bosch Performance Line speed motor propels bikes to 28mph. Erik's sells bikes equipped with Bosch systems.
• ThulecoreChannel Partner/ Reseller/ DistributorCar rack and outdoor gear manufacturer. Thule products include hitch racks, roof racks, and cargo boxes sold at Erik's Bike Shop.
• FoxcoreChannel Partner/ Reseller/ DistributorSuspension components for mountain bikes. Fox products available in bike parts section.
• BurtoncoreChannel Partner/ Reseller/ DistributorSnowboarding equipment and apparel brand. Featured in snowboard gear, bindings, boots, and clothing collections.
• SalomoncoreChannel Partner/ Reseller/ DistributorSki and snowboard equipment brand. Products include skis, ski boots, bindings, and apparel available at Erik's stores.
• CapitacoreChannel Partner/ Reseller/ DistributorSnowboard manufacturer. Featured in snowboard gear collections.
• UnionminorChannel Partner/ Reseller/ DistributorSnowboard bindings brand available in collections.
• AtomiccoreChannel Partner/ Reseller/ DistributorSki equipment manufacturer. Products include skis and ski gear.
• K2coreChannel Partner/ Reseller/ DistributorSki and snowboard equipment brand. Featured in ski gear collections.
• TecnicacoreChannel Partner/ Reseller/ DistributorSki boot manufacturer. Products available in ski boots section.
• NordicacoreChannel Partner/ Reseller/ DistributorSki boot and ski equipment brand available in ski boots collections.
• VolklminorChannel Partner/ Reseller/ DistributorGerman ski manufacturer. Available in ski collections.

Scale indicators4 records

Emerging players

• evo (Trac indication): Action-sports specialty retailer focused on ski, snowboard, and bike categories with limited flagship stores plus an aggressive e-commerce channel — comparable on category specialization and premium positioning.
• Backcountry: Online-first premium outdoor specialty retailer (owns Moosejaw) carrying bikes, ski, snowboard, and apparel; comparable on assortment breadth and customer demographic, but reaches customers primarily digitally.

Direct peers

• Trek Bicycle Store (retail arm): Trek's company-owned retail stores sell premium road, mountain, e-bikes and accessories with service bays — comparable as a branded bike specialty retailer with multi-state footprint.
• Sun & Ski Sports: Multi-store specialty retailer of bikes, skis, snowboards, apparel, and outdoor gear with in-store service programs — closest direct comparable in vertical and channel mix to Erik's.
• Specialized Retail Stores: Specialized's branded retailer concept stores sell the same premium bike categories that anchor Erik's catalog (Tarmac, Rockhopper, e-bikes), directly competing for the premium cycling shopper.
• Christy Sports: Ski and snowboard specialty retailer with rental/lease programs, service shops, and apparel across the U.S. mountain region; directly comparable on winter-sports retail and kids lease model.
• Moosejaw: Outdoor specialty retailer (now part of Backcountry) selling ski, snowboard, bike, and outdoor apparel — comparable on multi-sport specialty assortment and service-led merchandising.

Broad incumbents

• REI Co-op: U.S. outdoor co-op retailer selling bikes, ski, snowboard, apparel, and gear across a much larger store footprint and digital channel; comparable as a multi-sport specialty retailer with service/repair offerings.
• Dick's Sporting Goods: Mass-market sporting goods retailer carrying bikes, ski, snowboard, and apparel in stores nationwide; broadest direct competitor for cycling/winter sports categories Erik's competes in.

Regional players

• Scheels: U.S. upper Midwest/great plains sporting goods megastore chain carrying bikes, ski/snowboard, apparel, and services; regional overlap with Erik's Midwest footprint on the cycling/winter sports assortment.

Market position

Customer concentration

• YouTubeyoutube.com/@EriksBikeandBoardShop
• Facebookfacebook.com/eriksbikeshop
• LinkedInlinkedin.com/company/erik's-bike-shops
• Instagraminstagram.com/eriksbikeboardski
• Xx.com/erikthebikeman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erik's Bike Shop