What Syla does

SYLA Co., Ltd. (株式会社シーラ) is a Tokyo-based real estate developer founded in September 2010 that focuses on investment-oriented condominium development and operates a vertically integrated business model spanning land acquisition, design, construction, sales, and ongoing property management. The company serves individual real estate investors who purchase units as rental-income assets, with a cumulative track record of 194 buildings developed and 7,825 units sold as of September 2025, while maintaining a 99.54% overall occupancy rate (99.9% for the SYFORME brand since 2014). SYLA is structured as a core operating subsidiary of Syla Holdings (シーラホールディングス), with related entities including Syla Solar (シーラーソーラー), and is preparing its first post-integration annual earnings briefing for July 15, 2026.

The company has built a proprietary technology ecosystem around its physical real estate product, including the trademarked SYLA IoT Mansion® (IoT-enabled buildings with smartphone-controlled lighting, air conditioning, and appliances), the rimawarikun (利回りくん) real estate crowdfunding platform (self-described as Japan's No.1 by member count), ietty (an AI- and chatbot-powered online rental intermediation service offering off-portal listings), and rimawarikun pro (利回りくんプロ, a B2B property trading platform with commissions starting at 1.5%). Branded product lines include SYFORME (mass-market, self-developed condominiums since 2012), SYNEX (yield-focused), THE SYLA (high-end luxury), Senior Tech Mansion (IoT-equipped rental housing for active 65+ seniors), and Hotel Condominium developments such as SYLA HOTEL ZUSHI-HAYAMA, SYLA HOTEL HAKONE GORA, and SYLA HOTEL NISHI-AZABU.

Revenue is generated through multiple streams: one-time sales of developed condominium units to investors, recurring rental property management fees via collection-agency (集金代行) and sublease (サブリース) contracts, marketplace commissions and management fees on crowdfunded assets, transaction fees on the ietty and pro platforms, and managed services for senior housing. Distribution runs primarily through SYLA's direct sales force with property showrooms and model units, supplemented by a Tokyo phone hotline (0120-406-104), the corporate website (syla.jp), property portals (SUUMO, Homes), and dedicated platforms. The company maintains offices in Tokyo (HQ, Ebisu Prime Square), Osaka, and Kawasaki, with operating geographies concentrated in Tokyo's 16 wards and major cities in Kanagawa, Osaka, and Saitama prefectures.

Name

Syla

Legal name

株式会社シーラ（英文社名：SYLA Co., Ltd.）

Website

https://syla.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

SYLA Co., Ltd. is a Tokyo-based real estate developer (founded 2010) that builds and manages investment-grade condominium properties for individual investors, complemented by Japan's largest real estate crowdfunding platform rimawarikun, IoT-enabled smart buildings, and online rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Development and Sales: SYLA develops and sells investment-oriented condominium units (SYFORME, SYNEX, THE SYLA branded series) to individual investors. Revenue is generated from the sale of developed real estate units, with end buyers using units as rental investment properties. The company maintains high occupancy rates (99.54%) to support investor returns.
2. Rental Property Management: SYLA provides comprehensive rental management services including rent collection, tenant placement, maintenance coordination, and contract administration for property owners. Services are offered via collection-agency (集金代行) contracts and sublease (サブリース) arrangements.
3. Real Estate Crowdfunding (利回りくん): SYLA operates a real estate crowdfunding platform enabling individual investors to co-invest in property development projects from ¥10,000 per unit. The platform monetizes through transaction fees and management fees on crowdfunded assets.
4. Online Rental Intermediation (ietty): AI and chatbot-powered online rental property matching and contract service for prospective tenants. Revenue model is not explicitly stated but operates as a brokerage/lead generation service connecting tenants with SYLA's managed inventory and broader market listings.
5. Hotel Condominium Development and Operations: SYLA develops hotel condominiums (e.g., SYLA HOTEL ZUSHI-HAYAMA) that are sold to buyers who can use them as private residences or list them as hotel rooms when not in personal use. Revenue from development sales and ongoing property management.
6. Senior Tech Mansion: Development and management of IoT-enabled rental housing specifically designed for active seniors (65+). Combines renovation, IoT monitoring systems, and support services in one product.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SYLA Co., Ltd. is a Japanese real estate firm that develops, sells, and manages investment-oriented residential condominiums under multiple brand series (SYFORME, SYNEX, THE SYLA), supported by an in-house vertically integrated process covering land acquisition, design, construction, sales, and property management. The company also operates proprietary digital platforms — the 利回りくん (Rimawarikun) real estate crowdfunding portal, the ietty online rental brokerage, and the 利回りくんプロ professional investor trading platform — alongside IoT-enabled Senior Tech Mansion rental housing for active seniors and hotel condominium developments.

Differentiator

Problem solved

Functional benefit

Brands

• SYFORME: 自社ブランドマンションシリーズ
• SYNEX
• THE SYLA
• 利回りくん
• ietty
• シニアテックマンション
• ホテルコンドミニアム

Quantifiable outcome

• 99.54% overall occupancy rate and 99.9% for SYFORME brand series
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Waseda University (早稲田大学)coreStrategic or Co-development Partner · 3 June 2026SYLA Holdings and Waseda University entered a joint research partnership to study and apply data science in residential spaces. The partnership aims to leverage data analytics to enhance living environments and contribute to innovation in housing and urban development. Announced June 2026.
• Interstellar Technologies Inc. (インターステラテクノロジズ)flagshipStrategic or Co-development Partner · 1 January 2021SYLA (via its group companies) partnered with Interstellar Technologies (IST) to crowdfund the construction of rocket factory buildings in Taiki-cho, Hokkaido — a project considered difficult to finance through traditional financial institutions. Through the 利回りくん platform, SYLA helped raise over ¥700 million online from enthusiastic investors and local community supporters, enabling the construction of 3 factories and test buildings. This investment supported IST's growth into one of Japan's leading rocket ventures and contributed to Daikuju town's population growth and economic revitalization for the first time in 23 years.
• Century 21 Japan (センチュリー21)minorChannel Partner/ Reseller/ Distributor · 1 April 2011SYLA joined the Century 21 real estate franchise network in April 2011, gaining access to a global brand and network for property sales and rental listings. SYLA subsequently withdrew from Century 21 membership in June 2017.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GA Technologies: Tokyo-based proptech company operating the RENOSY platform, which integrates real estate brokerage, investment condominium sales, AI-powered matching, and property management. Most directly comparable to SYLA in combining online investment platforms with investment condominium supply in Tokyo.
• Apaman Shop Holdings: Japan's largest franchise-based rental property management network with online listing and brokerage capabilities. Comparable to SYLA in rental management services and ietty's online tenant-matching functionality.
• CRE Funding: Operates one of Japan's leading real estate crowdfunding platforms (CRE Funding). Directly comparable to SYLA's 利回りくん platform in the online real estate crowdfunding space.
• Leopalace21: Major Japanese developer and manager of rental housing with nationwide coverage. Comparable to SYLA in developing and managing rental condominium units, though at significantly larger scale and broader geography.
• OwnersBook: Real estate crowdfunding platform operated by Crowdcredit, focused on institutional-grade property investments. Comparable to SYLA's 利回りくん in offering online fractional real estate investment products to retail investors.

Broad incumbents

• Mitsubishi Estate: Largest Japanese real estate developer with extensive Tokyo portfolio including residential, office, and commercial assets. Comparable as a major Tokyo condominium developer and manager, though with vastly broader scope.
• Tokyu Land Corporation: Major Japanese real estate developer with residential, commercial, and resort portfolios including investment condominium offerings. Comparable to SYLA in Tokyo-area condominium development but at much larger scale and broader scope.
• Sumitomo Realty & Development: One of Japan's largest real estate developers with investment condominium (Shinjuku-area focus), rental management, and real estate finance businesses. Overlaps with SYLA's core development and rental management activities.
• Daiwa House Industry: Japan's largest homebuilder with extensive rental housing, senior living, and commercial development operations. Comparable to SYLA's condominium development and Senior Tech Mansion product lines at much larger scale.
• Nomura Real Estate Holdings: Diversified Japanese real estate group with residential development (PROUD brand), rental management, and investment products. Comparable to SYLA in investment condominium development and managed residential portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/syla.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syla