Good Drivers
- Company typePrivate
- Founded1981
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Good Drivers firmographics
Firmographics- Name
- Good Drivers
- Legal name
- Good Drivers (Art of Good Drivers)
- Website
- https://gooddrivers.ca
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Good Drivers is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Good Drivers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ministry Approved Beginner Driver Education Program (BDE): One-time course fee of $599 (+hst) for the 20-hour in-class + 10-hour in-car + 10-hour homelinks MTO-approved package; easy payment plan with $200 initial deposit. Generates a completion certificate that unlocks a 4-month G2 waiting-period reduction and an insurance discount for the student.
- Enhanced Ministry Approved Driver Education Program: Premium one-time course fee of $749 (+hst) that layers in use of the instructor's car for the day of the road test plus advanced defensive driving (highway, emergency maneuvers, adverse weather); $200 deposit to start.
- G2 Preparation Packages: One-time packaged in-car lessons plus road-test booking: 5 lessons + road test $399, 7 lessons + road test $479, 10 lessons + road test $604. Each lesson is 45 minutes; private one-on-one instruction with free pick-up and drop-off in Mississauga.
- G Preparation Packages: One-time packaged in-car lessons plus G road-test booking: 5 lessons + road test $439, 7 lessons + road test $529, 10 lessons + road test $664. Each lesson is 45 minutes; private one-on-one instruction with free pick-up and drop-off in Mississauga.
- Winter Driving Training: Standalone one-time package: 5 private 45-minute in-car lessons focused on winter driving, free pick-up/drop-off; total cost $275.
- Corporate Driver Programs: B2B revenue stream with two SKUs: Driver Evaluation (1 hour in-car defensive driving + 1 hour in-class group training) and Defensive Driving (2 hours in-car + 2 hours in-class group training); taught by senior instructors with AZ and G licenses; customized packages available.
- Franchise Licensing Fees: Recurring/one-time revenue from selling Good Drivers franchise rights in new GTA-area locations; franchisees receive flexible terms, full training, and 24x7 support staff; setup targeted within 4-6 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ministry Approved Beginner Driver Education Program — $599 (+hst), $200 deposit to start |
| Unit Pricing | Pay-as-you-go | Enhanced Ministry Approved Driver Education Program — $749 (+hst), $200 deposit to start |
| Unit Pricing | Pay-as-you-go | Ministry Approved Beginner Driver Ed Program (VIRTUAL) — $699 (or $300 initial product deposit with $300 balance shown) |
| Unit Pricing | Pay-as-you-go | G Ministry Approved Training Package — $899+tax, $300 deposit to start |
| Unit Pricing | Pay-as-you-go | G2 Preparation Packages — 5 lessons + road test $399; 7 lessons + road test $479; 10 lessons + road test $604 |
| Unit Pricing | Pay-as-you-go | G Preparation Packages — 5 lessons + road test $439; 7 lessons + road test $529; 10 lessons + road test $664 |
| Unit Pricing | Pay-as-you-go | Winter Driving Training — $275 for 5 lessons (45 min each) |
| Other | Multi-year contract | Corporate Driver Programs — Driver Evaluation and Defensive Driving packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Good Drivers product offering
Product offeringCore offering
Good Drivers is a Ministry of Transportation (MTO)-approved driving school established in 1981 in Mississauga, Ontario, that delivers Beginner Driver Education (BDE) programs and in-car driving lessons to help students pass Ontario's G1/G2/G road tests and become safer drivers. Its offerings include a standard 20-hour in-class plus 10-hour in-car MTO-approved package ($599), an Enhanced BDE package ($749), a fully Virtual BDE program via Zoom ($699), G2 and G preparation packages with bundled lessons and road-test booking, Winter Driving Training, and corporate defensive-driving programs for fleets.
Differentiator
Problem solved
Functional benefit
Products and services
- Ministry Approved Beginner Driver Education Program Standard MTO-approved BDE package consisting of 20 hours of in-class theory (online or in-house), 10 hours of in-car driving lessons, and 10 hours of homelinks, priced at $599 (+hst). On completion, students receive an MTO certificate that reduces the G2 waiting period by 4 months and qualifies them for a maximum auto insurance discount.
- Enhanced Ministry Approved Driver Education Program Premium BDE package priced at $749 (+hst) that builds on the standard BDE program by adding use of the instructor's car on the day of the G2 road test plus advanced defensive-driving training (highway driving, emergency maneuvers, head-on avoidance, shoulder drop-off recovery, and adverse-weather driving such as winter, black ice, fog, and rain). Certification fee is included.
- Ministry Approved Beginner Driver Ed Program (VIRTUAL) MTO-approved BDE program delivered virtually via Zoom: 20 hours of live in-class instruction, 10 hours of in-car driving lessons, and 10 hours of self-paced online Home-Links. Priced at $699 (or with a $300 initial product deposit and balance). Includes the MTO certificate for insurance discount and 4-month G2 waiting-period reduction.
- G2 Preparation Packages Pre-G2 road test packages of bundled private 45-minute in-car lessons plus road-test booking and use of the school's vehicle on test day: 5 lessons + road test for $399, 7 lessons + road test for $479, and 10 lessons + road test for $604. Free pick-up and drop-off within Mississauga. Certificate not included (requires MTO BDE program for insurance discount).
- G Preparation Packages Pre-G road test packages of bundled private 45-minute in-car lessons plus a mock road test using the MTO evaluation sheet, road-test booking, and use of the school's vehicle on test day: 5 lessons + road test for $439, 7 lessons + road test for $529, and 10 lessons + road test for $664. Free pick-up and drop-off in Mississauga.
- Winter Driving Training Standalone package of five private 45-minute in-car lessons focused on winter driving, with free pick-up and drop-off from home, work, or school, available 7 days a week (morning, afternoon, evening). Priced at $275 total.
- Corporate Driver Programs (Driver Evaluation and Defensive Driving) B2B group training for corporate/fleet drivers, delivered by senior instructors holding AZ licenses: a Driver Evaluation SKU (1 hour in-car defensive driving + 1 hour in-class group training) and a Defensive Driving SKU (2 hours in-car + 2 hours in-class group training). Customized packages are available on a quote basis.
Quantifiable outcome
- 97% first-time pass rate on the MTO-approved Beginner Driver Education Program
- +4 more outcomes
Companies that use Good Drivers
Customer profileSegments6 records
Ideal customer profiles5 records
Good Drivers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Good Drivers partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Good Drivers competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Good Drivers social profiles
Digital presenceGood Drivers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Drivers leadership team
Management profileNumber of profiles
Profiles1 record
Good Drivers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good Drivers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Drivers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Drivers
What does Good Drivers do?
Good Drivers is a Ministry of Transportation (MTO)-approved driving school established in 1981 in Mississauga, Ontario, that delivers Beginner Driver Education (BDE) programs and in-car driving lessons to help students pass Ontario's G1/G2/G road tests and become safer drivers. Its offerings include a standard 20-hour in-class plus 10-hour in-car MTO-approved package ($599), an Enhanced BDE package ($749), a fully Virtual BDE program via Zoom ($699), G2 and G preparation packages with bundled lessons and road-test booking, Winter Driving Training, and corporate defensive-driving programs for fleets.
Is Good Drivers a public or private company?
Good Drivers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Drivers founded?
Good Drivers was founded in 1981. It employs 1 to 10 people.
Where is Good Drivers based?
Good Drivers is headquartered in Mississauga, Canada, in the North America region.
How does Good Drivers make money?
Seven revenue lines are on record. Ministry Approved Beginner Driver Education Program (BDE) is the primary driver. The others are enhanced Ministry Approved Driver Education Program, G2 Preparation Packages, G Preparation Packages, winter Driving Training, corporate Driver Programs and franchise Licensing Fees.
Does Good Drivers have an API?
No public API is recorded for Good Drivers.