Think and Zoom
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Think and Zoom firmographics
Firmographics- Name
- Think and Zoom
- Legal name
- Think and Zoom
- Website
- https://thinkandzoom.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Think and Zoom industry classification
Industry- Product category
- Assistive Technology
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Vision Assistive Technology (Screen Readers, Braille, Magnification) (EDAKAIAF)
Keywords
Where Think and Zoom is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Think and Zoom business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Kenti iOS Game: The Kenti game is available on iOS App Store. Revenue generation mechanism not explicitly stated but appears to be standard paid app or freemium model through Apple's App Store distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Kenti iOS Game |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Think and Zoom product offering
Product offeringCore offering
Think and Zoom develops a hands-free visual magnification system for visually impaired users that combines a Neurosky EEG headset (to read brainwave signals) with Google Glass augmented reality display (to show zoomed content). Users control the zoom function through thought alone, eliminating the need for any physical input. The company also offers Kenti, an iOS game designed in Swift that supports both finger-tap and EEG-based hands-free play modes.
Product overview
Think and Zoom is a hands-free visual magnification platform that uses brain-computer interface technology combining Google Glass display hardware with a Neurosky EEG headset to help visually impaired users zoom in on objects through thought alone. The core product, Think and Zoom, processes brainwave signals captured by the EEG headset and translates them into zoom commands for the Google Glass display. The product portfolio also includes Kenti, an iOS game developed in Swift that serves dual purposes: as a playable entertainment app with hands-on and hands-free modes, and as a research vehicle for studying sustained EEG use in daily life. Work is in progress to develop an iOS ResearchKit app for expanded research.
Differentiator
Problem solved
Functional benefit
Brands
- Kenti: An iOS single player game, designed and developed in under 3 days, winner of the Apple WorldWide Developer Conference 2015 Minority Scholarship. The objective is to free 'Kenti', a bird trapped in a cage. Can be played hands-on with double finger taps or hands-free with an EEG reader.
Products and services
- Think and Zoom (Hands-Free Visual Magnification System) A brain-computer interface-based hands-free visual magnification system for visually impaired users. It integrates a Neurosky EEG headset (to capture brainwave signals) with Google Glass augmented reality display (to show zoomed content), enabling users to magnify objects through thought alone.
- Kenti (iOS Game) An iOS single-player game built in Swift with the objective of freeing a caged bird named Kenti. Supports both hands-on play with double finger taps and hands-free play using an EEG reader. Also functions as a research vehicle for studying sustained use of EEG in daily life, with work in progress on an iOS ResearchKit app.
Quantifiable outcome
- Kenti game developed in under 3 days
- +1 more outcomes
Companies that use Think and Zoom
Customer profileSegments2 records
Ideal customer profiles2 records
Think and Zoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Think and Zoom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google (Google Glass)coreThink and Zoom integrates Google Glass as the visual output component of its hands-free magnification system. Google Glass provides the augmented reality display that shows zoomed content to users.
- Neurosky (EEG Headset)coreThink and Zoom uses Neurosky EEG headsets to read user brainwaves and translate thoughts into zoom commands, enabling truly hands-free operation of the magnification system.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Think and Zoom competitors and assessment
Company assessmentDirect peers
- OrCam Technologies: OrCam makes wearable AI devices (MyEye, MyReader) that help blind and visually impaired users read text, identify objects, and navigate via audio — the closest direct competitor in the wearable assistive-vision category, targeting the same end users though with camera+AI rather than BCI control.
- eSight: eSight produces AR glasses that enhance remaining vision for legally blind and low-vision users via real-time video magnification and biometrics — directly comparable head-mounted visual magnification hardware for the same customer segment, though using hand/button controls rather than EEG.
- Envision AI: Envision provides AI-powered smart glasses and a mobile app that read text and describe scenes for blind users — a direct wearable assistive-vision peer, overlapping heavily on the visual magnification and accessibility use case Think and Zoom addresses.
- NuEyes Technologies: NuEyes builds AR smart glasses for low-vision and legally blind users with magnification and contrast features — operates in the same head-mounted visual assistance category and competes for the same visually impaired demographic.
- IrisVision: IrisVision develops VR/AR-based low-vision aids that magnify and enhance vision for users with macular degeneration and other impairments — directly comparable head-mounted visual assistance solution targeting the same legally blind and low-vision population.
- Aira Tech Corp: Aira provides on-demand visual interpretation for blind users via smart glasses connected to remote human agents — a direct peer in the assistive-vision service category, offering an alternative hands-assisted model to Think and Zoom's BCI approach.
Emerging players
- Be My Eyes: Be My Eyes connects blind and low-vision users to sighted volunteers and now AI (GPT-4o-powered 'Be My AI') for visual assistance via smartphone — an adjacent assistive-vision peer using software rather than dedicated wearable hardware.
- BrainCo: BrainCo develops consumer and educational EEG-based wearables (Focus headset, prosthetic hand) — a BCI technology peer using similar Neurosky-class EEG hardware, applicable to accessibility and education markets overlapping with Think and Zoom's approach.
- Neurable: Neurable builds EEG-based brain-computer interface technology integrated into consumer AR glasses for focus and productivity — a peer in BCI+AR hardware convergence, sharing Think and Zoom's core architectural pattern but targeting mainstream rather than accessibility users.
Broad incumbents
- Microsoft (Seeing AI): Microsoft's Seeing AI app narrates the visual world for blind users via smartphone camera — a broad incumbent with overlapping computer-vision accessibility features that competes for the same end-user segment, though delivered via mobile rather than head-mounted hardware.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Think and Zoom social profiles
Digital presenceThink and Zoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think and Zoom leadership team
Management profileNumber of profiles
Profiles1 record
Think and Zoom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think and Zoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think and Zoom
What does Think and Zoom do?
Think and Zoom develops a hands-free visual magnification system for visually impaired users that combines a Neurosky EEG headset (to read brainwave signals) with Google Glass augmented reality display (to show zoomed content). Users control the zoom function through thought alone, eliminating the need for any physical input. The company also offers Kenti, an iOS game designed in Swift that supports both finger-tap and EEG-based hands-free play modes.
Is Think and Zoom a public or private company?
Think and Zoom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think and Zoom founded?
Think and Zoom was founded in 2017. It employs 1 to 10 people.
Where is Think and Zoom based?
Think and Zoom is headquartered in Austin, United States, in the North America region.
How does Think and Zoom make money?
One revenue line is on record: kenti iOS Game.
Who are Think and Zoom's main competitors?
Direct peers on record are OrCam Technologies, eSight, Envision AI, NuEyes Technologies, IrisVision and Aira Tech Corp. Emerging players are Be My Eyes, BrainCo and Neurable. Microsoft (Seeing AI) is listed as a broad incumbent.
Does Think and Zoom have an API?
No public API is recorded for Think and Zoom.
What industry is Think and Zoom in?
Think and Zoom's product category is Assistive Technology. Its primary akta.pro industry code is EDAKAIAF, Vision Assistive Technology (Screen Readers, Braille, Magnification). Its NAICS code is 339115 and its SIC code is 3851.