Beny Sofer

What Beny Sofer does

Beny Sofer is a US-based private diamond and fine jewelry company operating from New York. It supplies finished jewelry pieces — including rings, earrings, necklaces, bracelets, bangles, and pendants — alongside loose diamonds organized into three tiers: certified diamonds, lab-grown diamonds, and non-certified diamonds. The company also does business as Sofer Jewelry and serves both business-to-business wholesale buyers and direct-to-consumer purchasers through its own e-commerce website.

The company's product surface is organized around a searchable certified diamond inventory (filterable by shape, color, clarity, and carat weight) and a finished-jewelry catalog that spans categories such as bangles, bracelets, earrings, necklaces, pendants, and rings, with retail price points ranging from approximately $1,210 to $5,710. Wholesale pricing for retail accounts is made available through catalogs including a Lab Price List 2026, indicating an active product line in lab-grown diamonds. The underlying technology is described as fine jewelry manufacturing with a focus on diamond-set pieces (including pave and bezel-set designs); no proprietary software, platform, or AI capabilities are disclosed.

Beny Sofer generates revenue through two complementary channels: (1) wholesale sales to independent US retail jewelers, who must register for an account and provide business identifiers (JBT Number, Tax ID) before ordering, and (2) direct-to-consumer e-commerce sales through its own website with suggested retail pricing. The company markets through organic social channels (Facebook, Instagram, Twitter, Pinterest), email newsletter registration, and its own storefront. It has 11–50 employees, no disclosed funding rounds, no parent company, and no public listing.

Name

Beny Sofer

Legal name

Beny Sofer

Website

https://benysofer.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Fine Jewelry Wholesale & Trading (CRAKAAAL), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)

Keywords

• Diamond jewelry wholesale
• Fine jewelry manufacturing
• Certified loose diamonds
• Lab grown diamonds
• Jewelry retail supply

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale Jewelry Sales: Beny Sofer sells jewelry products to independent retail jewelers across the United States through a wholesale model. Retailers must register for an account to place orders.
2. Direct E-commerce Sales: The company sells directly to consumers through its e-commerce website, featuring new arrivals, best sellers, and certified diamond jewelry with suggested retail pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Beny Sofer manufactures and supplies diamond jewelry, including rings, earrings, necklaces, bracelets, bangles, and pendants, in both finished pieces and loose diamond form (certified, lab-grown, and non-certified). The company sells wholesale to independent US retail jewelers through account registration and also sells directly to consumers via its e-commerce website.

Product overview

Beny Sofer is a jewelry company offering a unified product portfolio centered on diamond jewelry. The core offerings include finished jewelry pieces (rings, earrings, necklaces, bracelets, bangles, and pendants) alongside loose diamonds available in three tiers: Certified Diamonds, Lab Grown Diamonds, and Non-Certified Diamonds. The company operates as a B2B retailer platform with account registration requirements and does not appear to offer a modular or platform-based architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Jewelry Collection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Stuller: Stuller is a major US-based fine jewelry manufacturer and wholesale supplier serving independent jewelers with extensive catalogs of finished jewelry, findings, and loose diamonds — directly comparable to Beny Sofer's manufacturer-wholesale model.
• Rio Grande: Rio Grande supplies jewelry findings, tools, and finished diamond jewelry to independent jewelers and designers nationwide; comparable to Beny Sofer as a B2B jewelry wholesale and manufacturing platform.
• Leibish & Co: Leibish is a specialist diamond jewelry supplier (natural fancy color and white diamonds) with both wholesale and DTC distribution — closely aligned with Beny Sofer's NYC-based supplier model for certified and lab-grown diamond jewelry.
• Blue Nile: Blue Nile is a DTC diamond and fine jewelry retailer offering certified and lab-grown diamonds with similar product framing; overlaps with Beny Sofer's DTC e-commerce channel and product line.
• Brilliant Earth: Brilliant Earth is a DTC fine jewelry retailer specializing in certified natural and lab-grown diamonds with strong online merchandising; comparable as a diamond jewelry retailer with overlapping lab-grown positioning.
• James Allen: James Allen is a DTC diamond retailer offering certified loose diamonds and finished diamond jewelry; competes in the same online diamond search experience and bridal jewelry category as Beny Sofer.

Broad incumbents

• Signet Jewelers: Signet is the largest US specialty jewelry retailer (Kay, Zales, Jared); overlaps with Beny Sofer's diamond jewelry retail category at much larger scale and through multiple banners.
• Helzberg Diamonds: Helzberg is a US chain retailer selling fine diamond jewelry including bridal collections; comparable as a broader fine jewelry merchant that sources similar product lines wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SoferJewelry
• Facebookfacebook.com/SoferJewelry
• Instagraminstagram.com/soferjewelry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beny Sofer