e1
- Company typePrivate
- Founded2022
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What e1 does
e1 is an Icelandic EV charging aggregation platform founded in 2022 and headquartered in Reykjavík. The company operates a sharing-economy model that unifies charging stations from multiple Icelandic service providers (Orkan, Orkusalan, Bílorka/Brimborg, Orkubú Vestfjarða, HS Orka, Atlantsolía) into a single mobile application (iOS/Android) accessible to EV owners. Beyond consumer access, e1 provides housing associations and businesses with tools to deploy, manage, and monetise their own charging stations, including private/shared residential configurations, corporate fleet management, and public-facing revenue generation.
The platform's technology stack centres on multi-provider aggregation with hardware compatibility across nine charger brands (Easee, ABB, Wallbox, EVBox, ChargeAmps, Zaptec, Schneider, BYD, Kempower), an RFID key alternative access method, and — following the October 2025 Hubject partnership — ISO 15118 Plug&Charge capability for seamless automatic authentication. The Autocharge feature (Sjálfvirk Hleðsla) enables session initiation without manual intervention on compatible stations. At the operating level, e1 reports 22,000+ registered users, 2,000+ managed connectors, and 7.5 GWh of cumulative electricity delivered.
Revenue is generated through two streams: tiered monthly subscription fees per connector (398 kr for individual housing, 898 kr for shared housing, 1,499 kr for business AC, 2,990 kr for business DC) and a 10% commission on the total charging turnover collected via the platform. Station owners retain control of per-kWh pricing and access management. The company is privately held by its three co-founders (Hafrún Þorvaldsdóttir as CEO, Konráð Örn Skúlason, and Axel Rúnar Eyþórsson) plus CTO Sebastian Momberger, has not raised disclosed institutional funding, and has supplemented operations with multiple Rannís innovation grants and a 2023 GlobalWiin award. Operations are exclusively domestic to Iceland.
e1 firmographics
Firmographics- Name
- e1
- Legal name
- e1
- Website
- https://e1.is
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
e1 industry classification
Industry- Product category
- EV Charging Network Platform
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)
Keywords
Where e1 is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
e1 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription Fees: Charges monthly fees per charging connector for access to the e1 network. Rates vary by customer type: 398 kr/month per connector for individual housing, 898 kr/month per connector for shared housing, and 1499 kr/month per connector for businesses. AC stations up to 22kW; DC fast charging requires separate inquiry.
- Transaction/Usage Fees (10% of turnover): e1 takes a 10% commission on total charging turnover collected by charging station operators. Station owners set their own per-kWh pricing and e1 handles payment collection and distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual/Private - 398 kr/month per connector |
| Subscription | Monthly | Shared/Community - 898 kr/month per connector (incl. VAT) |
| Subscription | Monthly | Business AC - 1499 kr/month per connector (excl. VAT) |
| Subscription | Monthly | Business DC - 2990 kr/month per connector (excl. VAT) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
e1 product offering
Product offeringCore offering
e1 operates an EV charging sharing ecosystem (deilihagkerfi) in Iceland that aggregates multiple charging service providers into a single mobile app interface. The platform enables EV owners to find, charge, and pay at stations from Orkan, Orkusalan, Bílorka/Brimborg, Orkubú Vestfjarða, HS Orka, and Atlantsolía. e1 also provides charging management services to housing associations, multi-unit residential buildings, and corporate fleets with owner-controlled pricing, access control, and consolidated billing.
Product overview
e1 operates as an EV charging sharing ecosystem (deilihagkerfi) that unifies multiple charging service providers into a single platform. The core offering consists of the e1 App serving as the unified interface, the e1 Charging Network aggregating providers (Orkan, Orkusalan, Bílorka, Orkubú Vestfjarða, HS Orka, Atlantsolía), and the e1 Lykilinn (RFID Key) as an alternative access method. The platform offers tiered services for residential multi-unit buildings (private and shared stations), corporate fleets, and businesses, supporting both AC charging (up to 22kW) and DC fast charging (50kW+). The system enables station owners to set custom pricing per kWh or per minute, manage access controls for different user groups, and generate revenue through the 10% commission-based sharing model.
Differentiator
Problem solved
Functional benefit
Products and services
- e1 App Central mobile application (iOS and Android) that serves as the unified interface for e1's EV charging sharing ecosystem, enabling users to find, charge, and pay at charging stations from multiple service providers across Iceland.
- e1 Hleðslunetið (e1 Charging Network) The aggregation platform that unifies charging stations from multiple service providers (Orkan, Orkusalan, Bílorka/Brimborg, Orkubú Vestfjarða, HS Orka, Atlantsolía) into a single network accessible through the e1 app, comprising 2,000+ connectors nationwide.
- e1 Lykilinn (RFID Key) Physical RFID key fob providing an alternative access method to charging stations for users who prefer not to use the mobile app, enabling tap-to-start charging sessions. Available for pickup at Kringlan and Gróska service desks or by mail order.
- Hleðslustöðvar í fjölbýlishúsi (Multi-unit Building Charging) Charging management service for apartment buildings and residential complexes, offering private stations (398 kr/month/connector, one app user) and shared stations (898 kr/month/connector, unlimited users) with access control, owner-set kWh pricing, and dashboard access.
- Hleðsluþjónusta fyrir fyrirtækið (Business Charging Service) Fleet and corporate EV charging management solution offering AC (1,499 kr/month/connector) and DC fast charging (2,990 kr/month/connector) station management, access control for employee and public use, usage reporting, consolidated monthly billing, and revenue generation through public access sales with a 10% commission to e1.
- Skrá rafbílaflotann (Electric Fleet Registration) Corporate fleet management service enabling businesses to register and manage their EV fleets for centralized charging access, consolidated billing, and complete usage reporting across the e1 charging network nationwide.
Quantifiable outcome
- 7.5 GWh of electricity delivered through the network
- +2 more outcomes
Companies that use e1
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
e1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
e1 partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- HubjectcorePartnership to bring ISO 15118 Plug&Charge technology to Iceland, with initial deployment across 19 charging locations by early 2026. Enables seamless automatic authentication and payment when plugging in, eliminating the need for apps or cards.
- OrkancoreCharging service provider connected to the e1 aggregation network, providing EV owners access to Orkan's charging stations through the e1 app.
- OrkusalancoreCharging service provider connected to the e1 aggregation network, enabling access to Orkusalan's charging infrastructure via the e1 app.
- Bílorka (Brimborg)coreCharging service provider connected to the e1 aggregation network through Brimborg, offering access to Bílorka charging stations.
- Orkubú VestfjarðacoreRegional charging service provider from the Westfjords connected to the e1 network, expanding coverage to a remote region of Iceland.
- HS OrkacoreEnergy company providing charging services integrated into the e1 network, contributing to nationwide coverage.
- AtlantsolíacoreFuel and energy company with charging stations integrated into the e1 network, providing additional access points across Iceland.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
e1 competitors and assessment
Company assessmentDirect peers
- Hubject: Hubject operates the leading EV charging interoperability/roaming platform and is e1's Plug&Charge partner. Both provide cross-CPO charging access services, with Hubject at the wholesale pan-European layer and e1 at the consumer-facing Icelandic aggregation layer.
- Monta: Monta is a Danish EV charging management platform serving operators, businesses, and EV drivers with app-based access, payments, and smart-charging software. It is directly comparable to e1 as a CPMS/aggregator serving housing, fleets, and public charging, with similar revenue model mechanics.
- Virta: Virta is a Finland-headquartered EV charging software and network operator providing CPO services, roaming, and a charging management SaaS platform. It mirrors e1's aggregator-plus-CPMS positioning for European markets at larger scale.
Broad incumbents
- Easee: Easee is a Norwegian EV charging hardware and cloud-software provider. Listed as a supported integration partner of e1, it competes in the same Nordic ecosystem and overlaps on residential/business charging management software.
- Zaptec: Zaptec is a Norwegian EV charging hardware/software company with strong Nordic presence., e1 supports Zaptec chargers; Zaptec's own app and cloud platform overlap with e1's charging management and access-control features.
- EVBox: EVBox is a European EV charging hardware and software provider with a CPMS-style platform., EVBox chargers integrate with e1, and EVBox's own Everon charging management software competes with e1's management layer for B2B customers.
- Wallbox: Wallbox is a global EV charging hardware and energy management provider. As an integrated charger brand on e1's network, it provides competing residential and business charging software (myWallbox) that overlaps with e1's housing-association and SMB offerings.
- ChargePoint: ChargePoint is the largest North American EV charging network and software operator with a CPMS-like platform. It competes with e1's network-aggregation and station-management software for fleets, businesses, and multi-family housing customers.
- NewMotion (Shell Recharge): Shell Recharge (formerly NewMotion) operates a pan-European EV charging network and roaming platform under a major energy incumbent. Comparable to e1 in providing cross-CPO access for EV drivers across multiple countries.
Emerging players
- ON Charge: ON Charge is a Norwegian EV charging operator and software platform serving housing associations and businesses in the Nordic market. Comparable to e1's housing-association (húsfélög) and SMB charging management focus at smaller geographic scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
e1 social profiles
Digital presencee1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
e1 leadership team
Management profileNumber of profiles
Profiles4 records
e1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e1
What does e1 do?
e1 operates an EV charging sharing ecosystem (deilihagkerfi) in Iceland that aggregates multiple charging service providers into a single mobile app interface. The platform enables EV owners to find, charge, and pay at stations from Orkan, Orkusalan, Bílorka/Brimborg, Orkubú Vestfjarða, HS Orka, and Atlantsolía. e1 also provides charging management services to housing associations, multi-unit residential buildings, and corporate fleets with owner-controlled pricing, access control, and consolidated billing.
Is e1 a public or private company?
e1 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was e1 founded?
e1 was founded in 2022. It employs 1 to 10 people.
Where is e1 based?
e1 is headquartered in Reykjavík, Iceland, in the Europe region.
How does e1 make money?
Two revenue lines are on record. Monthly Subscription Fees are the primary driver. The others are transaction/Usage Fees (10% of turnover).
Who are e1's main competitors?
Direct peers on record are Hubject, Monta and Virta. Broad incumbents are Easee, Zaptec, EVBox, Wallbox, ChargePoint and NewMotion (Shell Recharge). ON Charge is listed as an emerging player.
Does e1 have an API?
No public API is recorded for e1.
What industry is e1 in?
e1's product category is EV Charging Network Platform. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAMAA, Managed EV Charging Software (Residential, Fleet, Workplace). Its NAICS code is 22112 and its SIC code is 4911.