What Ekris does

Ekris is a privately held, authorized dealer group for BMW, MINI, and BMW Motorrad in the Netherlands, operating 11 physical showroom-and-service branches from Groningen in the north to Maastricht in the south, with Veenendaal (Utrecht region) as its historic flagship. Founded in 1939 and currently fielding 101–250 employees, the group sells the full new lineup of its three OEM brands — including ICE, hybrid, and battery-electric models (iX1, iX2, iX3, iX, i3 Sedan, i4, i5) — alongside a used vehicle (occasion) inventory of approximately 1,922 units. Service revenue is layered on with workshop maintenance, APK/MOT inspections, OEM recall handling, damage repair (schadeherstel), and a Haal & Breng pickup-and-delivery offering.

The business model is multi-stream. One-time vehicle sales form the largest line, supplemented by subscription-style recurring revenue from private lease, business lease, flexibel leasen, occasion lease, and private/financial financing (including BMW Business financing from €703/month ex-VAT). After-sales revenue includes insurance coordination, maintenance contracts (onderhoudscontracten), roadside assistance (pechhulp), warranty administration for certified pre-owned stock (BMW Premium Selection, MINI Next), genuine parts and accessories via the shop.ekris.nl webshop, navigation updates, and Classics and Motorsport specialty services. A 'Mijn Ekris' self-service customer portal supports appointments and vehicle management, and a separate Fleetsales team targets business and fleet customers with dedicated calculators and customized leasing.

Ekris makes no claims of proprietary technology; its differentiation rests on authorized-brand franchise rights, geographic coverage across all major Dutch provinces, a unified 'Samen één Ekris' brand identity following recent multi-branch renovations (Zeist reopened, Nijkerk modernized, Veenendaal undergoing rebuild through June 2026), and personal advisory-led sales motions. EV-readiness is being built out via an Eneco smart-charging partnership (begun at Zeist), and the company actively markets new-model launches (BMW i3 Sedan First Edition, M2 with M xDrive, M 1000 RR Isle of Man TT limited edition). No revenue, parent company, or external funding is disclosed; it remains a standalone Dutch private entity (legal entity Ekris Retail bv).

Name

Ekris

Legal name

Ekris Retail bv

Website

https://ekris.nl

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Ekris is an authorized BMW, MINI, and BMW Motorrad dealer group operating 11 showroom and service branches across the Netherlands, selling new and certified used vehicles, offering financing and leasing, and providing maintenance, damage repair, and parts services to retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new BMW, MINI, and BMW Motorrad vehicles along with used/pre-owned (occasions) vehicles. The company maintains an inventory of approximately 1,922 vehicles across all locations.
2. Service and Maintenance: Workshop services including maintenance (onderhoud), MOT/APK inspections, damage repair (schadeherstel), recall services, and general repair services.
3. Financing and Leasing: Private leasing, business leasing, flexible leasing, occasion leasing, private financing, financial leasing, and fleet sales services.
4. Insurance and Extended Warranty: Insurance services, maintenance contracts, breakdown assistance, and warranty services for vehicles.
5. Parts and Accessories: Sale of parts, tires, hitches, and accessories through their webshop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ekris is an official BMW, MINI, and BMW Motorrad dealer operating 11 showroom locations across the Netherlands. The company sells new and pre-owned vehicles, provides manufacturer-certified workshop services (maintenance, MOT/APK, damage repair), and offers in-house financing and leasing solutions including private lease, business lease, flexible lease, occasion lease, and vehicle financing. Ekris also provides insurance coordination, maintenance contracts, roadside assistance, and a certified pre-owned program (BMW Premium Selection / MINI Next).

Product overview

Ekris is an official BMW, MINI, and BMW Motorrad dealer operating multiple dealership locations across the Netherlands. The company offers a comprehensive automotive portfolio centered on three core vehicle brands (BMW, MINI, BMW Motorrad) complemented by extensive financing services (private lease, business leasing, flexible leasing, vehicle financing), maintenance and repair services, insurance coordination, and certified pre-owned programs (BMW Premium Selection, MINI Next). Additional services include accessories sales via webshop, customer self-service portal (Mijn Ekris), and specialty offerings such as Classics and Motorsport. The company operates 11 dealership locations in the Netherlands including Arnhem, Flevoland, Heerenveen, Heerlen, Maastricht, Nijkerk, Utrecht, Veenendaal, Zeist, Groningen, and Assen.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Vehicles Sale of new and pre-owned BMW passenger vehicles including various series (1, 2, 3, 4, 5, 7, 8), X models (X1-X7), and electric vehicles (i3, i4, i5, iX3, iX, iX1, iX2), for individual and business customers across the Netherlands.
• MINI Vehicles Sale of new and pre-owned MINI vehicles including 3-door, 5-door, Clubman, Countryman, Cabrio, Aceman, and Electric models, for individual and business customers.
• BMW Motorrad Motorcycles Sale of new and pre-owned BMW motorcycles across sport, touring, adventure, and heritage model categories.
• BMW Premium Selection (Certified Pre-Owned) Certified pre-owned BMW program offering vehicles under 7 years old with maximum 130,000 km, including comprehensive warranty, inspection, and service benefits.
• MINI Next Occasions (Certified Pre-Owned) Certified pre-owned MINI program with quality assurance and warranty coverage.
• Vehicle Service and Maintenance Workshop services for vehicle maintenance, APK/MOT inspections, repairs, recall actions, and summer checks at all branch locations.
• Damage Repair (Schadeherstel) Professional damage repair services for vehicles, including small dents, scratches, and major damage repairs following factory standards, with a dedicated schadewerkplaats at Veenendaal.
• Private Lease Personal leasing options for individuals, offering fixed monthly payments for new and used BMW, MINI, and BMW Motorrad vehicles.
• Business Leasing (Zakelijk Leasen / Fleetsales) Dedicated fleet and business leasing solutions with smart BMW and MINI solutions for company vehicle fleets, including a fleetsales calculator; business financing from €703/month excl. VAT.
• Flexibel Leasen Flexible leasing options with adjustable terms for customers whose needs may change over the lease period.
• Occasion Lease Leasing options specifically for pre-owned vehicles.
• Vehicle Financing (Financieren) Private and business vehicle financing options for purchasing BMW, MINI, and BMW Motorrad vehicles.
• Vehicle Insurance Vehicle insurance services coordinated with insurance companies and leasing companies for BMW, MINI, and BMW Motorrad customers.
• Maintenance Contracts (Onderhoudscontracten) Service and maintenance contract packages covering scheduled servicing and repairs.
• Roadside Assistance (Pechhulp) Breakdown assistance services for vehicles.
• Vehicle Accessories Genuine BMW and MINI vehicle accessories sold via showroom and online webshop.
• Pick-up and Delivery Service (Haal & Breng Service) Vehicle pick-up and delivery service provided to customers during maintenance visits.
• Electric Vehicle Charging Smart EV charging solutions using Eneco charging stations at select locations (e.g., Zeist), serving BMW and MINI electric vehicle customers.
• Webshop (Parts and Accessories) Online e-commerce storefront for BMW and MINI parts, accessories, and merchandise.
• Ekris Classics Classic BMW and MINI vehicle restoration and sales services.
• Ekris Motorsport Motorsport-related services and customer support.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Louwman Group: One of the largest automotive dealer groups in the Netherlands, representing multiple premium and volume brands through a nationwide branch network. Directly comparable multi-brand retail model, scale, and product mix against Ekris.
• Wensink Automotive: Dutch automotive dealer group operating dozens of locations across the Netherlands. Similar multi-brand authorized dealership model with broad geographic reach, after-sales services, and fleet offerings.
• Broekhuis: Large Dutch dealer group with locations throughout the Netherlands selling new and used vehicles, offering service, parts, financing, and leasing — closely analogous to Ekris's integrated retail model.
• Van Poelgeest Volvo: Dutch premium-brand dealer group (Volvo-centric) with multiple branches, full-service offerings including fleet sales, financing, and certified pre-owned. Comparable structure and customer segments.
• Bochane Autobedrijven: Dutch multi-brand dealer network covering premium and volume marques with sales, service, parts, and corporate fleet offerings. Directly comparable to Ekris's branch-based retail/service model.

Broad incumbents

• Hedin Mobility Group: Large pan-European automotive retailer (Swedish/Dutch roots) operating full-service dealer networks and distribution businesses. Comparable in scale and business model, broader geographic footprint than Ekris.
• Emil Frey Group: Swiss-headquartered pan-European automotive retail and distribution group operating dealer networks across multiple countries. Career-page evidence links Ekris to this group as a sister/affiliated entity; directly analogous premium-brand authorized retail model.
• D'Ieteren Group: Belgian-listed group with European vehicle distribution and dealer operations for premium brands. Comparable in authorized premium-brand retail, fleet services, and aftermarket offerings.
• Inchcape plc: London-listed global automotive distributor/dealer group with multi-brand retail and distribution across Europe, Asia, and Africa. Comparable premium-brand authorized retail and distribution playbook.

Others

• BMW Niederlassung (BMW Group Retail): BMW Group's directly owned retail subsidiaries in Germany (and elsewhere). Operates as the OEM-owned benchmark for authorized BMW retail — Ekris is benchmarked against this model for sales process, customer experience, and EV rollout execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/ekris_bmw
• Facebookfacebook.com/EkrisBMW.MINI
• LinkedInlinkedin.com/company/ekris-retail-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekris