What Twocream does

Twocream (legal entity: twocream. creativemedia gmbh) is a privately held German digital agency founded in 1997, headquartered in Wuppertal, North Rhine-Westphalia, and deliberately operating with a maximum of 20 employees to preserve flexibility and reduce client dependency. The company specializes in the Pimcore-Shopware technology combination, positioning itself as 'The Pimcore Shopware Value Company,' and serves mid-market and enterprise clients in the German Mittelstand across industrial, manufacturing, retail, and B2B sectors. Co-CEOs Christoph Hakenberg and Michael Grothe lead the firm, which has held Pimcore Platinum Partner status (the highest tier, 7+ years) and Shopware Bronze Partner status with Certified Advanced Developer credentials, and was named Pimcore Partner of the Year in March 2024.

Twocream's product portfolio combines professional services with proprietary productized software. Services span digital strategy consulting, PIM/MDM and DAM implementation, Shopware 6 e-commerce deployment, web/PWA development, and UX/UI design. Underlying implementations use Pimcore (PIM/MDM, DAM, CMS), Shopware 6, PHP/Symfony backends, and MySQL, with integrations into ERP systems (SAP, Comarch, Microsoft Navision), translation systems (DeepL, Across, Trados), and data publishing tools (PDFlib, EasyCatalog). Proprietary software products sold alongside services include four generic Pimcore-Shopware connectors (Product, Attribute, DAM, MDM), the Shopware 6 Stage-Live Konnektor (EUR 11,000 one-time license), the ECLASS Bundle for standardized industrial classification, and the DeepL and Advanced DeepL Bundles for machine translation. AI capabilities are layered on top through Hugging Face open-source models integrated via Pimcore Copilot, providing image-to-text alt-text generation, zero-shot classification, text generation, and text-to-image features.

Revenue is generated primarily through project-based professional services, supplemented by one-time software product licensing. Customers are acquired via direct sales (phone, email, website contact forms) and inbound through the Pimcore and Shopware partner ecosystems. Named enterprise clients include JUNG (electrical installation, 14 international sites/11 languages since 1999), DURABLE (~14,000 products, 30,000-40,000 DAM files), KiK (~25,000 SKUs across 14 languages), Saint-Gobain Weber, Syntace, Verseidag, WENKO, Leviat/HALFEN, KAISER Group (15,000 migrated records), AFEW, and ProService. No external funding has been raised, no revenue is publicly disclosed, and the company operates without subsidiaries or M&A activity.

Name

Twocream

Legal name

twocream. creativemedia gmbH

Website

https://www.twocream.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Twocream is a digital agency that specializes in web/application development, e-commerce, and master data management.

Ownership category

akta.pro rank

Product category

Digital Agency & E-commerce Integration Services

NAICS

Software Publishers (513210)

akta.pro primary industry

Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Pimcore implementation services
• Shopware e-commerce solutions
• Master data management
• PIM MDM consulting
• Digital transformation agency

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Twocream generates revenue through consulting and implementation services in digital strategy, data management, e-commerce, web/PWA development, and UX/UI development. Projects are custom, ranging from website relaunches to full PIM/MDM and e-commerce platform implementations. Revenue is project-based and service-oriented.
2. Software Product Sales (Konnektoren): Twocream sells proprietary software connectors as products. The Shopware Stage-Live-Konnektor is priced at EUR 11,000 one-time. Other connectors (Product, Attribute, DAM, MDM) are sold as licensed products. The ECLASS Bundle and DeepL Bundles are also sold products.
3. Custom Development & Integration: Revenue from custom Pimcore and Shopware development, custom connector development, database publishing implementation, and AI integration projects. Typically bundled with implementation services as part of larger digital transformation engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Twocream is a German digital agency that implements and integrates Pimcore (PIM/MDM, DAM, CMS) with Shopware 6 e-commerce platforms for mid-market and enterprise clients. Alongside consulting, implementation and custom development services, the company sells a proprietary suite of Pimcore-Shopware generic connectors (Product, Attribute, DAM, MDM), the Shopware Stage-Live Konnektor, the ECLASS Bundle and the DeepL Bundle as licensed software products.

Product overview

Twocream is a digital agency specializing in data management and e-commerce solutions. Their core offering combines Pimcore (for PIM/MDM, DAM, CMS, and data management) with Shopware (for e-commerce) through a suite of proprietary generic connectors. Key products include four Pimcore-Shopware connectors (Product, Attribute, DAM, MDM Connectors), the Shopware Stage-Live Connector, Pimcore Workflow Management, Database Publishing solutions (PDFlib/EasyCatalog), ECLASS Bundle for standardized product classification, and DeepL Bundles for AI-powered translation. Services span strategy consulting, implementation, and custom development across these platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Pimcore-Shopware Product Connector Generic connector transferring product texts, general properties, SEO information, prices, delivery info, variants, cross-sellings, sales channel and category assignments, and DAM image associations from Pimcore to Shopware for enterprise e-commerce deployments.
• Pimcore-Shopware Attribute Connector Generic connector transferring project-specific product attributes from Pimcore to Shopware product properties. Includes filtering by field type, black/white listing of field identifiers, and Shopware-specific settings management in Pimcore.
• Pimcore-Shopware DAM Connector Generic connector for central image management in Pimcore DAM, handling multiple format variants and derivative creation, with automated publishing to Shopware via the Pimcore Media Library.
• Pimcore-Shopware MDM Connector Generic connector for transferring individual MDM data models (references, press releases, FAQs, downloads, contacts) from Pimcore as Shopware DAL entities for structured frontend display.
• Shopware 6 Stage-Live Connector Connector enabling selective deployment from Shopware staging to production, transferring categories, media, dynamic product groups, shopping experiences, text snippets, and Rule Builder rules with detailed logging and email reporting; priced at EUR 11,000.
• ECLASS Bundle for Pimcore Composer package integrating the ECLASS international classification standard into the Pimcore Classification Store. Imports ECLASS classes, properties, codes and multilingual attribute labels; enables BMEcat and ECLASS-XML export. Requires a purchased ECLASS version from the ECLASS Store.
• DeepL Bundle and Advanced DeepL Bundle for Pimcore DeepL API integration bundles for Pimcore enabling automatic machine translation. DeepL Bundle offers mass and single object translation with glossary management; Advanced Bundle adds live in-field translation with preview before save. Both support DeepL API glossaries for terminology consistency.
• Pimcore Implementation Services Consulting, implementation and customization services for the Pimcore platform covering PIM/MDM, DAM, CMS and E-Commerce modules, including requirement analysis, data modeling, system configuration, third-party integrations, legacy data migration, and custom extension development.
• Shopware Implementation Services Shopware e-commerce implementation and consulting services covering B2B and B2C shop development, theming, plugin integration, and integration with Pimcore via proprietary connectors.
• Digital Strategy Consulting Consulting services for digital transformation, single point of truth strategy development, and digital brand experience planning for enterprises.
• Data Management Services PIM/MDM implementation, data modeling, data quality management, legacy system migration, and master data consolidation services for industrial and commercial clients.
• E-Commerce Solutions Full-service e-commerce implementation including Shopware development, Pimcore-Shopware integration, B2B/B2C functionality, and international deployment.
• Web / PWA Development Web application and Progressive Web App development using modern frameworks and Pimcore CMS.
• UX / UI Development User experience and interface design services including wireframes, screen designs, prototypes, and usability optimization.

Quantifiable outcome

• JUNG manages 14 international websites in 11 languages through Twocream-built Pimcore-Shopware infrastructure
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pimcore (Pimcore GmbH)coreTechnology or IntegrationTwocream is a Pimcore Platinum Partner, the highest partnership level. They have been a Pimcore partner for over 7 years and develop and sell proprietary bundles (ECLASS Bundle, DeepL Bundle) through the Pimcore ecosystem. The partnership involves joint go-to-market for Pimcore implementations, and Pimcore CEO Dietmar Rietsch publicly endorsed the partnership.
• Shopware (shopware AG)coreTechnology or IntegrationTwocream is a certified Shopware Partner holding Bronze Partner status, Certified Advanced Developer, and Certified Template Designer certifications. They implement Shopware 6 e-commerce platforms and have developed the proprietary Shopware Stage-Live Konnektor and Pimcore-Shopware connector suite. The strategic Pimcore-Shopware partnership announced at Pimcore Inspire 2024 is directly relevant to Twocream's business model.
• Agentur Richter (Essen)minorStrategic or Co-development PartnerTwocream collaborates with Agentur Richter (Essen) as lead agency on the JUNG account. Agentur Richter handles concept and design while Twocream handles technical implementation and data management. This is a longstanding partnership for the JUNG international web project.
• Impressed (65bit Software)minorImplementation/ SI/ Consulting PartnerTwocream partners with Impressed (provider of EasyCatalog, a Database Publishing solution for Adobe InDesign) for database publishing projects. Impressed supplies the EasyCatalog software which Twocream integrates with Pimcore and PDFlib for automated publication workflows.
• DeepL (DeepL SE)coreTechnology or IntegrationTwocream integrates DeepL's machine translation API into Pimcore via proprietary DeepL Bundle and Advanced DeepL Bundle. DeepL is described as 'one of the leading providers of machine translation' and Twocream developed bundles specifically to integrate it into Pimcore workflows.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• diva-e Digital Business Solutions: German digital agency and Pimcore partner offering Pimcore PIM/MDM/DAM implementations alongside e-commerce development. Highly comparable to Twocream as a direct German Pimcore implementation competitor targeting the same Mittelstand enterprise segment.
• AOE: German-based digital agency with deep Pimcore experience delivering enterprise web and e-commerce platforms. Comparable to Twocream in technology stack (Pimcore, modern web frameworks) and enterprise customer base, with broader scale.
• Netresearch: Long-standing Pimcore partner and German digital agency providing Pimcore PIM, DAM, and e-commerce implementations. Directly competes with Twocream for Pimcore-led enterprise engagements in the DACH market.
• elements GmbH: Pimcore partner and digital agency delivering PIM, DAM, CMS, and e-commerce implementations primarily in the DACH region. Comparable to Twocream in technology specialization and Mittelstand customer focus.
• Tinext: Pimcore Gold/Platinum partner providing PIM, MDM, DAM, and digital commerce implementations. Directly comparable to Twocream as a Pimcore-specialist agency, though with stronger presence in additional European markets.

Broad incumbents

• Arvato (Bertelsmann): Large-scale digital services provider offering e-commerce, PIM, and content management solutions including Pimcore-based implementations. Competes with Twocream at the enterprise end of the market with substantially greater scale and broader service portfolio.
• Shopware Agency Partners (e.g., mindbox, Komsa): Broader Shopware partner ecosystem delivering e-commerce implementations that overlap with Twocream's Shopware 6 work. They typically lack Twocream's depth in Pimcore integration, but compete for the same e-commerce budget line.
• Unic AG: European digital agency providing PIM, CMS, and e-commerce solutions including Pimcore implementations. Comparable to Twocream in service offering but with significantly larger headcount and broader geographic coverage.

Others

• Pimcore GmbH (the platform vendor): The platform vendor whose partner ecosystem Twocream operates in. Not a direct competitor but the most relevant ecosystem participant — Twocream's commercial fate is tightly coupled with Pimcore's own growth and partner program economics.
• Shopware AG (the platform vendor): The Shopware platform vendor and Twocream's other core technology partner. As with Pimcore, Shopware's competitive trajectory (vs. Shopify, Magento, Spryker) directly shapes Twocream's addressable market and demand for its proprietary connectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/twocream
• LinkedInlinkedin.com/company/twocream-creativemedia-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twocream